scholarly journals Public diplomacy as a tool for the formation of the political brand of Germany

2021 ◽  
Vol 17 (3) ◽  
pp. 74-86
Author(s):  
Liliia Khorishko ◽  
◽  
Viktoriia Kovpak ◽  
Keyword(s):  
Public Diplomacy ◽  
The Political

NATO, Russia and the Discourse of Danger: Analysing the Rhetoric of NATO Secretary General A.F. Rasmussen

2015 ◽  
Vol 34 (1) ◽  
pp. 34-60 ◽  
Author(s):  
Tadas Ališauskas
Keyword(s):  
Empirical Data ◽  
Public Diplomacy ◽  
International System ◽  
Political Rhetoric ◽  
Secretary General ◽  
The Political ◽  
Official Discourse ◽  
Theoretical Assumptions ◽  
Discursive Representations

Abstract This article examines the political rhetoric of NATO Secretary General Anders F. Rasmussen during his term in office (2009–2014). The officially conducted public diplomacy of A. F. Rasmussen is analysed based on the poststructuralist theoretical assumptions in order to detect the manifestations of discourse of danger in NATO-Russia relations during the years 2009–2014. The empirical data under review (official discourse of A. F. Rasmussen) is interpreted in the light of NATO–Russia relations by determining the main stages, dominating themes and discursive representations of these relations during the analysed period. Based on the tendencies in articulating dangers to NATO, this paper examines the Alliance’s position and its alternation vis-à-vis Russia in international system.

scholarly journals STRATEGIC COMMUNICATION AND SOCIAL NETWORK INFLUENCE: THE METHODS OF PSYCHOLOGICAL MANIPULATIONS IN CYBERSPACE AND THE SUGGESTION FOR ITS PREVENTION

TEME ◽  
2021 ◽  
pp. 129
Author(s):  
Miroslav Mitrović ◽  
Dragan Vasiljević
Keyword(s):  
Social Networks ◽  
Public Opinion ◽  
Cultural Values ◽  
Public Diplomacy ◽  
Political System ◽  
Preventive Measures ◽  
Wide Spectrum ◽  
Strategic Communication ◽  
The Political ◽  
Main Task

Strategic communication is one of the expressions of state power and the instrument for achieving political and the security of national interests. In the context of contemporary conflicts, it is an appearance of hybrid action in the fields of information, the media, the Internet and the wide spectrum of public diplomacy performances. The main goal of strategic communication (SC) is to influence public opinion. In addition, SC strives to move the focus of the public towards cultural values as well as the adjustment of the political system. The main task of strategic communication (SC) is to influence public opinion and its focus on cultural values, the possible adaptation of the political system by "reprogramming" political culture in accordance with the goals set by psychological influence. One of the main channels for influence are social networks. In the paper, we used a multi-criterion analysis to identify the method of prevention pertaining to psychological manipulations in the cyberspace. This paper suggests preventive measures against negative impacts of social networks. In the paper, we used the Analytic Hierarchical Processes for the analysis of hierarchy in the application of preventive measures. Based on the obtained results, we developed and presented the application of preventive measures, to prevent the harmful effects of psychological manipulations in the cyberspace.

scholarly journals PAKISTAN-FRENCH RELATIONS IN THE 21st CENTURY

2020 ◽  
pp. 103-110
Author(s):  
Ruslan Prokhorov ◽  
Keyword(s):  
Public Diplomacy ◽  
The United States ◽  
First Century ◽  
The Political ◽  
Public Organization ◽  
Economic Potential ◽  
Economic Relations ◽  
Traditional Area ◽  
Political Economic

The article discusses the political, economic and cultural cooperation of Pakistan with France in the twenty-first century. Attention is drawn to a peculiar bias towards France in the frequency of political and diplomatic visits by representatives of Pakistan. Due to the fact that France is a traditional donor of the Pakistani economy, attention is drawn to the desire of the partiesto increase the role of public diplomacy in the development of trade and economic relations. Meanwhile, France is Pakistan’s long-standing export partner, one of the top ten countries in which Pakistan exports its goods. The importance of developing such areas of cooperation as energy and transport is emphasized. Military-technical cooperation is singled out as a traditional area of cooperation between Pakistan and France. The role of France in the creation and development ofthe naval forces of Pakistan isindicated. The complicated relations between countries on the issue of nuclear cooperation are shown. The article also discussessecurity issues, namely, current bilateral documents, joint effortsto combat terrorism, and the regime of non-proliferation of nuclear weapons are presented. Interaction in the field of culture is presented on the example of the work of the three centers of the French public organization Alliance de Frances. Separately, attention is drawn to the interaction of state structures of the two countries regarding the return of relics illegally exported from Pakistan. In conclusion, it is assumed that Pakistan’s orientation towards France is quite justified, since this European state has always been friendly to it, is powerful in its economic potential and resources, and the development of relations with this country does not conflict with the orientation towards the United States.

scholarly journals Swedish non-public diplomacy during World War II on the example of the activities of M. Wallenberg Jr.

2021 ◽  
Vol 27 (4) ◽  
pp. 69-75
Author(s):  
Anton B. Gekht
Keyword(s):  
United States ◽  
Foreign Policy ◽  
World War Ii ◽  
Public Diplomacy ◽  
Political Leadership ◽  
The United States ◽  
The Political ◽  
World War ◽  
Industrial Group

This article examines the role of Marcus Wallenberg Jr., a prominent financier and industrialist, one of the leaders of the financial and industrial group of the Wallenberg family, in the foreign policy of Sweden on the eve of and during World War II. Having concentrated in his hands the main threads of influence on the industry and the financial sphere of the kingdom, Marcus Wallenberg was unofficially involved in the development of the foreign policy of the kingdom, which sought to be out of direct involvement in the war. The article examines various contacts with representatives of the opposing sides, carries out with the active participation of this banker and industrialist, both as part of official delegations and as individuals – the main focus is on establishing interaction between the USSR and Finland in 1943-1944, as well as cooperation with the Allies – Britain and the United States. The article also analyses the non-institutionalised regular contacts of Marcus Wallenberg Jr. with the political leadership of Sweden during 1938-1945, including the difficulties faced by the financial and industrial group under his control in the period immediately after the end of World War II.

scholarly journals Promoting a Better Image through Culture: The Case of Turkey’s Cultural Diplomacy towards Indonesia

2021 ◽  
Vol 5 (2) ◽  
pp. 236-251
Author(s):  
Rifkha Aulia Fazrianti Zaelani ◽  
Ahmad Sahide
Keyword(s):  
Soft Power ◽  
Public Diplomacy ◽  
Cultural Diplomacy ◽  
Public Perceptions ◽  
The Political ◽  
Muslim Population ◽  
The Public ◽  
State Actors ◽  
The Government ◽  
Political Turmoil

This study attempts to reveal cultural diplomacy, which Turkey implements towards Indonesia. The ‘golden period’ of Turkey is from 2007 until 2013. After that, the public diplomacy of Turkey was not effective as before, and it was fallen dramatically. The country’s instability caused by the political turmoil within the country also influences the growth of international isolation. With these based on the problem that influences its image, Turkey needs to prove a different and better image to promote itself abroad.  Public perceptions can be shaped and controlled by doing cultural diplomacy that acts as soft power. Having one thing in common as a country with a Muslim population as the majority, Turkey has a special place in the hearts of the Indonesian people. Based on the theory of cultural diplomacy by Milton C. Cummings, the authors drew two arguments. First, Turkey’s Cultural diplomacy towards Indonesia is done not only by state actors (officially by the government) but also by non-state actors such as individuals and companies. Second, cultural diplomacy carried out by Turkey towards Indonesia is through all aspects of the needs of the Indonesian people, such as films, fashion, news, music, food, and education.

Rethinking Place Branding From a Political Perspective: Urban Governance, Public Diplomacy, and Sustainable Policy Making

2020 ◽  
pp. 000276422097506
Author(s):  
Xavier Ginesta ◽  
Jordi de San Eugenio
Keyword(s):  
Public Diplomacy ◽  
Urban Governance ◽  
Local Development ◽  
Academic Discipline ◽  
Place Branding ◽  
Political Order ◽  
Local Context ◽  
The Political ◽  
Public Governance ◽  
Theoretical Evolution

Place branding is a relatively new transdisciplinary academic discipline. It is an evolution of what some researchers understood as “place or city marketing,” “place selling,” and “place promotion.” The three concepts analyze the need that territories have to position themselves in order to compete in the global markets through an eminently economic perspective. However, place branding rejects the corporate world to address, as positioning axes, the tangible and intangible values of a specific region and, therefore, its identity. Furthermore, public administrations have had to adopt strategies that link residents when designing place brands that can guarantee long-term narratives and become effective mechanisms for spatial planning, urban governance, local development, or economic promotion. Citizens’ engagement, at the grassroots level, has become a key element for the successful conceptualization and implementation of place brands. The current discipline of place branding is therefore totally linked to the political order. Public administrations become key actors in the development of place branding campaigns, not only in the local context but also at the national and international levels. The aim of this article is to present a theoretical evolution of place branding in order to find the most common links with the political order, as well as to design a conceptual framework to fit this discipline into the context of political science. This theoretical evolution will be conceived taking into account the results of previous empirical research that the authors conducted for different Catalan public administrations. The results of this article show clear synergies between four basic concepts: the place brand, its aim to contribute to sustainable planning, its influence on public governance decisions and, finally, its capacity to be central in the definition of public diplomacy programs outside the usual state-centric domain. Therefore, place branding led by public administrations—this is what we can understand as “public branding”—has a major and inevitable political focus.

Historical forms of implementation of sports events in the system of public diplomacy

2021 ◽  
Vol 2021 (03) ◽  
pp. 152-157
Author(s):  
Stanislav Martynenko
Keyword(s):  
Public Diplomacy ◽  
The Political ◽  
Sports Teams ◽  
Sports Diplomacy ◽  
Sports Events ◽  
New Concepts ◽  
Sports Stadiums ◽  
The World ◽  
Characteristic Features

In the political lexicon, the following expressions are traditionally used “sport is an ambassador, a symbol of peace, friendship and unity throughout the world”, “athletes are people’s diplomats”, “athletes, sports teams have done much more for their country with their success than politicians and diplomats”. A feature of modern diplomacy is the democratization of protocol, the frequent organization of meetings at the highest level at sports stadiums, and the constant replenishment of diplomatic terminology with new concepts. The purpose of the study is to trace the characteristic features of sports and diplomacy in sports diplomacy. The main objectives of the research are to find out what is common and different in sports and diplomacy, to identify the features of the development of modern sports diplomacy.

scholarly journals Conceptual Transformations of Public Diplomacy

2020 ◽  
Vol 13 (5) ◽  
pp. 293-306
Author(s):  
M. M. Lebedeva
Keyword(s):  
International Relations ◽  
State Policy ◽  
Public Diplomacy ◽  
Social Power ◽  
International Communication ◽  
The Political ◽  
Specific Situation ◽  
The World ◽  
State Actors ◽  
The Impact

Abstract: In the 1960s when it first appeared as a concept public diplomacy was defined very broadly as the impact of a state on a foreign audience. In the 21st century changes in the political organization of the world have led to the strengthening of the social power a state, as well as to the expansion of the means and methods of its use to influence foreign audiences. A new state practice was developed – state policy in the field of international communication. Public diplomacy is only one of the directions of this policy. However, as a result of the initially very broad definition of public diplomacy, it has come to be identified in scientific literature with propaganda, strategic communication, and national branding. The tools developed in related fields – military, commercial – has its own specifics. The article shows that association of these activities with public diplomacy is wrong both in theoretical and practical terms, since it does not allow choosing the appropriate tools of influence for a specific situation. It is argued that under public diplomacy it is still advisable to understand such state communication with a foreign audience, which, firstly, is based on creating attractiveness, secondly, which is focused specifically on the political sphere, and thirdly, it involves dialogue. Comparative analysis of public policy in the field of international communication from different spheres will allow us to better understand the specifics and mechanisms that work in each of these areas. In the middle of the 20th century, non-state actors had not yet entered the international arena en masse, and structures that were “trackers” of state policy were included in public diplomacy in its unofficial channels. Today the situation is much more complicated: along with “trackers” within the framework of unofficial channels of public diplomacy, there are actors of world politics who have significant independence in the world arena and often pursue state policy at their own discretion. As a result, there is often a duplication of certain points, which may be perceived by the external audience as annoying, and on the contrary, there may be contradictions in the actions of various actors of the same state. In any case, in order to somehow reduce such negative effects, it is necessary to study the activities of non-state actors (first of all, actors, and not just “trackers”) of public diplomacy. Also, International Relations (in contrast to other fields of political science) does not study official channels of public diplomacy, including briefings for journalists by various state officials, especially interaction with an external audience through websites, social networks, etc. It is obvious that this subject area should attract the attention of researchers of International Relations to a greater extent than it is observed today.

Rhetorical Traditions of Public Diplomacy and the Internet

2014 ◽  
Vol 9 (1) ◽  
pp. 76-101 ◽  
Author(s):  
Mark Rolfe
Keyword(s):  
Public Opinion ◽  
Public Diplomacy ◽  
The United States ◽  
The Political ◽  
The Internet ◽  
Political Class ◽  
Woodrow Wilson ◽  
Rhetorical Tradition ◽  
New Public ◽  
The One

Summary Many calls have been made since 2001 for a ‘new public diplomacy’ of the information age that utilizes the internet to reach public opinion. They have been especially forthcoming from the Obama administration, although they have been just as popular with the political classes in the United States and elsewhere. However, such recent calls form only the latest instalment of a rhetorical tradition of public diplomacy that stretches back to Woodrow Wilson and beyond to the 1790s. There is a thematic recurrence in the rhetoric of public diplomacy, as there is in the rhetoric of democracy, and for the same reason: representative democracy has always involved a complex tension between, on the one hand, the political class of politicians and diplomats and, on the other, public opinion, which needs to be appeased since it confers legitimacy on representatives. This results in a recurring pattern of language involving suspicions of the political class, declarations of a new era of diplomacy and claims to credibility. There are hence frequent bouts of anti-politics politics and anti-diplomacy politics, sometimes utilizing a discourse of technological optimism, which politicians and diplomats attempt to assuage with similar calls for new political dawns.

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