scholarly journals Video-On-Demand: Towards New Viewing Practices?

1970 ◽  
Vol 1 (3) ◽  
Author(s):  
Wendy Van den Broeck ◽  
Jo Pierson ◽  
Bram Lievens

In this paper, we focus on the user aspects of a specific television service, video-on-demand (VOD), offered on two platforms: TV and computer. The concept of video-on-demand has already for a long time been the subject of new media research, first in its analogue version and more recently as a digital service. The main asset of this functionality, embedded in different devices, is that it offers the ability of video content being watched at any time and thereby enables extensive ways of time shifting. Furthermore, there is a possible expansion in available content, made by professionals as well as amateurs. Therefore VOD has the technical capability to fundamentally change our viewing patterns and practices. The question is however: How does the audience domesticate this new kind of audiovisual content and (how) does it fit in with their everyday viewing practices? Based on an environmental scan consisting of an extensive literature review, this paper synthesises knowledge on existing viewing practices as well as the video on demand’s new affordances. Possible shifts and interactions are investigated and new research questions are being identified.

2016 ◽  
Vol 13 (3) ◽  
pp. 37-39
Author(s):  
Ralf Kaumanns

Der Kampf um das Wohnzimmer ist voll entbrannt. Eine Reihe von Anbietern versuchen Streaming Media-Dienste im deutschen Markt zu etablieren. Amazon hat sich mit seiner Strategie eine marktführende Rolle erarbeiten können. Laut einer Analyse von Goldmedia¹ besitzt Amazon mittlerweile einen Anteil im Video-On-Demand-Markt von 38,9%, deutlich vor Wettbewerbern wie Apple, Maxdome, Google oder Netflix. Der Erfolg kommt nicht von ungefähr. Der Grund liegt vor allem in einer umfassenden Strategie rund um das Thema Bewegtbild und Video Content. Im Kampf um das Wohnzimmer haben selbst große und finanzkräftige Wettbewerber einen schweren Stand, um mit umfassend gebündelten Angeboten Schritt zu halten.


2021 ◽  
Vol 9 (2) ◽  
pp. 120-132
Author(s):  
Steffiani Reisa ◽  
Irwansyah Irwansyah

One of digital transformation of television systems is an interactive service called video-on-demand (VOD). VOD provides full control to its users, by allowing viewers to enjoy, choose, store, and even download the desired audio-visual content anytime and through any electronic communication device. The presence of Netflix and other VOD service providers is transforming people's behavior patterns in watching television. People are beginning to switch to watching audiovisual content and episodes the same televisions or programs known as binge-watching through online streaming. This study focused on the concept of audiences’ activities based on Levy and Windahl’s typology model. The study also explored the motivation that was a part of uses and gratification theory. This new audience habit and motivation were explored by qualitative approach. The interview was conducted to the Netflix subscribers in Jakarta to discover the behavior activities and motivation of binge-watching. The thematic analysis was applied to analyze the process of fragmentation and audience activity that occurs in a very active new media society.


2021 ◽  
Vol 7 (4) ◽  
pp. 257-280
Author(s):  
Saiyeed Shahjada Al Kareem

The research explores the little-understood phenomena of new media based film distribution system in Bangladesh, finds the consequences of new media in film distribution, and makes a recommendation for developing an effective film distribution system. This research employs a qualitative approach where in-depth interviews of people involved in traditional and online film distribution systems are taken to collect data. The study finds that new media based film distribution is an emerging sector in Bangladesh, and it will strengthen the overall distribution system by reducing the distribution costs and increasing revenue. Keywords: new media, internet, online, film distribution, video on demand


2021 ◽  
Vol 10 (1) ◽  
pp. 77-100
Author(s):  
Joseph Edwin ◽  
Irwansyah Irwansyah

Ponsel cerdas semakin banyak digunakan untuk menonton subscription video-on-demand. Tingkat adopsi aktivitas ini pun sangat tinggi di kalangan kaum milenial di Indonesia. Ini memunculkan pertanyaan mengapa khalayak semakin terbiasa menonton SVOD di ponsel cerdas meski memiliki keterbatasan audiovisual dibandingkan televisi, laptop atau komputer. Penelitian ini bertujuan melihat apa kebutuhan-kebutuhan spesifik yang terpenuhi ketika khalayak mengonsumsi konten subscription video-on-demand (SVOD) melalui ponsel cerdas. Berlandaskan teori uses and gratifications, penelitian menggunakan pendekatan kualitatif dan strategi grounded theory. Berdasarkan wawancara dengan enam informan, ditemukan bahwa khalayak memiliki tipologi kebutuhan yakni informasi, mengisi waktu, pengalaman terkustomisasi dan media displacement. Muncul tipologi yang mengalami ekspansi yakni hiburan hedonistik/eudaimonik, pindah waktu/tempat, kenyamanan/relaksasi, dan pengalihan/pengalaman imersif. Sementara muncul tipologi yang belum ditemukan dalam penelitian sebelumnya, yaitu menonton maraton. Direkomendasikan untuk mengoperasionaliasikan tipologi-tipologi yang ditemukan secara kuantittif untuk penelitian selanjutnya. Smartphones are increasingly used to access videos, including subscription video-on-demand services. This is especially true among millennials, who are the primary adopters. This raises the question of why millennials watch SVOD through their smartphones when other wide-screened devices offer better audiovisual quality. This research aims to reveal the motivations satisfied by using uses and gratification theory through qualitative approach and grounded theory strategy.  Based on in-depth interviews of six informants, we found classical UG typologies, namely Information and Passing Time, and typologies recurring in new media research, which are customized experienced and media displacement. The study also produced expanded typologies, including hedonistic/eudaimonic entertainment, time/place-shifting, comfort/relaxation, and diversion/immersive experience. Lastly, binge-watching was discovered to be an emergent typology. As this research analyzes data from one informant, the results cannot be generalized. Operationalizing these typologies by using a quantitative approach is recommended for future research.


2011 ◽  
Vol 2011 ◽  
pp. 1-8 ◽  
Author(s):  
Jun Li ◽  
Fengbin Li ◽  
Xiaofeng Jiang

Traditionally, people usually watch a video from the beginning and continuously to the end; this is changed by the concept and application of Video-On-Demand (VOD). Users do not want to wait for a long time when they seek some specific content in a video; they want to instantly watch any part in a video according to their needs. To resolve this challenge, in this paper, we propose a Flexible-Segmentation-Jumping Strategy (FSJS). This scheme considers users' randomly access behaviors, especially concerns the initial delay before watch point selection. By considering these behaviors and flexibly selecting jumping point, our scheme can significantly reduce user waiting time, in most cases can reduce the waiting time to zero. Our simulation implements the proposed FSJS scheme to the uniform segmentation and exponential segmentation algorithms to show how FSJS improves a user's perceived latency and reduces the extra average serving time. The simulation results show that FSJS can have a significant improvement in user-perceived latency.


Author(s):  
Aris L. Moustakas

Data traffic in wireless networks has been increasing exponentially for a long time and is expected to continue this trend. The emerging data-hungry applications, such as video-on-demand and cloud computing, as well as the exploding number of smart user devices demand the introduction of disruptive technologies. An analogous situation appears in the case of wireline (mostly fiber-optical) traffic, where the currently deployed infrastructure is expected to soon reach its limits, leading to the so-called capacity crunch. The aim of this chapter is to introduce the physics and mathematics community to a number of relevant problems in communications research and the types of solutions that have been used to tackle them. In the process, interested readers may be able to further acquaint themselves with research in engineering bibliography cited herein.


Author(s):  
Huang Jian ◽  
Daniel Tan Dezheng ◽  
Ren Buyi

The proliferation of digital video content and the diffusion of broadband Internet networks have resulted in the growth of online video and video on demand as forms of time-shifted television. This chapter examines time-shifted-television as a disruptive influence to traditional broadcast television. The conceptual framework of syndicators, aggregators, and distributors (SAD Framework) is used to analyze the market for time-shifted television. This chapter examines the issues and challenges faced by time-shifted television to cross the chasm and gain adoption in the mainstream market. Finally, using the VISOR framework, we also examine the business models which could enable time-shifted television to cross the chasm.


2019 ◽  
Author(s):  
Marc C-Scott

This paper will discuss the difficulties that have and will continue in defining the medium of television. The term has for many years been used to describe an entertainment medium which is part of the mass media landscape. It was first discussed, in the context of the medium of television, in a paper presented by Constantin Perskyi, at the International Electricity Congress during 1900. Almost thirty years later, as television broadcast tests commenced in Britain, the United States and Australia, there was still confusion and debate as to whether television was the correct term to use for the new medium.The contemporary misconception of defining television is made evident when its definition is reviewed within dictionaries, which consists of multiple definitions. This multipurpose approach and the new media landscape, which includes streaming and video-on-demand, has only created greater confusion. The evolution of television as a platform, institution and popular cultural has historically created difficulties in defining television. The increase of media convergence will exacerbate the difficulty in answering, what is television?


2019 ◽  
Vol 35 (2) ◽  
pp. 108-125
Author(s):  
Jonas Tana ◽  
Emil Eirola ◽  
Mats Nylund

Traditional media are being surpassed by Internet media content, which can be accessed by multiple Internet-enabled devices, when and where ever, often even during night-time. The constant availability and widespread use of these streaming media or video-on-demand services have led to changes in media consumption and usage patterns and video viewing behaviour. This study explores the temporal media consumption patterns of different video-on-demand services in Finland by analysing search engine queries, with the aim to investigate when prime-time for these services occurs. The data for this study were obtained from Google Trends, between 30 September and 1 December 2017. Results show that there are clear and recurring temporal patterns for video-on-demand service interest and media consumption in Finland. Popularity in Google searches for the different video-on-demand services start to rise in the evening and peak during night-time and clear troughs are visible during the morning hours and during the day. These strong diurnal characteristics point to a strong media behaviour and makes it easy to predict trends. It is evident that peaks in primetime for streaming media services are visible at night-time and have replaced the television set prime-time. These findings on behavioural patterns and habits might have new and disruptive implications in the post-television era, both on an individual and societal level.


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