scholarly journals Effects of Corporate Social Responsibility and Brand Awareness on Purchase Intent: An Exploratory Investigation of Korean Food Companies in China

2011 ◽  
Vol 14 (null) ◽  
pp. 1-27 ◽  
Author(s):  
Jooheon Kim ◽  
조정
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Brand Awareness ◽  
Purchase Intent ◽  
Exploratory Investigation ◽  
Corporate Social ◽  
Korean Food

scholarly journals Does CSR Activity Amount to Socially Responsible Management?

2021 ◽  
Author(s):  
M. John Foster
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Local Community ◽  
Annual Reports ◽  
Socially Responsible ◽  
Responsible Management ◽  
Exploratory Investigation ◽  
Research Questions ◽  
The Uk ◽  
Corporate Social

AbstractIn essence firms or companies are usually thought to exist to make products for or provide services of some sort to third parties, other companies or individuals. The philosophical question which naturally arises then is ‘to the benefit of whom should a firm’s activities be aimed?’ Possible answers include the owners of the firm, the firm’s employees or wider society, the firm’s local community or their host nation. It is because of firms’ location within a wider society that the issue of corporate social responsibility arises. The issue is do they contribute in a positive way to the fabric of society. In this paper we conduct an exploratory investigation whose research questions, broadly, are whether there is public evidence of corporate social responsibility activity by firms listed in the UK and to what extent, if any, such activities may amount to genuinely socially responsible management by the firms. We examined the most up to date annual reports of a split sample of 36 firms listed in the FTSE 350. The short answers to the two research questions above are: to some degree and no by some margin, based on data from the sample firms.

scholarly journals Efek Mediasi Kesadaran Merek pada Pengaruh Tanggung Jawab Sosial Perusahaan Terhadap Minat Nasabah Menggunakan Produk Bank Central Asia (BCA) di Jakarta

2019 ◽  
Vol 3 (6) ◽  
pp. 83
Author(s):  
Anthaony Ryann Welington
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Purchase Intention ◽  
Quantitative Method ◽  
Sampling Method ◽  
Brand Awareness ◽  
Analysis Technique ◽  
Corporate Social ◽  
The Relationship

This research aims to determine the role of brand awareness in mediating the effect between corporate social responsibility (CSR) towards purchase intention. The method used is a quantitative method with the type of research is descriptive. In this research, there are 3 variables : brand awareness, corporate social responsibility, and purchase intention. Sampling method used is purposive non-probability sampling with 129 respondents. The analysis technique used is mediation analysis. This research found that brand awareness as mediating variable significantly affect the relationship between corporate social responsibility (CSR) and purchase intention. Corporate social responsibility (CSR) through brand awareness have positive and significant influence simultaneously towards buying intention by 44.6%, and the rest 55.4% is influenced by other variables not examined in this research.

scholarly journals Efek Corporate Social Responsibility pada Brand Equity Dimediasi Corporate Image dan Brand Awareness

2021 ◽  
Vol 4 (1) ◽  
pp. 53-74
Author(s):  
Rulloh Delia Anggorawati ◽  
Budiyanto Budiyanto ◽  
Esti Margiyanti Utami
Keyword(s):  
Regression Analysis ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Brand Equity ◽  
Corporate Image ◽  
Brand Awareness ◽  
Hierarchical Regression ◽  
Hierarchical Regression Analysis ◽  
Corporate Social ◽  
Positive Effect

The purpose of this study examine the influence of corporate social responsibility on brand equity; the effect of corporate social responsibility on brand awareness; the influence of corporate social responsibility on corporate image; the influence of brand awareness on brand equity; the effect of corporate image on brand equity; effect of corporate social responsibility on brand equity mediated by brand awareness; effect of corporate social responsibility on brand equity mediated by corporate image. Sample of this research is 120 people. Sampling technique used in this study is judgment sampling. Hypothesis testing used hierarchical regression analysis. The results showed that corporate social responsibility has an positive effect on brand equity, corporate social responsibility has a positive effect on brand awareness, corporate social responsibility has a positive effect on corporate image, brand awareness has a positive effect on brand equity, corporate image has a positive effect on brand equity, brand awareness mediates the effect of corporate social responsibility on brand equity, and corporate image mediates the influence of  corporate social responsibility on brand equity.Penelitian ini bertujuan untuk menguji pengaruh corporate social responsibility terhadap brand equity; pengaruh corporate social responsibility terhadap brand awareness; pengaruh corporate social responsibility terhadap corporate image; pengaruh brand awareness terhadap brand equity; pengaruh corporate image terhadap brand equity; pengaruh corporate social responsibility terhadap brand equity yang dimediasi oleh brand awareness; pengaruh corporate social responsibility terhadap brand equity yang dimediasi oleh corporate image. Sampel penelitian ini berjumlah 120 orang. Teknik sampling yang digunakan dalam penelitian ini yaitu judgement sampling. Pengujian hipotesis yang digunakan adalah hierarchical regression analysis. Hasil penelitian menunjukkan bahwa corporate social responsibility berpengaruh positif terhadap brand equity, corporate social responsibility berpengaruh positif terhadap brand awareness, corporate social responsibility berpengaruh positif terhadap corporate image, brand awareness berpengaruh positif terhadap brand equity, corporateimage berpengaruh positif terhadap brand equity, brand awareness memediasi pengaruh corporate social responsibility terhadap brand equity, dan corporate image memediasi pengaruh corporate social responsibility terhadap brand equity.

scholarly journals Transparency and Industry Stigmatization in Strategic CSR Communication

2018 ◽  
Vol 33 (1) ◽  
pp. 68-85 ◽  
Author(s):  
Tae Ho Lee ◽  
Maria Leonora (Nori) G. Comello
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Purchase Intent ◽  
Legitimacy Theory ◽  
Supportive Communication ◽  
Csr Communication ◽  
Strategic Value ◽  
Main Effect ◽  
Strategic Csr ◽  
Corporate Social

Researchers have become increasingly interested in the strategic value of transparency in corporate social responsibility (CSR) communication in recent years. However, transparency research in CSR communication is still scarce. In particular, little research has examined whether the effects of transparency may depend on contextual factors, such as whether an organization is associated with a stigmatized industry. Grounded on legitimacy theory, this experiment examined the effect of CSR messages on supportive communication intent, purchase intent, and skepticism. Results reveal a main effect of transparency on purchase intent and a main effect of stigmatization on skepticism. Most importantly, there was an interaction, such that a higher level of transparency reduced skepticism when a more stigmatized industry was involved. The results contribute to further contextualizing transparency and CSR research.

scholarly journals Corporate Social Responsibility as a Mediator of the Effect of Brand Awareness and Corporate Reputation on Customer Loyalty

2020 ◽  
Vol 11 (1) ◽  
pp. 243
Author(s):  
Lovemore Chikazhe ◽  
Blessing Chigunha ◽  
Martin Dandira ◽  
Tendai Silvaziso Mandere ◽  
King Christopher Muchenje
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Customer Loyalty ◽  
Corporate Reputation ◽  
Structural Equation ◽  
Banking Sector ◽  
Brand Awareness ◽  
Business Success ◽  
Cross Sectional Survey ◽  
Corporate Social

Factors that promote customer loyalty are of great concern to the banking sector because loyalty predicts business success. The purpose of this study is to examine the mediation role of corporate social responsibility on the effect of brand awareness and corporate reputation on customer loyalty. Data was collected through a cross sectional survey from 405 bank customers. Research hypotheses were tested using the structural equation model. The findings show that corporate social responsibility partially mediates the effect of both brand awareness and corporate reputation on customer loyalty. The results indicate that corporate social responsibility plays a vital role within the banking sector as it mediates the effect of brand awareness and corporate reputation on customer loyalty. If banks engage in successful corporate social responsibility practices, brand awareness and corporate reputation are enhanced and this result in improved customer loyalty. By empirically examining corporate social responsibility as a mediator on the effect of brand awareness and corporate reputation on customer loyalty the study seeks to contribute to the scholarly conversation.

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