Marketing Theory: A Critical Analysis of Twenty Classic Marketing Articles

2010 ◽  
Author(s):  
Matthew G. Kenney
Keyword(s):  
Critical Analysis ◽  
Marketing Theory

Toward advancing debates on Islamic marketing: a renewed perspective

2018 ◽  
Vol 9 (1) ◽  
pp. 152-166 ◽  
Author(s):  
Norlia Ahmad
Keyword(s):  
Human Activity ◽  
Critical Analysis ◽  
Design Methodology ◽  
Theory And Practice ◽  
Marketing Theory ◽  
Content Type ◽  
Marketing Literature ◽  
Economic Progress ◽  
Inclusive Approach ◽  
Target Markets

Purpose The purpose of this paper is to offer a renewed perspective on the intersections of Islam and marketing. Design/methodology/approach This paper is based on Islamic marketing literature, Islam’s view on human and economic progress, insights from other marketing disciplines and phenomena that focus on treating consumers as “individuals” instead of merely target markets. It consists of an inclusive approach guided by a notion that Islamic marketing debates should not merely attempt to “see” (understand) Muslim consumers or Islamic markets but to also enhance efforts to “see” and (re)discover Islam. Findings This paper reiterates a view of Islam as both a faith and activity; it argues that this view should be the basis of critical analysis on the intersections of Islam and marketing. It also highlights the overlap between Islamic marketing and humanistic marketing, thus offers more inclusive approach to Islamic marketing debates. Based on the arguments of Islam as a deen and marketing as part of human activity, it provides further directions for critical and continuous efforts to explore the questions of “what, why and how” Islam can contribute to the advancement of marketing theory and practice. Originality/value This paper presents a renewed perspective to current debates on Islamic marketing; it stresses on the importance of building a case in which Islam has something to commit to contemporary marketing issues and problems.

Bacteria and the market

2018 ◽  
Vol 19 (3) ◽  
pp. 237-257 ◽  
Author(s):  
Norah Campbell ◽  
Cormac Deane
Keyword(s):  
Public Service ◽  
Critical Analysis ◽  
Public Service Announcements ◽  
Economic Order ◽  
Positive Contribution ◽  
Marketing Theory ◽  
Sexual Promiscuity

We present a psychoanalytic reading of 332 images of bacteria in advertising for antibacterial products and in public service announcements since 1848. We identify four dominant and recurring tropes that bring bacteria into the symbolic realm: cuteness, overpopulation, the lower classes and deviant sex. As a first stage of our analysis, we propose that bacteria are symptoms of a capitalist socio-economic order. Bacteria are repressed fears and fantasies about purity, gender, race, community, pollution, class and sexual promiscuity which are tacitly leveraged by antibacterial brands. We then ask why these fears and fantasies take the form of the bacterial. We trace a movement from the psychoanalytical concept of the symptom to the sinthome. If symptoms can be read as a repressed, extrinsic ideology that can/must be revealed, the sinthome is a fantasy that, when brought to light, does not dissolve, because it structures reality intrinsically. We indicate an emerging body of psychoanalytically informed critical marketing that points to the perverse effects of emancipatory, revelatory critical analysis, where the consumer is made to face their symptom. The sinthome is a useful way to summarize this problem. However, while the sinthome is testimony to the impossibility of redemption through the revelation of our ideological prisons, it has a productive, positive contribution to critical marketing theory. It presents a theory of and a tool for analysing fantasies that focus on the form of their expression, rather than their content. In our case, the fact that fantasy takes the form of the bacterial reveals a surprising confluence between the politics of community and the physiology of (auto)immunity, with important and specific strategies on how ideology can be interrupted. This power of the sinthome to straddle the symbolic, imaginary and real creates ways to conceive marketing phenomena as simultaneously psychoanalytic, political, physical and metaphorical.

379: A Critical Analysis of the Interpretation of Biochemical Recurrence in Surgically Treated Patients using the Revised ASTRO Criterion–"NADIR +2"

2007 ◽  
Vol 177 (4S) ◽  
pp. 126-126
Author(s):  
Matthew E. Nielsen ◽  
Danil V. Makarov ◽  
Elizabeth B. Humphreys ◽  
Leslie A. Mangold ◽  
Alan W. Partin ◽  
...  
Keyword(s):  
Biochemical Recurrence ◽  
Critical Analysis

Effectiveness of Programs for the Prevention of Child Sexual Abuse

2020 ◽  
Vol 25 (1) ◽  
pp. 1-15 ◽  
Author(s):  
Amaia Del Campo ◽  
Marisalva Fávero
Keyword(s):  
United States ◽  
Sexual Abuse ◽  
New Zealand ◽  
Critical Analysis ◽  
Prevention Programs ◽  
The United States ◽  
Sexual Abuse Prevention ◽  
Negative Effects ◽  
The United Kingdom ◽  
Methodological Considerations

Abstract. During the last decades, several studies have been conducted on the effectiveness of sexual abuse prevention programs implemented in different countries. In this article, we present a review of 70 studies (1981–2017) evaluating prevention programs, conducted mostly in the United States and Canada, although with a considerable presence also in other countries, such as New Zealand and the United Kingdom. The results of these studies, in general, are very promising and encourage us to continue this type of intervention, almost unanimously confirming its effectiveness. Prevention programs encourage children and adolescents to report the abuse experienced and they may help to reduce the trauma of sexual abuse if there are victims among the participants. We also found that some evaluations have not considered the possible negative effects of this type of programs in the event that they are applied inappropriately. Finally, we present some methodological considerations as critical analysis to this type of evaluations.

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