Applying the modified SWOT–AHP method to the tourism of Gornje Međimurje

2011 ◽  
Vol 17 (2) ◽  
pp. 201-215
Author(s):  
Robert Fabac ◽  
Ivan Zver
Keyword(s):  
Development Strategy ◽  
Rural Areas ◽  
Tourism Development ◽  
Rural Tourism ◽  
Sport Tourism ◽  
Ahp Method ◽  
Health Tourism ◽  
Strategic Orientations ◽  
Economic Development And Growth ◽  
Global Values

The development of tourism in rural areas supports economic development and growth of these areas. The prerequisite of successful development is the existence of strategic priorities in tourism. The Gornje Međimurje area has the characteristics of a rural region which generates recognizable successes in development of an authentic touristic attraction. Guidelines specified by the official Tourism Development Strategy (Ministry of Tourism, 2003) can serve as possible strategic orientations/options in that respect. In particular, the guidelines that refer to Central Croatia include: orientations toward rural tourism, health tourism, sport tourism, and congress tourism. This paper aims to contribute to the formulation of future tourist orientation of this region by the evaluation of strategic alternatives using the combined SWOT-AHP (short for Strenghts, Weaknesses, Opportunities, Threats and Analytical Hierarchical Process) method. In this paper we propose a modified version of the method, so that the absolute values of SWOT factors coefficients are used as criteria previously specified by AHP, but with a different procedure of evaluating (strategic) alternatives. The strengths, weaknesses, opportunities and threats for tourism were described, which was based on judgments of experts; the appropriate weight was given to SWOT groups and factors using the AHP method. The relevance of potential strategic alternatives was determined with regards to global values of elements (factors) contained in SWOT groups, while also taking into consideration negative contributions of Weaknesses and Threats to the strategic situation. Thus, the strategic priorities for tourism development of Gornje Međimurje were obtained and the option of rural tourism was estimated as being most attractive.

scholarly journals Strategic advantages and disadvantages for rural tourism development in Dinaric Alps: Case Tropolje

2021 ◽  
Vol 68 (3) ◽  
pp. 701-712
Author(s):  
Suzana Đorđević-Milošević ◽  
Gordana Dražić ◽  
Jelena Milovanović ◽  
Slađana Đorđević
Keyword(s):  
Rural Areas ◽  
Swot Analysis ◽  
Life Quality ◽  
Tourism Development ◽  
Rural Tourism ◽  
Western Balkans ◽  
Ahp Method ◽  
Employment Opportunities ◽  
Short Supply ◽  
Advantages And Disadvantages

The improvement of life quality in rural areas is an overall goal of all development strategies in the Western Balkans countries. Rural tourism represents the quality option for diversification of income and employment opportunities in Tropolje region (Canton 10 in Bosnia and Herzegovina). Therefore, the goal of this study is to identify strategic advantages and disadvantages for tourism development in Tropolje region of Dinaric Alps and provide guidelines for its development. The SWOT analysis combined with AHP method was used. In seven domains, 29 strengths, 31 weakness, 25 opportunities and 24 threats were determined, with total intensity 154, 202, 140 and 144 and average rating of influence intensity 5.3, 6.5, 5.6, 5.8, respectively. A significant advantage for tourism development were linked to short supply chains based on natural and cultural heritage of the region.

RURAL TOURISM DEVELOPMENT IN GREAT SEVASTOPOL AS A WAY OF DIVERSIFICATION TOURIST AND RECREATIONAL COMPLEX IN THE REGION

2016 ◽  
Vol 10 (7) ◽  
pp. 111-124 ◽  
Author(s):  
Ирина Прыгунова ◽  
Irina Prygunova ◽  
Татьяна Валькова ◽  
Tatyana Valkova ◽  
Наталия Шабалина ◽  
...  
Keyword(s):  
Soviet Union ◽  
Development Strategy ◽  
Rural Areas ◽  
Agricultural Land ◽  
Tourism Development ◽  
Rural Tourism ◽  
Hiking Trails ◽  
The Soviet Union ◽  
Complex Development ◽  
Large Protected Areas

The expedience of rural tourism development in Russia regions has been widely discussed at the different levels. According international and Russian experience the solution of the complex development of tourism resources of the territories, the reducing of the seasonality problem through diversification of tourist products, encouraging the development of new types of tourism can be combined with the self-employed agricultural production. Rural tourism in Russia is regarded by Tourism Development Strategy of the Russian Federation until 2020 and other government documents as one of the priorities of tourism and recreational complex. The development of rural tourism in Sevastopol Region is determined by the number of factors, among which are the availability of rural areas and the farmers’ activity, natural and cultural herit- age, the proximity of large protected areas and historical and cultural sites; the presence of non-equipped network of hiking trails, known and used by local and visiting tourists ever since the Soviet Union, demand for holidays in the countryside, need for wine and gastronomic tours traditions. Risks of rural tourism development in Sevastopol Region are associated with system and industry-specific problems that can be effectively eliminated by using the international experience. The European countries’ experience in rural tourism demonstrates the necessity for combination of agricultural land usage with rendering tourist services for economic and social sustainable development.

scholarly journals Financial Supporting Tools of Rural Tourism Development in Nitra Self-Governing Region

2016 ◽  
Vol 8 (2) ◽  
pp. 123-134 ◽  
Author(s):  
Jana Jarábková ◽  
Ľubica Majstríková ◽  
Tomáš Kozolka
Keyword(s):  
European Union ◽  
Rural Areas ◽  
Tourism Development ◽  
Rural Tourism ◽  
Development Projects ◽  
Agricultural Activities ◽  
The European Union ◽  
Economic Activities ◽  
Programming Period ◽  
Action Groups

Abstract Rural tourism is one of the opportunities, which can positively influence productivity and incomes in rural areas. European Union set the rural development as part of its priorities. This development has been conducted through several measures aimed at education, cooperation, municipality development, ecological agriculture, diversification of economic activities, etc. Rural tourism is a result of diversification of economic activities towards non-agricultural activities. The paper focuses on analysing financial tools of support used for rural tourism development. Development projects realized in the Nitra Self-governing Region (NSR) during programming period 2007 - 2013 (plus 2 years) are evaluated. These projects have been financed through different grant schemes created by the European Union (realised by Ministries, Local Action Groups, Agricultural Paying Agency) and also by the Nitra Self-governing Region. The paper also illustrates the localisation of approved projects and their purpose.

scholarly journals Tourism Potential and Rural Tourism: A Case Study of the Municipality of Andrijevica

2013 ◽  
Vol 6 ◽  
pp. 33-53 ◽  
Author(s):  
Goran Rajović ◽  
Jelisavka Bulatović
Keyword(s):  
Rural Areas ◽  
Rural Economy ◽  
Rapid Development ◽  
Tourism Development ◽  
Rural Tourism ◽  
Transport Infrastructure ◽  
Rural Settlements ◽  
Economic Activities ◽  
Tourism Potential ◽  
Distinguished Group

The paper analyses tourism potential and rural tourism of the Municipality of Andrijevica. Existing tourism and recreation supply is not sufficiently developed and affirmed nor organized and connected both within the scope of the Municipality and with the neighbouring municipalities. One of the prerequisites for tourism development might be good transport infrastructure. However, in the territory of the Municipality of Andrijevica is not adequate. On the territory of the Municipality of Andrijevica, natural and anthropogenic values are distinguished group deployment and characteristics of complexity and complementarily. Natural values are particularly come to the fore, if we know that modern tourism trends emphasize the value of untouched nature. Marketing affirmation of the Municipality of Andrijevica is one of the most important processes that represent a momentum for its tourism development. In this sense, all kinds of tourism propaganda must be enhanced, which affirmed the value of tourism (for example the eco-pasture Štavna), which would lead to a more comprehensive tourism development that would provide a profitable economic performance. Particularly it is very important to encourage and support rapid development of economic activities in rural areas and development of human resources. Furthermore, the economic progress and independence rural settlements of the Municipality of Andrijevica must be improved in accordance with the ecological principles and sustainable development in rural development. In finding a new identity and direction of development of the rural economy, the Municipality of Andrijevica must accept new trends in Europe and the countries that have been through a period of transition, in terms of adapting and complementing so far the role of villages and rural areas within diversified supply and the introduction of tourism as one the essential activities. Such guidelines already exist in spatial and urban plans of the Municipality of Andrijevica, starting as of 2010

Rural Tourism Development as a Catalyst of Urban-Rural Synergy in the Region of Southern and Eastern Serbia

2020 ◽  
pp. 172-192 ◽  
Author(s):  
Milica Igić ◽  
Mihailo Mitković ◽  
Petar Mitković ◽  
Milena Dinić-Branković ◽  
Jelena Đekić ◽  
...  
Keyword(s):  
Rural Areas ◽  
Tourism Development ◽  
Negative Influence ◽  
Rural Tourism ◽  
Heterogeneous Environment ◽  
Key Factors ◽  
Diverse Economies ◽  
Natural Landscapes ◽  
Urban Rural ◽  
The Impact

Rural areas in Serbia occupy about 3/4 of total country territory and they are home for almost half of total population. These areas are characterized by very heterogeneous environment with not expressed anthropogenic negative influence. Because of a few types of the settlements and very rich rural and natural landscapes, there are great opportunities for development of diverse economies, multifunctional use, and a variety of different activities. This chapter discusses rural tourism development in the Region of the Southern and Eastern Serbia and its impact on the urban-rural synergy. The main goal is to investigate the impact of the tourism development on the connections on the relation urban to rural on the example of this region, and to point out importance of this synergy for future balanced rural and regional development. Rural tourism represents drive for urban-rural synergy and it is one of the key factors of rural development.

Rural Tourism Fostering Welfare Through Sustainable Development

2021 ◽  
pp. 38-57
Author(s):  
Valério Rodrigues de Souza Neto ◽  
Osiris Marques
Keyword(s):  
Sustainable Development ◽  
Rural Areas ◽  
Graphical Model ◽  
Leisure Activities ◽  
Tourism Development ◽  
Essential Elements ◽  
Rural Tourism ◽  
Critical Elements ◽  
Starting Point ◽  
The Relationship

In the past decade, we could see a myriad of efforts in fostering rural development. Two critical elements in travel, tourism, and leisure activities are the traveler's wellbeing and resident's welfare, which are inherent factors of rural tourism. Despite the importance of rural areas to tourism development, the focus of the studies on wellbeing usually is resident or employee oriented. There is a lack of inquiries trying to understand the relationship between rural tourism and welfare on tourism. In this sense, this study aims to connect the topics on welfare and tourism in rural areas to provide a theoretical starting point for future studies. The authors unravel essential elements in the pursuit of enhancing tourist's welfare on rural tourism by providing a visual conceptual model that provides guidelines for tourism stakeholders to enhance tourists' welfare while mitigating negative crisis impacts. They expose the central elements of the graphical model and the actions required to enhance welfare on rural tourism as well as their interrelationships.

Sustainable Tourism Development of Rural Areas in Serbia as a Precondition to Competitiveness

2016 ◽  
pp. 342-361
Author(s):  
Predrag Vuković ◽  
Jonel Subic
Keyword(s):  
Sustainable Development ◽  
Rural Areas ◽  
Tourism Development ◽  
Development Trend ◽  
Rural Tourism ◽  
Cultural Elements ◽  
Sustainable Tourism Development ◽  
Strategic Plans ◽  
Tourist Demand ◽  
Push And Pull

Rural tourism has been developing in Serbia since the 1970s. However, from the beginning of the 1990s, the development stopped. The development trend was only continued in the second half of the 1990s, and fast-paced development began in 2006. Rural tourism presents in various forms in Serbia. They are conditioned by natural geographic terrain characteristics, social and cultural elements, and strategic plans for tourism development. What appears as a problem in the development of rural tourism is the question of its sustainable development. The development of rural tourism should under no circumstances jeopardise the natural and social environment in the rural areas, as these aspects are the very basic tourist attraction and the “push and pull” force that animates the tourist demand. The goal of this chapter is to investigate the resources available in Serbia and show the possible directions in the rural tourism development, mainly based on the principle of sustainable development, as a precondition for the country's competitiveness on the tourism market.

FOREIGN CONCEPTS AND DEVELOPMENT MODELS OF RURAL TOURISM

2016 ◽  
Vol 10 (7) ◽  
pp. 34-40 ◽  
Author(s):  
Александр Трухачев ◽  
Aleksandr Trukhachev
Keyword(s):  
Rural Areas ◽  
National Level ◽  
Tourism Development ◽  
State Regulation ◽  
Tourism Industry ◽  
Rural Tourism ◽  
Tourism Product ◽  
Development Policies ◽  
Long Time ◽  
Global Tourism

The phenomenon of rural tourism is known for a long time, now it holds a strong position in the global tourism industry. At national level the phenomenon of rural tourism takes a variety of forms, in which different approaches to the appropriate tourism product development and its integration with additional services are implemented. The study conducted by the author demonstrates that the success of rural tourism development depends on the efforts of national and regional regulatory agencies, as well as local government entities. The article presents established practices of support and regulation of rural tourism, summarizes scientific approaches to the formalization of the rural tourism state regulation and grouping of its functions. It is proved that the phenomenon of rural tourism appears at the intersection of three management objects: regional policy in terms of development of rural areas, tourism development policies, especially in diversification of the tourism product, as well as agriculture development policies, promotion of technologies and products. Based on the research results the author presents interpretation of the types of the rural tourism development public policies.

CURRENT STATE AND FORMATION PROBLEMS OF TOURISM IN RURAL AREAS OF TAMBOV REGION

2016 ◽  
Vol 10 (7) ◽  
pp. 101-110
Author(s):  
Андрей Околелов ◽  
Andrey Okolelov
Keyword(s):  
Rural Areas ◽  
Small Businesses ◽  
Professional Training ◽  
Tourism Development ◽  
Legal Framework ◽  
Tourism Industry ◽  
Rural Tourism ◽  
Successful Development ◽  
Current State ◽  
Domestic Tourism

Promotion of agritourism in Russian regions is a key condition for the formation and development of this promising trend of tourism industry. Comprehensive elaboration of regulatory and legal framework, as well as the consolidation and the multifaceted support of the municipal and regional authorities are in need for its implementation. The article is devoted to assessing the current state and development problems of agritourism in Tambov region. Agritourism in Tambov region is at the initial stage. In the region there is a complex of natural, cultural, historical and socio-economic condi- tions for its development. However, there are a number of difficulties (legal, infrastructure and others). The state and regional programs for the domestic tourism development and support for small businesses in rural areas are the most important element for the successful development of rural tourism. The article provides an analysis of tourist potential of Tambov region and identifies the problems and prospects of domestic tourism development. The author describes possibilities of agritourism for promotion and innovative development of domestic tourism, as well as justifies the necessity of the various forms of supporting tourism destinations. Tambov is currently one of the most promising regions of Russia for investments in tourism development, especially agritourism. However, successful development of this kind of business needs not only support at the municipal level. The solution of problem of agritourism development lies at the regional level. In addition, systematic work is needed in the field of professional training in rural tourism activities. For this purpose, in the region a system of continuous education in agribusiness has been developed It includes the implementation of the project activities with school children in the field of rural tourism, professional training of bachelors of technology and organization of excursion services (Agritourism) and advanced training courses for workers of RF Ministry of Agriculture

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