Analyzing Web 2.0 Internet Users in Order to Drive Innovation in Distribution Strategy of Luxury Watches

2008 ◽  
Author(s):  
Magali Dubosson ◽  
Alexandra Broillet
Keyword(s):  
Web 2.0 ◽  
Distribution Strategy ◽  
Internet Users

Web 2.0 as a Foundation for Social Media Marketing

2012 ◽  
pp. 342-379 ◽  
Author(s):  
Vedran Podobnik ◽  
Daniel Ackermann ◽  
Tomislav Grubisic ◽  
Ignac Lovrek
Keyword(s):  
Social Media ◽  
Web 2.0 ◽  
Social Networking ◽  
Low Cost ◽  
Internet Marketing ◽  
Social Media Marketing ◽  
Marketing Campaign ◽  
Internet Users ◽  
The Web ◽  
The Way

In the Web 1.0 era, users were passive consumers of a read-only Web. However, the emergence of Web 2.0 redefined the way people use information and communication services—users evolved into prosumers that actively participate and collaborate in the ecosystem of a read-write Web. Consequently, marketing is one among many areas affected by the advent of the Web 2.0 paradigm. Web 2.0 enabled the global proliferation of social networking, which is the foundation for Social Media Marketing. Social Media Marketing represents a novel Internet marketing paradigm based on spreading brand-related messages directly from one user to another. This is also the reason why Social Media Marketing is often referred to as the viral marketing. This chapter will describe: (1) how social networking became the most popular Web 2.0 service, and (2) how social networking revolutionized Internet marketing. Both issues will be elaborated on two levels—the global and the Croatian level. The chapter will first present the evolution of social networking phenomenon which has fundamentally changed the way Internet users utilize Web services. During the first decade of 21st century, millions of people joined online communities and started using online social platforms, about 1.5 billion members of social networks globally in 2012. Furthermore, the chapter will describe how Internet marketing provided marketers with innovative marketing channels, which offer marketing campaign personalization, low-cost global access to consumers, and simple, cheap, and real-time marketing campaign tracking. Specifically, the chapter will focus on Social Media Marketing, the latest step in the Internet marketing evolution. The three most popular Social Media Marketing platforms (i.e., Facebook, Twitter, and Foursquare) will be described, and examples of successful marketing case studies in Croatia will be presented.

Using Ontological E-Services Framework to Orchestrate E-Business Process Services

2018 ◽  
pp. 605-630
Author(s):  
Tung-Hsiang Chou ◽  
Ching-Chang Lee ◽  
Chin-Wen Lin
Keyword(s):  
Web Services ◽  
Web 2.0 ◽  
Business Models ◽  
Service Providers ◽  
The Internet ◽  
Semantic Web Technologies ◽  
Internet Service ◽  
Web Technologies ◽  
Framework Design ◽  
Internet Users

The Internet has come a long way over the past twenty years, and many Internet-era enterprises have had to face daunting challenges while trying to create innovative business models. Many types of Internet interactions can facilitate networking (e.g., The Web, Web services). Since the advent of the Internet, service requesters and service providers have generated diverse electronic services (e-services), and since 2003, many experts have proposed the concept of Web 2.0. People rely on Internet e-services to execute activities and meet requirements; however, e-services lack a standardization method for constructing and managing them. The current study presents a framework design and a comprehensive interface for e-service providers and requesters. The study adopts the concept of Web 2.0 by using Web services with related standards for developing the framework design. Specifically, the study uses semantic Web technologies to complete the construction of e-services. After that, Internet users can quickly and conveniently access the framework to obtain suitable e-services.

Analysis of Online Game Distribution in China’s Internet Cafés

2011 ◽  
pp. 139-151 ◽  
Author(s):  
Qun Ren ◽  
Philip Hardwick
Keyword(s):  
The Internet ◽  
Game Playing ◽  
Online Game ◽  
Distribution Strategy ◽  
Internet Users ◽  
Market Dominance ◽  
Internet Cafes

Internet Cafés are the most popular locations for internet users to enjoy online game playing in China. At the beginning of this chapter, the authors analyzed reasons for Internet cafes’ popularity as well as listing difficulties the Internet Cafés are confronting. Applying the distribution strategy put forward by Kasper, the authors analyzed how five of the top ten most popular games are distributed in the Internet cafés by their game operators. In the conclusion, the authors suggest game operators of different market dominance should utilize different distribution strategies (intensive or selective one) to match the game product with the players’ demand. At the end of this chapter, some recommendations are put forward for the Internet cafés to take into account.

Web 2.0 Social Networking Technologies and Strategies for Knowledge Management

2013 ◽  
pp. 84-102
Author(s):  
Edward Chen
Keyword(s):  
Web 2.0 ◽  
Social Networking ◽  
The Internet ◽  
Modern Enterprise ◽  
Internet Users ◽  
Business Setting ◽  
Youtube Videos ◽  
Networking Technologies ◽  
Rss Feeds ◽  
The Impact

This chapter discusses the Internet phenomenon known as Web 2.0. It explores Internet use, Internet users, and the continuous improvements being made to the Internet. The purpose of this chapter is to explain the impact that social networking has on the modern enterprise; particularly, when it comes to collaboration and knowledge sharing. The growth trajectory of Web 2.0 software such as social networking, blogs, tags, RSS feeds, wikis, YouTube videos, and widgets are presented, and each component is outlined in detail. Each application is also applied to a practical business setting. The benefits and challenges of each application are discussed, and examples of organizations that are implementing Web 2.0 strategies are presented. Some limitations and concerns of Web 2.0 are discussed. The chapter concludes with an examination of the implications of Web 2.0 on companies and their business and marketing strategies.

scholarly journals Semiotics of Advertising Communication in WEB 2.0 Network Social Services

2021 ◽  
Vol 12 (4) ◽  
pp. 1285-1298
Author(s):  
Anna S. Zotova
Keyword(s):  
Social Network ◽  
Web 2.0 ◽  
Social Services ◽  
Internet Communication ◽  
Internet Users ◽  
Modern Vision ◽  
Iconic Signs ◽  
Global World ◽  
Global And Local ◽  
Advertising Communication

The article is devoted to the study of semiotics in the advertising communication of web 2.0 network social services. The purpose of the article is to analyze the publications of various brands on social Internet services focused on communication with the consumer and the subsequent study of the features of the use of semiotics tools. The relevance of the article is due to the fact that the modern information society has increased interest in semiotic systems, including in the field of Internet communication. The modern vision of semiotics has gone beyond the traditional framework and defined it as part of global and local communication in web 2.0 social network services, not only between Internet users, but also in the areas of B2B and B2C. The study of the possibilities of semiotics in advertising communication on web 2.0 social platforms, using the example of search engine applications, the social network Instagram, and company sites, in this article is based on the works of R. Barthes, J. Baudrillard, Y. Lotman, and U. Eco. This material confirms our hypothesis that today, especially since the beginning of the pandemic, communication on web 2.0 services is not limited only to text with a picture/photos or videos, more and more often there are visualized scenes created with the help of graphic design with the use of symbols and iconic signs that are familiar to the consumer, which he easily decodes, since they are inscribed in his socio-cultural coordinate system. The innovation of the research is based on the fixation of modern criteria of advertising Internet communication: polycode, intertextuality and multimedia, used as a way of working with target audiences. The novelty of the material consists of the understanding that semiotics today is a new look not only at the branch of scientific knowledge, but also at the practical possibilities of sign systems in the digital age, when the sign becomes a part of the socio-cultural space, a trend of the global world, a tool for transmitting information, knowledge, positioning, a tool for manipulation, influence, and attracting attention. Thus, brands working with the audience in todays realities should take into account not only the product preferences of consumers, but also broadcast their social / civic activity.

scholarly journals Understanding Accumulation: The Relevance of Marx’s Theory of Primitive Accumulation in Media and Communication Studies

2012 ◽  
Vol 10 (2) ◽  
pp. 156-170 ◽  
Author(s):  
Mattias Ekman
Keyword(s):  
Web 2.0 ◽  
News Media ◽  
Capital Accumulation ◽  
Communication Research ◽  
Primitive Accumulation ◽  
Accumulation By Dispossession ◽  
Internet Users ◽  
Critical Media ◽  
Media Systems ◽  
Media And Communication

The aim of this article is to discuss and use Marx’s theory on primitive accumulation, outlined in the first volume of Capital, in relation to media and communication research. In order to develop Marx’s argument the discussion is revitalized through Harvey’s concept of accumulation by dispossession. The article focuses on two different fields within media and communication research where the concept of accumulation by dispossession is applicable. First, the role of news media content, news flows and news media systems are discussed in relation to social mobilization against capitalism, privatizations, and the financial sector. Second, Marx’s theory is used to examine how communication in Web 2.0 and the development of ICTs could advance the processes of capital accumulation by appropriating the work performed by users of Web 2.0 and by increasing the corporate surveillance of Internet users. In conclusion, by analyzing how primitive accumulation is intertwined with contemporary expanded reproduction of capital, the article shows that Marx’s theory can contribute to critical media and communication research in several ways.

scholarly journals Do You Have Social Profile? Users And Non-Users Of Social Networking Sites In The Web 2.0

2011 ◽  
Vol 15 (5) ◽  
pp. 41-50 ◽  
Author(s):  
Carlota Lorenzo-Romero ◽  
Maria-del-Carmen Alarcon-del-Amo ◽  
Miguel-Angel Gomez-Borja
Keyword(s):  
Web 2.0 ◽  
Social Networking ◽  
Social Networking Sites ◽  
Active Role ◽  
Professional Relationships ◽  
Knowledge Framework ◽  
Internet Users ◽  
Interactive Behaviour ◽  
The Web

In light of the increasing importance of Social Networking Sites (SNSs) for both personal and professional relationships, the aim of this work is to contribute to the knowledge framework regarding the interactive behaviour of Internet users, particularly within Web 2.0, describing its evolution from Web 1.0. Moreover, this paper analyses the different behaviours on the Web by people who use or not use SNSs, as well as to determine whether any such differences are significant in order to discover the reasons why these people participate. As results, initial characterization of the users themselves is followed by an analysis of the main differences between users and non-users of these applications. With this information, companies can play an active role in this Social Web by becoming company 2.0 and participating actively in already existing SNSs or creating their own social network service.

Geography

2018 ◽  
pp. 261-264
Keyword(s):  
High School ◽  
University Students ◽  
Web 2.0 ◽  
Adaptive Learning ◽  
Teaching Strategy ◽  
Mathematical Methods ◽  
Web 2.0 Tools ◽  
Internet Users ◽  
E Learning ◽  
4G Wireless

The primary goal of myGeoffice© is to empower Internet users with some geographical quantitative power in a direct and goal oriented way (particularly high-school and university students whose curriculum covers spatial topics). With the spread of smartphones, apps, laptops, tablets, e-learning, m-learning, 4G wireless connectivity, free wi-fi hot spots, apps, Web 2.0 tools and adaptive learning/progress tracking, it is hoped that myGeoffice© can be associated with a teaching strategy and incorporate these trends. This would assist with the basic understanding of spatial inferential and mathematical methods in the classroom and encourage geography as a career path.

WEB 2.0, Social Marketing Strategies and Distribution Channels for City Destinations

2010 ◽  
pp. 221-245 ◽  
Author(s):  
Marianna Sigala
Keyword(s):  
Web 2.0 ◽  
Business Model ◽  
Value Added ◽  
The Internet ◽  
Demand And Supply ◽  
Web 2.0 Tools ◽  
Internet Users ◽  
City Tourism ◽  
People Search ◽  
The Way

During the last decades, the use of Web 2.0 applications for the generation, dissemination, and sharing of user-generated content (UGC) and the creation of new value added services are enormous. Web 2.0 tools have tremendously changed the way people search, find, read, gather, share, develop, and consume information, as well as on the way people communicate with each other and collaboratively create new knowledge. UGC and Web 2.0 are also having a tremendous impact not only on the behaviour and decision- making of Internet users, but also on the e-business model that organizations need to develop and/or adapt in order to conduct business on the Internet. Organizations responsible to market and promote cities on the Internet are not an exception from these developments. This chapter aims to inform city tourism organizations responsible for the development of city portals about (a) the use of the major Web 2.0 tools in tourism and their impact on the tourism demand and supply; and (b) the ways and practices for integrating the use of Web 2.0 into their e-business model and e-marketing practices.

Communal and Exchange Relationships and the Effects of Norms on Internet Participation

2012 ◽  
Vol 40 (6) ◽  
pp. 993-1004 ◽  
Author(s):  
Su-Houn Liu ◽  
Hsiu-Li Liao ◽  
Yu-Hsieh Sung ◽  
Qi-Dong Peng
Keyword(s):  
Experimental Design ◽  
Web 2.0 ◽  
Significant Rise ◽  
The Internet ◽  
Exchange Relationships ◽  
User Behaviors ◽  
Internet Users

In recent years, there has been a significant rise in the popularity of Web 2.0 applications. Our purpose was to examine the behaviors of Internet users. Voluntary participants (N = 691) were recruited through banners posted on a leading commercial website in Taiwan and were randomly allocated to 7 groups. The between-participants experimental design included 3 forms of payment crossed with 2 levels of payment, and a control condition with no payment. We found that behaviors on the Internet are linked to norms that are followed according to communal or exchange relationships during participation. Therefore, the distinction of communal and exchange relationships can be important in understanding user behaviors on the Internet.

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