The article is a reflection on the contemporary portrait of a woman, an expression of social expectations of her role, a reflection of the needs and aspirations of three-dimensional map of personality traits. Genotype of the successful woman contains a "gene" of commitment, creativity, self-awareness, passion, self-development, self-acceptance, curiosity about the world and people, willingness to change and a sense of satisfaction. The image of women created, to the media is a portrait of "wonderwoman", which is the result of a perfect housewife, a woman vamp, effective and creative manager, the ideal mother, wife, friend who perfectly manages herself and others in time, realizes in motherhood, in the professional and personal field. Today's portrait of a successful woman contains a "gene" commitment, creativity, self-awareness, passion, self-development, self-acceptance, curiosity about the world and people, willingness to change and a sense of satisfaction. The DNA of a successful woman is constructed on the basis of: self-awareness and her own uniqueness, belief in own potential, the balance between body and femininity, emotions, values and beliefs. Wonderwoman knows who she is and what she wants.