scholarly journals Brand equity analysis and its impact on the loyal customer of local batik to develop its competitiveness (an empirical study of batik Banten in south tangerang)

2016 ◽  
Vol 2 (4) ◽  
Keyword(s):  
Empirical Study ◽  
Brand Equity ◽  
Equity Analysis ◽  
Loyal Customer

scholarly journals Do Brands Matter in Unlisted Firms? An Empirical Study of the Association between Brand Equity and Financial Performance

2018 ◽  
Vol 8 (4) ◽  
pp. 65
Author(s):  
Anne Schmitz ◽  
Nieves Villaseñor-Román
Keyword(s):  
Strategic Planning ◽  
Empirical Study ◽  
Financial Performance ◽  
Brand Equity ◽  
Brand Management ◽  
Earnings Persistence ◽  
Financial Indicators ◽  
Future Earnings ◽  
Measures Of Performance ◽  
Unlisted Firms

In spite of the importance of the brand management in marketing studies and practice, there is a scarcity of prior research on the links between brand equity and financial performance, particularly in unlisted (unquoted) firms. The study contributes to prior research along a number of dimensions. It provides evidence on the relevance of brands for unlisted firms of several industries, by showing that brand equity is associated with financial performance even in non-quoted firms without world-recognized brands. Second, the study analyzes the association between brands and accounting-based measures of performance, across different windows and financial indicators. Finally, the evidence on earnings persistence is particularly relevant, as it potentially sheds light on the existing debate on the association between brand equity and stock markets. To the extent that firms with greater brand equity have more persistent earnings, current earnings contain greater information about future earnings, which show the relevance of brand management in the strategic planning of unlisted firms.

scholarly journals How Global are Global Brands? An Empirical Brand Equity Analysis

2010 ◽  
Author(s):  
Thomas Cleff ◽  
Lena Fischer ◽  
Cesar J. Sepulveda ◽  
Nadine Walter
Keyword(s):  
Brand Equity ◽  
Global Brands ◽  
Equity Analysis

An Empirical Study of Smartphone User Behavior

2015 ◽  
Vol 7 (1) ◽  
pp. 1-24 ◽  
Author(s):  
Chin-Lung Hsu ◽  
Judy Chuan-Chuan Lin
Keyword(s):  
Information Technology ◽  
Cost Effectiveness ◽  
Empirical Study ◽  
Brand Equity ◽  
User Behavior ◽  
Social Influences ◽  
Technology Usage ◽  
Diffusion Stage ◽  
Related Information ◽  
Adoption Decisions

This study investigates determinants of the adoption behavior of smartphone users. Despite the increasing number of smartphone users, the literature on information technology usage has paid little attention to the motivation behind smartphone adoption. This study identifies three determinants of smartphone adoption behavior: innovative characteristics, brand equity and social influences. Data were collected from 293 smartphone users. The analytical results have indicated that users choose to use smartphone not only for its usefulness, enjoyment and compatibility to their lifestyle (i.e. innovative characteristics), but also for its cost effectiveness (i.e. brand equity). Additionally, users will search for related information for the suitability of their adoption decisions (i.e. social influence). Together, the above factors account for over 60 percent of adoption behaviors. Moreover, the findings also indicate that perceptions of use varied over the innovation diffusion stage. Implications and suggestions for practitioners are also discussed.

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