Community Participation as a Novel Marketing Strategy for Architectural Design Firms in Developing Countries: A Corporate Social Responsibility Perspective

2017 ◽  
Author(s):  
Mai Hafez ◽  
Ayman Othman
Keyword(s):  
Developing Countries ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Marketing Strategy ◽  
Community Participation ◽  
Architectural Design ◽  
Design Firms ◽  
Corporate Social

A framework integrating corporate social responsibility for marketing architectural design firms in developing countries

2019 ◽  
Vol 17 (6) ◽  
pp. 1174-1191 ◽  
Author(s):  
Ayman Ahmed Ezzat Othman ◽  
Mai Gamal Hafez
Keyword(s):  
Developing Countries ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Architectural Design ◽  
Research Strategy ◽  
Future Research ◽  
Content Type ◽  
Novel Approach ◽  
Design Firms ◽  
Corporate Social

Purpose This paper aims to develop a framework based on corporate social responsibility (CSR) as a novel approach for marketing architectural design firms (ADFs) in developing countries. Design/methodology/approach To achieve this aim, a research strategy consists of literature review and survey questionnaire is designed to accomplish four objectives: first, to examine the concepts of marketing and CSR in construction; second, to investigate the perception and application of CSR as a marketing tool for ADFs in developing countries; third, to develop a framework based on CSR as an approach for marketing ADFs in developing countries; and finally, to outline research conclusions and recommendations useful to government, ADFs and future research. Findings The research highlighted the inefficiency of current marketing strategies in developing countries due to lack of considering community needs, using incomprehensible technical language in communication with clients and misrepresenting the calibers of ADFs. ADFs believe that CSR can play a role in increasing their marketability. This requires governmental involvement and overcoming the barriers of adopting CSR. Originality/value This paper proposed a framework based on CSR as a novel approach for marketing ADFs in developing countries. This ideology has received scant attention in construction literature. The proposed framework represents a synthesis that is novel and creative in thought and adds value to the original body of knowledge in a manner that has not previously occurred.

scholarly journals Green Marketing Strategy as a Sustainable Solution to Tourism Development in Vietnam

Webology ◽  
2021 ◽  
Vol 18 (Special Issue 04) ◽  
pp. 116-132
Author(s):  
Hoang Phuong Nguyen ◽  
Viet Duc Bui
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Marketing Strategy ◽  
Corporate Reputation ◽  
Business Performance ◽  
Positive Impact ◽  
Marketing Strategies ◽  
Green Marketing ◽  
Corporate Social ◽  
The Relationship

The study conducted a theoretical review and review of previous studies shows that the research gap is the correlation between social responsibility factors, green marketing strategy, corporate reputation and business performance. The practical context of the tourism service industry in Vietnam is also necessary and suitable for research. The study's overall objective is to propose and test a model on the relationship between corporate social responsibility, green marketing strategy, corporate reputation, and business performance. In the case of the study, it is a travel service business in Ho Chi Minh City. The research methodology of the research is a mixed-method, performed sequentially as follows: the first qualitative research through interviews with 10 experts to consider the necessity of the research problem in Vietnam, to adjust and supplement the scales for research concepts; Quantitative research with a questionnaire survey. According to the quota principle (quota), the sample was selected with a sample size of 218 travel companies to test the proposed theoretical research model. A second qualitative study was performed to aid the interpretation of the results from quantitative data analysis. Research results have identified stakeholders in the tourism industry, including tourists, travel businesses, local authorities and local people. The relationships between research concepts are confirmed, including corporate social responsibility, green marketing strategies that have a positive impact on corporation reputation, corporate social responsibility is found to have a positive impact on green marketing strategies, corporate social responsibility, green marketing strategies, and corporate reputation all have positive effects on business results. At the same time, the enterprise's characteristics in terms of the main type of business and the size of the business are identified as having differences in the relationship between research concepts.

Corporate Social Responsibility as a Tool for Poverty Reduction

2019 ◽  
pp. 1463-1470 ◽  
Author(s):  
Maria DiGabriele
Keyword(s):  
Developing Countries ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Poverty Reduction ◽  
Current Model ◽  
Corporate Social

This chapter is aimed at addressing gaps highlighted as being inherent in the current model of Corporate Social Responsibility. In so doing, it proposes means whereby the current CSR model can be harnessed more efficiently to achieve and realize the goal of poverty reduction - particularly in developing countries.

Managerial Challenges of Corporate Social Responsibility in Developing Countries

2021 ◽  
pp. 1907-1928
Author(s):  
Ebrahim Soltani ◽  
Ying Ying Liao ◽  
Abdullah Iqbal ◽  
Farhad Analoui
Keyword(s):  
Developing Countries ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Personal Values ◽  
Managerial Leadership ◽  
Considerable Evidence ◽  
Societal Norms ◽  
Attitudinal Changes ◽  
Yielding Support ◽  
Corporate Social

The aim of this chapter is to contribute to the further advancement of theoretical and empirical debate on CSR management by yielding support to the multidisciplinary and ‘context-dependent' nature of the field of managerial leadership of CSR and illustrating the various managerial orientations and attitudes of Iran's auto industry. Whilst there was very considerable evidence of the increased emphasis upon Sharia compliance mandate to regulate individual managers' personal values and orientation, there was much less evidence that this had as yet been carried through into similar behavioural and attitudinal changes at organisational and societal levels. Hence, the dominant managerial orientations toward CSR neither brought corporate behaviour up to a level where it was congruent with the prevailing Islamic cultural and societal norms nor it fulfilled the developmental promise of CSR. In a nutshell, the overall trend was incontrovertibly toward more personal/managerial use of CSR and failure to maintain a balance between (normative) developmental and instrumental CSR.

Corporate Social Responsibility in Developing Countries

2009 ◽  
Author(s):  
Wayne Visser
Keyword(s):  
Developing Countries ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Crucial Role ◽  
Regional Level ◽  
Theory And Practice ◽  
Future Research ◽  
Corporate Social

This article maps out the crucial role and responsibilities for business in fighting poverty and acting responsibly in developing countries. It begins by proposing different ways to categorize the literature on corporate social responsibility (CSR) in developing countries. It then reviews the research which has been conducted at a global and regional level, before considering the main CSR drivers in developing countries. Finally, it proposes a model of CSR in developing countries, before concluding with a summary and recommendations for future research. What is clear from this article is that CSR in developing countries is a rich and fascinating area of enquiry, which is becoming ever more important in CSR theory and practice. And since it is profoundly under-researched, this enquiry also represents a tremendous opportunity for improving the knowledge and understanding about CSR.

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