Product Lines, Product Design and Limited Attention

Product lines, product design, and limited attention

Journal of Economic Behavior & Organization ◽

10.1016/j.jebo.2015.09.007 ◽

2015 ◽

Vol 119 ◽

pp. 437-456 ◽

Cited By ~ 7

Author(s):

Carsten Dahremöller ◽

Markus Fels

Keyword(s):

Product Design ◽

Limited Attention ◽

Product Lines

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Attention manipulation and information overload

Behavioural Public Policy ◽

10.1017/bpp.2017.10 ◽

2018 ◽

Vol 2 (1) ◽

pp. 78-106 ◽

Cited By ~ 17

Author(s):

PETRA PERSSON

Keyword(s):

Product Design ◽

Financial Literacy ◽

Information Overload ◽

Consumer Welfare ◽

Relevant Information ◽

Limited Attention ◽

Disclosure Regulation ◽

Consumer Attention ◽

Disclosure Rules

AbstractLimits on consumer attention give firms incentives to manipulate prospective buyers’ allocation of attention. This paper models such attention manipulation and shows that it limits the ability of disclosure regulation to improve consumer welfare. Competitive information supply from firms competing for attention can reduce consumers’ knowledge by causing information overload. A single firm subjected to a disclosure mandate may deliberately induce such information overload to obfuscate financially relevant information or engage in product complexification to bound consumers’ financial literacy. Thus, disclosure rules that would improve welfare for agents without attention limitations can prove ineffective for consumers with limited attention. Obfuscation suggests a role for rules that mandate not only the content, but also the format of disclosure; however, even rules that mandate ‘easy-to-understand’ formats can be ineffective against complexification, which may call for regulation of product design.

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On the Simple Economics of Advertising, Marketing, and Product Design

The American Economic Review ◽

10.1257/aer.96.3.756 ◽

2006 ◽

Vol 96 (3) ◽

pp. 756-784 ◽

Cited By ~ 312

Author(s):

Justin P Johnson ◽

David P Myatt

Keyword(s):

Product Design ◽

Demand Curve ◽

High Dispersion ◽

Product Lines ◽

Mass Market ◽

Low Dispersion

We propose a framework for analyzing transformations of demand. Such transformations frequently stem from changes in the dispersion of consumers' valuations, which lead to rotations of the demand curve. In many settings, profits are a U-shaped function of dispersion. High dispersion is complemented by niche production, and low dispersion is complemented by mass-market supply. We investigate numerous applications, including product design; advertising, marketing and sales advice; and the construction of quality-differentiated product lines. We also suggest a new taxonomy of advertising, distinguishing between hype, which shifts demand, and real information, which rotates demand.

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DESIGNING PRODUCT METAPHOR TO PROMOTE SUSTAINABLE BEHAVIOUR: A PROPOSED METHOD

Proceedings of the Design Society: DESIGN Conference ◽

10.1017/dsd.2020.310 ◽

2020 ◽

Vol 1 ◽

pp. 1921-1930

Author(s):

S. Huang ◽

M. Carulli ◽

P. Hekkert ◽

R. N. J. Schifferstein ◽

M. Bordegoni

Keyword(s):

Product Design ◽

Design Method ◽

Behavioural Change ◽

Idea Generation ◽

Limited Attention ◽

Change Strategies ◽

Metaphorical Thinking ◽

Future Developments ◽

Product Features ◽

Design Idea

AbstractWithin the scope of Design for Sustainable Behaviour, the connection between behavioural change strategies and design idea generation has received limited attention. This paper highlights metaphorical thinking in product design to stimulate sustainable behaviour. In particular, the current study proposes a metaphor-based design method to guide designers on how to associate product features with behavioural and experiential cues through metaphors. We next report two design cases to evaluate this method. In the end, the shortcomings of current research and future developments are also discussed.

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The Thatcher government and (de)regulation: modularisation of individual personal pensions

Journal of Management History ◽

10.1108/jmh-06-2017-0030 ◽

2018 ◽

Vol 24 (2) ◽

pp. 189-207 ◽

Cited By ~ 3

Author(s):

Nicholas Burton

Keyword(s):

Product Design ◽

Important Change ◽

The Body ◽

Limited Attention ◽

Senior Managers ◽

Content Type ◽

Conservative Government ◽

The Uk ◽

The Relationship

Purpose The (de)regulation agenda of the Conservative government, led by Margaret Thatcher, elected in 1979 is an important change point that has attracted only limited attention from management and historical research scholars. Thus, how (de)regulation in this era influenced the evolution of product design remains ripe for exploration. The purpose of this paper is to examine the UK individual personal pensions product market between the mid-1980s and mid-1990s to examine the relationship between (de)regulation – an industry-level factor – and its impact on architectural choices of product design – a product-level factor. Design/methodology/approach A retrospective, oral history research design with 31 senior managers in product development firms with first-hand experience of the change period was adopted. Findings Findings indicate that the (de)regulation reforms and the context of the financialisation of product markets came to define how products were then designed, evolving product design from non-modular to near-modular, a trajectory that arguably continues until the present day. Originality/value The main contribution lies in examining the role of (de)regulation and financialisation as modularisation processes. The increasing modularisation of individual personal pension product design between the mid-1980s and mid-1990s provides further support for the body of scholarly work on modularisation processes and their relationship with industry change.

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Design benefits, emotional responses, and brand engagement

Journal of Product & Brand Management ◽

10.1108/jpbm-07-2013-0350 ◽

2014 ◽

Vol 23 (1) ◽

pp. 16-23 ◽

Cited By ~ 29

Author(s):

Frank Franzak ◽

Suzanne Makarem ◽

Haeran Jae

Keyword(s):

Product Design ◽

Conceptual Model ◽

Emotional Responses ◽

Emotional Arousal ◽

Service Development ◽

Limited Attention ◽

Content Type ◽

Brand Engagement ◽

Proposed Model ◽

The Relationship

Purpose – The objective of this paper is to develop a better understanding of brand engagement by examining two of its antecedents: design benefits and consumer emotions. The authors explore the relationship between design and brand engagement and advance a model with emotional responses as mediator. Design/methodology/approach – This paper integrates a range of theoretical works across design and marketing, including concepts of product design, types of design benefits, brand engagement, and brand communities. Findings – The authors propose a conceptual model where emotional arousal, which differs across design benefits, mediates the relationship between design benefits and brand engagement. Brand engagement intensifies with emotional arousal as design benefits change from functional, to hedonic, to symbolic. Research limitations/implications – The conceptual model proposed in this paper can have significant applications in the areas of product design, branding strategies, and brand communications. However, it has not been tested empirically. Practical implications – The resulting model improves understanding of how marketers can use design to elicit different forms of brand engagement. Implications for marketers include planning brand engagement outcomes early in the product or service development process; involving consumers in that process, clearly communicating the benefits of the design; and supporting venues where brand engagement of different types can be practiced. Originality/value – Brand engagement is unique brand-related behavior that has received limited attention in the design and marketing literatures. The proposed model offers a look at brand engagement from a design perspective, while emphasizing the role of consumers' emotional responses to design benefits.

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Suicide-Bereaved Individuals’ Attitudes Toward Therapists

Crisis ◽

10.1027/0227-5910/a000290 ◽

2015 ◽

Vol 36 (2) ◽

pp. 135-141 ◽

Cited By ~ 4

Author(s):

Erin F. Ward-Ciesielski ◽

Madeline D. Wielgus ◽

Connor B. Jones

Keyword(s):

Mental Health Treatment ◽

Online Survey ◽

The United States ◽

Limited Attention ◽

Time Of Death ◽

Loved One ◽

Important Group ◽

Positive Attitudes ◽

Suicide Bereaved ◽

Research Domain

Background: Suicide-bereaved individuals represent an important group impacted by suicide. Understanding their experiences following the suicide of a loved one is an important research domain, despite receiving limited attention. Although suicide-bereaved individuals may benefit from mental health treatment, their attitudes toward therapy and therapists are poorly understood. Aims: The present study aimed to understand the extent to which bereaved individuals’ attitudes toward therapy and therapists are impacted by whether their loved one was in therapy at the time of death. Method: Suicide-bereaved individuals (N = 243) from the United States were recruited to complete an online survey about their experience with and attitudes toward therapy and therapists following the suicide of a loved one. Results: Bereaved individuals whose loved one was in therapy at the time of death (N = 48, 19.8%) reported more negative and less positive attitudes toward the treating therapist than those whose loved one was not in therapy at the time of death (N = 81, 33.3%) or whose loved one was never in therapy/the deceased’s therapy status was unknown (N = 114, 46.9%). Conclusion: The deceased’s involvement with a therapist appears to be an important factor impacting the experience of bereaved individuals and should be considered when attempting to engage these individuals in postvention.

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