Revisiting the Effects of Industry Expertise on Audit Pricing

2013 ◽  
Author(s):  
John Goodwin ◽  
Donghui Wu
Keyword(s):  
Audit Pricing ◽  
Industry Expertise

The Effects of Firm-Wide and Office-Level Industry Expertise on Audit Pricing

2003 ◽  
Vol 78 (2) ◽  
pp. 429-448 ◽  
Author(s):  
Andrew Ferguson ◽  
Jere R. Francis ◽  
Donald J. Stokes
Keyword(s):  
Audit Pricing ◽  
Accounting Firms ◽  
Market Prices ◽  
Audit Market ◽  
Industry Leadership ◽  
Market Perception ◽  
Industry Leader ◽  
Office Level ◽  
Industry Expertise

This study examines the role of auditor industry expertise in the pricing of Big 5 audits in Australia. We test if the audit market prices an auditor's firm-wide industry expertise, or alternatively if the audit market only prices office-level expertise in those specific cities where the auditor is the industry leader. We document that there is an average premium of 24 percent associated with industry expertise when the auditor is both the city-specific industry leader and one of the top two firms nationally in the industry. However, the top two firms nationally do not earn a premium in cities where they are not city leaders. We further document that national leadership rankings are, in fact, driven by the specific offices where accounting firms are city leaders. Thus, the overall evidence supports that the market perception and pricing of industry expertise in Australia is primarily based on office-level industry leadership in city-specific audit markets.

Auditor Industry Specialization and Audit Pricing and Effort

2018 ◽  
Vol 38 (1) ◽  
pp. 51-75 ◽  
Author(s):  
Gil Soo Bae ◽  
Seung Uk Choi ◽  
Jae Eun Lee
Keyword(s):  
Production Efficiency ◽  
Audit Fees ◽  
Data Availability ◽  
Audit Pricing ◽  
Firm Level ◽  
Accounting Firms ◽  
Industry Specialization ◽  
Audit Firms ◽  
Audit Production ◽  
Industry Expertise

SUMMARY We find that auditor industry expertise is both a firm-level and partner-level phenomenon, which suggests that industry expertise captured by accounting firms is dispersed among engagement partners through knowledge sharing and transfers within audit firms. We also find that the higher audit fees by expert auditors are due to more hours and not higher rates. While spending more hours allows expert auditors to extract higher fees in total, the finding that expert firms/partners exert greater effort does not support the suggestion that expert auditors are in general more efficient in audit production. However, we find weak evidence that audit hours for expert auditors are lower in industries and companies with homogenous operations and comparable accounting than in other industries and companies. This finding suggests that knowledge transfers more likely take place in homogeneous and comparable industries, leading to production efficiency that moderates the increase in audit hours charged by experts. JEL Classifications: M4; M42. Data Availability: All data are available from the identified sources.

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