RESULTS ON BUILDING SETS, EXTENDED BUILDING SETS AND DOUBLE BUILDING SETS

2016 ◽  
Vol 100 (4) ◽  
pp. 589-607
Author(s):  
Denis C. K. Wong ◽  
M. H. Ang
Keyword(s):  
Building Sets

Area by Dissection

2008 ◽  
Vol 102 (5) ◽  
pp. 350-355
Author(s):  
Ioana Mihaila ◽  
Ellen Barger
Keyword(s):  
Complex Problems ◽  
Building Sets

Building sets of problems rooted in the same concept allows students to develop understanding and take on increasingly complex problems.

scholarly journals Estimation of the Loss Induced by Lightning for the Building Sets

2014 ◽  
Vol 14 (6) ◽  
pp. 193-201
Author(s):  
Youngkyu Lee ◽  
Chuljoo Lee ◽  
Seungil Ahn
Keyword(s):  
Building Sets

LEGO® Friends: Leveraging Competitive Advantage

2017 ◽  
pp. 1-21
Author(s):  
Michael Mazzeo ◽  
Greg Merkley
Keyword(s):  
Gender Stereotypes ◽  
Brand Extensions ◽  
Free Form ◽  
List Type ◽  
Sales Growth ◽  
Global Marketing ◽  
Strategic Initiatives ◽  
Market Opportunities ◽  
Resources And Capabilities ◽  
Building Sets

In December 2011 the Lego Group (TLG) announced the launch of Lego Friends, the company’s sixth attempt to market a product to girls. Lego Friends, which was supported by a $40 million global marketing campaign, was designed to introduce the fun of building with Lego bricks to girls, who represented less than 10 percent of Lego’s audience.The company’s poorly executed brand extensions and move from free-form building sets to story-driven kits had nearly cost it its independence in 2004, so the launch of Lego Friends was strategically important. However, within hours of the product’s appearance it was heavily criticized for reinforcing gender stereotypes and damaging the valuable Lego brand.Jørgen Vig Knudstorp, CEO since 2004, had saved TLG and ushered in an era of sales growth with a series of successful strategic initiatives. Would Lego Friends be another addition to TLG’s graveyard of failed products for girls, or would it prove popular and finally enable the company to double its sales and profits by reaching this segment?After analyzing the case, students should be able to: Understand the connection between a firm’s assets and its activities Identify new resources and capabilities required for a change in strategic focus Recognize the consequences of poorly matched assets and market opportunities

Building Sets, Video Games, and Scatterplots

2019 ◽  
Vol 24 (6) ◽  
pp. 348-353
Author(s):  
Sarah Ferguson
Keyword(s):  
Video Games ◽  
Problem Based Learning ◽  
Unique Problem ◽  
The Creation ◽  
Building Sets

Explore the creation of a unique problem-based learning (PBL) experience.

4. Construction of Bent functions using covering extended building sets

2019 ◽  
pp. 57-66
Author(s):  
John Clikeman ◽  
James A. Davis ◽  
David Clayton
Keyword(s):  
Bent Functions ◽  
Building Sets
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