Case Study on Social Marketing Advertising consequent on Market Variation in Network Environment

2011 ◽  
Vol null (20) ◽  
pp. 111-124
Author(s):  
Wonsun Baik
Keyword(s):  
Social Marketing ◽  
Network Environment

Addressing Marine Wildlife Entanglement in Derelict Fishing Nets Using Community-Based Social Marketing: Case Study and Lessons Learnt

2021 ◽  
pp. 152450042110538
Author(s):  
Maïa Sarrouf Willson ◽  
Craig Turley ◽  
Lamees A. Daar ◽  
Hussein Al Masroori ◽  
Hussain Al Muscati ◽  
...  
Keyword(s):  
Pilot Study ◽  
Behaviour Change ◽  
Social Marketing ◽  
Behavioural Change ◽  
Marine Species ◽  
Marine Biodiversity ◽  
Community Based ◽  
One To One ◽  
Marine Wildlife

Background Entanglement of marine species, particularly endangered sea turtles and cetaceans, in abandoned, lost or otherwise discarded fishing gear is a major conservation concern. Focus of the Article This case study applies Community-Based Social Marketing (CBSM) to reduce marine wildlife net entanglement in the waters surrounding Masirah Island, a marine biodiversity hotspot in Oman. Importance to the Social Marketing Field The study demonstrates the use of social marketing tools in biodiversity conservation, bringing new knowledge to the cross-application of these two fields. Methods The CBSM methodology was applied to select behaviours, identify barriers and benefits, develop strategies and design a pilot study. The responsible disposal of derelict nets in skip bins was selected as the target behaviour, and a mix of behavioural change tools was applied to achieve change: convenience (installation of three skip bins), education (installation of informative signs, distribution of awareness posters, one-to-one engagement with fishers on the beaches), prompts (installation of signs and posters on vessels) and social norms (one-to-one engagement with key influencers and decision makers). The monitoring of behaviour change took place through structured observations over 23 weeks, focussing on the number of nets disposed of in the allocated skip bins. Results Results showed a low level of behaviour adoption rate by skiff and launch vessel fisheries, respectively, 5.36% and 2.58%. Positive results were observed for a short time but did not reach the estimated target value throughout the study period. Recommendations for Research Our pilot study did not lead to broad-scale implementation and we recommend further awareness and engagement with the target audience, trials of various behaviour change tools and increase field monitoring time. We further recommend the application and funding of behaviour change methods applied to fishers with the incorporation of conventional financial, conservation and regulatory tools to support resource management. Limitations Our results show that focussing on specific behaviours with appropriate measurement is both resource and time demanding to solve pressing conservation problems, particularly ones generated by complex industries such as fishing. Various lessons, useful for other social marketers, have been drawn from our evaluation of the overall study.

scholarly journals Performance impact of large file transfer on web proxy caching: A case study in a high bandwidth campus network environment

2010 ◽  
Vol 12 (1) ◽  
pp. 52-66 ◽  
Author(s):  
Hyun-Chul Kim ◽  
Dongman Lee ◽  
Kilnam Chon ◽  
Beakcheol Jang ◽  
Taekyoung Kwon ◽  
...  
Keyword(s):  
Network Environment ◽  
Campus Network ◽  
File Transfer ◽  
Performance Impact ◽  
Proxy Caching ◽  
High Bandwidth ◽  
Large File

Public Health Social Marketing: The Immunise Australia Program

2002 ◽  
Vol 8 (1) ◽  
pp. 55-61 ◽  
Author(s):  
Tom E. Carroll ◽  
Laurie Van Veen
Keyword(s):  
Social Marketing ◽  
Financial Incentives ◽  
Community Education ◽  
Theory And Practice ◽  
Marketing Theory ◽  
Childhood Immunization ◽  
Immunization Practice ◽  
Age Appropriate ◽  
Australian Bureau Of Statistics

The case study presented here represents the application of social marketing theory and practice to increase the levels of full age-appropriate childhood immunization as part of the Immunise Australia Program. In 1995, an Australian Bureau of Statistics survey found that only 33% of Australian children up to 6 years of age were fully immunized according to the schedule being recommended at the time, and 52% were assessed as being fully immunized according to the previous schedule (ABS, 1996). In response to this situation, the Australian Government formulated the Immunise Australia Program. This program comprised a number of initiatives, including: ▪ improvements to immunization practice and service delivery; ▪ establishment of a National Centre for Immunisation Research and Surveillance; ▪ negotiation with State and Territory Governments to introduce requirements for immunization prior to commencing school; ▪ financial incentives for doctors and parents/guardians; ▪ a national childhood immunization education campaign; and ▪ a specific Measles Control Campaign. While recognizing the key role played by structural and policy reform within the formulation and implementation of a social marketing strategy, this article focuses primarily on the community education components of this program.

The National Cancer Institute's “Five a Day” Campaign: Summary of a Social Marketing Case Study

1995 ◽  
Vol 1 (4) ◽  
pp. 4-4
Author(s):  
Kay Loughrey ◽  
Ellen Eisner ◽  
Rebecca Olsen ◽  
Bonnie Salazar
Keyword(s):  
Social Marketing
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