Consumer Demand for Fair Trade: New Evidence from a Field Experiment Using eBay Auctions of Fresh Roasted Coffee

Author(s):  
Michael J. Hiscox ◽  
Michael Broukhim ◽  
Claire Litwin
2015 ◽  
Vol 97 (2) ◽  
pp. 242-256 ◽  
Author(s):  
Jens Hainmueller ◽  
Michael J. Hiscox ◽  
Sandra Sequeira

1976 ◽  
Vol 13 (3) ◽  
pp. 263-269 ◽  
Author(s):  
Carol A. Scott

Although relatively under-researched, behavioral influence strategies commonly are used by marketers to modify consumer demand. Reported here are the results of a field experiment which tested the effectiveness of trial and incentive behavioral influence strategies. The efficacy of using self-perception theory to explain and predict behavior is assessed.


2013 ◽  
Vol 32 (1) ◽  
pp. 207-218 ◽  
Author(s):  
Edward N. Okeke ◽  
Clement A. Adepiti ◽  
Kayode O. Ajenifuja

Author(s):  
Michael J. Hiscox ◽  
Michael Broukhim ◽  
Claire Litwin ◽  
Andrea Woloski

Sign in / Sign up

Export Citation Format

Share Document