Hotel image and branding and characteristics of Croatia's hotel industry

1995 ◽  
Vol 1 (2) ◽  
pp. 381-391
Author(s):  
Tonka Pančić Kombol
Keyword(s):  
Hotel Industry ◽  
European Market ◽  
Quality Of Services ◽  
Hotel Management ◽  
Mass Tourism ◽  
The World ◽  
Marketing Principles

On the World and European market, and in scientific and trade publications marketing principles for creating the hotel product, as well as quality hotel management have been developed, confirmed and defined, and form firm foundations for hotel image and branding development. An understanding for the hotel as a product whose name is connected with quality of services and offer in the customer’s mind is not made use in the development of Croatia’s hotel industry. The paper emphasises the importance of representing the hotel as a product. The development characteristics of Croatia’s hotel industry for which hotels were not developed using branding, instead as a single hotel offer for mass tourism, are underlined. The education of managers and marketing experts will play a major role in solving the development problems of Croatia’s hotel industry.

scholarly journals The Role of Benchmarking in Hotel Management Improvement

Economics ◽  
2021 ◽  
Vol 104 (3-5) ◽  
pp. 166-175
Author(s):  
Nino Ositashvili Nino Ositashvili ◽  
Nana Nadareishvili Nana Nadareishvili
Keyword(s):  
Coming Out ◽  
Hotel Industry ◽  
Developed Countries ◽  
International Standards ◽  
Hotel Management ◽  
The World ◽  
Small Change ◽  
Work Done

Hospitality is the most sensitive business in the world. Any small change in the country has an immediate impact on this industry. However, it should also be noted that this area also has the ability to recover quickly (coming out of various crises). The world practice of successful hotel operation has shown that the presence of benchmarking companies in developed countries has brought good results to various enterprises. Since the hotel industry in Georgia is not yet developed to a level that meets international standards, it would be a good idea to create the regional hotel associations, to invite experts who provide benchmarking with their consulting activities and services. This means that the high-ranking experts will be invited to select the most important indicators for the analysis. Creating a service standard framework will help the hotel industry to improve the quality of a service. Why is the knowledge of benchmarking tools important for hotels? Using benchmarking tools helps: 1. Investors to determine a range of investment in the construction of a hotel based on the tariffs and occupancy in the market. What will the hotel room cost based on the investment and how long will it take to get the investment back? 2. Revenue management increase revenue; the best example of this is the benchmarking operations provided by the hotel chain Ritz Carton. 3. Hotels to have more satisfied customers. This means if the hotel rating is higher than that of other hotels, more customers are attracted. 4. To increase the qualification of hotel staff and to increase their motivation. This will improve the quality of the work done by them. 5. To save money on experiments; By using the best experience and offering your own option, the hotel will raise its awareness and increase its popularity. Keywords: Benchmarking, Competition, Management, Hotel Services, Hospitality.

Incorporation of Croatian hotel trade in the standard system of monitoring business results in the world hotel industry

1995 ◽  
Vol 1 (2) ◽  
pp. 239-251
Author(s):  
Ivanka Avelini Holjevac ◽  
Milena Peršić
Keyword(s):  
Hotel Industry ◽  
Standard System ◽  
Hotel Management ◽  
International Flow ◽  
Business Results ◽  
The World ◽  
European Industry ◽  
Successful Business ◽  
World Industry

The paper aims at pointing out the necessity of incorporating Croatian hotel industry in the standard system of monitoring business results in the world hotel trade since it is a precondition of acknowledging and accepting our tourism and hotel industry as a part of the world tourist supply. The following are the needs and advantages of being incorporated in the world hotel industry's system of monitoring business results: • enables comparison of a specific country's hotel industry results with the world industry average, with European industry and hotel industry of specific countries as well as the assessment of the position on the tourist market, • increases the competitiveness of the country's hotel industry as it results in the higher level of services, customers satisfaction and quality of tourism as a whole, • creates and enhances the partnership of the participants in the world tourist market as it enables the exchange of the most important information on hotel operation in specific countries and participation in the international flow of capital, • creates the basis for efficient hotel management as a prerequisite of the hotels successful business and its increased profitability.

scholarly journals The perception of customers, managers and employees of small companies of hotel industry about sustainability

2009 ◽  
Vol 7 (2) ◽  
pp. 177-186
Author(s):  
Ana Alice Vilas Boas ◽  
Clayton Do Espírito Santo ◽  
Alessandra De Paula Moschen ◽  
Maurício Maynard do Lago
Keyword(s):  
Sustainable Development ◽  
Hotel Industry ◽  
Quality Of Services ◽  
Business Sector ◽  
Small Companies ◽  
The World ◽  
Domestic Tourism ◽  
Tourism Potential ◽  
Small And Medium Business

The tourism in the world is growing, obtaining more space and strength in pushing sustainable development. The need for following this evolution is placing the Brazilian hotel system search for new clients. More inside tourist would be interested in swapping international journeys for domestic tourism if there were better quality in the services and better offer of services. This paper aims to identify values that clients, managers, and employees towards growth and sustainability for small and medium business and describe how these values may interfere in the growth of these business sector. In April 2006, some questionnaires were applied in hotels and lodgers in the district of Penedo, which is located at the Mantiqueira Mountains and has a big tourism potential. As a result it was possible to state that honest and quality of services are the most relevant values perceived by the three groups of respondents.

scholarly journals IMPLEMENTATION OF A QUALITY STRATEGY BASED ON CUSTOMER SATISFACTION ANALYSIS. CASE STUDY: HOTEL MARKET

2021 ◽  
Vol 14(63) (2) ◽  
pp. 41-48
Author(s):  
Anca Madar ◽  
Keyword(s):  
Hospitality Management ◽  
Quality Of Services ◽  
Brand Value ◽  
Positive Outcomes ◽  
Hotel Management ◽  
Customer Expectations ◽  
Customer Base ◽  
Customer Dissatisfaction

The quality of services in hotel management is crucial for the development of brand value and the growth of the customer base. Every hotel should strive not only to improve the quality of services, but also to exceed customer expectations. Such a mentality is very beneficial especially for the field of hospitality management, where competition is constantly increasing.In light of this, a research was carried out, in order to evaluate the quality of services provided within the Alpin hotel unit so that the company can acknowledge customer dissatisfaction and implement the appropriate quality strategy towards positive outcomes

scholarly journals Evaluation of quality of service: real case in the hotel fitness center

2018 ◽  
Vol 12 (1) ◽  
pp. 1-27 ◽  
Author(s):  
Natália de Almeida Ferraz ◽  
Fagner José Coutinho de Melo ◽  
Taciana de Barros Jerônimo ◽  
André Philippi Gonzaga de Albuquerque ◽  
Denise Dumke de Medeiros
Keyword(s):  
Quality Of Service ◽  
Customer Satisfaction ◽  
Service Sector ◽  
Quality Of Services ◽  
Hotel Management ◽  
Fitness Center ◽  
Customer Expectations ◽  
Hotel Service ◽  
New Perspective

The justified purpose of the theme: The number of companies in the service sector has been increasing steadily in recent years. At the same time, consumers are increasingly demanding quality of services offered by the various providers in the market. Customer satisfaction is fundamental to the success of these organizations, and for this reason, the adoption of specific techniques for assessing quality of services is necessary. Purpose: this article aims to develop a framework to support hotel management. Methodology/Design: The study used an adaptation of the classic SERVQUAL model for the evaluation of customer expectations and perceptions, enhanced by the QUESC model, which is an instrument specifically applied to quality evaluation in fitness services, in order to obtain a more complete and targeted approach. The survey was conducted with 206 customers on the quality of service in the hotel's fitness center. Results and Originality: With the application of the model, we found that SERVQUAL was insufficient to evaluate customer satisfaction since the highest rated items pointed to the gaps coming mostly from the QUESC model. The findings provide a new perspective that can encourage those involved in the fitness center to manage these businesses considering the characteristics of the customer. This structure can help the hotel manager identifying which quality dimensions need more attention, improve the quality of the hotel service, develop customer loyalty, improve employee satisfaction, and differentiate from competitors. The article presents a new focus on guest view, which can be used to manage services offered by hotels.

scholarly journals The Concept of Government Innovation Digital and Digital Government Measurement

2020 ◽  
Vol 1 (1) ◽  
pp. 7-11
Author(s):  
Khadijah Nur ◽  
Aulia Ramdhani Arief
Keyword(s):  
Information System ◽  
Human Life ◽  
Education Sector ◽  
Quality Of Services ◽  
Digital Government ◽  
Digital Society ◽  
The World ◽  
System Program ◽  
Government Innovation

Globalization is a phenomenon in which countries in the world directly or indirectly expect an interaction between people that is much more effective and efficient than previous times. Based on these circumstances, technology created to facilitate and improve the quality of human life shows its role. How is the effectiveness of implementing the SIAP (Education Application Information System) program online in improving the quality of services in the education sector in Banyuwangi Regency. The policy of implementing the B-DiSo (Banyuwangi Digital Society) program is impressed only as an ambition from the leadership, this can be seen from the obstacles in the development of digital friendly-based content, one of which is the application of online SIAP.

scholarly journals UPAYA RESTORAN DALAM MENCIPTAKAN KEPUASAN PELANGGAN: Studi Pengendalian Mutu Restoran Dave Kitchen di Yogyakarta

2018 ◽  
Author(s):  
Daisy Christiana Santoso
Keyword(s):  
Quality Of Care ◽  
Service Provider ◽  
Service Providers ◽  
Tourism Industry ◽  
Quality Of Services ◽  
The World ◽  
Food And Beverage ◽  
Independent States ◽  
Unit Analysis

ABSTRACRestaurant or caffee is part of tourism industry that played a role as service providers food and beverage for people who were far from home. The customer’s need of value service pushing the service provider of food and beverage to get involved in the competition and won them all. Any activities of the restaurant must be focused on management efforts to provide the performances of service that exceed expectations of customers. These efforts can be done through the development of the quality of care with consists of reability, responsibility, assurance, empathy, and tangibles. Based on the above description, then done reseacrh on the strategy the development of the quality of services to the satisfaction of customers. Unit analysis of this research are the guests who has ever been and making purchases at Dave Kichen. Methods used in this study is the method of observation, interview and documentation. The analysis of data used is the analysis of qualitative to see the influence of a variable is independent of variable dependent. The analysis is shown by those independent states (in the world service) to variable dependent (reward customers). These other factors that arent pursuing.

ATTITUDES AND OPINIONS OF HOUSEKEEPING MANAGERS IN THE CROATIAN HOTEL INDUSTRY

2004 ◽  
Vol 10 (3-4) ◽  
pp. 53-64
Author(s):  
Zdenko Cerović ◽  
Tea Baldigara
Keyword(s):  
Hotel Industry ◽  
Middle Level ◽  
Hotel Management ◽  
Total Revenue ◽  
Hotel Room ◽  
Second Home ◽  
Hotel Performance ◽  
Key Factor ◽  
And Task

Hotel services, comprising an array of various services provided by the hotel, can be classified as basic and secondary services. Guests choose to stay at a hotel based on its rooms. The hotel room is a second home to the guest, and it provides the hotel management with 40% of total revenue. A well-furnished and appealing room is the primary task of the hotel management. In establishing the quality of the hotel room, a key role is assigned to the hotel housekeeper, whose functions and task place her/him in the middle level of hotel management. Fundamental to hotel performance, the housekeeper is a key factor in providing an appealing room to the guest who is willing to pay exactly how much the room is actually worth on the market.

scholarly journals Concession as a Form of Implementation of Public-Private Partnership Projects in Ukraine and World-Wide

2021 ◽  
Vol 2 (517) ◽  
pp. 56-61
Author(s):  
B. S. Shuliuk ◽  
Keyword(s):  
Waste Treatment ◽  
Public Private Partnership ◽  
Transport Sector ◽  
Quality Of Services ◽  
Private Partnership ◽  
The World ◽  
Characteristic Features ◽  
Concession Projects

The article is aimed at examining the peculiarities of implementation of public-private partnership concession projects in various sectors of the economy in both Ukraine and the world. The main approaches to understanding the essence of the concept of «concession» are considered and its characteristic features are defined. The procedure of operation of the concession mechanism is disclosed. Risks of public-private partnership participants in the process of implementation of concession projects in Ukraine are determined. The need to provide the State support to stimulate the participation of a private partner in long-term projects is substantiated. It is specified that such support should be provided in order to implement the most necessary public-private partnership projects to significantly improve the living conditions of the population in a particular region. It is determined that, unlike Ukraine, the concession mechanism is actively used in various sectors of the world economy, in particular, successfully implemented projects in the transport sector (roads, railways, ports, airports, pipeline transport), housing and communal services (water supply, water purification, electricity supply). At that, the transport industry dominates, while heat supply and waste treatment are the least popular. Prospects for further research in this direction are the search for ways to improve the domestic concession mechanism in the process of implementing public-private partnership projects, taking into account the best achievements of world experience. This will allow to attract financial resources of business in various forms of cooperation in terms of public-private partnerships, and, consequently, to improve the quality of services provided to the population.

scholarly journals W_SR: A QoS Based Ranking Approach for Cloud Computing Service

2014 ◽  
Vol 3 (2) ◽  
pp. 55-62 ◽  
Author(s):  
Arezoo Jahani ◽  
Leyli Mohammad Khanli ◽  
Seyed Naser Razavi
Keyword(s):  
Cloud Computing ◽  
Service Providers ◽  
Cloud Service ◽  
Quality Of Services ◽  
Computing Model ◽  
Cloud Computing Service ◽  
The World ◽  
Service Ranking ◽  
S Application

Cloud computing is a kind of computing model that promise accessing to information resources in request time and subscription basis. In this environment, there are different type of user’s application with different requirements. In addition, there are different cloud Service providers which present spate services with various qualitative traits. Therefore determining the best cloud computing service for users with specific applications is a serious problem. Service ranking system compares the different services based on quality of services (QoS), in order to select the most appropriate service. In this paper, we propose a W_SR (Weight Service Rank) approach for cloud service ranking that uses from QoS features. Comprehensive experiments are conducted employing real-world QoS dataset, including more than 2500 web services over the world. The experimental results show that execution time of our approach is less than other approaches and it is more flexible and scalable than the others with increase in services or users.

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