Consumer Demand for the Fair Trade Label: Evidence from a Field Experiment

2011 ◽  
Author(s):  
Jens Hainmueller ◽  
Michael J. Hiscox ◽  
Sandra Sequeira
Keyword(s):  
Field Experiment ◽  
Fair Trade ◽  
Consumer Demand

Consumer Demand for Fair Trade: Evidence from a Multistore Field Experiment

2015 ◽  
Vol 97 (2) ◽  
pp. 242-256 ◽  
Author(s):  
Jens Hainmueller ◽  
Michael J. Hiscox ◽  
Sandra Sequeira
Keyword(s):  
Field Experiment ◽  
Fair Trade ◽  
Consumer Demand

The Effects of Trial and Incentives on Repeat Purchase Behavior

1976 ◽  
Vol 13 (3) ◽  
pp. 263-269 ◽  
Author(s):  
Carol A. Scott
Keyword(s):  
Field Experiment ◽  
Consumer Demand ◽  
Purchase Behavior ◽  
Influence Strategies ◽  
Self Perception ◽  
Perception Theory ◽  
Repeat Purchase ◽  
Repeat Purchase Behavior

Although relatively under-researched, behavioral influence strategies commonly are used by marketers to modify consumer demand. Reported here are the results of a field experiment which tested the effectiveness of trial and incentive behavioral influence strategies. The efficacy of using self-perception theory to explain and predict behavior is assessed.

Consumer Demand for Fair Labor Standards: Evidence from a Field Experiment on eBay

2011 ◽  
Author(s):  
Michael J. Hiscox ◽  
Michael Broukhim ◽  
Claire Litwin ◽  
Andrea Woloski
Keyword(s):  
Field Experiment ◽  
Consumer Demand ◽  
Labor Standards ◽  
Fair Labor

“Heal the World”: A field experiment on the effects of music with prosocial lyrics on prosocial behavior

2016 ◽  
Vol 45 (2) ◽  
pp. 298-304 ◽  
Author(s):  
Nicolas Ruth
Keyword(s):  
Field Experiment ◽  
Prosocial Behavior ◽  
Fair Trade ◽  
Positive Association ◽  
Purchase Behavior ◽  
Negative Effects ◽  
Significant Positive Association ◽  
Positive Effects ◽  
Underlying Mechanisms ◽  
Everyday Situation

A significant amount of existing research has dealt with the negative effects of music on people’s behavior, but only a few studies have shown that music with prosocial lyrics can increase prosocial behavior. This study focuses on the positive effects of music with prosocial lyrics on people in an everyday setting. Based on the general learning model, a field experiment ( N = 256, 66% female) was conducted to test whether people exposed to music with prosocial lyrics engaged in more prosocial behavior by buying more fair trade products compared to regular products than did those exposed to songs with neutral lyrics. Guests of a café were randomly assigned to either the prosocial or the neutral music condition and were monitored by two observers who were instructed to report the prosocial purchase (of fair trade coffee) and tipping behavior of the guests. The results indicated that there is a significant positive association between prosocial behavior and the prosocial lyrics of the songs played. The study shows that it is most likely that music with prosocial lyrics can influence one’s prosocial purchase behavior in an everyday situation. The underlying mechanisms are still poorly researched, but these findings support the theoretical assumptions.

When Cleaning Too Much Pollution Can Be a Bad Thing: A Field Experiment of Consumer Demand for Oysters

2018 ◽  
Vol 146 ◽  
pp. 686-695 ◽  
Author(s):  
Maik Kecinski ◽  
Kent D. Messer ◽  
Audrey J. Peo
Keyword(s):  
Field Experiment ◽  
Consumer Demand
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