scholarly journals The Web-site Design Study of UX Design Perspective - Focused on Portal Site : NAVER -

2012 ◽  
Vol null (36) ◽  
pp. 243-252
Author(s):  
김은숙 ◽  
성동선 ◽  
공용택
Keyword(s):  
Web Site ◽  
Design Study ◽  
Web Site Design ◽  
Portal Site ◽  
Ux Design ◽  
Site Design ◽  
Design Perspective ◽  
The Web

Web atmospheric qualities in luxury fashion brand web sites

2015 ◽  
Vol 19 (4) ◽  
pp. 384-401 ◽  
Author(s):  
Hyeonsoo Kim ◽  
Yun Jung Choi ◽  
Yuri Lee
Keyword(s):  
Customer Service ◽  
Web Sites ◽  
Web Site ◽  
Product Information ◽  
Web Site Design ◽  
Content Type ◽  
Fashion Brand ◽  
Site Design ◽  
Revisit Intentions ◽  
The Web

Purpose – The purpose of this paper is to explore the relationship between atmospheric qualities with different levels of task relevance in luxury fashion brand web sites and their impact on consumer attitude toward the site and brand, which is essential to build valid strategies for e-retailing. Design/methodology/approach – An empirical study was conducted and quantitative analyses of 292 respondents’ shopping experiences yielded findings that confirm the impact of atmospherics upon the shopper’s views of the web site and the brand. Structural equation modeling was used to test the research hypotheses. Findings – Both low task-relevant atmospherics (web site design, responsive customer service) and high task-relevant atmospherics (product information, convenience) affect the consumers’ revisit intentions toward the web site, while web site design directly affected brand attitude. The study also illustrates the mediating roles of product information and convenience to the relationships between web site design and responsive customer service and the consumers’ revisit intentions toward the site. Practical implications – This study provides insights for luxury e-tailing. Luxury e-tailers should understand the different effects depending upon the types of web atmospheric qualities and use them strategically. Originality/value – The main contribution of the study is to highlight the unique aspects of luxury online shopping in the Korean context. This study also contributes to e-commerce research by providing an expanded understanding of the interrelationship between types of web atmospheric qualities.

scholarly journals Mousetracking visitors to evaluate efficacy of web site design

2014 ◽  
Vol 11 (2) ◽  
pp. 291-300
Author(s):  
Aleksandar Jevremovic ◽  
Sasa Adamovic ◽  
Mladen Veinovic
Keyword(s):  
Web Site ◽  
Objective Assessment ◽  
Website Design ◽  
Complex Task ◽  
Web Site Design ◽  
Web Environment ◽  
Expensive Equipment ◽  
Site Design ◽  
High Degree ◽  
The Web

Objective assessment of website design is a complex task whose results are valuable for improving efficiency. Some of the commonly used methods, such as A/B testing, are relatively simple to implement but generally give only a rough summary of results. Eyetracking is one of the most efficient methods, but requires the use of expensive equipment and is not generally applicable to the web environment. Mousetracking is a far cheaper and implementable alternative to eyetracking and some studies indicate a high degree of correlation between the results of these two methods. This paper presents the architecture of a system for mousetracking, and the results of its use in a particular website.

Effective Web Site Design

2011 ◽  
pp. 99-120
Author(s):  
Deborah E. Rosen ◽  
Elizabeth F. Purinton ◽  
Scott J. Lloyd
Keyword(s):  
Information Processing ◽  
Web Site ◽  
Web Design ◽  
Cognitive Maps ◽  
Review Of The Literature ◽  
Web Site Design ◽  
Site Design ◽  
Information Processing Perspective ◽  
Source Of Information ◽  
The Web

The Web has been a destination for commerce for well over a decade, so it is time to take stock of what we know, or do not know, about Web design. A review of the literature to date provides evidence that we have really just begun to understand what makes a Web site optimal from a design standpoint. As the Web is first and foremost a source of information, this chapter focuses on Web design from an information processing perspective. Studies are described using cognitive maps and preferences as a possible framework for understanding why some designs are more effective than others in terms of viewers’ likelihood of revisit and overall impression.

Kansei Engineering and Web Site Design

2012 ◽  
Author(s):  
Zheng Song ◽  
Thomas J. Howard ◽  
Sofiane Achiche ◽  
Ali G. Özkil
Keyword(s):  
Statistical Methods ◽  
Significant Role ◽  
Web Site ◽  
Technical Expertise ◽  
Kansei Engineering ◽  
Emotional Needs ◽  
Web Site Design ◽  
Study Results ◽  
Successful Design ◽  
Site Design

Capturing users’ needs is critical in web site design. However, a lot of attention has been paid to enhance the functionality and usability, whereas much less consideration has been given to satisfy the emotional needs of users, which is also important to a successful design. This paper explores a methodology based on Kansei Engineering, which was significant used in product and industrial design but not quite been adopted in the IT field, in order to discover implicit emotional needs of users toward web site and transform them into design details. Survey, interview techniques and statistical methods were performed in this paper. A prototype web site was developed based on the Kansei study results integrated with technical expertise and practical considerations. The results showed that the Kansei Engineering methodology, in this paper, played a significant role in web site design in terms of satisfying the emotional needs of users.

Analyzing the Influence of Web Site Design Parameters on Web Site Usability

2005 ◽  
Vol 18 (4) ◽  
pp. 62-80 ◽  
Author(s):  
Monideepa Tarafdar ◽  
Jie ("Jennifer") Zhang
Keyword(s):  
Web Site ◽  
Design Parameters ◽  
Web Site Design ◽  
Site Design
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