scholarly journals The urban landscape and fashion advertising: the case of the DKNY brand

2014 ◽  
Vol 26 ◽  
pp. 291-305
Author(s):  
Helena Pires
Keyword(s):  
New York ◽  
New Media ◽  
Mass Communication ◽  
Urban Landscape ◽  
Life Experience ◽  
Strategic Communication ◽  
Outdoor Advertising ◽  
Scientific Discussion ◽  
Fashion Brand ◽  
Collective Imagination

Investment in strategic communication, and especially in advertising, in the fash- ion design industry remains a prerequisite for promoting the brand value. The effectiveness of brand visibility and awareness depends mostly on advertising, both in the context of fash- ion magazines and the new media, and in the context of the outdoors medium, which is si- multaneously one of the most traditional and modern means of mass communication.  This paper aims to analyse and discuss both dimensions. Firstly, it aims to provide an un- derstanding of how the urban landscape is built into fashion advertising, and especially to investigate the extent to which the collective imagination contributes to that process. This research therefore seeks to identify the main landscape referents represented and search for the respective association with various cultural and artistic universes, such as literature, pho- tography or cinema. Underlying this critical reflection is an understanding that landscape is not just a simple decor, but conversely an extremely important visual and discursive re- source for the advertising message. Secondly, this paper attempts to challenge the implica- tions of fashion brands outdoor advertising specifically in relation to the urban landscape and to the everyday life experience. Therefore, it is also an important aim of this article to dis- cuss outdoor advertising within the scope of the more recent cultural and aesthetic trends. In order to achieve the stated objectives and engage in a scientific discussion of the topic, the case of the fashion brand Donna Karan New York – DKNY was selected, as it is considered to be paradigmatic of the main operational principles and hypotheses researched.

Urban Consumers on Two Wheels

Transfers ◽  
2011 ◽  
Vol 1 (3) ◽  
pp. 90-112 ◽  
Author(s):  
Tomás López-Pumarejo
Keyword(s):  
New York ◽  
Puerto Rico ◽  
Large Scale ◽  
Urban Landscape ◽  
Outdoor Advertising ◽  
The World ◽  
Street Furniture ◽  
The Impact ◽  
The City

Large-scale public bicycle rental programs represent the latest grand venture for outdoor advertising corporations. By supporting these programs, advertisers gain unfettered access to street furniture and municipal billboard space and thus acquire the power to transform the city dwellers' experience of the urban landscape both visually and kinetically. These public-private bike rental programs have mushroomed around the world due in part to the impact of Paris' Vélib, which is the world's largest. This paper discusses the role of outdoor advertising in this trend, and focuses on two existing and two projected public bicycle programs. The existing programs are Vélib and Montreal's Bixi; and the projected ones are slated for New York and San Juan, Puerto Rico.1

Disruptive Fixation

2017 ◽  
Author(s):  
Christo Sims
Keyword(s):  
New York ◽  
New York City ◽  
New Media ◽  
Media Technologies ◽  
Complex Processes ◽  
Middle Schoolers ◽  
The Social ◽  
The Media ◽  
Class Divisions ◽  
Conventional Type

In New York City in 2009, a new kind of public school opened its doors to its inaugural class of middle schoolers. Conceived by a team of game designers and progressive educational reformers and backed by prominent philanthropic foundations, it promised to reinvent the classroom for the digital age. This book documents the life of the school from its planning stages to the graduation of its first eighth-grade class. It is the account of how this “school for digital kids,” heralded as a model of tech-driven educational reform, reverted to a more conventional type of schooling with rote learning, an emphasis on discipline, and traditional hierarchies of authority. Troubling gender and racialized class divisions also emerged. The book shows how the philanthropic possibilities of new media technologies are repeatedly idealized even though actual interventions routinely fall short of the desired outcomes. It traces the complex processes by which idealistic tech-reform perennially takes root, unsettles the worlds into which it intervenes, and eventually stabilizes in ways that remake and extend many of the social predicaments reformers hope to fix. It offers a nuanced look at the roles that powerful elites, experts, the media, and the intended beneficiaries of reform—in this case, the students and their parents—play in perpetuating the cycle. The book offers a timely examination of techno-philanthropism and the yearnings and dilemmas it seeks to address, revealing what failed interventions do manage to accomplish—and for whom.

Reviews

Screen Bodies ◽  
2018 ◽  
Vol 3 (2) ◽  
pp. 86-98
Author(s):  
Josh Morrison ◽  
Sylvie Bissonnette ◽  
Karen J. Renner ◽  
Walter S. Temple
Keyword(s):  
New York ◽  
New Media ◽  
The Body ◽  
Media Art ◽  
University Of Minnesota ◽  
Body Images ◽  
New Media Art

Kate Mondloch, A Capsule Aesthetic: Feminist Materialisms in New Media Art (Minneapolis: University of Minnesota Press, 2018), 151 pp. ISBN: 9781517900496 (paperback, $27) Alberto Brodesco and Federico Giordano, editors, Body Images in the Post-Cinematic Scenario: The Digitization of Bodies (Milan: Mimesis International, 2017). 195 pp., ISBN: 9788869771095 (paperback, $27.50) Cynthia J. Miller and A. Bowdoin Van Riper, editors, What’s Eating You? Food and Horror on Screen (New York: Bloomsbury Academic, 2017). 370pp., ISBN: 9781501322389 (hardback, $105); ISBN: 9781501343964 (paperback, $27.96); ISBN: 9781501322419 (ebook, $19.77) Kaya Davies Hayon, Sensuous Cinema: The Body in Contemporary Maghrebi Cinema (New York: Bloomsbury, 2018). 181pp., ISBN: 9781501335983 (hardback, $107.99)

Theodore H. Friedgut, Stepmother Russia, Foster Mother America: Identity Transitions in the New Odessa Jewish Commune, Odessa, Oregon, New York, 1881–1891, together with Israel Mandelkern, Recollections of a Communist (ed. and annotated Theodore H. Friedgut). Boston: Academic Studies Press, 2014. 199 pp.

2018 ◽  
Keyword(s):  
Nineteenth Century ◽  
New York ◽  
Life Experience ◽  
Late Nineteenth Century ◽  
Foster Mother ◽  
History Of ◽  
Late Nineteenth ◽  
Identity Transitions ◽  
Israeli Kibbutz

This chapter reviews the book Stepmother Russia, Foster Mother America: Identity Transitions in the New Odessa Jewish Commune, Odessa, Oregon, New York, 1881–1891 (2014), by Theodore H. Friedgut, together with Israel Mandelkern, Recollections of a Communist (edited and annotated by Theodore H. Friedgut). Stepmother Russia, Foster Mother America is a two-in-one volume that explores an obscure episode in the history of the Jews in the late nineteenth century while at the same time connecting much of its content to the author’s own life experience as a son of western Canada’s Jewish farming colonies and, later, as an ideologically driven halutz on an Israeli kibbutz. Stepmother Russia, Foster Mother America retells one branch of the mostly forgotten history of the Am Olam agricultural movement and brings a new layer into the discussion of global Jewish agrarianism, while Recollections of a Communist offers an edited and annotated version of a memoir written by Mandelkern.

Research and application of new media urban landscape design method based on 5G virtual reality

2021 ◽  
pp. 1-9
Author(s):  
Guangchao Zhang ◽  
Xinyue Kou
Keyword(s):  
Virtual Reality ◽  
New Media ◽  
Urban Landscape ◽  
Design Method ◽  
Smart Cities ◽  
Rapid Development ◽  
Environmental Design ◽  
Landscape Design ◽  
Living Environment ◽  
The City

In recent years, with the rapid development of VR technology, its application range gradually involves the field of urban landscape design. VR technology can simulate complex environments, breaking through the limitations of traditional environmental design on large amounts of information processing and rendering of renderings. It can display complex and abstract urban environmental design through visualization. With the support of high-speed information transmission in the 5G era, VR technology can simulate the overall urban landscape design by generating VR panoramas, and it can also bring the experiencer into an immersive and interactive virtual reality world through VR video Experience. Based on this, this article uses the 5G virtual reality method in the new media urban landscape design to conduct research, aiming to provide an urban landscape design method with strong authenticity, good user experience and vividness. This paper studies the urban landscape design method in the new media environment; in addition, how to realize the VR panorama in the 5G environment, and also explores the image design of each node in the city in detail; and uses the park design in the city As an example, the realization process of the entire virtual reality is described in detail. The research in this article shows that the new media urban landscape design method based on 5G virtual reality, specifically to the design of urban roads, water divisions, street landscapes, and people’s living environment, makes the realization of smart cities possible.

scholarly journals Notes on narrative, cognition, and cultural evolution

2016 ◽  
Vol 44 (4) ◽  
pp. 542-561
Author(s):  
Marina Grishakova ◽  
Siim Sorokin
Keyword(s):  
New Media ◽  
Mass Communication ◽  
Cognitive Mapping ◽  
Symbolic Representation ◽  
Natural Environments ◽  
Cultural Dynamics ◽  
Symbolic Representations ◽  
The Public Sphere ◽  
Ubiquity Hypothesis ◽  
Cultural Evolutionary

Drawing on non-Darwinian cultural-evolutionary approaches, the paper develops a broad, non-representational perspective on narrative, necessary to account for the narrative “ubiquity” hypothesis. It considers narrativity as a feature of intelligent behaviour and as a formative principle of symbolic representation (“narrative proclivity”). The narrative representation retains a relationship with the “primary” pre-symbolic narrativity of the basic orientational-interpretive (semiotic) behaviour affected by perceptually salient objects and “fits” in natural environments. The paper distinguishes between implicit narrativity (as the basic form of perceptual-cognitive mapping) of intelligent behaviour or non-narrative media, and the “narrative” as a symbolic representation. Human perceptual-attentional routines are enhanced by symbolic representations: due to its attention-monitoring and information-gathering function, narrative serves as a cognitive-exploratory tool facilitating cultural dynamics. The rise of new media and mass communication on the Web has thrown the ability of narrative to shape the public sphere through the ongoing process of negotiated sensemaking and interpretation in a particularly sharp relief.

scholarly journals Métodos digitais e a memória acessada por APIs: desenvolvimento de ferramenta para extração de dados de portais jornalísticos a partir da WayBack Machine

2015 ◽  
Vol 1 (2) ◽  
pp. 23
Author(s):  
Marcio Carneiro Dos Santos
Keyword(s):  
New York ◽  
Data Collection ◽  
New Media ◽  
Natural Language ◽  
Language Processing ◽  
Literary History ◽  
Markup Language ◽  
Digital Repository ◽  
Princeton University ◽  
Hypertext Markup Language

Explora-se a possibilidade de automação da coleta de dados em sites, a partir da aplicação de código construído em linguagem de programação Python, utilizando a sintaxe específica do HTML (HiperText Markup Language) para localizar e extrair elementos de interesse como links, texto e imagens. A coleta automatizada de dados, também conhecida como raspagem (scraping) é um recurso cada vez mais comum no jornalismo. A partir do acesso ao repositório digital do site www.web.archive.org, também conhecido como WayBackMachine, desenvolvemos a prova de conceito de um algoritmo capaz de recuperar, listar e oferecer ferramentas básicas de análise sobre dados coletados a partir das diversas versões de portais jornalísticos ao longo do tempo. PALAVRAS-CHAVE: Raspagem de dados. Python  Jornalismo Digital.  HTML. Memória.  ABSTRACTWe explore the possibility of automation of data collection from web pages, using the application of customized code built in Python programming language, with specific HTML syntax (Hypertext Markup Language) to locate and extract elements of interest as links, text and images. The automated data collection, also known as scraping is an increasingly common feature in journalism. From the access to the digital repository site www.web.archive.org, also known as WayBackMachine, we develop a proof of concept of an algorithm able to recover, list and offer basic tools of analysis of data collected from the various versions of newspaper portals in time series.KEYWORDS: Scraping. Python. Digital Journalism. HTML. Memory. RESUMENSe explora la posibilidad de automatización de los sitios de recolección de datos, desde el código de aplicación construida en lenguaje de programación Python, utilizando la sintaxis específica de HTML (Hypertext Markup Language) para localizar y extraer elementos de interés, tales como enlaces, texto e imágenes. La colección de datos automatizada, también conocido como el raspado es una característica cada vez más común en el periodismo. Desde el acceso a la www.web.archive.org, sitio de repositorio digital, también conocida como WayBackMachine, desarrollamos una prueba de concepto de un algoritmo para recuperar, listar y ofrecer herramientas básicas de análisis de los datos recogidos de las diferentes versiones de portales de periódicos en el tiempo. PALABRAS CLAVE: Raspar datos. Python. Periodismo digital. HTML. Memoria. ReferênciasBIRD, Steven; LOPER, Edward; KLEIN, Ewan. Natural Language Processing with Python: analyzing text with the Natural Language Toolkit. New York: O'Reilly Media Inc., 2009.BONACICH, Phillip; LU, Phillip. Introduction to mathematical sociology. New Jersey: Princeton University Press, 2012.BRADSHAW, Paul. Scraping for Journalists. Leanpub, 2014, [E-book].GLEICK, James. A Informação. Uma história, uma teoria, uma enxurrada. São Paulo, Companhia das Letras, 2013.MANOVICH, Lev. The Language of New Media. Cambrige: Mit Press, 2001.MORETTI, Franco. Graphs, maps, trees. Abstract models for literary history. New York, Verso, 2007.ROGERS, Richard. Digital Methods. Cambridge: Mit Press, 2013. E-book.SANTOS, Márcio. Conversando com uma API: um estudo exploratório sobre TV social a partir da relação entre o twitter e a programação da televisão. Revista Geminis, ano 4 n. 1, p. 89-107, São Carlos. 2013. Disponível em: . Acesso em: 20 abr. 2013.SANTOS, Márcio. Textos gerados por software. Surge um novo gênero jornalístico. Anais XXXVII Congresso Brasileiro de Ciências da Comunicação. Foz do Iguaçu, 2014. Disponível em: . Acesso em 26 jan. 2014. Disponível em:Url: http://opendepot.org/2682/ Abrir em (para melhor visualização em dispositivos móveis - Formato Flipbooks):Issuu / Calameo

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