scholarly journals Toward a Model of Strategic Influence, International Broadcasting, and Global Engagement

2016 ◽  
Vol 4 (2) ◽  
pp. 69-91 ◽  
Author(s):  
Kenneth L. Hacker ◽  
Vanessa R. Mendez
Keyword(s):  
Social Media ◽  
New Media ◽  
Public Diplomacy ◽  
Strategic Communication ◽  
Government Communication ◽  
International Broadcasting ◽  
Global Engagement ◽  
New Thinking ◽  
Strategic Influence

This article explores how strategic communication, public diplomacy, international governmental broadcasting, and social media networking can be brought together in a system of strategic influence and global engagement. The analysis offers a contrasting approach to various views of public diplomacy or strategic communication which privilege one form of governmental influence over others and treat partial aspects of national persuasion as complete pictures of government communication aimed at foreign audiences. Because so much of public diplomacy literature today emphasizes social media, it is necessary to determine how specific tools of influence such as international broadcasting, can be used in ways that fit new thinking in public diplomacy as well as continuously emerging new media ecologies.

scholarly journals Naujųjų technologijų poveikis tarptautinei komunikacijai: viešosios diplomatijos atvejis

2012 ◽  
Vol 59 ◽  
pp. 24-36
Author(s):  
Beata Ociepka
Keyword(s):  
Social Media ◽  
New Media ◽  
Public Diplomacy ◽  
New Technologies ◽  
International Communication ◽  
Relational Model ◽  
The European Union ◽  
Digital Networks ◽  
International Broadcasting ◽  
The Impact

The Impact of New Technologies on International Communication: The Case of Public DiplomacyBeata OciepkaThe events in North Africa in the spring of 2011 again attracted the attention of the world public opinion to social media because of their use by opposition for initiatinga social change. The paper raises the question whether social media might play any role in international communication. To answer the question, the case of public diplomacy as a form of political international communication of Central and Eastern European newcomers to the European Union is analyzed. Social media are seen as tools supporting the old networks built thanks to classical tools of diplomacy and contributing to the development of new digital networks. However, the analysis of using of social media by ministries and ministers of foreign affairs as hubs or knots of networks in public diplomacy does not convince as to their any contribution to the development of the relational model of public diplomacy in the region. More optimism might be derived from the online presence of the Belsat television, a channel broadcasting in Belarusian from Poland to Belarus in order to achieve social changes though international broadcasting and social media.Key words: social media, public diplomacy, international communication, new media

Perceptions of the UAE's Government Communicators Regarding Social Media Roles

2020 ◽  
Vol 11 (4) ◽  
pp. 20-35
Author(s):  
Elsayed Darwish
Keyword(s):  
Social Media ◽  
Factor Analysis ◽  
Statistical Methods ◽  
Influencing Factors ◽  
Online Community ◽  
Strategic Communication ◽  
T Test ◽  
Descriptive Statistics ◽  
Government Communication ◽  
The Social

Governmental and nonprofit agencies have been increasingly reconsidering the roles of social media communicators for strategic communication to ensure they accurately perceive their roles. A questionnaire and interviews were conducted with various social media communicators in the UAE to identify the practitioners' perceptions of using social media in government communication and the influencing factors on their roles. A set of roles was created based on the literature and theory to explore the social media communicators' roles. The statistical methods include descriptive statistics, factor analysis, correlations, and T-test. This study demonstrates that four factors describe the various roles of SMCs in the UAE as follows: (1) government advocates, (2) information and image disseminators, (3) research and services providers, and (4) online community builders. To some extent, these roles overlap with previous roles identified.

scholarly journals Rebel diplomacy and digital communication: public diplomacy in the Sahel

2019 ◽  
Vol 95 (6) ◽  
pp. 1331-1348
Author(s):  
Michèle Bos ◽  
Jan Melissen
Keyword(s):  
Social Media ◽  
New Media ◽  
Public Diplomacy ◽  
Western World ◽  
Digital Platforms ◽  
Rebel Groups ◽  
Conflict Situations ◽  
Sahel Region ◽  
Media Channels ◽  
External Actors

Abstract Most research on social media as a tool for public diplomacy focuses on its use by recognized international actors to advance their national interest and reputation, deliver foreign policy objectives or promote their global interests. This article highlights the need for paying more attention to non-state diplomacy in conflict situations outside the western world. We examine how rebel groups use new media to enhance their communications, and what the motivations behind this are. Our public diplomacy perspective helps convey the scope of rebel communications with external actors and provides insights for policy-makers seeking to ascertain the nature, intentions and capacities of myriad rebel groups. Our focus is on the Sahel region, where numerous such groups vying for international attention and support make use of multiple social media channels. We analyse two groups in Mali: the MNLA, a Tuareg secessionist group; and Ansar Dine, a Salafist insurgency with ties to Al-Qaeda in the Islamic Maghreb. Our qualitative analysis of Ansar Dine and MNLA communications on several digital platforms helps identify these African rebel groups' international and local framing activities. Rebel groups use public diplomacy nimbly and pragmatically. The digital age has fundamentally changed which stakeholders such groups can reach, and we suggest that social media increase the power they are able to carve out for themselves on the international stage.

scholarly journals Strategic humour: Public diplomacy and comic framing of foreign policy issues

2021 ◽  
pp. 136914812110239
Author(s):  
Dmitry Chernobrov
Keyword(s):  
Social Media ◽  
Foreign Policy ◽  
New Media ◽  
Case Studies ◽  
News Media ◽  
Public Diplomacy ◽  
Public Attention ◽  
Policy Issues ◽  
Power Resources ◽  
International Events

This article explores persuasive applications of humour in public diplomacy. I propose a new concept of strategic humour – the use of humour by state and proxy actors to promote instrumental interpretations of contested international events to foreign and domestic publics. Through strategic humour, states frame events in ways that advance their interests, deflect external criticism, and challenge narratives of other actors. In an entertaining form, strategic humour delivers a serious message that is simple, accessible, memorable, suited to the new media ecologies, and competitive in capturing news media and public attention. I focus on Russia as a state recently involved in a range of major controversies and demonstrate its use of strategic humour in three case studies. I argue that strategic humour is a fast-emerging, multi-format tool in public diplomacy, facilitated by the rise of social media and post-truth politics and less dependent on the state’s broader power resources.

scholarly journals An Analysis of Common Security and Defence Policy’s (CSDP) Strategic Communication (StratCom)

2020 ◽  
Vol 14 (2) ◽  
pp. 56
Author(s):  
Kieran Doyle ◽  
Tedla Desta
Keyword(s):  
Social Media ◽  
Public Diplomacy ◽  
Public Information ◽  
Strategic Communication ◽  
External Action ◽  
Public Affairs ◽  
International Media ◽  
Structural Problems ◽  
Social Media Platforms ◽  
Common Security

Strategic communication (StratCom) is established as one of the key functions and interests of contemporary organisations and governments. The usefulness and importance of strategic communication becomes even more essential when the organisation is defence and security-focused or involved in crisis management. The objective of this study was to assess the strategic communication practices, and inherent challenges of communicating Common Security and Defence Policy (CSDP) and present relevant reflections. A documentary analysis of the relevant EU websites and social media pages of 16 CSDP missions and operations was conducted. This was supplemented with eight key-informant interviews with Press and Public Information Officers (PPIOs) of CSDP and EU strategists. The research demonstrated that most CSDP missions and operations are present on most social media platforms but they often garner very small number of likes, comments, shares, replies or interactions from their targeted audiences. Features of an echo-chamber are also observed. The study also found that public affairs (information) and public diplomacy were the two main forms of strategic communication that the CSDP utilises. CSDP’s strategic communication also tends to take a one-way StratCom process. The challenges faced in terms of StratCom by CSDP are not uniform; they are contextual ranging from resource, translation to mismatch of expectations. The major challenge, however, emanates from the structural problems of CSDP or the EU itself that are beyond the European External Action Service (EEAS) or the relevant Press and Public Information Offices (PPIOs). The study recommendations include quicker EU level political and policy compromise on CSDP, training and resource improvements for StratCom, ‘storytelling and use of real people’, highlighting gender, rights and local ownership, increasing the link with the international media and regular and appropriate self-appraisals.

Using Stewardship to Cultivate Fandom Online: Comparing How National Football League Teams Use Their Web Sites and Facebook to Engage Their Fans

2011 ◽  
Vol 4 (2) ◽  
pp. 163-177 ◽  
Author(s):  
Richard D. Waters ◽  
Kimberly A. Burke ◽  
Zachary H. Jackson ◽  
Jamie D. Buning
Keyword(s):  
Social Media ◽  
New Media ◽  
Public Relations ◽  
Web Sites ◽  
National Football League ◽  
Strategic Communication ◽  
Relationship Building ◽  
Public Relations Practitioners ◽  
Sports Communication ◽  
Use Of Social Media

Social-media consultants and strategic communication firms have promoted the use of social media by organizations because of their supposed advantages for developing relationships and online communities around the brand. However, critics have challenged these supportive voices because of organizations’ limited control over the sites’ design and the lack of demonstrated return on investment for social-media endeavors. Using the 26 National Football League (NFL) teams with an official Facebook presence, this study compares how public relations practitioners use the NFL teams’ Web sites and Facebook pages to cultivate relationships with fans using stewardship strategies promoted by public relations literature. Results indicate that the NFL teams overwhelmingly favor their own Web sites for relationship-building endeavors over Facebook for 27 of the study’s 33 measures. Explanations for the divergence from consultants’ advice are discussed and grounded in new-media and sports communication research from various scholarly perspectives.

scholarly journals About communication in social media – an analysis of the Polish PresidencyFacebook Profile from a perspective of social communication theory

2020 ◽  
Vol 3 (1) ◽  
pp. 47-60
Author(s):  
MARTYNA TOMICZEK
Keyword(s):  
Social Media ◽  
New Media ◽  
Social Communication ◽  
Public Diplomacy ◽  
Communication Theory ◽  
New Technologies ◽  
The Other ◽  
Other Hand ◽  
The Creation ◽  
The One

The half year of the Polish Presidency on the one hand was a great challenge but from the other hand a tremendous chance to promote the country and society. Activities were taken up in many different areas – using new technologies was an important part of the project, including new media which by the creation of the Polish Presidency FacebookProfi leturned out to be an integral part of Presidency. Using the possibility of providing a two--way communication proved that the potential of Facebook was understood. Running the fan page also showed a new face of diplomacy putting it in the area of public diplomacy.

scholarly journals Introduction to “International Broadcasting and Public Diplomacy in the 21st Century”

2016 ◽  
Vol 4 (2) ◽  
pp. 42-45 ◽  
Author(s):  
Gary D. Rawnsley
Keyword(s):  
Social Media ◽  
Cold War ◽  
Public Diplomacy ◽  
The Internet ◽  
Empire Building ◽  
International Broadcasting ◽  
Communications Technologies ◽  
Modern Information ◽  
The Cold War ◽  
Information Communications Technologies

International broadcasting remains a key activity in public diplomacy. In this Introduction I discuss how international broadcasting has long been associated with the projection of foreign policy interests, from an instrument of empire building in the 1920s and 1930s, through the Cold War and beyond. In particular, the Introduction evaluates how modern Information Communications Technologies, especially the internet and social media, have transformed the way international broadcasting contributes to public diplomacy.

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