FOREIGN CONCEPTS AND DEVELOPMENT MODELS OF RURAL TOURISM

2016 ◽  
Vol 10 (7) ◽  
pp. 34-40 ◽  
Author(s):  
Александр Трухачев ◽  
Aleksandr Trukhachev

The phenomenon of rural tourism is known for a long time, now it holds a strong position in the global tourism industry. At national level the phenomenon of rural tourism takes a variety of forms, in which different approaches to the appropriate tourism product development and its integration with additional services are implemented. The study conducted by the author demonstrates that the success of rural tourism development depends on the efforts of national and regional regulatory agencies, as well as local government entities. The article presents established practices of support and regulation of rural tourism, summarizes scientific approaches to the formalization of the rural tourism state regulation and grouping of its functions. It is proved that the phenomenon of rural tourism appears at the intersection of three management objects: regional policy in terms of development of rural areas, tourism development policies, especially in diversification of the tourism product, as well as agriculture development policies, promotion of technologies and products. Based on the research results the author presents interpretation of the types of the rural tourism development public policies.

2018 ◽  
Vol 20 (3(68)) ◽  
pp. 145-154
Author(s):  
E.L. MIHAILUK

Topicality. The article covers the issues of implementation of marketing tools for the development of the ecological direction of rural tourism. Tourism development can become a "catalyst" for economic growth in rural areas: tourism activity is attractive to small start-up investments, because for peasants who have very limited funds, this is a practically crucial moment; tourism is a profitable branch of economy with a high level of profitability, with a minimum payback period, which is very important for the quick income generation. Aim and tasks. The only way to solve systemic problems in the field of tourism is a strategically oriented state policy, the main task of which is to define tourism as one of the main priorities of the state, the introduction of economic and legal mechanisms for the successful conduct of tourism business, investment mechanisms for the development of tourism infrastructure, information and marketing activities with formation of tourist image of Ukraine. Research results. Results For the successful development of rural tourism and tourism in general in Ukraine, it is necessary to ensure the integrated development of territories, in particular the creation of favorable conditions for attracting investment in the development of tourism infrastructure by: monitoring investment proposals for the development of tourism infrastructure in the regions; preparation of a cathlass of investment projects in the field of tourism and resorts to represent potential domestic and foreign investors; the involvement of investment projects in the field of tourism and resorts in international fairs of investment projects. �wner village (guest) houses can not independently provide a wide range of leisure activities for their guests. Therefore, they need to cooperate with other structures that serve the guests of the village. Usually such partners are: � objects of community food (taverns, bars, roadside cafes); � owners of means of transport (traditional, retro options); � centers of folk crafts and crafts production; � artistic and ethno-folk groups; � municipal and private museums; � the administration of natural parks. Supporting the region in resource support: - cartographic and advertising-cartographic support, as a rule, is necessary at the level of the region (the only tourist area); - Information and advertising resources of the region (TV and other mass media, regional specialized sites, etc.); - training for tourism industry: effective coordination at the regional level; - Information and advisory support: effective organization at the regional level (including, with the involvement of external expertise, including international). Conclusions. In order to achieve the goals within the specified priority areas, it is necessary to ensure effective interaction of legal, organizational, economic and financial mechanisms of state regulation of tourism and resorts development. Prospects for rural tourism development in Ukraine appear to be potentially favorable given the presence of significant natural resources. �he flowering of rural recreation should take place under active cooperation with nature conservation institutions of a certain region (according to Article 9 of the Law of Ukraine "On the Nature Reserve Fund of Ukraine", subject to compliance with the environmental protection regime established by this Law and other acts of Ukrainian legislation, provides use them for recreational and other recreational purposes). Ukraine has powerful natural and recreational opportunities, for example, five biosphere reserves, national natural parks: Carpathian, Hutsulshchyna, Vyzhnytsky, Yavorivsky.


2020 ◽  
Author(s):  
Forbes Kabote

Tourism literature is awash with evidence of the value of domestic tourism to the tourism industry in general. However; there is limited knowledge of how domestic tourism is contributing towards sustainable tourism development especially in developing countries. This study explored the contribution of domestic tourism to sustainable tourism development in Zimbabwe, one developing country in Southern Africa. Using qualitative methodologies, data were collected and thematically analysed. The study revealed that domestic tourism has both positive and negative contributions to sustainable tourism development in unique ways. In conclusion, it was noted that without domestic tourism, Zimbabwe as a tourism destination would be struggling to grow its tourism product offering and expand its market share on the global tourism market.


2016 ◽  
Vol 10 (7) ◽  
pp. 101-110
Author(s):  
Андрей Околелов ◽  
Andrey Okolelov

Promotion of agritourism in Russian regions is a key condition for the formation and development of this promising trend of tourism industry. Comprehensive elaboration of regulatory and legal framework, as well as the consolidation and the multifaceted support of the municipal and regional authorities are in need for its implementation. The article is devoted to assessing the current state and development problems of agritourism in Tambov region. Agritourism in Tambov region is at the initial stage. In the region there is a complex of natural, cultural, historical and socio-economic condi- tions for its development. However, there are a number of difficulties (legal, infrastructure and others). The state and regional programs for the domestic tourism development and support for small businesses in rural areas are the most important element for the successful development of rural tourism. The article provides an analysis of tourist potential of Tambov region and identifies the problems and prospects of domestic tourism development. The author describes possibilities of agritourism for promotion and innovative development of domestic tourism, as well as justifies the necessity of the various forms of supporting tourism destinations. Tambov is currently one of the most promising regions of Russia for investments in tourism development, especially agritourism. However, successful development of this kind of business needs not only support at the municipal level. The solution of problem of agritourism development lies at the regional level. In addition, systematic work is needed in the field of professional training in rural tourism activities. For this purpose, in the region a system of continuous education in agribusiness has been developed It includes the implementation of the project activities with school children in the field of rural tourism, professional training of bachelors of technology and organization of excursion services (Agritourism) and advanced training courses for workers of RF Ministry of Agriculture


2016 ◽  
Vol 10 (4) ◽  
pp. 15-26
Author(s):  
Пер Стрёмберг ◽  
Per Stremberg ◽  
Сергей Илькевич ◽  
Sergey Ilkevich ◽  
Елена Сахарчук ◽  
...  

The full and comprehensive inclusion of sustainable tourism in Russian tourism studies and thematic plans of disciplines at the present time are particularly important nowadays. Meanwhile we can note very superficial and simplified understanding of the concept of sustainable development in tourism, when they simply proclaim the necessity of taking into account natural, social limitations, and interests of the local economy, but at the same time, the Russian researchers and teachers do not have enough awareness of all the possible refractions of this problem. Passed at the 22nd of September 2016 in RSUTS scientific-practical seminar «Sustainable rural tourism in Russia» was drafted to help resolve the identified problems. Leading international and Russian experts in the field of sustainable tourism development gave the examples of their own researches which demonstrate the breadth and multi-dimensionality of sustainability in tourism. There were presented and illustrated with the method of case studies such topics as 1) the correlation of center and periphery as a factor in the long-term sustainability in tourism; 2) service orientation as a factor of long-term competitiveness of destinations; 3) the problem of finding the optimal balance between state regulation and ethnic autonomy; 4) the interests of local residents and their informing with the positive results of tourism development; 5) factor of liminality in tourist experiences; 6) avoidance of excessive standardization and universalization of tourism products as a factor of competitiveness of peripheral destinations; 7) the concept of touristscapes and taskscapes; 8) optimal route network and reference point for the sustainable development of tourism; 9) the importance of tourism for the depressed rural settlements of Russia; 10) the peculiarities of small businesses processes in rural tourism, 11) entrepreneurship as the factor of increase of stability and competitiveness of the tourism industry under crisis conditions. These and other aspects of sustainable tourism development were the subject of extensive discussion at the scientific-practical seminar, which resulted in a more complete understanding of the paradigm of sustainability in the current realities of the Russian tourism industry. The article presents views, concepts and elements of academic debate, which took place during the seminar from representatives of five countries: Russia, Norway, Australia, Sweden and Iceland. The purpose of this publication consisted in the systematization of the academic content of the reports and scientific messages, and the explanation of how they can contribute to strengthening the concept of sustainable tourism as a comprehensive and productive paradigm in tourism research and education-conceptual approach.


2021 ◽  
Vol 251 ◽  
pp. 02075
Author(s):  
Yang Xuyan ◽  
Gong Na

For a long time, the Communist Party of China Central Committee and the State Council have attached great importance to rural development. At the report of the 19th National Congress, the Communist Party of China clearly pointed out that we should firmly “implement the Rural Revitalization Strategy” and “adhere to the priority development of agriculture and rural areas”. With the improvement of rural ecological environment and the development of economic construction, rural tourism has become more and more popular among the public, and has become one of the important pillars of Rural Revitalization and poverty alleviation. At the same time, rural tourism has greatly increased villagers’ income, improved villagers’ quality of life, and improved villagers’ happiness index. It can be seen that the rural tourism industry and the implementation of Rural Revitalization Strategy promote each other, and the positive development of rural tourism is the only way to promote the construction of new socialist countryside. This paper discusses how to realize the sustainable development of rural tourism in the context of Rural Revitalization from the perspective of the long-term significance of rural tourism to Rural Revitalization and the ways to develop rural tourism.


Author(s):  
Olena DIACHYNSKA

The article deals with the dynamics of the number of tourists in Vinnytsia region. After analyzing the statistics of the State Statistics Service of Ukraine and the Main Department of Statistics in Vinnytsia Region for 2004-2017, it has been shown that the number of Vinnytsia residents who traveled abroad in 2017 compared to 2004 increased by 14.6 times, and the number of domestic tourists decreased three times. The main reasons for the decline of domestic tourists are the financial crisis of 2007-2009, the Revolution of the Maidan in 2013-2014, terrorist acts and political and economic instability in Ukraine, aswell as the sharp increase in utilities bills in Ukraine. It is shown that the correlation between the number of tourists in Vinnytsia region, moving abroad (variable ) and income of the family (variabl ). For the data for 2004-2017, it can be described by a nonlinear model: For such a non-linear correlation, the correlation coefficient , means that when increasing family income by 1% compared with 2017, the number of tourists traveling abroad would increase by about 0, 735%. Green tourism is one of the factors of improvement of tourism industry in the region, rise of economic and social level of living in rural areas, in particular, creating new jobs, increasing incomes, preserving and enriching the cultural heritage, and advance in the infrastructure of the village. By the integral indicator of the development of rural green tourism that changes within the limits , ranking and grouping of the regions of Ukraine has been carried out according to three levels of development: high level ( , type of region's leaders), average level ( , region type average) and low level ( , type of region outsiders). According to the integral indicator of green tourism development in Vinnytsia region , it is classified as an average. Proposals for improvement of indicators of green tourism development in our region: 1) development of partnership relations between local self-government bodies, non-governmental organizations and agricultural enterprises; 2) formation of potential and stimulation of actual demand for rural tourism services; 3) development of innovative projects in the field of rural tourism development. Today, about 30 rural homesteads provide green tourism services. Of these, 2 farms have the third (the highest) category of the categorization system of the village bed base "Ukrainian hospitality estate" and 7 estates have a basic category. Four of the farmsteads of the Yampil district include: "The Magic Corner", "The Manor at Svetlana", "The Art Ladder", "The Ruffle" and one of the manor houses of Mohyliv-Podilsky: "The Comfort," are among the 100 best farmsteads of green tourism in Ukraine. A cozy rest in the picturesque Busha can be combined with the acquaintance wiht the two historical and cultural reserves "Historical Busha" and the geological "Haydamak Yar", were the history of Trypillian culture is presented. There workshops on oil painting, pysanka painting and manufacturing of motanka-dolls are offered. In order to improve the development of green tourism in Vinnitsa region it is necessary: - to use the experience of European countries in organizing green tourism; - to conduct scientific research on development of green tourism; - to develop innovative projects in the field of green tourism development; - to stimulate demand for green tourism services; - to develop partnership relations between owners of homesteads and authorities; - to improve the quality of services; - to improve transport links and the quality of roads.


Author(s):  
Valentyna Boiko ◽  
Alina Myroshnychenko ◽  
Anna Kolodiazhna

Current condition, problems and prospects for the domestic tourism industry development are studied. The main aspects hindering the tourism industry development in the country are considered and require further solutions. The current normative legal acts regulating issues in the field of tourism are considered and the attention is focused on the lack of correlation between the normative regulation of the branch and the share of revenues from the provision of tourist services in the country's GDP. It is determined that further reorganization and development of tourism in our country is not possible without the active support and direct intervention of the state. The authors proposed the measures, the implementation of which will help harmonize national standards in the field of tourism and resorts with international standards and help improve the quality of the national tourism product. It is proved that the development of the tourism industry directly depends not only on strengthening state regulation of tourism at the national level, but also at the regional level, especially since the tourism management system at the regional and local levels in decentralization in Ukraine is far from perfect. Emphasis is placed on the need to implement EU legislation in the field of tourism and resorts, which contributes to the improvement of tourism legislation and developed recommendations for the implementation of mechanisms for tourism development in the country.


2016 ◽  
Vol 10 (7) ◽  
pp. 125-133
Author(s):  
Татьяна Шубина ◽  
Tatyana Shubina

The article is devoted to the rural tourism development in Orenburg region. The author discloses the concept of "rural tourism", determines its importance for global and regional economy. The article specifies the factors affecting the rural tourism development, as well as analyzes climatic and geographical and historical potential of the region necessary for of this type of tourism industry. The article describes the European experience of the tourism industry development, in particular in Germany. The author gives statistical information of Federal Ministry for Food and Agriculture of Germany for the past 9 years, considers the stimulating tools of rural tourism, which can be offered to the approbation in the domestic tourist space. Assessing the competitiveness of the tourism industry in Orenburg region takes special place in the article. The author demonstrates resource potential and uniqueness of the region in the country’s tourist space and highlights the urgent problems related to the development of this type of tourism. There is an imbalance between the potential and actual economic indicators of rural tourism due to the relative "youth" of the tourism industry and the weak development of Ural tourist area. The author proves the feasibility of financing and promoting rural tourism in Orenburg region. The article highlights the relevance of measures for the conservation and use of the region´s tourism potential as a factor that favorably impacts on employment in rural areas and enhances economic indicators of the tourism industry in the region. The article confirms the weighty significance of the tourism industry in the regional economy development.


2018 ◽  
Vol 20 (86) ◽  
pp. 73-77
Author(s):  
I.V. Vlasenko

The regional features of forming a marketing complex of rural green tourism in conditions of economic instability are considered. The purpose of the research is to develop theoretical and methodological approaches to the formation of the marketing complex of tourist enterprises of rural green tourism in Vinnytsia region. The theoretical and methodological provisions, scientific and practical recommendations concerning promotion of rural green tourism are substantiated. The state of development of marketing of rural green tourism in conditions of development of a market economy is analyzed. It is noted that rural green tourism should be considered as an integral part of the program of integrated socio-economic development of the village and its revival, as well as through the development of rural green tourism, sustainable economic and demographic development in rural areas can be ensured. Promotion of tourism product with marketing efforts «Seven R» is shown. It has been found that the majority of the rural tourism industry is represented by small, mostly family-owned enterprises that do not use (or use very few) marketing approaches because of: lack of understanding of the principles and role of marketing in gaining profit for small farms and marketing costs. The main obstacles encountered by the owners of the agrosides themselves are intended to carry out marketing measures for the promotion of their products on the market. It is shown that the marketing price policy of the product of agroclitin in the market is based on three factors: costs, demand, competition. In today's market conditions, the leader is a price-driven demand-driven strategy: about 54.2% of marketing managers consider it to be a priority. Prices of rural green tourism providers do not disclose publicly. However, the functioning of agro-oles is increasingly characterized by signs of imperfect (monopolistic) competition, in particular through the use of non-price competition. Only about 15% of tourist enterprises in the region determine the main criterion for competition pricing marketing strategy. For further development of rural green tourism in the region, the strategy of balanced regional development of Vinnytsia region for the period till 2020 is considered. List of problematic issues hindering the development of rural tourism, the solution of which requires special regulatory regulation. It is proposed to form a clear marketing strategy for the development of the tourism industry of Ukraine at the national level, which should correspond to the strategies and programs of tourism development at the regional level, which will create new jobs, improve the quality of service provision and gradually improve the quality of the infrastructure components (roads, agro churches, museums, etc.), which provides comfort of consumption of tourist services by foreign and domestic tourists.


2019 ◽  
Vol 1 (1) ◽  
pp. 12-14
Author(s):  
Haoran Yang ◽  
Huilan Yang

In recent years, with the continuous improvement of people's living standards, more and more people choose rural leisure tourism to relax, which temporarily helps them escape from the stress of busy work. General Secretary Xi Jinping emphasized while attending the discussion of the 19th National People's Congress of Guizhou Province that it is not only necessary to encourage the development of country farmhouses, but also shall analyze and forecast rural tourism, and develop measures in advance to ensure the sustainable development of rural tourism. As a new emerging tourism project, rural tourism has been being accepted by all kinds of people. The prosperous development of rural tourism can not only effectively promote the development of rural economy and win the battle against poverty, but also is beneficial to the overall development between urban and rural areas. However, due to a lack of policy support and adequate public management during the development of rural tourism, the development of rural tourism in many areas has shown a disorganized state. In this paper, it analyzes the formulation of the government's public management mechanism in the current rural tourism development process, which will effectively improve the quality of rural tourism development, give a full play to the government's public management functions, and ensure stable development of the rural tourism industry.


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