scholarly journals Style podejmowania decyzji zakupowych a zachowania konsumentów w symulowanych zakupach w środowisku porównywarki cenowej / Consumer decision-making styles vs. consumer behavior in simulated shopping in the environment of price comparison websites

2016 ◽  
Author(s):  
Radosław Mącik
Keyword(s):  
Decision Making ◽  
Consumer Behavior ◽  
Consumer Decision Making ◽  
Consumer Decision ◽  
Price Comparison ◽  
Decision Making Styles

Impact of Digital Communication on Consumer Behaviour Processes in Luxury Branding Segment

2018 ◽  
pp. 132-157
Author(s):  
Harsha Gupta
Keyword(s):  
Decision Making ◽  
Consumer Behavior ◽  
Consumer Behaviour ◽  
Digital Communication ◽  
Consumer Decision Making ◽  
Online Questionnaire ◽  
Consumer Decision ◽  
Luxury Branding ◽  
Buying Behaviour ◽  
The Impact

With a boom in digital marketing and the luxury sector in India, research in both the segments have become crucial for mining insights that guide consumer buying behaviour. However, both these constructs are comparatively new and have not been researched much. Hence, research in this field will help marketers across the corporate and academic sectors to understand deeper insights about consumer decision making process. This research will help in understanding how different vehicles of digital communication impact consumer behavior processes in the luxury brand apparel segment. The data for this research has been collected using an online questionnaire from respondents across India. Hence, this chapter will enable the readers in identifying which digital vehicles are most suitable for the different stages of the consumer behaviour process when marketing to luxury consumers; identifying the ranking of digital vehicles during consumer buying behaviour process; and analyzing the impact of various digital communications at different stages of the consumer behaviour process.

East Asian college consumer decision-making styles for sport products

2015 ◽  
Vol 5 (3) ◽  
pp. 259-275 ◽  
Author(s):  
John Bae ◽  
Doris Lu-Anderson ◽  
Junya Fujimoto ◽  
Andre Richelieu
Keyword(s):  
Decision Making ◽  
East Asian ◽  
Consumer Decision Making ◽  
Consumer Decision ◽  
Content Type ◽  
Japanese Male ◽  
Consumer Markets ◽  
Decision Making Styles ◽  
Sport Industry ◽  
Lifestyle Education

Purpose – Purchasing behaviors have been studied in various countries. Previous studies involving consumer decision-making styles for sport products have only been seen in one country in order to either identify factors of Purchase Style Inventory for Sport Products (PSISP) or classify consumer shopping behaviors. Therefore, the purpose of this paper was to identify consumers’ decision-making styles (shopping styles) for sport products from Japanese, Singaporean, and Taiwanese college-aged consumers. Design/methodology/approach – The scale of PSISP was adapted to measure consumer decision-making styles (shopping styles) for sport products. This instrument is composed of 35 items under nine dimensions. CFA, 3 (Nationality) × 2 (Gender) MANOVA and ANOVA were employed. Findings – According to the results of this study, there were significant different decision-making styles among three different countries in East Asia. Overall, Japanese male and female college-aged students exhibited higher brand consciousness than Singaporean and Taiwanese males and females. Research limitations/implications – As consumers from different countries show different lifestyle, education, economic, religion, and culture, they might have their unique shopping styles. Therefore, the dimensions related to decision-making styles need to be explored, and the scale needs to be validated using a substantial sport industry sample in the future study. Practical implications – This study helps East Asian advertisers or markets to rethink and develop appropriate marketing strategies as well as to understand the different decision-making styles of local consumers and better approach new and existing consumer markets. Originality/value – This paper is important for international sports marketers to predict consumer shopping patterns and maintain proper inventory levels, particularly when marketing in global markets.

scholarly journals Consumer decision‐making styles: a multi‐country investigation

1996 ◽  
Vol 30 (12) ◽  
pp. 10-21 ◽  
Author(s):  
Steven Lysonski ◽  
Srini Durvasula ◽  
Yiorgos Zotos
Keyword(s):  
Decision Making ◽  
Consumer Decision Making ◽  
Consumer Decision ◽  
Decision Making Styles
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