Anti-utopie et « virtualisation » du réel dans Homo Zapiens de Viktor Pelevine

Author(s):  
Marie-Laetitia Garric

Homo Zapiens, le roman de Pelevine, se présente comme une anti-utopie dans la Russie postsoviétique. À travers un héros naïf qui tente de s’adapter au capitalisme, on découvre la nouvelle réalité sociale de la Russie en même temps que sa virtualisation par les médias. Le héros devenu rédacteur publicitaire invite à suivre un deuxième parcours, celui de la conception des slogans qu’il ne cesse d’inventer. La truculence et l’imbrication des signifiants se font de plus en plus vives dans le roman jusqu’à provoquer un emballement du signe. Le récit invite donc à deux lectures parallèles : une anti-quête de la réalité par un personnage naïf dans lequel on reconnaît la société russe prenant progressivement conscience de sa nouvelle situation dans les années 90; et un étiolement de la langue dans les différents slogans publicitaires. Le roman pose ainsi la question du réel de la Russie postsoviétique comme un vide sur lequel le pays doit reconstruire son identité.AbstractPelevin’s novel Homo Zapiens is a dystopia set in post-soviet Russia. Through the eyes of a credulous hero who tries to adapt to capitalism, the reader discovers the social reality of Russia and its virtualisation by the mass media at the same time. The story then follows the hero through his life as an advertising writer, in particular the creation process of the slogans which he constantly invents. The vividness and the interweaving of the signifiers are gradually increasing in the novel until reaching the point where the signs are almost spinning out of control. The narrative offers two parallel readings: an anti-quest of reality by a naive character which embodies the Russian society becoming gradually aware of its new situation in the 90’s; and the decline of language in the different advertising slogans. The novel thereby portrays the reality of postsoviet Russia as a void on which the country must re-build its identity.

2016 ◽  
Vol 15 (1) ◽  
pp. 53 ◽  
Author(s):  
Wiwid Noor Rakhmad

The mass media are often accused of discriminatory. Too often considered as one of the factors that influence the rise of violence against children. The truth of the social reality or displayed by the media in reporting crimes against children tend to be partial, because the media actually has a reciprocal relationship with reality itself. On one side of the media is regarded as a mirror of reality and how its operation showing the reality, but the media also do his own interpretation and creates its own reality anyway.Through analysis techniques framing Zhongdang Pan and Gerald M. Kosicki, the study was about to answer the research questions; How does Koran Tempo framing incidence of violence against children and to communicate to the reader in the form of news.


LITERA ◽  
2018 ◽  
Vol 17 (2) ◽  
Author(s):  
Dadang S. Anshori

Penelitian ini bertujuan memberikan gambaran pemakaian bahasa korupsi di media massa sebagai stigma negatif dan terjadinya dekonstruksi makna korupsi yang disebabkan oleh variasi penggunaan bahasa. Dalam analisis bahasa fungsional, pemakaian kosakata dan kalimat yang ditulis di media massa menggambarkan realitas sosial sesungguhnya. Penelitian ini menggunakan pendekatan kualitatif dengan metode deskriptif analitis. Korpus penelitian ini adalah bahasa (kosakata) korupsi yang digunakan majalah Tempo selama 20 edisi yang bertajuk tentang korupsi. Data yang terkumpuldiklasifikasikan dan dianalisis sesuai dengan konteks penggunaannya. Hasil penelitian menunjukkan bahwa majalah Tempo menggunakan kosakata yang bermakna korupsi dalam beragam jenis, terdiri atas 47 kata dan 88 frasa. Hasil analisis sebagai berikut. (1) Luasnya penggunaan kosakata korupsi menggambarkan beragamnya prilaku korupsi yang terjadi di tengah masyarakat. (2) Kata korupsi banyak digunakan dalam bentuk lain, seperti idiom yang bermakna pejoratif dan stigmatisasi. (3) Kata korupsi ditulis dalam bentuk metafora untuk menggambarkan prilaku korupsi dengan makhluk atau benda lain yang memiliki karakter jahat dan bermakna hukuman sosial. (4) Konteks yang ditampilkan lebih pada bahwa korupsi merupakan kejahatan yang merugikan negara dan rakyat. Kata kunci: hukuman sosial, korupsi, kontruksi, stigmatisasi, diksi, ragam makna NEGATIVE STIGMA OF THE LANGUAGE OF CORRUPTION IN THE MASS MEDIA NEWSAbstract This study aims to provide an overview of the use of the language of corruption in the mass media as a negative stigma and the deconstruction of the meaning of corruption caused by variations in language use. In the analysis of functional language, the use of vocabulary and sentences written in the mass media describes the social reality. The study used the qualitative approach with the descriptive analytical method. The corpus was the language (vocabulary) of corruptionusedby Tempo magazine for 20 editions focusing on corruption. The collected data were classified and analyzed according to the context of the use. The results showthatTempo magazine used vocabulary meaning corruption in various types, consisting of 47 words and 88 phrases. The results are as follows. (1) The extent of the use of the vocabulary of corruption illustrates the variety of corrupt behaviors in our society. (2) The wordcorruptioniswidely used in other forms, such as idioms with pejorative and stigmatization meanings. (3) The word corruption is written in the form of a metaphor to describe corrupt behaviors with other creatures or things that have evil characters and mean social punishment. (4) The context shown is more on the fact that corruption is a crime that harms the state and the people. Keywords: social punishment, corruption, construction, stigmatization, diction, variety of meanings


2012 ◽  
pp. 294-326
Author(s):  
José Andrés Díaz González

El presente artículo analiza las noticias publicadas por cuatro medios de prensa escrita (La Nación, el Diario Extra, el Semanario Universidad y El País) en relación con la posibilidad de llevarse a cabo un referéndum, en diciembre de 2010, para aprobar o rechazar la legalización de la unión de personas del mismo sexo. Mediante el análisis de contenido, se determina cuáles son los principales elementos, actores y conflictos identificados por los medios de comunicación estudiados en torno a la posible realización de dicho referéndum, con el propósito de determinar cuál es la imagen de la realidad social que se busca proyectar a la opinión pública. ABSTRACT This paper analyzes several news published by four Newspapers (La Nación, Diario Extra, Semanario Universidad and El País) regarding the possible materialization of a referendum, dated December 2010, to legalize or reject the union of persons of same sex. The analysis of the published news has led to the determination of the main elements, actors and conflicts identified by the mass media under study, with the purpose of elucidating the social reality image press seeks to offer to public opinion.


2018 ◽  
Vol 26 (53) ◽  
pp. 25-40
Author(s):  
Fabio Perocco

Abstract During the last two decades of rising anti-migrant racism in Europe, Islamophobia has proven to be the highest, most acute, and widely spread form of racism. The article shows how anti-migrant Islamophobia is a structural phenomenon in European societies and how its internal structure has specific social roots and mechanisms of functioning. Such an articulate and interdependent set of key themes, policies, practices, discourses, and social actors it is intended to inferiorise and marginalise Muslim immigrants while legitimising and reproducing social inequalities affecting the majority of them. The article examines the social origins of anti-migrant Islamophobia and the modes and mechanisms through which it naturalises inequalities; it focuses on the main social actors involved in its production, specifically on the role of some collective subjects as anti-Muslim organizations and movements, far-right parties, best-selling authors, and the mass-media.


Lyuboslovie ◽  
2021 ◽  
Vol 21 ◽  
pp. 276-292
Author(s):  
Desislava Cheshmedzhieva-Stoycheva ◽  

The focus of the paper is on the neologisms that have occurred in Bulgarian as a result of the pandemic. The corpus of analysis comprises linguistic exchanges collected during some personal conversations of the author with a number of informants as well as occurrences of the encountered neologisms in the social and mainstream media. The neologisms were also compared with the linguistic entries in some reference books and their frequency of use was checked through search engines. One of the main conclusions reached is that despite the fact that some of the analysed neologisms are not part of the official lexicon they are widely used in the social and the mass media, which means they are an active part of everyday life of Bulgarians.


2021 ◽  
Vol 2 (25) ◽  
pp. 31-40
Author(s):  
Kirill V. Aksenov ◽  
◽  
Diana A. Bagdasaryan ◽  

The article is devoted to the issue of communication strategy in the mass media and PR-departments in organizations of various orientations. The authors draw attention to the existing practice of similar, repetitive messages that fill the information space. This complicates the perception of information by the public and makes this process boring and uninteresting. As one way of solving the problem, it is proposed to focus on unique information offers in communications. The authors believe that a wide potential audience is not aware of truly unique information offers of the mass media or PR departments of companies and organizations. A unique information offer is lost in the conditions of the growing tradition to consume news information from the social media feed, subscribing to a large number of public pages, unless these offers are made by popular and well-known companies. For instance, the authors of the article study unique information offers made by the media service of a football club in March-June 2020 in the context of the coronavirus crisis and the absence of matches. This is one of the most popular Russian clubs, well-known even to those Russians who are not football fans. Moreover, the authors also examine the unique information offers of a beauty company, with some of them not directly related to their products. As a result, theauthors suggest that it is worth advertising not only products on external resources, but also unique information offers directly.


2016 ◽  
pp. 102
Author(s):  
DIMAS SAIKHU RAHMAN ◽  
NANIEK KOHDRATA ◽  
IDA AYU MAYUN

ABSTRACTA Public Perception towards Benefits of the Landscape of Mangrove Center Tuban Tuban Regency - East Java ProvinceThis research was motivated by the problems that are often experienced by the manager of Mangrove Center Tuban changing the function of the region in this area which is the Environmental Educatian Center. This research uses descriptive qualitative approach with case studies in order to capture the phenomena that exist in the field then studied more deeply. The highest perception of knowledge of the benefits and advantages of mangrove forests in Mangrove Center Tuban rated public of the environmental aspects of the lowest 40% and the perception that the social aspects of the environment of 3%. Highest perception Mangrove Center Tuban by 40% of respondents perceived as the cultivation of mangrove and lowest perception is envorinmental education center at 14%. The highest perception of respondents stated assess the mangrove forests of the aspects of a life by 63% and the lowest was the respondent state on the features and functions of mangrove forests of 3%. The highest expression of respondents said getting information from the mass media by 37% and the lowest statement from the manager only by 29%. The conclusion of this study is the public perception of mangrove forests Mangrove Center Tuban is people just look at the circumstances that they see without looking for information first.


2013 ◽  
Vol 40 (2) ◽  
pp. 167-189 ◽  
Author(s):  
Laurent Coumel

This article aims to identify a “Thaw” in Soviet environmental history. Focusing on the attempts from some actors, above all writers and scholars of the Academy of Sciences to promote an ambitious law at the all-Union level in the second half of the 1950s, it uses new evidences from the central Russian archives to show the existence of an offensive by activists and experts in this field, but also their failure to obtain the creation of a unified state committee of ministerial rank. If the All-Russian Society for the Protection of Nature (VOOP) was sidelined in this battle, the 1960 Law on Nature Protection was significant for its members. It cited the VOOP as the main organ of control in the environmental field, and created an opportunity for new “social organizations” to emerge in the country: the Brigades for Nature Protection (DOP), the first of which was created at Moscow State University.


Human Affairs ◽  
2014 ◽  
Vol 24 (4) ◽  
Author(s):  
Anna Sámelová

AbstractThe main theme of the paper is the role of the mass media in the production, creation, retention, protection and defense of a social order, or in carrying out revisions, or cosmetic and extensive changes to it. In the first section, the author explains the Power of the Mass Media by looking at Foucauldian leprosy/plague management. The second part, Docile Mass Media Producers Under Panoptic Control, deals with the routinization of the mass media craft. Finally, the Social Order of Docile Individuals who Feel Freedom takes a closer look at the social order and how it is created by mass media producers (as professionals in their craft).


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