Coordinating Channels for Durable Goods: The Impact of Competing Secondary Markets

2002 ◽  
Author(s):  
Preyas S. Desai ◽  
Oded Koenigsberg ◽  
Debu Purohit
Keyword(s):  
Durable Goods ◽  
Secondary Markets ◽  
The Impact

Modeling the implicit brand: capturing the hidden drivers

2017 ◽  
Vol 26 (6) ◽  
pp. 600-615 ◽  
Author(s):  
Marco Vriens ◽  
Alessandro Martins Alves
Keyword(s):  
Durable Goods ◽  
Implicit Attitudes ◽  
Response Style ◽  
Brand Attitudes ◽  
Content Type ◽  
Explicit Attitudes ◽  
Brand Building ◽  
Implicit Data ◽  
The Impact ◽  
Practical Implications

Purpose This paper aims to investigate modeling implicit attitudes as potential drivers of overall brand attitudes and stated behavior and investigate how the results are expected to be different from brand driver models that are based on explicit attitudes. Design/methodology/approach Data are collected via online surveys in five countries across 15 categories with sample sizes for each category/country combination in the range of about N = 1,000. Findings Implicit attitudes result in a higher number of significant effects than their explicit counterparts when used to explain behavioral intentions, brand closeness and brand usage in a multivariate situation with potential 12 brand attitude drivers. The authors also find fewer counter-intuitive effects in the implicit models. The results are consistent across 5 countries and across 15 categories (including CPG products, services and durable goods). They also show that implicit attitudes are less susceptible to response style effects (e.g. social desirability bias). Research limitations/implications The findings have implications for brand building and shopper activation. Further research should look into the impact of using implicit data on finding different brand segmentation and brand mapping results. Practical implications The findings have implications for brand building and shopper activation. Originality/value This paper contributes to the fast-growing field of implicit attitudes. The paper confirms and generalizes previous findings. This is the first paper to the authors’ knowledge that has investigated the impact of implicit attitudes on overall brand attitudes and stated behavior in a multivariate context.

Online to Offline: The Impact of Social Media on Offline Sales in the Automobile Industry

2021 ◽  
Author(s):  
Yen-Yao Wang ◽  
Chenhui Guo ◽  
Anjana Susarla ◽  
Vallabh Sambamurthy
Keyword(s):  
Social Media ◽  
Automobile Industry ◽  
Durable Goods ◽  
Term Effect ◽  
Traditional Media ◽  
Long Term Effect ◽  
Light Vehicle ◽  
Dynamic Relationships ◽  
The Impact

This study examines the dynamic relationships between firm-generated content (FGC), user-generated content (UGC), traditional media, and offline light vehicle sales. Data were collected from the official Facebook and Twitter pages of 30 U.S. car brands from 2009 to 2015. Our results suggest that Facebook and Twitter are heterogeneous in terms of their effect on offline vehicle sales; FGC is more effective than UGC for influencing offline light vehicle sales; viral impressions from Facebook and Twitter are essential, although effects vary for the various social media platforms, FGC, and UGC; and a firm’s marketing efforts and UGC both have a long-term effect on sales, with the long-term effect of a firm’s marketing efforts outlasting that of UGC. We also documented the within-Twitter synergistic effect between FGC and UGC for offline car sales and cross-channel substitution relationships between FGC and both Facebook and traditional media and Twitter and traditional media. Our study implies that managers who attempt to maximize multichannel marketing for offline sales of durable goods should consider (1) the nature of each platform, (2) the number of potential audiences each platform can reach, and (3) the user basis of each platform.

Part IV Motor Vehicle Distribution, 11 Motor Vehicle Distribution

2018 ◽  
Author(s):  
Wijckmans Frank ◽  
Tuytschaever Filip
Keyword(s):  
Automotive Industry ◽  
Motor Vehicle ◽  
Spare Parts ◽  
Motor Vehicles ◽  
Secondary Markets ◽  
The Impact ◽  
Practice Regulation ◽  
Block Exemption

This chapter addresses the specific block exemption regime that applies to the automotive industry. The relevant regime is contained in Regulation 461/2010. Different from past practice, Regulation 461/2010 closely resembles the general block exemption (Regulation 330/2010) and limits itself to adding certain hardcore restrictions applicable in the secondary markets. The chapter provides an overview of the impact of the block exemption from the perspective of the various stakeholders active in the sector. It then goes on to describe separately the block exemption principles governing the distribution of motor vehicles, the provision of after-sales services, and the distribution of spare parts.

Determinants of diversification by cocoa smallholders in Sulawesi

2020 ◽  
Vol 47 (10) ◽  
pp. 1243-1263
Author(s):  
Iqbal Irfany ◽  
Peter John McMahon ◽  
Jenny-Ann Toribio ◽  
Kim-Yen Phan-Thien ◽  
Muhamad Amin Rifai ◽  
...  
Keyword(s):  
Durable Goods ◽  
Household Wealth ◽  
Content Type ◽  
Credit Access ◽  
Farm Work ◽  
Income Sources ◽  
Self Employment ◽  
Market Town ◽  
Per Capita ◽  
The Impact

PurposeThe aim of this study was to evaluate determinants of four diversification practises by cocoa smallholders in West Sulawesi, Indonesia: (1) growing other crops, (2) keeping livestock, (3) off-farm work for wages (4) off-farm self-employment, and the impact of diversification on welfare of community members.Design/methodology/approachHousehold interviews (n = 116) conducted in two subdistricts (Anreapi and Mapilli) of Polewali-Mandar District, West Sulawesi, provided quantitative data on household characteristics, crop and livestock production, income sources, expenditure and credit access. Two villages per subdistrict were included in the study, each producing cocoa as the main crop but differing in their proximity to a market town. Logistic regression was applied to identify determinants of diversification by households. Multiple linear regression (MLR) models evaluated the impact of diversification practices and other explanatory variables on two proxies of welfare (or household wealth): per capita value of durable assets (household assets other than land or livestock) and per capita expenditure for each household.FindingsMean per capita cocoa production in the sample was low (51 kg dry beans/annum). The mean dependency ratio (proportion of household occupants age <18 and >64) was 35%, with an average of five occupants per household. Household heads were predominantly male (95%), averaging 46 yo and 7 years of formal education. Most households (72%) depended on loans, but only 24% accessed formal loans. Significant determinants of diversification practices were access to formal credit for self-employment and subdistrict for livestock, with Mapilli subdistrict households more likely to keep livestock. Household predictors in the MLR accounted for 28% variation of the dependent, per capita value of durable goods. Off-farm self-employment and raising livestock significantly improved welfare, but growing other crops or off-farm work for wages had little effect. Other household variables demonstrated to have significant positive effects on welfare were education of the household head, proximity to a market town and land area per household.Research limitations/implicationsThe study was restricted to a relatively small sample size (n = 116). Studies including panel data or larger numbers of households could enable the identification of further determinants of diversification.Practical implicationsThe study demonstrates that diversification has the potential to improve rural livelihoods, but that obstacles, especially formal credit access, may deter poorer households from diversifying their income sources.Social implicationsPrograms and policies that facilitate access to formal finance by smallholders could encourage diversification into small business and improve livelihoods in cocoa-dependent communities.Originality/valueIn the light of the decline in cocoa farm productivity in West Sulawesi, the study demonstrates the potential benefits, as well as limitations, of income diversification by smallholders.

scholarly journals Durable goods with secondary markets

2021 ◽  
Vol 24 (1) ◽  
pp. 577-591
Author(s):  
Pu-yan Nie ◽  
Chan Wang ◽  
Hong-xing Wen ◽  
Ting Cui
Keyword(s):  
Durable Goods ◽  
Secondary Markets

scholarly journals A non-compensatory time analysis of material deprivation in the EU.

2021 ◽  
pp. 118-137
Author(s):  
Andrea Ciacci ◽  
Susanna Traversa
Keyword(s):  
Economic Crisis ◽  
Durable Goods ◽  
Material Deprivation ◽  
Economic Stress ◽  
Time Analysis ◽  
Statistical Tool ◽  
Exogenous Shocks ◽  
Mediterranean Countries ◽  
The Impact ◽  
Over Time

The financial and economic crisis that hit Europe since 2009 has highlighted the need to measure more effectively the impact that certain exogenous shocks can have in the social field. In order to fill this gap and to provide a statistical tool useful to measure phenomena evolving over time, we perform a non-compensatory time analysis of material deprivation in Europe by using the quantitative method known as Adjusted Mazziotta and Pareto Index (AMPI). Material deprivation is a proxy to identify the most suffering groups of people in a specific environment. We consider the material deprivation as the sum of economic stress and forced lack of durable goods. Using Eurostat EU-SILC data, we aim at determining which countries have suffered the most material deprivation and identifying clusters of deprivation. We also determine how material deprivation is evolved over time, from 2005 to 2019. Subsequently, through Influence Analysis, the robustness of the index obtained is evaluated. Our results show that the material deprivation gap between Eastern and Mediterranean countries and all the remaining countries, which already existed before the economic crisis, seems to have widened in the years up to 2015.

scholarly journals IMPACT ANALYSIS OF THE PRESENCE OF MODERN MALL MARKET TO TRADITIONAL MARKET IN BENGKULU CITY

2017 ◽  
Vol 16 (2) ◽  
pp. 191-200
Author(s):  
Elni Mutmainnah ◽  
Fithri Mufriantie
Keyword(s):  
Durable Goods ◽  
Impact Analysis ◽  
Test Method ◽  
Durable Good ◽  
Profit Margins ◽  
The Road ◽  
Traditional Markets ◽  
Traditional Market ◽  
Before And After ◽  
The Impact

The presence of modern market in Bengkulu city indirectly affects the shopping pattern of Bengkulu city community which in turn will affect the performance of traders in traditional markets. This research is conducted to investigate the impact of modern market presence on the traditional market with parameter observed including the turnover amount of merchants, merchandise turnover, number of traders, number of trader hours, profit margins of traditional traders in Bengkulu city before and after the establishment of a modern market. The population in this study are oil, sugar and durable goods traders and fruit traders in traditional markets, which are still actively trading before and after the establishment of modern traditional markets. Twenty fife durable good traders and 15 fruit traders are selected randomly. Data is analyzed using Paired t-test method. The results show that there are differences in turnover, opening hours, and profit margins of traditional traders in Bengkulu city before and after the establishment of a modern market. Suggestion in this research is to enforcediscipline and control of officer routinely to the illegal traders not to trade along the road and sidewalk.Keywords: impact, turnover, opening hours, profit margins

scholarly journals A Research on the Impact of Newspaper Advertisements on Consumer Awareness

2019 ◽  
Vol 8 (2S11) ◽  
pp. 500-503
Keyword(s):  
Durable Goods ◽  
Essential Element ◽  
Relevant Information ◽  
Consumer Awareness ◽  
Electronic Products ◽  
Secondary Sources ◽  
Self Confidence ◽  
Logical Method ◽  
Fundamental Categories ◽  
The Impact

Advertisements can be an essential element within the overall marketing strategy. It takes on an exceptionally significant component in inspiring clients to either utilize a particular product or to boost the company. Newspaper is an effective type of medium in a manufacturing country such as India, especially in the cities, where its reach will be to just about any household. Advertisements are divided into two fundamental categories, beneficial and transformative. Informative advertisements present buyers with real information (i.e. price, amount, etc.) and extra information on an organization in a logical method. Therefore, the consumer is rewarded with greater self-self-confidence in assessing the merits of searching for the producer. Transformational advertisements associate the data of using (consuming) the advertised unit with a unique group of mental features that cannot preferably be from the brand without connection with the advertisement. This research targets the result of newspaper advertisement on the customers’ behavior. It explores the components that will be influenced by such advertisements, and finally influence the search. The sampling proportion of the evaluation was limited to 100 respondents. The relevant information has been collected from both primary and secondary sources. Primary information was gathered through responses of employees to questionnaires. The influence of informational content is certainly found to be more for durable goods, and minimal for items like apparels, where in consumers are more inclined to the psychological charm of the promotional material. The volume of information presented in advertisements was found to be independent of their specifications. Advertisements linked to electronic products are more factual compared to the ones linked to apparels, which are mainly transformational. Commercials of diverse products employ distinct ways of influencing the clients, and the data from them could be leveraged to gauge their effect on the clients, not merely for newspaper advertisements, but also for all forms of promotion.

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