Since Miller’s (1995) ground-breaking directive to the anthropology community to research consumption within the context of production, CCT has come of age, offering distinctive insights into the complexities of consumer behaviour. CCT positions itself at the nexus of disciplines as varied as anthropology, sociology, media studies, critical studies, and feminist studies; overlapping foci bring theoretical innovation to studies of human behaviours in the marketplace. In this paper, we provide asynthesis of CCT research since its inception, along with more recent publications. We follow the four thematic domains of research as devised by Arnould and Thompson (2005): consumer identity projects, marketplace cultures, the socio-historic patterning of consumption, and mass-mediated marketplace ideologies and consumers’ interpretive strategies. Additionally, we investigate new directions for future connections between CCT research and anthropology.
Studia o męskości. W poszukiwaniu nowych paradygmatów badawczych. Rec.: Masculinities and Literary Studies. Intersections and New Directions. Edited by Joseph M. Armengol, Marta Bosch-Vilarrubias, Àngels Carabí and Teresa Requena-Pelegrí. New York 2017. „Routledge Advances in Feminist Studies and Intersectionality”. [T.] 22