scholarly journals Disequilibrium Transition of the Consumer Goods Market in China, 1954-1991

2000 ◽  
Author(s):  
Hui Shu
Keyword(s):  
Consumer Goods ◽  
Goods Market

scholarly journals CURRENT STATUS AND CURRENT PROBLEMS OF THE CONSUMER GOODS DELIVERY BY AUTOMOBILE TRANSPORT IN CITIES

2020 ◽  
Vol 3 (156) ◽  
pp. 17-21
Author(s):  
V. Nefyodov ◽  
O. Kalinichenko
Keyword(s):  
Supply Chain ◽  
Inventory Management ◽  
Consumer Goods ◽  
Influential Factors ◽  
Retail Trade ◽  
Current Status ◽  
Organization Management ◽  
Goods Market ◽  
Long Time ◽  
Quantitative Changes

In a market economy, it becomes relevant to improve the organization management. The aim of solving this problem is to reduce the cost of production in order to increase its sales and increase competitiveness in the consumer goods market. The current state of retail trade in Ukraine in terms of the enterprises development their shares in the total volume of trade, the use of business organization advanced principles, experts assess as rapidly developing. Even modern crisis phenomena in the economy are not of the nature that can change the trends in the qualitative transformations of retail trade. The article analyzes the consumer goods market in Ukraine, which is developing most dynamically. It was found that the consumer goods market capacity has more than tripled recently and has a steady tendency towards further growth. At the same time, in addition to quantitative changes, this market is undergoing qualitative changes, which consist in changing the ratio between food and non-food products, as well as in changing the share of trade enterprises commodity circulation. Existing approaches to organizing the supply chain, based on the idea of turnover as a continuous flow of materials, cannot provide the necessary efficiency of the supply chain due to the fact that they do not take into account very influential factors, such as the relatively long time between adjacent deliveries, the likelihood of a return on the products share and forwarding batch supplies. Therefore, the most appropriate is the presentation by the material flow of consumer goods as a partially ordered movement of goods individual discrete components, which are significantly influenced by both internal (rationalization of marketing and logistics assets in the promotion of material flows, rationalization of inventory management systems, the need for redistribution of stocks between parts of the supply chain), and external (competitive environment, social and geopolitical factors, level of service) factors. Keywords: consumer goods, delivery, automobile transport.

scholarly journals Information and analytical support system of enterprise competitiveness management

Accounting ◽  
2021 ◽  
Vol 7 (7) ◽  
pp. 1785-1798 ◽  
Author(s):  
Ruslan Lupak ◽  
Marta Kunytska-Iliash ◽  
Yaroslav Berezivskyi ◽  
Natalia Nakonechna ◽  
Liliya Ivanova ◽  
...  
Keyword(s):  
Consumer Goods ◽  
Graphical Method ◽  
Methodological Approach ◽  
Structural Components ◽  
Enterprise Development ◽  
Significant Information ◽  
The Status ◽  
Goods Market ◽  
Enterprise Competitiveness ◽  
Almost All

Under the conditions of intense competitive struggle, integrated assessment methods are gaining increasingly greater importance in the processes of information and analytical support of enterprise development management. Enterprise competitiveness is one of the most universal, and, consequently, methodological and applied features among such generalizing characteristics. However, almost all of the approaches used are characterized by both significant advantages and certain disadvantages as of the date. This study develops a system of information and analytical support for managing enterprise competitiveness in the market of fast moving consumer goods, where competition is near the highest. The author's approach for assessing the competitiveness status of enterprises is developed. For this purpose, a system of indicators is determined, which reveal comprehensively and systematically the main parameters of competitiveness according to its structural components, or subsystems: (1) personnel, (2) property, (3) commodity, (4) organizational. The peculiarity of the approach includes the combination of the method of enterprise position rating in the market, and expert survey, which ends with presentation of the results using the graphical method. Summarizing approbation of the developed methodological approach to the assessment of enterprise competitiveness status, the results allow to allocate the leader enterprises, enterprises of average level of competitiveness, enterprises of attack zones and lost opportunities, and outsider enterprises are obtained. The results include the possibility of implementing a new better and more comprehensive approach for analyzing the status of competitiveness of competing enterprises, which serves as a significant information and analytical basis for policy planning to strengthen the competitive position of businesses for the consumer goods market.

scholarly journals Methodological approaches to determining the consumer motivation of children regarding nutrition in educational institutions

2020 ◽  
pp. 174-188
Author(s):  
Anastasiia Konovalenko
Keyword(s):  
Consumer Behavior ◽  
Consumer Goods ◽  
Reference Point ◽  
Methodological Approach ◽  
Educational Institutions ◽  
Consumer Motivation ◽  
Goods Market ◽  
Marketing Activities ◽  
Business Entities

The article considers approaches to the analysis of consumer motivation as a factor that affects on the model of consumer behavior. General scientific methods of cognition and special methods were used: analysis, synthesis, comparison, generalization, grouping, a survey method for collecting primary data, methods of statistical analysis of the results obtained, a graphical method for visualizing the data obtained, a matrix method for assessing the source and reference point of motivation. The proposed methodological approach to the definition of consumer motivation as an internal factor of consumer behavior is described, which involves the determination of the importance of individual factors of motivation based on the respondents' indication of their priority; characteristics of these motives, taking into account the source of occurrence (external stimulus / internal motives) and the orientation of motivation (fears / striving for achievement); grouping of motivation factors by belonging to the source of motivation and its reference point in the form of the «Source-reference point of motivation» matrix, which provides for the determination of the total value of the frequency of mention; building the consumer's motivational field on the basis of the «Source-benchmark of motivation» matrix, which characterizes the key vector of consumer motivation and serves as a guide for business entities to develop a strategy for marketing activities in the market segment. Based on the proposed approach, an analysis of the motivation of school-age children in the market of food products and services was carried out on the results of the survey. Changes in the child’s motivation in the process of growing up have been proven. These results indicate that children weigh their desire to enjoy food with other values, often not understanding what they can oppose to their own desire to enjoy food. The priority vector of children psychological motivation direction is a reference to internal fears and their own desire for achievement. Based on the results of the research of children consumer behavior in the market of food and food services in educational institutions, a methodology for determining the key characteristics of consumer motivation in the consumer goods market by assessing the source and reference point of motivation and building a motivational field was substantiated.  It is advisable to use the proposed methodological approach to characterize the motivation of individual segments of consumers in the consumer goods market in order to further planing the marketing activities of business entities.

scholarly journals Analysis and Research on E-commerce Live Broadcast Sales Model from the Perspective of Supply Chain

2021 ◽  
Vol 2 (2) ◽  
pp. 40-43
Author(s):  
Gong-Jian Zhou
Keyword(s):  
Supply Chain ◽  
Consumer Goods ◽  
Current Development ◽  
Basic Form ◽  
Internal Logic ◽  
Depth Analysis ◽  
Goods Market ◽  
Live Broadcast ◽  
The Law ◽  
Sales Model

The e-commerce live broadcast sales model is a brand-new sales model born based on web live broadcasts, and it has quickly been favored by the consumer goods market. As a new sales format, we need to conduct an in-depth analysis of its model to grasp the law of its generation and development, and find the problems in its development. This article mainly analyzes the basic form and internal logic of the e-commerce live broadcast sales model from the perspective of the supply chain. Relevant suggestions are proposed for its current development problems.

Status signalling in the market for consumer goods

2021 ◽  
Author(s):  
HAIMEI YU ◽  
Edward Vul
Keyword(s):  
Social Status ◽  
Consumer Goods ◽  
Instrumental Variable ◽  
Causal Effect ◽  
Department Stores ◽  
Purchasing Decisions ◽  
Social Signals ◽  
Status Signalling ◽  
Goods Market ◽  
Using Data

People are concerned with signalling their social status to others, and conspicuous consumption may be a prevalent means of signalling, such that purchasing decisions are motivated not only by the direct value of a product, but by the indirect value gained from what the product might communicate to others. Here we measure which products people might use as signals and ask how the signalling potential of products relates to the distribution of product offerings in the consumer goods market. In particular, we asked how the signalling potential of products influences the number, price, and dispersion of prices within and across department stores. Using data scraped from 11 department stores, we found that products with greater signalling potential are available in greater quantity, more expensive within a given store, and that more expensive stores stock more products with higher signalling potential, leading to greater global variance in prices for goods with greater signalling potential. Further, we use product visibility as an instrumental variable to estimate the causal effect of signalling potential on product offerings. Altogether, these results suggest that consumers demand to use visible goods as social signals, and being sensitive to this demand, suppliers of consumer goods position their product offerings to supply ample material for signalling via consumption.

Basic lines of consumer goods market development at the macro- and meso-levels

10.12737/5361 ◽  
2014 ◽  
Vol 8 (5) ◽  
pp. 18-30
Author(s):  
Андрей Данилов ◽  
Andrey Danilov ◽  
Вероника Данилова ◽  
Veronika Danilova ◽  
Елена Литвинова ◽  
...  
Keyword(s):  
Consumer Goods ◽  
Swot Analysis ◽  
Market Development ◽  
Consumer Market ◽  
Policy Documents ◽  
Russian Economy ◽  
Balanced Approach ◽  
Goods Market ◽  
Strategic Policy ◽  
Different Levels

Russian economy modernization currently under way requires a systemic, synchronous and balanced approach on both the industry and the territory scale. An efficient regional consumer market modernization is to be conducted in accordance with the strategic framework established for different levels of economy management, and bearing on the systemic and contextual approaches. Applying the above-mentioned criteria, the authors have developed a SWOT-analysis matrix for the consumer goods market in the Moscow region, paying special attention to the regional consumer goods market development mechanisms at macro- and meso-levels. The analysis as carried out by the authors has revealed the key internal- and external-contradiction-related challenges to consumer goods market development. In the article, the authors define the stages of and activities for the structural and functional modernization of the consumer goods market, their interrelation with the strategic policy documents concerning other lines of regional development, as well as the problems solved as a result of their implementation.

CavinKare Private Limited (A): Challenges of Sustaining Growth and Expanding Business

2007 ◽  
pp. 1-22
Author(s):  
Anand Kumar Jaiswal
Keyword(s):  
Business Model ◽  
Consumer Goods ◽  
Fast Moving ◽  
High Growth ◽  
Multinational Companies ◽  
Top Management ◽  
Fast Moving Consumer Goods ◽  
Goods Market ◽  
Important Player ◽  
Value Pricing

CavinKare Private Limited has emerged as an important player in the Indian fast moving consumer goods market. It has not only survived cut-throat competition from formidable multinational companies, but also has recorded sustained high growth over the years. Its business model has included converting important consumer insights into superior products, innovation and experimentation, value pricing, and extending distribution access. The case discusses the challenge before the top management to put in place a strategy to translate the vision of making CavinKare a billion-dollar entity (Rs 52,000 million) by 2012 into reality.

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