scholarly journals Estimation of Store Choice Model with Endogenous Shopping Bundles

2012 ◽  
Author(s):  
Hyunchul Kim
Keyword(s):  
Choice Model ◽  
Store Choice

An Empirical Study of Store Choice Model: An Endogenous Construct

2014 ◽  
Vol 4 (2) ◽  
Author(s):  
Prof. Amit Shrivastava ◽  
Prof. Sushil Kumar Pare ◽  
Prof (Dr) Saumya Singh
Keyword(s):  
Empirical Research ◽  
Consumer Choice ◽  
Choice Model ◽  
Social Science Research ◽  
Product Category ◽  
Science Research ◽  
Consumer Decision Making ◽  
Store Choice ◽  
Store Attributes ◽  
Patronage Intention

Inadequate is the empirical research on store choice model in view of retail store attributes with endogenous construct of store patronage intention of consumer. Conventional wisdom and social science research-based insights for underpinning the design of store environment established elements such as music, scent, crowding and physical attractiveness of the store. Earlier empirical findings lack on key anterior, which include consumers’ time and effort as well as the psychological costs such as convenient, economical, risk mitigated shopping experience. The premise on which overall effects in our model rests, is that store attributes influence consumers' cognitive process and develop perceptual framework of store choice criteria — namely, convenience, reputation of outlet, branded merchandise (mediated through perceived quality). This research presents a formal test of the linear regression equation model in the context of store choice behaviour, involving one product category. The present paper explores these attributes and their affect on consumer from different socio-economic classes, willingness to purchase and to patronize if these factors are modified. Questioning the earlier conclusions that all attributes aforementioned are equally important in consumer decision making, the current results indicate that consumers place differential significance on each attribute, and the level of significance placed on each attribute varies with different socio economic class. These findings are significantly important to the retail industry as they identify the critical attributes responsible for building consumer choice and patronage among different socio economy classes. This model also paves way for another premise of empirical research, that shoppers might develop category-wise store choice or patronage behaviour model.

The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions

2002 ◽  
Vol 66 (2) ◽  
pp. 120-141 ◽  
Author(s):  
Julie Baker ◽  
A. Parasuraman ◽  
Dhruv Grewal ◽  
Glenn B. Voss
Keyword(s):  
Choice Model ◽  
Environmental Cues ◽  
Social Design ◽  
Store Choice ◽  
Choice Decision ◽  
Shopping Experience ◽  
Managerial Implications ◽  
Store Patronage ◽  
Store Environment ◽  
Patronage Intentions

Research on how store environment cues influence consumers' store choice decision criteria, such as perceived merchandise value and shopping experience costs, is sparse. Especially absent is research on the simultaneous impact of multiple store environment cues. The authors propose a comprehensive store choice model that includes (1) three types of store environment cues (social, design, and ambient) as exogenous constructs, (2) various store choice criteria (including shopping experience costs that heretofore have not been included in store choice models) as mediating constructs, and (3) store patronage intentions as the endogenous construct. They then empirically examine the extent to which environmental cues influence consumers' assessments of a store on various store choice criteria and how those assessments, in turn, influence patronage intentions. The results of two different studies provide support for the model. The authors conclude by discussing the results to develop an agenda for additional research and explore managerial implications.

Chain Image and Store-Choice Modeling: The Effects of Income and Race

1993 ◽  
Vol 25 (2) ◽  
pp. 179-196 ◽  
Author(s):  
A S Fotheringham ◽  
R Trew
Keyword(s):  
Low Income ◽  
Choice Model ◽  
Grocery Shopping ◽  
Racial Groups ◽  
Common Belief ◽  
Store Choice ◽  
Data Set ◽  
Income Groups ◽  
Store Location ◽  
Low Income Consumers

Addressed in this paper is the lack of understanding of the extent to which the image of a store can affect store selection and of the extent to which this image varies across market segments. The subject of the analysis is the choice of supermarkets for major grocery shopping, and image is here measured by the chain to which a supermarket belongs. Evidence is presented through the use of descriptive statistics from a sample of consumers and through several store-choice model calibrations that chain image is an important determinant of store choice. In the particular data set employed, chain image is at least as important as store size and store competition. Evidence is presented on the effects of peoples' income and race on their store selection. Differences are found in chain image both across income groups and across racial groups. Differences are also reported in distance deterrence across income groups, although in the opposite direction to common belief. It appears that low-income consumers are willing to travel further for grocery shopping, ceteris paribus, probably to take advantage of lower prices. Higher income consumers may be unwilling to spend the extra time involved to shop at the stores with the lowest prices and therefore give up low prices for the sake of convenience. The general conclusion from the results presented here is that intrinsic differences in store-choice behavior exist across different groups of consumers and that analyzing store location accurately demands knowledge of such differences.

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