scholarly journals GAYA HIDUP KONSUMEN DALAM PENGAMBILAN KEPUTUSAN PEMBELIAN

2017 ◽  
Vol 2 (1) ◽  
pp. 57-64
Author(s):  
Ajeng Sri Hartati ◽  
Ratih Hurriyati ◽  
Bambang Widjajanta

Objective – To describe and determine the influence of lifestyle on purchasing decisions.Design/methodology/approach – This type of research is descriptive and verfikatif with random sampling of 120 respondents. Data analysis technique used is a simple linear regression The design of this study is cross sectional method with a certain period of time.Findings – Based on research results by using simple linear regression analysis showed that there is positive lifestyles of consumers on purchasing decisions.Originality/value – The difference in this study lies in the object of research, study time, measuring tools, literature used, the theory used and the results of research. Keywords: Marketing, Consumer Behavior, Lifestyle Consumer Purchase Decision, Action Cameras, GoPro.Type Article: Research paper

2019 ◽  
Vol 2 (1) ◽  
pp. 224
Author(s):  
Devi Ratnasari ◽  
Diah Febi Utami ◽  
Dikka Ramadhan R ◽  
Edi Sukendar ◽  
Fanny Tania ◽  
...  

The purpose of the study was to find out the description of Positioning, to find out the description of the Purchase Decision, to find out how much influence Positioning had on the Purchase Decision. The population in this study were students of the University of Singaperbangsa Karawang who had consumed Teh Botol Sosro as many as 16,291 and taken as many as 100 respondents using the Slovin formula with an error rate of 10% through random sampling method. The analysis technique used is simple linear regression analysis and classic assumption test. Tests were carried out with the help of SPSS version 24 software. The results of the study showed that the positioning partially had a positive and significant effect on purchasing decisions. This conclusion shows that positioning has a good influence so that it encourages consumers to make purchasing decisions on a product, especially Teh Botol Sosro products. Therefore, this research is expected to be carried out widely by future researchers.


2018 ◽  
Vol 3 (1) ◽  
pp. 107-112
Author(s):  
Intan Fazria Kusumah ◽  
Lili Adi Wibowo ◽  
Ridwan Purnama

Purpose - The purpose of this study is to determine the effect of  Service Innovation  on Customer SatisfactionDesign / methodology / approach - This research was conducted in less than 1 year period, the research design is cross-sectional design. The method used is explanatory survey, and population 203 employees. The analysis technique used is descriptive, the questionnaire is used as a research instrument to collect data from respondents.Findings - based on the results of the study using simple linear regression analysis, the result that there is a positive influence of service innovation on customer satisfaction.Originality / value - this study provides a basis for find out the impact of service innovation on customer satisfaction.. The difference of this study with previous research is on the objects, variables, theories and the references.


2020 ◽  
Vol 2 (4) ◽  
pp. 227-240
Author(s):  
Virginia Maria Clarita Berek ◽  
Yeni Damayanti ◽  
Indra Yohanes Kiling

Stress occurs as a state under the pressure both physically and psychologically which blocks the individual’s and caused by the difference between what is expected to achieve and what is achieved. Individuals fail to achieve the goal because they cannot focus their attention directly and taking an action without awareness. The purpose of this study is to identify the effect of mindfulness on the stress of college students. This study hypothesizes that mindfulness has a negative effect on the stress of college students. The participants of this study were 400 college students of FKM Undana Kupang, aged 18-24 years old who were obtained by using simple random sampling. The analysis in this study used simple linear regression analysis. The results of this study indicate that the value (sig) = 0.000 < 0.05 and the value of t count > the value of t table i.e. as the amount of 5,644 > 2.249, means that there is a negative effect of mindfulness on college student’s stress, the increasing influence of mindfulness, the decreasing stress on college students.


2019 ◽  
Vol 1 (1) ◽  
pp. 10-17
Author(s):  
Ni Made Estiyanti ◽  
I Putu Rawindra Wikantona ◽  
I Gede Putu Krisna Juliharta

This study aims to analyze the effectiveness of the use of the taxation system e-tax online in compliance with the Badung Regency tax reporting. Sampling is done by method random sampling. The data collection method was carried out by distributing questionnaires to 143 taxpayers consisting of hotel, restaurant, parking and entertainment taxpayers. The analysis technique used is a simple linear regression analysis technique that is preceded by a classic assumption test and processed using the program SPSS version 16.0. The results of this study indicate an increase in the effectiveness of the use of the taxation system e-tax online will be followed by an increase in compliance with the tax reporting in the Badung Regency. And there is a significant influence on the effectiveness of the use of the taxation system e-tax online in the compliance of the Badung district tax reporting.


2020 ◽  
Vol 2 (1) ◽  
pp. 53-66
Author(s):  
I Ketut Yudana Adi

This study discusses the influence the effectiveness of e-filing to Increase TaxpayerCompliance with Level of Security and Privacy as a variable Moderation on KPP Pratama Badung Utara. The data in this study was obtained from questionnaires distributed to taxpayers using random sampling method. Respondents were used in this study as many as 98 respondents. Hypothesis test used is simple linear regression and Moderated Regression Analysis. The results of this study indicate hat (1) the effectiveness of e-filing and significant positive effect on the Improvement of Taxpayer Compliance. This is proved by simple linear regression analysis obtained showed the value of R Square of 0.135. (2) Security and confidentiality can moderate (strengthen) influence the effectiveness of e-filing to increase compliance individual taxpayers registered in KPP Pratama Badung Utara. This is evidenced through the analysis performed using Moderated Regression Analysis technique that provides value R square of 0.416.


MBIA ◽  
2019 ◽  
Vol 18 (1) ◽  
pp. 76-84
Author(s):  
Muhammad Idris ◽  
Dian Novita Sari

The problem in this study is whether there is an influence of leadership and work discipline on the employees’ performance of PT.Sucofindo Palembang City. This research includes associative research. The sample in this study were 88 respondents, with propotionate random sampling analysis technique. The data used were primary data and secondary data. Data collection method through questionnare. Analysis techniques using multiple linear regression analysis, F test (Simultaneoys) and t test (partial) and determination coeffiecient. The results show that there is influence of leadership and work discipline on the performance of PT.Sucofindo Palembang City.


2019 ◽  
Vol 2 (1) ◽  
pp. 44
Author(s):  
Andi sawe Ri Esso

This study aims to determine the effect of the level of women's participation in entrepreneurship on the socio-economic level of the family. Technique of data analysis using simple linear regression analysis, sample determination with purposive random sampling and research data collection tools using a questionnaire. The results of this study indicate that: 1) The level of women's participation in entrepreneurship is positive and significantly affects the socio-economic level of the family; 2) The greater the level of women's participation in entrepreneurship, the higher the socio-economic level of the family


2020 ◽  
Vol 6 (2) ◽  
pp. 80
Author(s):  
Eko Solihin ◽  
Sukardi Sukardi

This research aims to know and analyze the effect of application of control valve Cooler 1 Based On atmega 2560 microcontroller for Moisture feed after mixing with bagging off at PT. JAPFA comfeed Indonesia, Tbk. Unit Padang. The type of research used is the study of surveys with the analysis of data used i.e. simple linear regression analysis. Based on the results of the study, testing of normality obtained the significance value of 0.200 with normal categories and R square test results worth 29.4%. The results of simple linear regression test partially with T test, Mempertlihatkan that the application of the control valve Cooler 1-Base atmega 2560 microcontroller system significantly affects the after-mixing Moisture feed with bagging off. The interpretation is that each temperature reduction of the resulting control valve cooler 1 Microcontroller-Based atmega 2560 in one unit affects the difference of moisture feed after mixing with a bagging off of 2.425.


2018 ◽  
Vol 3 (1) ◽  
pp. 81-86
Author(s):  
Devi Robissalami ◽  
Sumiyati Sumiyati ◽  
Eded Tarmedi

Purpose - The purpose of this study is to determine the effect of supervision and working climate on employee job satisfactionDesign / methodology / approach - This research was conducted in less than 1 year period, the research design is cross-sectional design. The method used is exolanatory survey, and population 67 employees. The analysis technique used is descriptive, the questionnaire is used as a research instrument to collect data from respondents.Findings - based on the results of the study using multiple linear regression analysis, the result that there is a positive influence of supervision and work climate on employee job satisfaction.Originality / value - this study provides a basis for find out the impact of supervision and working climate on employee job satisfaction. The difference of this study with previous research is on the objects, variables, theories and the references.


2020 ◽  
Vol 6 (2) ◽  
pp. 62-83
Author(s):  
Muhammad ilyas Ilyas ◽  
Dea Nurul Azizah

This study discusses emotional intelligence for adolescents in Silam Village, Kuok Subdistrict, Kampar District. The purpose of this study was to study how emotional intelligence on families in Silam Village, Kuok District, Kampar District. The type of research used is descriptive quantitative research. The population subjects were 250 teenagers in Silam Village and a sample of 71 adolescent Cluster Random Sampling. The technique of collecting data using a questionnaire with a Likert scale. The data analysis technique in this study was carried out by simple linear regression analysis, and the processing in this study used the SPSS version 17.0 (Statistical Products and Services Solution) program for windows. The results showed a significant influence between emotional intelligence on adolescent behavior in the Silam Village, Kuok Subdistrict, Kampar District. Based on the hypothesis test (Significant Test), the Probability value of α is 0.05 ig sig (0.05 ≥ 0.00) which means Ha is accepted and Ho is rejected. Thus it can be denied that emotional intelligence is approved of adolescent behavior.


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