Hubungan Pengetahuan Produk Minuman Kopi Terhadap Keputusan Pemilihan Minuman Di Coffee Shop “404 Eatery And Coffee”

2020 ◽  
Vol 2 (1) ◽  
pp. 1-6
Author(s):  
Jessica Rizky Darda ◽  
Mariani ◽  
Ridawati
Keyword(s):  
Survey Methods ◽  
Purchase Decision ◽  
Regression Result ◽  
Product Knowledge ◽  
Product Attributes ◽  
Information Searching ◽  
Coffee Shop ◽  
Food And Beverages ◽  
Coffee Shops

Nowadays drinking coffee in a coffee shop become a trend and a lifestyle in Indonesia. At the first coffee shop is one kind of a food and beverages industries that only focus for served only coffee. But, as long as food and beverages industries getting bigger, coffee shops did some innovation to their menus. They are not only serving coffee, coffee shops has another option for non coffee people. The innovation has bring the new problem for consumer and it is called as a purchase decision. The purchase decision has some factors that maybe can impact to itself, one  of  them is product knowledge. This research is about to find the correlation between product knowledge and purchase decision in coffee shop “404 eatery and coffee”. This research used explanatory survey methods and used questionnaire as an instrument. The instrument separated into two questionnaire, the first questionnaire is about product knowledge which has fouth indicator :product attributes, the functional benefits, the pshycologic benefits, and points of product. For the second questionnaire it has fifth indicator : introduction of needs, information searching, alternative evaluates, buying decision and post buying decision. The result of this research showed that x variable (product knowledge) has  a significant correlation to y variable (purchase decision) with the positively and significantly of  regression result (0,98) Keywords: Product knowledge, purchase decision, coffee shop, coffee

The Influence of Product Attributes on Consumer Purchase Decision in the Nigerian Food and Beverages Industry: A Study of Lagos Metropolis

2013 ◽  
Vol 2 (1) ◽  
pp. 196 ◽  
Author(s):  
Oghojafor Ben Akpoyomare ◽  
Ladipo Patrick Kunle Adeosun ◽  
Rahim Ajao Ganiyu
Keyword(s):  
Data Analysis ◽  
Correlation Coefficient ◽  
Research Method ◽  
Pearson Correlation ◽  
Purchase Decision ◽  
Pearson Correlation Coefficient ◽  
Industry Data ◽  
Product Attributes ◽  
Descriptive Research ◽  
Food And Beverages

This study investigates the influence of product attributes on consumer purchase decision in Nigerian food and beverages industry: A study of Lagos Metropolis. Descriptive research method was used to survey 400 customers of the selected two companies in food and beverages industry. Data were collected through questionnaire administered. Descriptive statistic and Pearson correlation coefficient was used as a method of data analysis. The result of the analysis reveals a positive correlation between product attribute and consumer purchase decision. Indeed, consumer purchase decision can be viewed as a process in which consumers evaluate alternative products on the strength of various attributes and on the basis of which marketers differentiate and set their brand apart from competition.

scholarly journals Influence of word of mouth location and atmosphere of the room to decision

2021 ◽  
Vol 6 (1) ◽  
pp. 1
Author(s):  
Agustini Tanjung ◽  
Rahmat Hidayat
Keyword(s):  
Word Of Mouth ◽  
Personal Information ◽  
Linear Regression Analysis ◽  
Communication Process ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Coffee Shop ◽  
Analysis Techniques ◽  
Marketing Activities ◽  
Coffee Shops

This research will discuss about there is a influence between WOM, location, and atmosphere of the room to the purchase decision in the coffee shop room longing, given the number of visitors who come when there are many coffee shops in Cikarang. WOM that we know the communication from word of mouth is a communication process in the form of either individual or group recommendations on a product or a service aimed at providing personal information. The location in relation to marketing activities is a special and interesting place because the land can be used to shop a variety of needs.  There are several factors of atmospheric stores that could affect emotions, behaviors or purchasing decisions. These factors include exterior, layout and interior. The decision on the purchase of a product is influenced by many factors, aimed at fulfillment of needs and desires  Researchers will use the entire coffee shop visitors as a population and will use 50 people as respondents, to collect data so that researchers will spread the questionnaire against visitors and then the data will be researchers using linear regression analysis techniques

scholarly journals The Structural Relationship among Perceived Service Quality, Perceived Value, and Customer Satisfaction-Focused on Starbucks Reserve Coffee Shops in Shanghai, China

2021 ◽  
Vol 13 (15) ◽  
pp. 8633
Author(s):  
Yuhan Ge ◽  
Qing Yuan ◽  
Yaxi Wang ◽  
Keunsoo Park
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Behavioral Intention ◽  
Perceived Value ◽  
Significant Positive Effect ◽  
Coffee Shop ◽  
Perceived Service Quality ◽  
Positive Effects ◽  
Coffee Shops ◽  
Positive Effect

In today’s increasingly competitive coffee industry, the point of running a good coffee shop is no longer to run a coffee and beverage shop simply, but to focus on the quality of service and the value that customers feel as a result. Previous studies have mainly discussed the customer satisfaction and behavioral intention of restaurants, while few studies have explored the influencing factors of customer satisfaction and behavioral intention of chain coffee shops. Given that the perceived service quality theory and DINESERV model can effectively predict customer satisfaction and behavioral intention, this study took 385 consumers in the first Starbucks Reserve flagship store in China as survey objects. SmartPLS 3.0 software was used to explore the relationship among respondents’ perceived service quality, customer perceived value, satisfaction, and behavioral intention. The results show that service quality has a partially significant positive effect on perceived value. Perceived service quality and customers’ perceived value both have significant positive effects on satisfaction. Customers’ satisfaction has a significant positive effect on their behavioral intention. These results indicate that enterprises should strengthen the emotional bond between consumers and enterprises and improve the reliability, assurance, and empathy of perceived service quality to create a better emotional resonance between consumers and the Starbucks brand to improve customer satisfaction. At the same time, it should also promote the symbolic perceived value of Chinese consumers to Starbucks to realize the sustainable development of coffee-shop operation and consumer repurchase. This study expands the research on the service quality, perceived value, and behavioral intention of coffee chain enterprises in the context of non-habitual coffee-drinking countries. Moreover, it provides case support for the operation and research of regional cultural consumption habits of international catering chain enterprises.

The Meaning of Coffee for Barista in Speciality Coffee Shop in Indonesia

2021 ◽  
pp. 097325862110058
Author(s):  
Redovan Witarta Adhi ◽  
Ulani Yunus
Keyword(s):  
Research Method ◽  
Qualitative Method ◽  
Sense Of Self ◽  
Phenomenological Approach ◽  
Third Wave ◽  
Coffee Shop ◽  
The Third ◽  
Self Image ◽  
Specialty Coffee ◽  
Coffee Shops

The purpose of this study is to determine the meaning of coffee for Barista in specialty coffee shop. The concept used in this study is the concept of self-image or an individual image. The concept of self-image also explains the feelings and thoughts of individuals. The research method used is qualitative method with a phenomenological approach. Whereas data collection is done by conducting observations, interviews and literature studies. The results of this study show that the meaning of coffee for Barista in specialty coffee shop is the deeper their understanding of knowledge about coffee, the stronger the meaning conveyed to their customers and also to increase the sense of self respect as Barista. Besides that, the interaction built between the Barista and the customers can also strengthen the characteristic of the coffee shops, which is to be the specialty coffee shop in the third wave era.

Pengaruh Emotional Branding and Brand ldentity Terhadap Loyalitas Konsumen Coffee Shop di Yogyakarta

2010 ◽  
Vol 5 (1) ◽  
pp. 28
Author(s):  
Petra Surya Mega Wijaya ◽  
Jonathan Herdioko
Keyword(s):  
Social Interactions ◽  
Significant Influence ◽  
Equation Model ◽  
Brand Identity ◽  
Coffee Shop ◽  
The People ◽  
Live Music ◽  
Coffee Shops ◽  
Person Variable

The coffee shop industry in Yogtakarta is growing rapidly. Somelocatiotu arotmd the campuses become the strategic locations for the coffee shops. These shops are altractive alternatives for the people especially the stadents for discttssions or social interactions. They offer variuts serttice alternatives in accordancewith their segments. on cmerage, the industry offersaffardable prices for all Hnds of ctstomers especially students with qcellent senices. The competition among the shops is diverse to attract costumers in forns of the menus, drinb, hotspotfacility, live music, etc.Nearly every night especially on Scurdays or &ring holidays, thecoffee shops become the main destinations of people. The phenomenon is interesting to study especially the attitudes of the castomers of the coffee shops in Yogtalrarta. With the reason, this research attempts to see the influmce ofemotional branding and brand identity on the loyalty of the anstomers of the coffee shops in Yogtakarta.To lotow the inJluence, there were 200 questionnatres distributed to the people who have visited od shopped in the coffee shops in Yogtalarta &tring six montlzs since this research began. The analysis instrwnent to arutwer the lrypothesis is Strtrctural Equation Model (SEM).  The analysis indicates o significant influence on the relational vwiable on the brand as person, the fue serutes uperierce variable toward the brand as prgfluct, the imagery variable toward the brands as pro&tct, thebrand as person, and the Walty, as well as the brond as person variable toward loyalty. In addition, there is a non-signiJicant inJluence, namely the relatiorwl variable toward the brod as product, and loyalty, the five-serce wperience voriable toward the brmtd as person and loyalty, as weli the brondvriable as product toward loyalty.Kelwords: Emotional Branding, Brand ldentity, Loyalty, SEM, Coffee Shop Industry

GAYA HIDUP MINUM KOPI DALAM PENGAMBILAN KEPUTUSAN PEMBELIAN KOPI (STUDI KASUS PADA KOPI KENANGAN GANDARIA CITY - JAKARTA)

2020 ◽  
Vol 14 (01) ◽  
pp. 23-30
Author(s):  
Selvi Selvi ◽  
Lestari Ningrum
Keyword(s):  
Young People ◽  
Sample Population ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Coffee Shop ◽  
The People ◽  
Coffee Beans ◽  
Food And Beverage ◽  
Consumptive Behavior ◽  
Coffee Shops

Coffee is a drink that is preferred among the people. Coffee is a type of beverage that comes from the processing and extraction of coffee beans. Coffee comes from Arabic qahwah which means strength. Coffee can be said as a drink that provides energy. At this time there was a booming coffee shop business. These days the emergence of various types of coffee shops that sell various types of coffee drinks are supported by the interior and various unique concepts that can not be separated from people’s lives. This has led to consumptive behavior that mainly occurs among young people so they are happy to be in a coffee shop. This study aims to explain and find out whether there is an influence of lifestyle on a person’s purchasing decisions in the Coffee Memories of Gandaria City, especially among young people. The independent variables used in this study are Activity, Interest and Opinion. Sample population used in this study are visitors or consumers who are or have made purchases of Kengangan Gandaria City Coffee as many as 100 people. This research uses descriptive method. Based on the results of the determination test shows the number of 0.700 so it can be concluded that purchasing decisions are significantly influenced by lifestyle. This shows that the occurrence of consumptive lifestyles that affect a person in making purchase decisions. Lifestyle variables on opinion indicators provide the most powerful influence compared to other indicators. Keywords: lifestyle, buyer decision, coffe shop, food and beverage product

Overview on SMEs Family-run Local Coffee Shop in Malaysia: Challenges and Determinants of Survival

2013 ◽  
Vol 64 (2) ◽  
Author(s):  
Wai Choong Foo ◽  
Norkhairul Hafiz Bajuri ◽  
Kuan Yew Wong
Keyword(s):  
Food Industry ◽  
Small And Medium Enterprises ◽  
Tourism Industry ◽  
Intangible Cultural Heritage ◽  
Coffee Shop ◽  
Fierce Competition ◽  
Medium Enterprises ◽  
New Generation ◽  
Coffee Shops ◽  
General Association

Recently, The Tourism Minister has challenged the Malaysia-Singapore Coffee Shop Proprietors General Association to publish a booklet with a list of 100 best kopitiams in Malaysia to promote the nation’s unique coffee shop trade to the world. Local coffee shops (kopitiams) are the intangible cultural heritage that are successful in guarding their traditional recipe, thus an adequate review on local coffee shops is significant as they can use this opportunity to benefit from the country’s expanding tourism industry. In essence, this paper provides an overview of the Small and Medium Enterprises (SMEs) family-run local coffee shop businesses. An attempt was made to identify the challenges of local coffee shops (kopitiams) from literature review. These challenges include lack of interest from the new generation to take over those businesses, fierce competition in food industry, and change of consumer demand. Furthermore, this paper also helps to understand the determinants of local coffee shop survival.

scholarly journals The Decision To Revisit Coffee Drinking Is Seen From The Lifestyle And Attributes Of Coffee Through The Brand Image

2021 ◽  
Vol 2 (1) ◽  
pp. 13-19
Author(s):  
Amin Hou ◽  
Dahrul Siregar
Keyword(s):  
Indirect Effect ◽  
Brand Image ◽  
Rapid Development ◽  
Target Population ◽  
Purchasing Decisions ◽  
Product Attributes ◽  
Coffee Shop ◽  
Coffee Drinking ◽  
Main Target

At present, the coffee shop business continues to experience rapid development. The need for coffee changes the lifestyle of a consumer. The main objective of this research is to determine the direct and indirect effect of lifestyle variables and product attributes on purchasing decisions through brand image. This research was conducted at Keude Kupie Ulee Kareng & Gayo II in Medan City. The main target population and sample in this study were the loyal visitors at Keude Kupie Ulee Kareng & Gayo II. Where 175 respondents were selected to be the research sample. The results of the analysis show that the lifestyle and product attributes directly have a significant effect on brand image. Then, indirectly, lifestyle has an indirect effect on purchasing decisions through brand image. Product attributes have an indirect effect on purchasing decisions through brand image.

scholarly journals KEDAI KOPI DAN KOMUNITAS SENI SEBAGAI WUJUD RUANG PUBLIK MODERN

2019 ◽  
Vol 5 (1) ◽  
Author(s):  
Eka Perwitasari Fauzi
Keyword(s):  
Public Space ◽  
Interior Design ◽  
Freedom Of Expression ◽  
Information Age ◽  
The West ◽  
Coffee Shop ◽  
Social Communities ◽  
New Business ◽  
Art Community ◽  
Coffee Shops

This paper is based on research on coffee shops as a modern public space in the information age. This study tries to examine the existence of modern public space in the form of social communities along with more coffee shop emerges as new business trends in Jakarta. One of many coffee shop business is Kedai Suguh Kopi in the West Jakarta Region. In contrast to the concept of a cafe, or a coffee shop which mostly serves only coffee and stunning interior design that might lurks customer for their so-called “instagramable”, one interesting thing about this shop is that coffee is not served to release the sleepy feeling but it witness and become a reason of the birth of an art community that contains freedom of expression without pressure.

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