Informative Advertising: An Alternate Viewpoint and Implications

2002 ◽  
Author(s):  
David Soberman
Keyword(s):  
Informative Advertising

Dynamic pricing decisions by potential tourists under uncertainty: The effects of tourism advertising

2018 ◽  
Vol 25 (2) ◽  
pp. 213-234 ◽  
Author(s):  
Hongjuan Song ◽  
Yushi Jiang
Keyword(s):  
Dynamic Pricing ◽  
Reference Price ◽  
Risk Preferences ◽  
Uncertain Information ◽  
Informative Advertising ◽  
Pricing Decisions ◽  
Tourism Advertising ◽  
Reference Prices ◽  
Current Price ◽  
Advertising Exposure

The aim of this study is to examine the advertising information learning processes of potential tourists and observe how potential tourists sequentially adjust their perceived reference prices and purchase intentions with different risk preferences and choices with respect to gains (the current price is lower than the consumer’s reference price) or losses (the current price is higher than the reference price). In this study, a Bayesian experiment was conducted to elicit reference prices in the presence of tourism advertising with uncertain information. The findings show that with respect to gains, risk avoiders do not reduce their reference prices as significantly as do risk seekers when exposed to price-informative advertising. Exposure to image advertising changes potential tourists’ risk preferences, and the reference price drops more significantly for risk avoiders than for risk seekers. With respect to losses, informative and image advertising impact the reference price for participants with different risk preferences but not at a statistically significant level.

Communicative and linguistic trends in Elon Musk’s personal branding (based on Twitter publications in 2020)

2021 ◽  
pp. 7-22
Author(s):  
N. V. Davydovska
Keyword(s):  
Popular Culture ◽  
High Resistance ◽  
Common People ◽  
Informative Advertising ◽  
Brand Building ◽  
Personal Brand ◽  
Twitter Account ◽  
Saving Face ◽  
Personal Branding ◽  
Space Colonization

This research is dedicated to the study of the main communicative trends and linguistic specificities of Elon Musk’s personal branding. The paper analyses over 500 Tweets posted by Elon Musk in his personal Twitter account throughout 2020 and classifies them into 7 categories according to their communicative aim with regard to brand-building. According to the results of the analysis, informative, advertising, self-promotion, provocative, entertaining, bonding and saving face Tweets were singled out. We examined each group separately, tracing their influence on building, maintaining or boosting Elon Musk’s personal brand, as well as on countering threats to its status. The study analyses the most representative examples of each group and explains their role in Elon Musk’s personal branding. As part of the present research, we studied linguistic devices employed by Elon Musk within the brand-building effort and concluded that irony, codeswitching, quoting, play on words, slogans, slang abbreviations / netspeak and extralinguistic signs are the main linguistic trends of his personal branding. The research proves that Elon Musk’s personal brand is consistent, competitive and shows high resistance to the attacks of adversaries on its status and to various challenges that could undermine its authority. The paper traces how Elon Musk uses his Twitter account to present himself as a visionary for space colonization and robotization, a member of geek and meme communities, to reinforce his image of bold, charismatic and influential businessman, who appreciates real talent and does not distance himself from common people and popular culture. The study reveals Twitter to be a powerful branding source, as it has wide outreach, real-world repercussions and global significance.

Informative advertising by heterogeneous firms

2008 ◽  
Vol 20 (2) ◽  
pp. 168-191 ◽  
Author(s):  
Emin M. Dinlersoz ◽  
Mehmet Yorukoglu
Keyword(s):  
Heterogeneous Firms ◽  
Informative Advertising
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