scholarly journals Advertising and Competition for Market Share between a New Good Producer and a Remanufacturer

2016 ◽  
Author(s):  
Amitrajeet A. Batabyal
Keyword(s):  
Market Share ◽  
Good Producer ◽  
New Good

scholarly journals Advertising and Competition for Market Share between a New Good Producer and a Remanufacturer

2018 ◽  
Vol 19 (1) ◽  
pp. 113-118 ◽  
Author(s):  
Amitrajeet A. Batabyal ◽  
Hamid Beladi
Keyword(s):  
Normal Form ◽  
Market Share ◽  
Strategic Interaction ◽  
Relevant Market ◽  
Advertising Campaign ◽  
Good Producer ◽  
Dominated Strategies ◽  
Form Representation ◽  
Rival Firms ◽  
New Good

Abstract We study the strategic interaction between a new good producer and a remanufacturer who use advertising campaigns to compete for a dominant share of the market for a certain good. Each firm chooses one of three possible strategies for running its advertising campaign. The two rival firms care only about capturing a dominant share of the relevant market. Hence, if a firm expects to capture dominant market share with probability p є [0, 1], then its payoff in the game we study is also p. Our analysis leads to four results. First, we provide the normal form representation of the game between the new good producer and the remanufacturer. Second, we specify the game in matrix form. Third, we indicate what happens at each stage of the elimination of strictly dominated strategies. Finally, we show that the iterated elimination of strictly dominated strategies yields a clear and unique prediction about the outcome of the advertising game.

PENGARUH KUALITAS PELAYANAN DAN PROMOSI TERHADAP PERLUASAN PANGSA PASAR PRODUK DANA TALANGAN HAJI DI BANK SYARIAH MANDIRI KCP UJUNGBERUNG DAN KCP RANCAEKEK BANDUNG

2018 ◽  
Vol 2 (1) ◽  
pp. 1-15
Author(s):  
Intan Nurrachmi
Keyword(s):  
Quality Of Service ◽  
Service Quality ◽  
Market Share ◽  
Significant Influence ◽  
Strong Correlation ◽  
T Test ◽  
Market Expansion ◽  
Difference Constraints ◽  
Branch Office

This study departs from the hajj bailout financing facility which is a booming product because of the customer's interest, but in this case there is a difference in the target achievement between Bank Syariah Mandiri (BSM) Ujungberung KCP which is less successful in improving the hajj bailout products while the Rancaekek KCP is very superior in one consolidation Ahmad Yani Branch Office Bandung. This is what is interesting for researchers to carry out this research, the difference constraints include service quality and promotion factors. This phenomenon raises problems that must be examined, namely how the influence of service quality and promotion of market share expansion products hajj bailouts at Bank Syariah Mandiri KCP Ujungberung and KCP Rancaekek Bandung. This study aims academically to contribute in the study of Islamic economics in worksheets, especially the quality of service and promotion of market share expansion and practically expected to be able to provide input to all employees of BSM KCP Ujungberung regarding the quality of service and promotion of market expansion of bailout products. Hajj that has been successfully carried out by BSM KCP Rancaekek.The conclusion of this study is that there is a significant influence of service quality on the expansion of market share by 53.3% with a strong correlation of 0.730 and through t test, where t counts at 8.245 (> t table), then H_0 is rejected and H_i is accepted. Furthermore, there is a significant influence of promotion on the expansion of market share by 30.3% with a moderate / sufficient correlation of 0.550 through t test, where t counts is 4.219 (> t table), then H_ (0) is rejected and H_i is accepted. Then there is a significant influence of service quality and promotion simultaneously to the expansion of market share by 60.6% and a strong correlation of 0.784 and through Test F, where F count is 67.023 (> F table), then 〖H〗 _ ( 0) rejected and H_i accepted.

What Drives Market Share in the Mutual Fund Industry?

CFA Digest ◽  
2012 ◽  
Vol 42 (2) ◽  
pp. 106-107
Author(s):  
Sadaf Aliuddin
Keyword(s):  
Market Share ◽  
Mutual Fund ◽  
Fund Industry ◽  
Mutual Fund Industry

Evaluating the Financial Performance Through ‘Consumer Centric Decision’ Approach in Pharmaceutical Companies of Bangladesh: a Business Planning Perspective

2017 ◽  
Vol 9 (1) ◽  
pp. 168
Author(s):  
Md Mostafizur Rahman ◽  
Mahmud Uz Zaman
Keyword(s):  
Market Share ◽  
Swot Analysis ◽  
Financial Analysis ◽  
Pharmaceutical Companies ◽  
Short Term ◽  
The Public ◽  
Investment Choice ◽  
Good Investment ◽  
Business Analysis

Pharmaceuticals agglomerations consistently use their brand image and versatile product portfolios to consolidate their position in the financial sector, which is evident in their continuous profit making and expansion in market share. This paper explores the short-term and long-term investment attractiveness through ‘consumer centric decision’ approach in two selected pharmaceutical companies, Renata Limited and Orion Pharma Limited, of Bangladesh over the last three years’ period. This research adopts a systematic approach which primarily addresses the various concerns of investors to illustrate the decision-making process of the existing and future investors. Using primarily domestic transaction data, this study explores how the leading pharmaceuticals companies of Bangladesh effectively use the wide array of drug portfolios mix with appropriate branding techniques to increase their financial profit and market share simultaneously. Both SWOT analysis and Porters Five Forces Model explore the business analysis of Renata Limited in compare to Orion Pharma Limited that provides a conclusion regarding investors’ decision to invest in Renata Limited. Considering the financial analysis, Renata’s financial liquidity is not very satisfactory and could have been improved further if management is prudent on financial strategy settings. Findings of the business analysis indicate that Renata Limited would be a good investment choice for existing and prospective shareholders based on its opportunities for long term and short term growth and further expansion in developing the market. The results suggest that even lower liquidity coupled with higher interest borrowings can be balanced by posing positive picture to the public shareholders by returning the positive dividend to them.

PEMILIHAN MEDIA KOMUNIKASI DARI MAHASISWA UNIVERSITAS BUNDA MULIA ANGKATAN 2010/2011 JURUSAN MANAJEMEN

2017 ◽  
Vol 6 (2) ◽  
Author(s):  
Lelly Christin
Keyword(s):  
Market Share ◽  
Direct Mail ◽  
Communication Media ◽  
Marketing Communication ◽  
University Management ◽  
Integrated Marketing ◽  
Information Need ◽  
Integrated Marketing Communication ◽  
The Right ◽  
The University

<p>Lately competition becomes really tough, because of that each University has to choose the right strategy in order to increase their market share. Some of the strategies than can be done are by choosing the right communication media for each promotion that the university wants to do. For the reason, this research wants to know which communication media that really attracts students at Bunda Mulia University, Management Major in year 2010/2011. In this research, the writers used incidental sampling. The writers also use questionnaire for gathering the data or information need. To analyze the data, the writes use SPSS ver. 15.0 for windows. The conclusion of this research about the highest percentage to the lowest percentage of the most attractive communication media are television, internet, direct mail, magazines, radio, newspapers, outdor advertising, and the last one is telemarketing. According to result, the highest percentage of an attractive communication media is television, so writer suggest that the best media to do the promotion is television media.</p><p>Keyword :</p><p>Communication media, markeing communication, integrated marketing communication</p>

E-WOM FOR ONLINE BUSSINES STUDI KASUS PADA MAHASISWA UBP KARAWANG

2019 ◽  
Vol 5 (1) ◽  
pp. 74-82
Author(s):  
Citra Savitri
Keyword(s):  
Path Analysis ◽  
Market Share ◽  
Family Influence

Kekuatan teknologi yang didukung oleh informasi relevan memberikan perubahan perilaku konsumen dalam menentukan pilihan. Media sosial dan pengaruh keluarga memiliki peran dalam membentuk suatu informasi seseorang terkait produk atau jasa yang telah dibelinya. Tujuan penelitian secara empiris meneliti tentang pengaruh media sosial dan Family Influence terhadap eWOM pada mahasiswa UBP Karawang yang sering melakukan pembelian secara online pada market share Shopee. Penelitian ini menggunakan metode deskriptif verifikatif dengan analisis data menggunakan Path Analysis dengan teknik pengumpulan data melalui angket dan wawancara dengan sampel 230 responden. Hasil dari penelitian ini membuktikan bahwa media sosial, Family Influence, eWOM memiliki kriteria baik berdasarkan rentang skala. Sedangkan analisis verifikatif menyatakan bahwa terdapat hubungan cukup kuat antara media sosial dengan Family Influence. Secara  simultan media sosial dan Family Influence memiliki kontribusi pengaruh yang lemah. Penelitian ini dapat memberikan sumbangan bagi market share serta penelitian selanjutnya untuk meningkatkan pembelian secara online melalui media sosial dan family influence.   Kata Kunci : Media Sosial, Family Influence, eWOM.

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