Corporate Social Responsibility and Firm Reputation

2011 ◽  
Author(s):  
Martin T. Stuebs ◽  
Li Sun
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Firm Reputation ◽  
Corporate Social

Corporate social responsibility and organizational attractiveness: implications for talent management

2016 ◽  
Vol 12 (3) ◽  
pp. 484-505 ◽  
Author(s):  
Joana Story ◽  
Filipa Castanheira ◽  
Silvia Hartig
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Well Being ◽  
Talent Management ◽  
Organizational Attractiveness ◽  
Firm Reputation ◽  
Content Type ◽  
Job Advertisement ◽  
Organizational Reputation ◽  
Corporate Social

Purpose Talent management is a twenty-first-century concern. Attracting talented individuals to organizations is an important source for firm competitive advantage. Building on signaling theory, this paper proposes that corporate social responsibility (CSR) can be an important tool for talent recruitment. Design/methodology/approach Across two studies, this paper found support for this hypothesized relationship. In Study 1, a job advertisement was manipulated to include information about CSR and tested it in two groups of 120 master’s degree students who would be in the job market within the year. It was found that CSR was an important factor that increased organizational attractiveness. In Study 2, with 532 external talented stakeholders of 16 organizations, our findings were replicated and advanced by testing whether perceptions of CSR practices (internal and external) influenced perceptions of organizational attractiveness and if this relationship was mediated by organizational reputation. Findings This study found that perceptions of internal CSR practices were directly related to both organizational attractiveness and firm reputation. However, perceptions of external CSR practices were related only to organizational attractiveness through organizational reputation. Research limitations/implications The article’s one of the main limitations has to do with generalizability of the results and the potential common method variance bias. Practical implications The findings demonstrate that CSR can play an effective role in attracting potential employees, through enhancement of organizational reputation and organizational attractiveness. If organizations are willing to implement practices that protect and develop their employees, along with practices that improve the quality of the natural environment and the well-being of the society, they can become an employer-of-choice. Originality/value This study expands on previous studies by including an experimental design, including two types of CSR practices and a mediating variable in this field study.

scholarly journals Corporate Social Responsibility, Brand Image and Firm Reputation in Mexican Small Business

2017 ◽  
Vol 7 (3) ◽  
pp. 38 ◽  
Author(s):  
Gonzalo Maldonado-Guzman ◽  
Sandra Yesenia Pinzón-Castro ◽  
Cid Leana-Morales
Keyword(s):  
Corporate Social Responsibility ◽  
Small Business ◽  
Social Responsibility ◽  
Brand Image ◽  
Research Paper ◽  
Medium Size ◽  
Firm Reputation ◽  
Marketing Literature ◽  
Corporate Social ◽  
Empirical Investigations

Several investigations are commonly found in marketing literature but there are relatively few theoretical and empirical researches that associate marketing with corporate social responsibility (CSR). There are even less empirical investigations that relate these two important constructs with firm reputation of enterprises aimed to small and medium-size enterprises (SMEs) which shows a clear void in literature regarding the existing relation between CSR activities, brand image of products or services created by enterprises and their firm reputation. For this reason, the main objective of this research paper is the analysis of the existing relation between CSR activities, firm reputation and brand image of products or services of SMEs by using a sample of 308 enterprises from Aguascalientes State. The results obtained show that CSR activities have positive and significant effects in both the firm reputation and brand image of products or services created by SMEs.

Hotels’ corporate social responsibility practices, organizational culture, firm reputation, and performance

2019 ◽  
Vol 27 (3) ◽  
pp. 398-419 ◽  
Author(s):  
María Rosario González-Rodríguez ◽  
Rosario Carmen Martín-Samper ◽  
Mehmet Ali Köseoglu ◽  
Fevzi Okumus
Keyword(s):  
Organizational Culture ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Firm Reputation ◽  
And Performance ◽  
Corporate Social

How environmental awareness and corporate social responsibility practices benefit the enterprise? An empirical study in the context of emerging economy

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Syed Abdul Rehman Khan ◽  
Zhang Yu ◽  
Muhammad Umar
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Emerging Economies ◽  
Environmental Awareness ◽  
Equation Modeling ◽  
Firm Reputation ◽  
Content Type ◽  
Green Practices ◽  
And Performance ◽  
Corporate Social

PurposeThe study explores the linkage between environmental awareness, green practices, firm reputation and performance. Undeniably, very few studies have been conducted on corporate social responsibility (CSR) and its effect on firms' performance.Design/methodology/approachIn the current study, the data are collected from 404 firms located in Pakistan, and structural equation modeling (SEM) is employed to validate hypotheses.FindingsThe results show that green practices are statistically significant to build a positive image of firms; also, these practices enhance firm performance. Furthermore, the results also confirmed that CSR practice “indirect support to the community” has an insignificant relationship with firm reputation due to mismanagement and corruption involvement on governmental levels.Research limitations/implicationsThis study suggests that the firms' management should spend money on CSR activities and concentrate on proper monitoring of CSR activities to utilize funds efficiently. The research is conducted in Pakistan's context, while future studies need to be conducted in other emerging economies to investigate the linkage between CSR, firm reputation and performance.Originality/valueAccording to the researcher's best knowledge, very few studies have been conducted regarding the relationship between environmental awareness, green practices, firm reputation and performance in emerging economies like Pakistan.

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