Factors Influencing the Purchase Decision of Passenger Cars in Puduchery

2014 ◽  
Author(s):  
Arokiaraj David ◽  
M. Banumathi
Keyword(s):  
Purchase Decision ◽  
Passenger Cars ◽  
Factors Influencing

FACTORS INFLUENCING HOME BUYERS’ PURCHASE DECISIONS IN KLANG VALLEY, MALAYSIA

2020 ◽  
Vol 7 (2) ◽  
pp. 77
Author(s):  
JieSheng Mang ◽  
Rozlin Zainal ◽  
Indera Syahrul Mat Radzuan
Keyword(s):  
Purchase Decision ◽  
Purchase Decisions ◽  
Structure Space ◽  
Factors Influencing ◽  
Klang Valley ◽  
Housing Industry ◽  
House Structure ◽  
Research Studies

Focusing on Klang Valley, this research studies the outcome of house purchase factors in Malaysia. This research identifies the house purchase factors that affect home buyers’ purchase decisions. The researcher collected data using SurveyMonkey by using a questionnaire to elicit the opinions of Klang Valley residents on housing purchase factors and purchase decision. The factors were evaluated and studied to identify their influence on home buyers’ purchase decision. Findings show that home buyers’ purchase decision are influenced by house structure, space, finance, location, and neighbourhood factors. The findings have laid a foundation for the housing industry to improve.

scholarly journals Effect of E-Trust and Marketing Public Relation on Customer's Purchasing Decision on the E-Commerce Market (Study on Lotte Mart Grosir Medan Customers)

2021 ◽  
Vol 8 (8) ◽  
pp. 704-711
Author(s):  
Ica Cahyanti ◽  
Amrin Fauzi ◽  
Endang Sulistya Rini
Keyword(s):  
Data Analysis ◽  
Public Relations ◽  
Sampling Method ◽  
Consumer Trust ◽  
Purchase Decision ◽  
Business Relationship ◽  
Collection Method ◽  
Purchasing Decision ◽  
Special Events ◽  
Factors Influencing

Purchase decision is a stage that a buyer makes to choice and purchase products and then consume them. Many factors influencing on the purchase decision including e-trust and marketing public relations. Consumer trust (e-trust) is one of the factors in e-commerce that plays an important role to maintain business relationship, especially e-commerce businesses that require consumers to pay before receiving an order. Another factor that influences online purchasing decision is marketing public relations. The present study is a survey using an associative quantitative approach aimed at determining the effect of E-trust, publicity, sponsorship and special events on purchasing decision of products offered by Lotte Mart Grosir Medan. The population included all Lotte Mart Grosir Medan consumers who have used the Lotte Mart Grosir online purchasing application during 2019 as of 2174. The sampling method used an accidental sampling resulting in 96 samples. The data collection method used a questionnaire. The collected data were then analyzed by using a multiple linear regression. The results of research and data analysis show that the factors of E-trust, publicity, sponsorship and special events have a positive and significant effect on purchasing decision. E-trust partially has a positive and significant effect on purchasing decision. Publicity partially has a positive and significant effect on purchasing decision. Sponsorship partially has a positive and significant effect on purchasing decision. Special events partially has a significant influence on purchasing decision. It is suggested to the Lotte Mart Grosir Medan to simply the website application to customer or prospective customer can easily apply the website to know products and to make transactions. Keywords: E-trust, Marketing Public Relations, Online Purchasing Decision.

scholarly journals Extrinsic Factors which Influence the Buying Preferences of Residential Real Estate Customers

2019 ◽  
Vol 8 (S1) ◽  
pp. 64-66
Author(s):  
P. T. Rekha
Keyword(s):  
Real Estate ◽  
Waste Disposal ◽  
Purchase Decision ◽  
Residential Real Estate ◽  
Extrinsic Factors ◽  
Purchasing Decision ◽  
The Real ◽  
The Real Estate ◽  
Factors Influencing ◽  
Survey Questionnaires

A major effort on the part of Real estate firms is to increase and retain their customers and it is very essential that to know the factors influencing customers’ satisfaction and retention. This study is done with the purposes of identifying the extrinsic factors that affect the purchasing decision of the real estate customers of villas and apartments. This study uses survey questionnaires to obtain information from real estate consumers. The study was conducted in Thrissur district. The study found that the most influencing one in extrinsic factors which affect the purchase decision of real estate consumers is the availability of the facility of waste disposal. The study also discuss the opinion of real estate consumers about the changes needed in the structure of flats and villas in the light of natural calamities occurred in Kerala.

scholarly journals Consumer Satisfaction Study towards Boost with Special Reference to Chennai City

2021 ◽  
Vol 11 (2) ◽  
pp. 1933-1940
Author(s):  
Dr. Kalaivani M.
Keyword(s):  
Special Reference ◽  
Research Design ◽  
Consumer Satisfaction ◽  
Sample Survey ◽  
Purchase Decision ◽  
Satisfaction Level ◽  
Descriptive Research ◽  
Consumer Expectations ◽  
Factors Influencing ◽  
Chennai City

Health drink is one of the growing market today in India, It has been focused for every people especially for children. Most of the parents have considered this health drinks as a greater supplement food for their growing children and that makes every producer to concentrate to give qualifiable product according to the customer and consumer expectations. Due to the large number of Producers in the market, the consumer are getting confused and lot of factors influencing them to take purchase decision. This study is focused on Consumer satisfaction towards Boost (health Drinks) with special reference to Chennai City. It is based on the factors influencing on purchase behaviour of the consumer conducted a sample survey among the consumer to know their satisfaction level on Boost. Descriptive research design has been used in this study and the data were collected through questionnaire with 130 sample. Study found that more than 82% of the consumers are satisfied and highly satisfied of using Boost. Hence overall Consumer satisfaction towards boost is High.

scholarly journals Factors Affecting the Consumer's Branded Tea Purchase Decision: A Case Study in the Western Province, Sri Lanka

2021 ◽  
pp. 67-73
Author(s):  
A. M. K. R. Bandara ◽  
H. M. M. Gayathri ◽  
A. I. Y. Lankapura
Keyword(s):  
Factor Analysis ◽  
Logistic Regression ◽  
Sri Lanka ◽  
Brand Loyalty ◽  
Binary Logistic Regression ◽  
Purchase Decision ◽  
Western Province ◽  
Factors Influencing ◽  
Main Factors ◽  
Product Marketing

Aims: The purpose of this paper is to identify the factors influencing on consumers' purchasing decisions for branded tea in Sri Lanka. This study investigated the relationship between the factors influencing a consumer's purchase decision on branded tea and the consumer's loyalty behavior. The study concentrated primarily on the socioeconomic factors that influence consumer brand loyalty for tea. Study Design: Multi-stage quota sampling. Place and Duration of Study: The study was carried out in the Western province, the most densely populated province, and the main administrative and commercial center of Sri Lanka in 2016 - 2017. Methodology: Both primary and secondary data were used in the study. Primary data were mainly collected from a survey using a pre-tested, structured questionnaire. Descriptive analytical techniques, factor analysis, and binary logistic regression analysis were used for data analysis. Statistical analysis was performed using both SPSS and SAS software. Results: According to the factor analysis, three main factors were recognized, such as product, marketing, and lifestyle. The product factor contributes 31 percent to the total variation that implies the prominence of product-oriented variables over the other variables considered. Among the related variables of the product, the highest factor loading (0,963) was received by the taste of the product, while the price (0,946) was the next. The results of the binary logistic regression revealed that both the level of education (ED) and the level of income (IL) had a significant impact on tea brand loyalty. Conclusion: The study concludes that both income and education have a significant impact on brand loyalty for tea, while product, marketing, and life-style attributes are the main factors influencing the purchase decision of the branded tea by the consumer. As product-related attributes contribute more to the purchase decision of branded tea, firms can increase their market share by planning their marketing strategies, focusing mainly on product-related aspects.

Merchants Competing on E-Commerce Platforms

2022 ◽  
pp. 204-230
Author(s):  
Atilla Wohllebe
Keyword(s):  
Online Survey ◽  
Relevant Literature ◽  
Distribution Channel ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Delivery Time ◽  
Structured Interviews ◽  
Related Factors ◽  
Factors Influencing ◽  
Central Factors

The importance of marketplaces in e-commerce has increased. More and more merchants are trying to use e-commerce platforms as a distribution channel. With the increasing competition, merchants are faced with the challenge of continuing to sell their products to consumers through marketplaces at a profit. This is especially true if the consumer has already chosen a certain product and now only decides from which merchant to buy the product. This chapter therefore examines for different customer segments which merchant-related factors — also and in particular apart from the price — influence the purchase decision. After reviewing relevant literature, various factors are identified through structured interviews. An online survey is then used to simulate a total of 3,485 purchase decisions with different factor characteristics. In addition to the price, the ratings of a merchant and the delivery time are identified as central factors influencing the purchase decision.

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