Applying the Metaphor of Biological Evolution to Marketing Theory

2016 ◽  
Author(s):  
Thomas E. Vass
1997 ◽  
Vol 161 ◽  
pp. 419-429 ◽  
Author(s):  
Antonio Lazcano

AbstractDifferent current ideas on the origin of life are critically examined. Comparison of the now fashionable FeS/H2S pyrite-based autotrophic theory of the origin of life with the heterotrophic viewpoint suggest that the later is still the most fertile explanation for the emergence of life. However, the theory of chemical evolution and heterotrophic origins of life requires major updating, which should include the abandonment of the idea that the appearance of life was a slow process involving billions of years. Stability of organic compounds and the genetics of bacteria suggest that the origin and early diversification of life took place in a time period of the order of 10 million years. Current evidence suggest that the abiotic synthesis of organic compounds may be a widespread phenomenon in the Galaxy and may have a deterministic nature. However, the history of the biosphere does not exhibits any obvious trend towards greater complexity or «higher» forms of life. Therefore, the role of contingency in biological evolution should not be understimated in the discussions of the possibilities of life in the Universe.


2013 ◽  
Vol 1 (1) ◽  
pp. 1-4
Author(s):  
Ibrahim Sirkeci

Transnational Marketing Journal is a new scholarly, peer-reviewed journal is dedicated to disseminating high quality contemporary research into transnational marketing practices and scholarship while encouraging critical approaches in the development of marketing theory and practice. It is an exciting new venture for us and we would like to invite innovative thinking, scholarship, and current research into marketing practices and challenges crossing national borders.In Transnational Marketing and Transnational Consumers, Transnational Marketing is defined “as understanding and addressing customer needs, wants and desires in their own country of residence and beyond and in borderless cultural contexts with the help of synergies emerging across national boundaries and transfer of expertise and advantages between markets where the organization operates transnationally with a transnational mentality supported by transnational organization structures and without compromising the sustainability of any target markets and resource environment offering satisfactory exchanges between the parties involved” (Sirkeci, 2013: vii).


1984 ◽  
Vol 143 (7) ◽  
pp. 429 ◽  
Author(s):  
M.V. Vol'kenshtein
Keyword(s):  

1983 ◽  
Vol 141 (11) ◽  
pp. 546 ◽  
Author(s):  
M.V. Vol'kenshtein
Keyword(s):  

Author(s):  
Steven E. Vigdor

Chapter 7 describes the fundamental role of randomness in quantum mechanics, in generating the first biomolecules, and in biological evolution. Experiments testing the Einstein–Podolsky–Rosen paradox have demonstrated, via Bell’s inequalities, that no local hidden variable theory can provide a viable alternative to quantum mechanics, with its fundamental randomness built in. Randomness presumably plays an equally important role in the chemical assembly of a wide array of polymer molecules to be sampled for their ability to store genetic information and self-replicate, fueling the sort of abiogenesis assumed in the RNA world hypothesis of life’s beginnings. Evidence for random mutations in biological evolution, microevolution of both bacteria and antibodies and macroevolution of the species, is briefly reviewed. The importance of natural selection in guiding the adaptation of species to changing environments is emphasized. A speculative role of cosmological natural selection for black-hole fecundity in the evolution of universes is discussed.


1964 ◽  
Vol 37 (4) ◽  
pp. 427
Author(s):  
Frederick E. May
Keyword(s):  

Publications ◽  
2021 ◽  
Vol 9 (3) ◽  
pp. 28
Author(s):  
Jon Ander Garibi ◽  
Alvaro Antón ◽  
José Domingo Villarroel

The present study examines a sample of 220 pieces of news related to human evolution, written in Spanish and published over a period of two years, both in digital and print media. The aim of this study is to assess the rigor and coherence of the information in the news in our sample with scientific knowledge on the theory of evolution. To this end, errors and the incorrect use of concepts related to biological evolution are identified, classified according to criteria resulting from the review of previous studies, and finally, the frequency of errors identified in news published in print media is compared with that identified in digital media. The results presented allow us to highlight the significantly high frequency of errors in the news analyzed and the most frequent error categories. Results are discussed within the frame of the important role that scientific journalism plays in the processes of knowledge dissemination, in this case, related to human evolution.


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