Crowdtesting with testCloud Managing the Challenges of an Intermediary in a Crowdsourcing Business Model: Teaching Case Description

2013 ◽  
Author(s):  
Shkodran Zogaj ◽  
Ulrich Bretschneider
Keyword(s):  
Business Model ◽  
Case Description ◽  
Teaching Case

Hardwarezone

2011 ◽  
pp. 31-47
Author(s):  
Chee Chang Tan ◽  
Gek Woo Tan
Keyword(s):  
Business Model ◽  
Web Site ◽  
New Age ◽  
Teaching Case ◽  
Advertising Revenue ◽  
Net Assets ◽  
Short Span ◽  
Dot Com ◽  
Media Company

Hardwarezone.com is rated the top IT media Web site in Singapore by Hitwise, with more than 32 million page visits per month (Chellam, 2004). It provides 100% proprietary and localized content on IT news, product releases, and numerous member-centric services, such as hardware pricelists and forums. What started as a hobby for six undergraduates on an SGD $1,000 capital became a new-age media company with over SGD $200,000/month in advertising revenue and SGD $2 million in net assets within a short span of six years. Their success and continued growth today is exceptional, considering how most of its competitors and other dot-com ventures in Singapore have fallen by the wayside or stagnated after the dot-com crisis during mid-1999. This teaching case will chart the evolution of Hardwarezone’s business model and strategies through its humble beginnings and the challenges to the company as a result of the dot-com crisis and thereafter.

scholarly journals Facile/LigFerv: Água Quente em Três Segundos, Trinta Anos de Processo Empreendedor

2021 ◽  
Vol 25 (spe) ◽  
Author(s):  
João Paulo Moreira Silva ◽  
Liliane de Oliveira Guimarães ◽  
José Márcio de Castro
Keyword(s):  
Decision Making ◽  
Business Model ◽  
Teaching Strategy ◽  
Innovative Product ◽  
Entrepreneurial Process ◽  
Teaching Case ◽  
Secondary Sources ◽  
The Face

ABSTRACT This teaching case aims to discuss an entrepreneurial process involving the trajectory of an innovative product over thirty years until culminating in a significant event in the change of the company’s business model in the midst of the crisis triggered by the pandemic of the new coronavirus. The case offers opportunities for discussing theories related to the entrepreneurial process - causation and effectuation logic. In addition, in the course of the recent trajectory, in which the company is selected for an acceleration program, a possible change in the business model emerges. Reported from the perspective of the founder, but also supported by materials from secondary sources, the case presents the trajectory of Facile. The teaching strategy consists in enabling the student to learn, first, about the entrepreneur’s decision-making and action, emulating transitions between the causation and effectuation logic throughout the case to explain such behavior. Subsequently, the case inquires about possible alternatives for changing the business model for the company after the acceleration program, in which students will be able to identify more suitable alternatives in the face of both the company’s skills and, not least, the pandemic that changed the behavior of customers and entrepreneurs.

scholarly journals Teaching Case: Social Entrepreneurs and Impact Investors: A Match Made in Heaven?—Case Study of Le Champignon de Bruxelles

2021 ◽  
Vol 13 (20) ◽  
pp. 11467
Author(s):  
Freek Van Doninck ◽  
Johanna Vanderstraeten ◽  
Ine Paeleman ◽  
Luc Van Liedekerke
Keyword(s):  
Business Model ◽  
Turning Point ◽  
Strategic Choices ◽  
Pragmatic Approach ◽  
Social Entrepreneurs ◽  
Teaching Case ◽  
The Moment ◽  
Made In ◽  
Do So

This teaching case addresses the strategic choices of social entrepreneurs and the issues they face in search of funding. In the heart of Europe’s capital, Brussels, two aspiring entrepreneurs founded Le Champignon de Bruxelles to produce exotic mushrooms. Being true social entrepreneurs, they use a recycled substrate—brewery dredge—to do so, as such, minimizing the distance the mushrooms travel from farm to plate. After the typical “entrepreneur-in-the-basement” start, they are now at a turning point. They established themselves as a serious player in the market, producing over 6000 kg of mushrooms every month. This journey, however, did not come without its challenges. Along the way, they struggled to reconcile their idealistic mindset with the realities of the economic system and adopted a more pragmatic approach in response. At the moment, they are at a decisive moment in the company’s development and are contemplating whether their current business model should be diversified and internationalized.

Kauai: Extending a fast-food brand into traditional retail as a growth strategy

2020 ◽  
Vol 2020 (1) ◽  
pp. 1-25
Author(s):  
Shelley de Reuck ◽  
Geoff Bick
Keyword(s):  
Marketing Strategy ◽  
Business Model ◽  
Fast Food ◽  
Emerging Market ◽  
Brand Extension ◽  
Growth Strategy ◽  
Full Potential ◽  
List Type ◽  
Master's Degrees ◽  
Teaching Case

Subject area of the teaching case The case can be used in the subject areas of marketing, strategy, business model innovation in an emerging market. The case introduces a practical example of brand extension as a growth strategy employed by an existing brand to secure additional revenue channels and customer touch points. Student level This teaching case is aimed at postgraduate business students such as Master's degrees in Business Administration degrees, postgraduate diplomas, executive education, or specialist Master's degrees. Brief overview of the teaching case Kauai is a health restaurant with 150 stores across South Africa, Namibia and Botswana, more than 50% of which are franchise-owned. An acquisition of the original Kauai quick-service restaurant (QSR) chain by Real Foods in 2015 leads to a complete rebrand and overhaul of its product offering and store experience. Since the acquisition, the business operates as a startup with few formal processes and KPIs in place to drive performance. Despite the obvious success the team is battling with the factors that need to be considered to ensure that they can scale adequately to realise full potential. Plus how should they position the existing brand effectively within the FMCG space to maximise the contribution of brand equity to its success? Expected learning outcomes –The understanding around the business model of a strong, existing brand entering a highly competitive and price-sensitive FMCG. –Analysing the marketing strategy and brand identity approaches that could be used. –An understanding of the brand extension strategy that could be implemented in light of various challenges. –Understanding how retail marketing works in an emerging market context.

scholarly journals Facile/LigFerv: Hot Water in Three Seconds, Thirty Years of Entrepreneurial Process

2021 ◽  
Vol 25 (spe) ◽  
Author(s):  
João Paulo Moreira Silva ◽  
Liliane de Oliveira Guimarães ◽  
José Márcio de Castro
Keyword(s):  
Decision Making ◽  
Business Model ◽  
Teaching Strategy ◽  
Hot Water ◽  
Innovative Product ◽  
Entrepreneurial Process ◽  
Teaching Case ◽  
Secondary Sources ◽  
The Face

ABSTRACT This teaching case aims to discuss an entrepreneurial process involving the trajectory of an innovative product over thirty years until culminating in a significant event in the change of the company’s business model in the midst of the crisis triggered by the pandemic of the new coronavirus. The case offers opportunities for discussing theories related to the entrepreneurial process - causation and effectuation logic. In addition, in the course of the recent trajectory, in which the company is selected for an acceleration program, a possible change in the business model emerges. Reported from the perspective of the founder, but also supported by materials from secondary sources, the case presents the trajectory of Facile. The teaching strategy consists in enabling the student to learn, first, about the entrepreneur’s decision-making and action, emulating transitions between the causation and effectuation logic throughout the case to explain such behavior. Subsequently, the case inquires about possible alternatives for changing the business model for the company after the acceleration program, in which students will be able to identify more suitable alternatives in the face of both the company’s skills and, not least, the pandemic that changed the behavior of customers and entrepreneurs.

scholarly journals How to become a system integrator streamlining vegetable supply chains: the case of Songxiaocai Company

2019 ◽  
Vol 22 (4) ◽  
pp. 621-634
Author(s):  
Yanfei Yao ◽  
Fu Jia ◽  
Wenhui Fu ◽  
Hongdong Guo
Keyword(s):  
Supply Chain ◽  
Supply Chain Management ◽  
Supply Chains ◽  
Business Model ◽  
Agricultural Economics ◽  
Architecture Design ◽  
Chain Management ◽  
Postgraduate Students ◽  
Teaching Case ◽  
Traditional Vegetable

The traditional vegetable supply chain in China has many weaknesses, both in the upstream and downstream parts. To change this situation, Songxiaocai Company, a B2B trading platform for vegetables, innovatively solved the problems in the traditional vegetable supply chain by designing an ICT-enabled, demand-driven supply chain underpinned by an advanced ICT architecture design. However, with the expansion of business, Songxiaocai is also facing some difficult challenges. This teaching case shows the supply chain and business model innovations of Songxiaocai, provides a vivid example of how a platform company provides end-to-end supply chain service and can be used to teach graduate/postgraduate students specializing in agricultural economics, agricultural e-commerce and vegetable supply chain management.

scholarly journals 3 MARIAS: FROM WOMEN FOR WOMEN

2021 ◽  
Author(s):  
Leticia Menegon ◽  
Adrian Cernev ◽  
José Bailan
Keyword(s):  
Model Validation ◽  
Business Model ◽  
Social Impact ◽  
Critical Discussion ◽  
Financial Sustainability ◽  
Business Incubator ◽  
Validation Process ◽  
Teaching Case ◽  
Proposed Model ◽  
Social Management

Objective of the case: Help students to evaluate the difficulties of the entrepreneurial process, observing the particularities that involve the conception of the business and its validation, the distance between the concept of the business and its effective operationalization and monetization. Methodology / approach: teaching case in Management, based on a real enterprise, started in a business incubator. Methodology / approach: Teaching case in Management, based on a real enterprise, started in a business incubator. Main results: The case favors reflections about the methodologies adopted in the business model validation process, as well as the construction of your MVP. Theoretical / methodological contributions: Develop in the student the ability to evaluate the business model validation process, from the interviews to the MVP. Relevance / originality: Encourage critical discussion about building a startup's MVP. The case also provides a debate on the gap between the conception of the business model and its operationalization, including with regard to the financial sustainability of the proposed model. Social / management contributions: helping students to face the difficulties of the business model validation process when building an MVP, as well as developing a financial support model for a social impact enterprise.

Mastering the art of managing a conglomerate business empire in Myanmar

2015 ◽  
Vol 5 (1) ◽  
pp. 1-14
Author(s):  
Jenson Chong-Leng Goh ◽  
Manohar P. Sabnani ◽  
Gee Kwang Randolph Tan ◽  
Siew Peng Tan
Keyword(s):  
Learning Outcomes ◽  
Business Model ◽  
Corporate Strategy ◽  
Listed Company ◽  
Subject Area ◽  
Economies Of Scope ◽  
Content Type ◽  
Teaching Case ◽  
Corporate Strategies ◽  
A Company

Subject area Strategy. Study level/applicability Undergraduate final year or MBA. Case overview This teaching case describes the journey undertaken by Yoma Strategic Holdings (YSH) Ltd, a Singapore-listed company that operates predominately in Myanmar, to become a successful and highly profitable conglomerate business empire in Myanmar. The case provides a rich contextual description of how YSH leveraged upon its partnerships and capabilities, especially with its parent and sister companies, to pursue its conglomerate business model. To facilitate the discussion that this teaching case aims to generate among lecturers and students, we have provided a summary of the latest developments in Myanmar since the 2010 general election. This helps to give students an appreciation of the challenges involved in creating a successful business in Myanmar. Expected learning outcomes The learning outcomes that this teaching case hopes to achieve in students are as follows: Understand the concept of “economies of scope” in corporate strategy; identify and explain the various corporate strategies (i.e. diversification and vertical integration) that can be implemented to develop a conglomerate business model; recognize the organizational and managerial issues arising from implementing these corporate strategies and understand the circumstances that influence its success; and assess the relative advantages of managing a business in a conglomerate business model and advise a company on whether a particular activity should be undertaken internally or outsourced. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes.

Remission of Recurrent Cochlear Hydrops Associated With Bromocriptine Treatment for Macroprolactinoma

2019 ◽  
Vol 28 (3) ◽  
pp. 548-552
Author(s):  
Andro Košec ◽  
Ivan Kruljac ◽  
Jakov Ajduk
Keyword(s):  
Dopamine Receptors ◽  
Male Patient ◽  
Endolymphatic Hydrops ◽  
Young Male ◽  
Oral Steroid ◽  
Case Description ◽  
Diuretic Treatment ◽  
Potential Therapeutic Role ◽  
Transient Improvement ◽  
Systemic Glucocorticoids

Objective Current recommendations for cochlear hydrops treatment include systemic glucocorticoids and diuretics. Cochlear cells express dopamine receptors, although their role is unknown in the pathophysiology of cochlear hydrops. Case Description We report the case of remission of recurrent right-sided cochlear hydrops in a young male patient treated with bromocriptine due to pituitary macroprolactinoma. Transient improvement was observed after oral steroid and diuretic treatment, but cochlear hydrops recurred until the dose of bromocriptine was increased to 10 mg daily. Conclusion Bromocriptine may stimulate dopamine receptors in cochlear cells with potential therapeutic role in patients with cochlear hydrops. There are no widely accepted and effective treatments for endolymphatic hydrops, and identifying potential new and efficacious therapeutics is of high relevance.

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