scholarly journals Internet-marketing as composition of the electronic commerce

2018 ◽  
Vol 20 (86) ◽  
pp. 97-103
Author(s):  
M. Dorosh-Kizym ◽  
O. Dadak ◽  
T. Gachek
Keyword(s):  
Information Technologies ◽  
Rapid Development ◽  
Social Institutions ◽  
Developed Countries ◽  
Modern World ◽  
The Internet ◽  
Goods And Services ◽  
Online Sales ◽  
The World ◽  
High Level

At the present stage of civilization, information plays a key role in the functioning of public, state institutions and in the life of each individual. The rapid development of modern information technologies plays an important role in various spheres of life, activates civil and business turnover and promotes the movement of entrepreneurship in the direction of globalization. In connection with the continuous development of information networks, there are new social institutions, such as e-commerce. At present, the leading economies of the world and highly developed countries demonstrate the rapid development of electronic trading mechanisms, moreover, information technologies are actively used in all sectors of the modern world the economy. Therefore, society gradually evolves, adapts to changes and goes to a noticeably high level of economic relations. And from that how fast the changes in mechanisms in the traditional form of trade depend the efficiency of introducing electronic technologies into the economy. The global e-commerce market is growing year by year. This is facilitated by the deeper penetration of the World Wide Web in different regions and the growth of online sales in the existing markets. The Internet network is an entire industry that quickly penetrates all areas of human activity. Right now, this industry is in a rapid growth phase. A huge number of companies around the world see the Internet a great commercial potential and the ability to move their business to a qualitatively new level. In most countries, e-commerce has become widespread and has opened up incredible opportunities for business and economic development. Annually, the global e-commerce market is growing. This is due to the fact that information technology is taking on an increasingly important role in the life of a modern person. Ukraine is trying to meet world progress, but in the development of e-commerce is far behind the others. Undoubtedly, in our country there are favorable preconditions for the development of e-commerce. At the same time, there are a number of factors that are serious problems for the domestic development of this type of business. In recent years, e-commerce has been able to penetrate practically all spheres of life of the population and in Ukraine. The domestic e-commerce market is only at the inception stage, but at the same time it has a significant potential for development. According to expert estimates, in the past 2017, the turnover of physical goods and services in e-commerce has increased by 30% and now makes at least UAH 50 billion. In 2018, the growth rate will continue and the turnover of physical goods and services in e-commerce will be about 65 billion USD.

PECULIARITIES AND CONDITIONS OF ACTIVITY OF BOOK PUBLISHING HOUSES OF UKRAINE IN THE MODERN MEDIA SPACE

2018 ◽  
Author(s):  
Tetyana Jezhyzhanska
Keyword(s):  
Information Technologies ◽  
Rapid Development ◽  
Book Publishing ◽  
Cultural Development ◽  
The Internet ◽  
Modern Media ◽  
Media Space ◽  
The World ◽  
The Status ◽  
Book Publishers

In the information society the status of information is changing: this main value of global civilization becomes an important resource of socio- economic, technological and cultural development. The rapid development of virtual technologies and the growing number of Internet users in Ukraine and in the world causes the new challenges to communication of each organization. The book publishers are also obliged to respond to these processes. However, the works devoted directly to publishers’ communication in the modern media space are still lacking in Ukraine. The objective of the article is to clarify peculiarities and conditions of the activities of Ukrainian book publishers in today’s media space which is an important issue today. It is analyzed the literature and sources on this issue and it is ascertained the theoretical and practical possibilities to take into account the trends in the world of modern media in the PR-activity of book publishers. Also the prospects for further scientific study and practical use of PR-communications in the activity of publishers are determined. The analysis of current changes in the modern information space allows us to trace the general tendencies: the new subject and object areas are formed; the number of subjects is expanded; the new formats of interaction within the system of communications of the organization and in society as a whole are created. That means that publishing house’s PR-communications are complicated by the emergence of new elements, such as active audience, social networks as communication channels, promotions on the Internet and others. PR communication in the Internet space is the most effective and inexpensive tool for interaction of publishers with active audiences. Thus, the activation of PR communication in the modern media space is associated with the emergence of the latest information technologies, online media as well as development of Internet. The use of online channels of Internet for communication with the target audience of publishing organizations has certain advantages over traditional media. At the same time, it is necessary to take into account the information saturation of media space, which complicates the way of PR-messages of book publishers to the reader.

An Introduction to Information Technology and Business Intelligence

2011 ◽  
pp. 1-21
Author(s):  
Stephan Kudyba ◽  
Richard Hoptroff
Keyword(s):  
Information Technology ◽  
Business Intelligence ◽  
Information Technologies ◽  
State Of The Art ◽  
The Internet ◽  
Information Economy ◽  
Goods And Services ◽  
Software Applications ◽  
The World ◽  
Industry Sectors

The world of commerce has undergone a transformation since the early 1990s, which has increasingly included the utilization of information technologies by firms across industry sectors in order to achieve greater productivity and profitability. In other words, through use of such technologies as mainframes, PCs, telecommunications, state-of-the-art software applications and the Internet, corporations seek to utilize productive resources in a way that augment the efficiency with which they provide the most appropriate mix of goods and services to their ultimate consumer. This process has provided the backbone to the evolution of the information economy which has included increased investment in information technology (IT), the demand for IT labor and the initiation of such new paradigms as e-commerce.

scholarly journals DISPEL THE SOCIAL CAQUEL IN THE CONTEXT OF THE FORMATION OF INFORMATIONAL SOCIETY

2020 ◽  
Keyword(s):  
Information Technologies ◽  
Social Space ◽  
Personal Information ◽  
Rapid Development ◽  
Social Economy ◽  
Developed Countries ◽  
Modern World ◽  
The Social ◽  
Modern Business ◽  
High Standards

Rapid development of information society requires a way of general computerization and establishment of information and telecommunication technologies in almost all spheres of our present. In the fight against competitiveness and productivity, information, knowledge and the ability to manage information and knowledge in the modern world come to the fore. Social networks, social interaction between people is one of the components of the social economy, which is revealed and away is explored in social capital, representing not only the means of communication and communication, but also the mechanism of creating and constructing social space, having unlimited functions and prospects. In the era of globalism, when traditional methods of production, exchange and consumption of pellets in the summer, we witness new methods of decision-making, observing the transformation of the person him. Today, there is almost no person who has no connection with relatives, acquaintances, interest groups, and an integral part of the relationship is communication with business. Gradually, we ourselves transmit a lot of personal information that is analyzed, processed and then used, bringing into effect one of the main directions of development of modern business - a relationship and relationship with the client, attraction of new and interest of regular, already existing consumers. We are witnessing a historic moment of rapid growth of information technology and information security, especially in developed countries with high standards of living and it is the sphere of information development, in the near future, that will determine the political direction and economic role of the country in the world. The Internet enters every home and household, increasingly becomes the master of today and the main generator of the world’s limitless platforms, sends and gives landmarks to people, social groups, enterprises, organizations, authorities. The intensification of technological platforms carries not only the communication of all members of society to information resources, but also encourages active participation in exchanges, interactions and development of information technologies, which contributes to the implementation of self-expression, exchange of experience, improvement of their skills and skills, personal improvement, etc.

An Introduction to Information Technology and Business Intelligence

2001 ◽  
pp. 2-22
Author(s):  
Stephan Kudyba ◽  
Richard Hoptroff
Keyword(s):  
Information Technology ◽  
Business Intelligence ◽  
Information Technologies ◽  
State Of The Art ◽  
The Internet ◽  
Information Economy ◽  
Goods And Services ◽  
Software Applications ◽  
The World ◽  
Industry Sectors

The world of commerce has undergone a transformation since the early 1990s, which has increasingly included the utilization of information technologies by firms across industry sectors in order to achieve greater productivity and profitability. In other words, through use of such technologies as mainframes, PCs, telecommunications, state-of-the-art software applications and the Internet, corporations seek to utilize productive resources in a way that augment the efficiency with which they provide the most appropriate mix of goods and services to their ultimate consumer. This process has provided the backbone to the evolution of the information economy which has included increased investment in information technology (IT), the demand for IT labor and the initiation of such new paradigms as e-commerce.

scholarly journals Nologisms in modert english based on the internet resources

2019 ◽  
Vol 12 (21) ◽  
pp. 112-116
Author(s):  
Svetlana Volkova ◽  
Keyword(s):  
Information Technology ◽  
Information Technologies ◽  
Modern World ◽  
The Internet ◽  
Processing Unit ◽  
New Words ◽  
Internet Resources ◽  
The World ◽  
New Phenomena ◽  
The Impact

This article explores English neologisms in the spheres of information technologies based on the Internet resources. Neologisms and their most essential classification are observed and studied in the article. The most widely used classifications of neologisms according to their ways and methods of creation are clarified. The meanings of neologisms and their influence on the language and language flow in the modern world are identified as well. Due to rapidly developed computer technologies and the Internet, the neologisms and new words are created very quickly and constantly. It is important to state that English is enriched about 800 words yearly. However, it would take a long time to consolidate the position of new words in a language, and to make their content comprehensible to an average citizen. The similar situation is observed with the use of widely used words in a new meaning in other spheres of communication. Along with new inventions and devices, new software is emerging, for example, we now are not able to imagine our lives without search engines and systems, as well as the internet, or devices such as a smartphone. All these phenomena, accompanied by the formation of new vocabulary units, and information resources that have a target audience, namely professional users of information technology products. They provide the spread of the latest vocabulary (i.e. neologisms), its socialization (acceptance in society), and then lexicalization (consolidation in language). We can speculate that neologisms are one of the linguistic means that reflects cultural and technological progress in society. Modern humanity lives in the age of information, the main feature of which is computer technology. That is why the problem of the existence and functioning of the Internet language is urgent. The issue of computer language usage has been studied since the first computer was created in the mid-twentieth century. The researches were carried out by prominent scientists in different countries of the world. It might be added that various aspects of the impact of computer communication on language and vice versa were researched, as well as the relation between the development of lexical units and their ways of appearing in language. But it is essential to note that there are linguistic classifications of neologisms. The first one is according to the way of formation, namely, it names a new subject and gives the old concept a new name in order to renew and refresh the language. The emergence of neologisms of the first type is necessary to name a new phenomena in society, but the second type arises involuntarily. They could also be divided into lexical, authorial, individual-stylistic, phonological, loanwords, semantic and syntactic neologisms. They are also morphological according to the methods of creation, for example, defriend, web master, googlable and facebookian. As for shortening and abbreviation, we could define that such as methods are most widely used in English (CPU – Computing processing unit). To sum up, neologism is one way to increase the vocabulary of the language and a means of generating names for new phenomena in society. They appear in all areas of our lives, but they have gained the most development in the field of information technology because this area is the fastest growing in the world today. Since the primary purpose is to name a new subject, most modern neologisms belong to the lexical group, and they are called a new phenomenon because in our time, a new information revolution is taking place and this process is accompanied by the formation of new concepts and phenomena that need new words. It is also not surprising that the percentage of authorial neologisms is now growing, which has expanded significantly with the development of social networks and independent authors. They form a certain initial group of speakers, sometimes quite large, as the accounts of certain IT journalists have up to one and a half million followers, so the spread of these neologisms is extremely rapid.

scholarly journals Перспективные пути развития прямых продаж международной электронной торговли между Китаем и Россией

2020 ◽  
Vol 57 (4) ◽  
pp. 44-59
Author(s):  
Цзао Фу
Keyword(s):  
Mobile Communications ◽  
Rapid Development ◽  
Operation Mode ◽  
Internet Technology ◽  
The Internet ◽  
Direct Sales ◽  
Cross Border ◽  
Online Sales ◽  
The World ◽  
The Future

Аннотация. В начале этого года неожиданная эпидемия COVID-19 нарушила жизнь людей во всём мире. Приостановлено развитие мировой экономики, международных торговых обменов, что привело к необходимости развивать экономику внутри стран. Приостановлено также заключение международных торговых контрактов и переговоров. Поиск путей выхода из затруднительного положения становится главной задачей для специалистов в области международной торговли. Благодаря быстрому развитию интернета, созданию электронной базы данных и использованию мобильной связи люди по всему миру повышают культуру потребления в сети интернет, используют возможности интернет-технологий, в том числе: электронную торговлю, рекламу услуг маркетинга, сайты для совместного сотрудничества. С помощью использования базы данных и международных сайтов в режиме онлайн возникают возможности для осуществления международных покупок в реальном времени. Под давлением эпидемии многие традиционные отрасли начали пытаться трансформировать онлайн-продажи, которые могут уменьшить убытки, вызванные эпидемией, и даже найти новые точки роста. Наступила эра «живых продаж». Можно предвидеть, что в будущем «живые» продажи охватят больше областей и станут одной из основных моделей продаж. Международная электронная торговля отличается от внутренней электронной торговли, и ей приходится сталкиваться со всё более и более сложными проблемами. В таких условиях наиболее актуальным является вопрос разработки путей развития международной электронной торговли. Ключевые слова: международная электронная торговля, Хайтао, Дайгоу, товары для матери и ребёнка, косметика, предметы роскоши, операционная модель, японские и корейские покупки Parami, Yangpu, Tmall International, Гуанчжоуская международная ярмарка Экспортных товаров, AliExpress, особенность прямых продаж, интерактивность, географические и политические преимущества, перспективные пути развития прямых продаж международной электронной торговли между Китаем и Россией. Abstract. At the beginning of this year, a sudden COVID-19 pandemic disrupted the lives of people all over the world. International trade exchanges were forced to be suspended, which resulted in economic development only within each country. People were unable to conduct face-to-face negotiations and transactions. Thus, the way of breaking through the dilemma has become a problem that the experts who deal with cross-border commerce need to think about. Due to the rapid development of the Internet, creation of electronic databases and use of mobile communications, people all over the world are using the Internet technology. Therefore, the consumption culture of the Internet has been enhanced, including: e-commerce, advertising promotion, advertising marketing services. They share and cooperate with the help of sharing sites. By using databases and online international websites, international shopping can be carried out in real time. Under the pressure of the epidemic, many traditional industries have begun to try the transformation of online sales, which can reduce the losses caused by the epidemic, and even find new growth points. The era of “live sales” has quietly arrived. It is foreseeable that live shopping in the future will cover more areas and become one of the mainstream sales models. Cross-border e-commerce is different from domestic e-commerce in that it faces more and more complex problems. It is imminent to find a suitable development path for cross-border e-commerce direct sales. Keywords: International e-commerce, overseas shopping, purchasing, maternal and child, cosmetics, luxury goods, operation mode, Parami Japan and South Korea purchases, Yangpu, Tmall International, Canton Fair, AliExpress, geographic, political and economic advantages, characteristics of live sales, interactivity, the future of the cross-border e-commerce direct sales between China and Russia.

Features of economic development of entrepreneurship in suburban areas of the region

2020 ◽  
pp. 22-25
Author(s):  
Viktoriya Bondarenko
Keyword(s):  
Economic Theory ◽  
Economic Development ◽  
National Economy ◽  
Geographic Area ◽  
Developed Countries ◽  
World Market ◽  
Production Costs ◽  
Goods And Services ◽  
Suburban Areas ◽  
The World

The level of economic development of entrepreneurship in any country in the world is crucial in increasing the competitiveness of the national economy in the world market of goods and services. The activities of economic entities are the driving force for the sustainable development of regions and their suburban areas, and they also impact the welfare of population. The article dwells on the analysis of scientific approaches to the regulation of economic development of enterprises in suburban areas of the region. The article analyzes the scientific approaches to the regulation of economic development of enterprises in suburban areas of the region. According to the well-known classics of the fundamental economic theory of entrepreneurship development (A. Smith, D. Ricardo, V. Laungard, A. Loria) the peculiarities of economic development of entrepreneurship in suburban territories of the region are determined by the possibility of distribution of surplus production, minimum production costs per unit of production, availability of labor resources. In modern economic theory (M. Weber, A. Pre, S.M. Kimelberg, E. Williams, C. Vlachou, O. Iakovidou, J. van Dijk, P. Pellenbarg) the development of entrepreneurship in suburban areas of the region can be determined by institutional, innovation, technological, social, ecological and other features of the economy at the regional, state or world levels. The complex and comprehensive generalization of the features of economic development of entrepreneurship in suburban areas is proposed. There are (1) the type of decision taken by an enterprise to carry out business activities in the relevant suburban area of the region, and (2) the influence of internal and external factors on economic activity. The article argues that large enterprises are guided by more objective decision-making reasons, attaching the most importance to the physical and innovative environment. Medium and small enterprises are mainly focused on getting benefits for the entrepreneur in the short-term time period and location in the nearest geographic area. The attention was paid to the tools of ensuring economic development of entrepreneurship in suburban areas of the region, taking into account institutional changes in the national economy and the experience of developed countries of the world.

scholarly journals Nutrition and cancer – global and African perspectives: a focused update

2015 ◽  
Vol 74 (4) ◽  
pp. 437-440 ◽  
Author(s):  
Martin J Wiseman
Keyword(s):  
Physical Inactivity ◽  
Preventive Measures ◽  
Great Majority ◽  
Developed Countries ◽  
Excess Body Weight ◽  
Lower Income ◽  
The World ◽  
Nutritional Transition ◽  
High Level ◽  
Lower Income Countries

The burden of cancer worldwide is predicted to almost double by 2030 to nearly 23 million cases annually. The great majority of this increase is expected to occur in less economically developed countries, where access to expensive medical, surgical and radiotherapeutic interventions is likely to be limited to a small proportion of the population. This emphasises the need for preventive measures, as outlined in the declaration from the United Nations 2011 High Level Meeting on Non-communicable Diseases. The rise in incidence is proposed to follow from increasing numbers of people reaching middle and older ages, together with increasing urbanisation of the population with a nutritional transition from traditional diets to a more globalised ‘Western’ pattern, with a decrease in physical activity. This is also expected to effect a change in the pattern of cancers from a predominantly smoking and infection dominated one, to a smoking and obesity dominated one. The World Cancer Research Fund estimates that about a quarter to a third of the commonest cancers are attributable to excess body weight, physical inactivity and poor diet, making this the most common cause of cancers after smoking. These cancers are potentially preventable, but knowledge of the causes of cancer has not led to effective policies to prevent the export of a ‘Western’ pattern of cancers in lower income countries such as many in Africa.

Culture Management through Prism Achievements of Kazakhstan Art

2021 ◽  
Vol 6 (4) ◽  
pp. 104-121
Author(s):  
Assel Imayo ◽  
Aizhan Kalibayeva
Keyword(s):  
Point Of View ◽  
Modern World ◽  
Bottom Line ◽  
Cultural Management ◽  
World Community ◽  
Private Organizations ◽  
Thirtieth Anniversary ◽  
The World ◽  
The Republic ◽  
High Level

2021 year has become time for drawing the bottom line under the achievements in the field of culture and science for 30 years of independence of Kazakhstan. The high level of modern cultural potential, rich cultural heritage have become one of the leading factors in the formation of a positive image of Kazakhstan as a country with a distinctive culture and spiritual traditions that go deep into history. Creative personalities, public policy and private organizations contribute to the development and promotion of Kazakhstan’s art in the world, which invariably arouses interest of the world community. However, a problem of the popularization of Kazakh music, art, film and theater art is still relevant. In addition to examples of achievements and successful cases of Kazakhstan’s culture, in this article the authors try to consider the problem from the point of view of management in culture and show importance of the position of an art manager in the modern world of arts. To implement this issue, the authors studied publications on the achievements of various types of arts in recent years and also took into account reaction of domestic and foreign audiences to cultural products and projects from this area. This article lists specific achievements in the field of academic art. As the analysis of publications on this topic has shown, most of them were implemented by cultural figures in the last decade of independence of the republic. At the forefront is the question of the consistency and well-coordinated interaction of cultural management with the creative component of the academic sphere of art in Kazakhstan. And the most striking examples of successful cases of such interaction are given as well. This study has analytical value and can be presented at seminars and conferences as a demonstration of examples of achievements for reporting presentations in the year of the celebration of the thirtieth anniversary of Kazakhstan's independence.

FACTORS OF THE FESTIVAL TOURISM DEVELOPMENT IN THE SECOND HALF OF 20TH CENTURY

2017 ◽  
Author(s):  
Anna Hrytsyshyn ◽  
Keyword(s):  
20Th Century ◽  
Information Technologies ◽  
Socioeconomic Development ◽  
Ecological Factors ◽  
Developed Countries ◽  
Social Needs ◽  
Transport Infrastructure ◽  
Political Factors ◽  
High Level ◽  
Communist Countries

The article deals with the development of festival tourism in the second half of the 20th century. Festival tourism is referred to the special types of tourism and should satisfy specific needs of people during the trip. The motivational basis of the festival tourism is the desire of people to visit new places, regions and events in the world, including festivals. The article analyzes the main factors of the development of festival tourism in the second half of the 20th century after the end of the Second World War. Six main groups of factors are determined, in particular: civilization, sociological and psychological factors; economic factors; political factors; technological factors; ecological factors and tourism as a factor in festival development. It was established that the progress of civilization and higher incomes made it possible to satisfy the basic social needs in the highly developed countries, as well as to concentrate on high-level needs, including those connected with culture and entertainment, thus, also with festivals. The collapse of the USSR and the democratization of the post-communist countries in Europe caused the appearance of a new cultural and entertainment activity. Moreover, the authorities began to take more and more responsibility for the socioeconomic development of cities and regions, including the cultural aspect, which in turn resulted in promotion of local festivals. The development of transport infrastructure and modern information technologies has also positively contributed to the development of festival tourism. The ecological approach to life and to civilization in general is considered to be an important factor in the development of festival tourism in recent years.

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