scholarly journals Effect of online marketing on cloth business growth in Tanzania: A case study of Arusha City

2021 ◽  
Vol 9 (4) ◽  
Author(s):  
Mollel Grace ◽  
Rwabishugi Leticia
Keyword(s):  
Online Marketing ◽  
Business Growth

scholarly journals ANALISIS KINERJA MANAJEMEN BERDASARKAN BALANCED SCORECARD

2017 ◽  
Vol 15 (1) ◽  
pp. 45
Author(s):  
Jumingan Jumingan
Keyword(s):  
Business Process ◽  
Balanced Scorecard ◽  
Employee Productivity ◽  
Business Growth ◽  
Production Time ◽  
Financial Perspective ◽  
Customer Perspective ◽  
Process Perspective ◽  
Internal Business Process

<p><em>The purpose of the research was to help CV. Angkasa manager in measuring business growth level and increasing capability and also commitment personal, The</em><em>y</em><em> were expected could increase employee pr</em><em>o</em><em>ductivity and make production time more efficient so that able to increase service quality to customer.</em></p><p><em>The research is case study was applied on CV. Angkasa, Using descriptive methodology. Variables in this research using forth perspective in Balanced Scorecard are financial perspective, customer perspective, internal business process perspective, learning and growth perspective .</em></p><p><em>The results showed (1) financial on CV. Angkasa was good, (2) most of customer’s were satisfied on its product’s even</em><em> </em><em>though there were complaint of delay product’s distribution (3) ineff</em><em>ic</em><em>ien</em><em>c</em><em>y production time was reason of delay product’s distribution occurred (4) lower employee ethos was caused by lower company attention which had on impact to relationship between employee and manager that will affect employee productivity.</em></p>

scholarly journals Playing Global Monopoly in Cement: The Globalization of CEMEX

2021 ◽  
Vol 8 (1) ◽  
pp. 10
Author(s):  
Mark William Cawman ◽  
Patricia Fine-Skalnik
Keyword(s):  
International Business ◽  
Environmental Sustainability ◽  
Multinational Corporation ◽  
Building Materials ◽  
Significant Risk ◽  
Cultural Dimensions ◽  
Business Growth ◽  
Research Article ◽  
Political Implications

This research article is intended for use as a classroom case study with questions for discussion in International Business. This research analyzes CEMEX and their strategy for globalization. CEMEX is a Mexico founded building materials company that operates in more than fifty countries and maintains trade relationships in over one-hundred nations. In addition to CEMEX creating an international business, CEMEX embraces core values including ethics, integrity, and environmental sustainability. The literature review in this study, documents how CEMEX overcame cultural and political implications, and significant risk to become a significant multinational corporation. The topical focus and purpose of this research is to explore CEMEX critically as a specimen company representing cross-cultural and international business growth. The analysis includes the utilization of the Hofstede Cultural Dimensions framework and the PESTLEEG analysis.

The Google Online Marketing Challenge

E-Marketing ◽  
2012 ◽  
pp. 1289-1308
Author(s):  
Sven Tuzovic ◽  
Lyle Wetsch ◽  
Jamie Murphy
Keyword(s):  
Graduate Students ◽  
The United States ◽  
Online Marketing ◽  
Learning Approach ◽  
Education Students ◽  
Pedagogical Tool ◽  
Advertising Campaign ◽  
Hands On ◽  
Search Engine Advertising

In 2008, a collaborative partnership between Google and academia launched the Google Online Marketing Challenge (hereinafter Google Challenge), perhaps the world’s largest in-class competition for higher education students. In just two years, almost 20,000 students from 58 countries participated in the Google Challenge. The Challenge gives undergraduate and graduate students hands-on experience with the world’s fastest growing advertising mechanism, search engine advertising. Funded by Google, students develop an advertising campaign for a small to medium sized enterprise and manage the campaign over three consecutive weeks using the Google AdWords platform. This article explores the Challenge as an innovative pedagogical tool for marketing educators. Based on the experiences of three instructors in Australia, Canada and the United States, this case study discusses the opportunities and challenges of integrating this dynamic problem-based learning approach into the classroom.

The Role of Trust in Businessto- Business E-Commerce Collaboration in a Unique Environment in Australia

2011 ◽  
pp. 158-181
Author(s):  
Carol Pollard ◽  
Amanda Diggles
Keyword(s):  
Influencing Factor ◽  
Trading Partner ◽  
Business Growth ◽  
Study Approach ◽  
Body Of Knowledge ◽  
Trading Partners ◽  
General Business ◽  
Business To Business

This research explores interorganisational collaboration in business-to-business e-commerce, and the factors that influence its development in a unique Australian environment. Using a qualitative case study approach, seven informants from four Tasmanian organisations were interviewed. The data confirmed trust was an important prerequisite for the establishment and development of both electronic and traditional interorganisational relationships. Collaborative relations such as communication and repeated interactions facilitated the development of trading-partner trust. Interestingly, trading-partner size did not influence trading partner trust, although “volume of business conducted” between trading partners was an influencing factor. Other factors included trading-partner reputation and length of preexisting relationship. Perceived benefits of trading partner trust included general business efficiencies, business growth, faster payment, increased information sharing and confidence, improved business relations, delivery, and reliability. The results enhance organisational awareness of similarities and differences between traditional and electronic business-to-business trading relationships, and contribute to the growing body of knowledge on interorganisational trust and business-to-business e-commerce. The influence of the unique Tasmanian environment was acknowledged and discussed as a mediating variable in considering the findings.

scholarly journals Gastronomy Tourism Growth in Malaysia: A Case Study of Malay Restaurants Performance in Klang Valley

2020 ◽  
Vol 10 ◽  
pp. 8-21
Author(s):  
Raja Puteri Saadiah Raja Abdullah ◽  
Siti Suriawati Isa
Keyword(s):  
Growth Rate ◽  
Growth Performance ◽  
Soft Power ◽  
Rate Performance ◽  
Business Growth ◽  
Internal Factors ◽  
Factors Affecting ◽  
Klang Valley ◽  
Survey Questionnaires

Today one of the most popular niche tourism markets is gastronomy tourism. The popularity of gastronomy tourism is also called as soft power approaches by some tourism scholars. This niche market is part of cultural and ecotourism market. Malaysia is recognized as a multi-ethnic and multi cultural country that includes countless ethnics such as Malay, Chinese, Indian and others. Although Malay leads the major ethnics in Malaysia, Malay restaurant less likely can stay longer in the industry. There are several factors from previous cases involve in Malay restaurants that result to this ethnic’s restaurant fail to survive. Since Malaysia is a multi-ethnic country the food in Malaysia have combination from all ethnics and unique in its own way. Each state in Malaysia has their own dishes and some dishes may diff er from another state. Since Malay or Bumi putra ethnic comprises the biggest ethnic in Malaysia with more than half of the country’s population, the objective of this study was to analyze the internal factors affecting business growth performance in Malay ethnic restaurant. Survey questionnaires were distributed to selected Malay restaurants to find out about their growth rate performance.

scholarly journals Growth strategies for a commercial farm: the AgroPastoril Campanelli case study

2018 ◽  
Vol 21 (1) ◽  
pp. 161-178 ◽  
Author(s):  
Roberto Fava Scare ◽  
Allan Wayne Gray ◽  
Rodrigo Lourenço Farinha ◽  
Erin Chelsea Fullerton ◽  
Marcos Fava Neves
Keyword(s):  
Growth Strategies ◽  
Business Growth ◽  
Productivity Improvement ◽  
Potential Growth ◽  
New Business ◽  
Market Opportunities ◽  
History Of ◽  
Main Production ◽  
Successful Business

At 2017, Victor Campanelli remembered the history of his family’s business – the AgroPastoril Campanelli farm. His thoughts were back to the challenges that his father had faced, including the investments on an integrated production system that contributed to the family’s business growth. The production of cattle, sugarcane, and corn are all part of this integration system that has helped the Campanelli family to develop a successful business model. Currently, AgroPastoril Campanelli has three main production activities: beef, sugarcane, and corn. With these activities, a sustainable circle was created to guarantee more efficiency in economic, environmental and social terms. As Victor Campanelli says, ‘there is a perfect synergy between sugarcane, moisture, corn, and cattle. Not just because of the better land and labor use, but also because of the inputs economy and the productivity improvement, both in agriculture and livestock’. However, the present time requires a new investment cycle, leading the whole family to consider new market opportunities, especially regarding farmer’s new demands. What should we do and where should we invest? Should we improve efficiency or open new areas? Should we invest in new agriculture enterprises or start new business outside agricultural market? Those and other crucial questions were posed by Victor Campanelli thinking on potential growth strategies for AgroPastoril Campanelli.

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