scholarly journals Agroturism in ukraine and its innovative composition

2018 ◽  
Vol 20 (86) ◽  
pp. 73-77
Author(s):  
I.V. Vlasenko
Keyword(s):  
Marketing Strategy ◽  
Rural Areas ◽  
Price Competition ◽  
Monopolistic Competition ◽  
National Level ◽  
Tourism Industry ◽  
Rural Tourism ◽  
Demographic Development ◽  
Green Tourism

The regional features of forming a marketing complex of rural green tourism in conditions of economic instability are considered. The purpose of the research is to develop theoretical and methodological approaches to the formation of the marketing complex of tourist enterprises of rural green tourism in Vinnytsia region. The theoretical and methodological provisions, scientific and practical recommendations concerning promotion of rural green tourism are substantiated. The state of development of marketing of rural green tourism in conditions of development of a market economy is analyzed. It is noted that rural green tourism should be considered as an integral part of the program of integrated socio-economic development of the village and its revival, as well as through the development of rural green tourism, sustainable economic and demographic development in rural areas can be ensured. Promotion of tourism product with marketing efforts «Seven R» is shown. It has been found that the majority of the rural tourism industry is represented by small, mostly family-owned enterprises that do not use (or use very few) marketing approaches because of: lack of understanding of the principles and role of marketing in gaining profit for small farms and marketing costs. The main obstacles encountered by the owners of the agrosides themselves are intended to carry out marketing measures for the promotion of their products on the market. It is shown that the marketing price policy of the product of agroclitin in the market is based on three factors: costs, demand, competition. In today's market conditions, the leader is a price-driven demand-driven strategy: about 54.2% of marketing managers consider it to be a priority. Prices of rural green tourism providers do not disclose publicly. However, the functioning of agro-oles is increasingly characterized by signs of imperfect (monopolistic) competition, in particular through the use of non-price competition. Only about 15% of tourist enterprises in the region determine the main criterion for competition pricing marketing strategy. For further development of rural green tourism in the region, the strategy of balanced regional development of Vinnytsia region for the period till 2020 is considered. List of problematic issues hindering the development of rural tourism, the solution of which requires special regulatory regulation. It is proposed to form a clear marketing strategy for the development of the tourism industry of Ukraine at the national level, which should correspond to the strategies and programs of tourism development at the regional level, which will create new jobs, improve the quality of service provision and gradually improve the quality of the infrastructure components (roads, agro churches, museums, etc.), which provides comfort of consumption of tourist services by foreign and domestic tourists.

scholarly journals FEATURES OF GREEN TOURISM DEVELOPMENT IN VINNYTSIA REGION

2019 ◽  
pp. 35-43
Author(s):  
Olena DIACHYNSKA
Keyword(s):  
Rural Areas ◽  
Family Income ◽  
Tourism Development ◽  
Tourism Industry ◽  
Rural Tourism ◽  
Green Tourism ◽  
Tourism Services ◽  
The Village ◽  
Integral Indicator

The article deals with the dynamics of the number of tourists in Vinnytsia region. After analyzing the statistics of the State Statistics Service of Ukraine and the Main Department of Statistics in Vinnytsia Region for 2004-2017, it has been shown that the number of Vinnytsia residents who traveled abroad in 2017 compared to 2004 increased by 14.6 times, and the number of domestic tourists decreased three times. The main reasons for the decline of domestic tourists are the financial crisis of 2007-2009, the Revolution of the Maidan in 2013-2014, terrorist acts and political and economic instability in Ukraine, aswell as the sharp increase in utilities bills in Ukraine. It is shown that the correlation between the number of tourists in Vinnytsia region, moving abroad (variable ) and income of the family (variabl ). For the data for 2004-2017, it can be described by a nonlinear model: For such a non-linear correlation, the correlation coefficient , means that when increasing family income by 1% compared with 2017, the number of tourists traveling abroad would increase by about 0, 735%. Green tourism is one of the factors of improvement of tourism industry in the region, rise of economic and social level of living in rural areas, in particular, creating new jobs, increasing incomes, preserving and enriching the cultural heritage, and advance in the infrastructure of the village. By the integral indicator of the development of rural green tourism that changes within the limits , ranking and grouping of the regions of Ukraine has been carried out according to three levels of development: high level ( , type of region's leaders), average level ( , region type average) and low level ( , type of region outsiders). According to the integral indicator of green tourism development in Vinnytsia region , it is classified as an average. Proposals for improvement of indicators of green tourism development in our region: 1) development of partnership relations between local self-government bodies, non-governmental organizations and agricultural enterprises; 2) formation of potential and stimulation of actual demand for rural tourism services; 3) development of innovative projects in the field of rural tourism development. Today, about 30 rural homesteads provide green tourism services. Of these, 2 farms have the third (the highest) category of the categorization system of the village bed base "Ukrainian hospitality estate" and 7 estates have a basic category. Four of the farmsteads of the Yampil district include: "The Magic Corner", "The Manor at Svetlana", "The Art Ladder", "The Ruffle" and one of the manor houses of Mohyliv-Podilsky: "The Comfort," are among the 100 best farmsteads of green tourism in Ukraine. A cozy rest in the picturesque Busha can be combined with the acquaintance wiht the two historical and cultural reserves "Historical Busha" and the geological "Haydamak Yar", were the history of Trypillian culture is presented. There workshops on oil painting, pysanka painting and manufacturing of motanka-dolls are offered. In order to improve the development of green tourism in Vinnitsa region it is necessary: - to use the experience of European countries in organizing green tourism; - to conduct scientific research on development of green tourism; - to develop innovative projects in the field of green tourism development; - to stimulate demand for green tourism services; - to develop partnership relations between owners of homesteads and authorities; - to improve the quality of services; - to improve transport links and the quality of roads.

FOREIGN CONCEPTS AND DEVELOPMENT MODELS OF RURAL TOURISM

2016 ◽  
Vol 10 (7) ◽  
pp. 34-40 ◽  
Author(s):  
Александр Трухачев ◽  
Aleksandr Trukhachev
Keyword(s):  
Rural Areas ◽  
National Level ◽  
Tourism Development ◽  
State Regulation ◽  
Tourism Industry ◽  
Rural Tourism ◽  
Tourism Product ◽  
Development Policies ◽  
Long Time ◽  
Global Tourism

The phenomenon of rural tourism is known for a long time, now it holds a strong position in the global tourism industry. At national level the phenomenon of rural tourism takes a variety of forms, in which different approaches to the appropriate tourism product development and its integration with additional services are implemented. The study conducted by the author demonstrates that the success of rural tourism development depends on the efforts of national and regional regulatory agencies, as well as local government entities. The article presents established practices of support and regulation of rural tourism, summarizes scientific approaches to the formalization of the rural tourism state regulation and grouping of its functions. It is proved that the phenomenon of rural tourism appears at the intersection of three management objects: regional policy in terms of development of rural areas, tourism development policies, especially in diversification of the tourism product, as well as agriculture development policies, promotion of technologies and products. Based on the research results the author presents interpretation of the types of the rural tourism development public policies.

scholarly journals Green tourism as innovative direction of households’ activities in rural areas

2021 ◽  
Vol 234 ◽  
pp. 00005
Author(s):  
Viktoriia Shcherbachenko ◽  
Liudmyla Zakharkinа ◽  
Oleksii Zakharkin ◽  
Ihor Basantsov
Keyword(s):  
Rural Area ◽  
Rural Areas ◽  
Tourism Industry ◽  
Rural Tourism ◽  
Natural Heritage ◽  
The World ◽  
Challenges And Opportunities ◽  
Green Tourism ◽  
The Creation

The article deals with the challenges and opportunities of the world tourism industry. We consider green (rural) tourism as an innovative direction of households’ activities in rural areas. Furthermore, the development of rural tourism can be a factor of the creation of a positive rural area image and it may attract more investment. Rural areas have a rich cultural and natural heritage worldwide. Thus, its diversity may become a huge asset for those who want to develop in rural tourism. We have analyzed the tourist potential of the Sumy region and defined directions for its development. The touristic map was created. Received results can be used to develop municipal and governmental programs that related to touristic services` infrastructure in rural areas.

Influence of community satisfaction with individual happiness: comparative study in semi-urban and rural areas of Tikapur, Nepal

2017 ◽  
Vol 25 (3) ◽  
pp. 22-32 ◽  
Author(s):  
Myung-Bae Park ◽  
Chun-Bae Kim ◽  
Chhabi Ranabhat ◽  
Chang-Soo Kim ◽  
Sei-Jin Chang ◽  
...  
Keyword(s):  
Rural Areas ◽  
Physical Environment ◽  
Urban Areas ◽  
Positive Relationship ◽  
National Level ◽  
Medical Services ◽  
Community Satisfaction ◽  
Critical Factors ◽  
Urban And Rural Areas

Happiness is a subjective indicator of overall living conditions and quality of life. Recently, community- and national-level investigations connecting happiness and community satisfaction were conducted. This study investigated the effects of community satisfaction on happiness in Nepal. A factor analysis was employed to examine 24 items that are used to measure community satisfaction, and a multiple regression analysis was conducted to investigate the effects of these factors on happiness. In semi-urban areas, sanitation showed a positive relationship with happiness. In rural areas, edu-medical services were negatively related to happiness, while agriculture was positively related. Gender and perceived health were closely associated with happiness in rural areas. Both happiness and satisfaction are subjective concepts, and are perceived differently depending on the socio-physical environment and personal needs. Sanitation, agriculture (food) and edu-medical services were critical factors that affected happiness; however, the results of this study cannot be generalized to high-income countries.

scholarly journals Regional Development of Rural Tourism: The Case of the Gorska Hrvatska Region

2020 ◽  
Vol 66 (2) ◽  
pp. 28-41
Author(s):  
Nina Baković
Keyword(s):  
Best Practices ◽  
Rural Areas ◽  
Sustainable Tourism ◽  
Secondary Data ◽  
Tourism Industry ◽  
Rural Tourism ◽  
Primary Data ◽  
Governmental Organizations ◽  
Non Governmental Organizations ◽  
Practical Recommendations

AbstractAn approach to sustainable tourism through clusters is considered an appropriate strategy in less-developed rural areas of tourist-oriented countries, such as Croatia. This paper clarifies the key challenges of the development of tourism clusters in the region of Gorska Hrvatska and provides new data for an approach to sustainable rural tourism development. Using available secondary data from governmental bodies, non-governmental organizations, protected areas of Gorska Hrvatska, and primary data of the Lika Destination Cluster, the paper explores the key challenges of developing a cluster of tourism and selective forms of tourism. Most tourism clusters in Croatia have remained in the first phase of development for years, even though this approach has failed to to achieve significant results. The key benefits of networking and branding in rural areas are identified and defined, but these potentials are still largely underutilized. The objective of this study is to provide practical recommendations to the Croatian tourism industry on how to learn from the suggested best practices and how to implement them effectively. For that purpose, the case of sustainable tourism located in the Gorska Hrvatska region, called the Lika Destination Cluster is analyzed.

scholarly journals Realization of investment attractiveness of the territory

2020 ◽  
Vol 82 (3) ◽  
pp. 261-268
Author(s):  
D. S. Kleymenov ◽  
A. A. Ruban ◽  
A. A. Orekhov
Keyword(s):  
Rural Areas ◽  
Positive Impact ◽  
Tourism Industry ◽  
Limiting Factors ◽  
Energy Capacity ◽  
Voronezh Region ◽  
Social Environmental ◽  
Investment Object ◽  
Regional Product

The article presents proposals for the development of rural areas by increasing their investment attractiveness. It is proved that in addition to financial resources, limiting factors for the development of the territory can serve as its social, environmental, and institutional features. Lack of resources, technologies, and infrastructure will limit rural development. It is proved that the implementation of the development opportunities of territories involves the search for optimal solutions in the selection of investment objects, their integration into the economy of the region and the municipality. The article examines the investment attractiveness of the Ramon district of the Voronezh region, which has a shortage of energy capacity, which does not allow for further expansion of industrial activities in the municipality. It is proposed to consider the creation of a company providing services in the field of eco-tourism as an alternative investment object. Such projects do not have increased requirements for existing electrical capacity, preserve recreational potential, create jobs, and ultimately improve the quality of life of the district's population. A brief description of the development of the tourism industry in Russia and the Voronezh region is given, and the main measures of its state support are highlighted. The growth of the domestic tourist market is predicted, as well as an increase in demand for these services. The project for installing and launching a glamping complex on the territory of the Ramon district is calculated. Conclusions are drawn about the economic, social and budgetary effectiveness of the proposed project. The glamping complex will increase the export of tourist services in the region, increase the gross regional product, and create additional jobs without using significant energy capacity, which will ultimately have a positive impact on the development of the municipality as a whole.

scholarly journals PROMOTION AND QUALITY OF SERVICE WITH INTERESTS TO VISIT TOURIST OBJECTS: SISTEMATIC SEARCH

2020 ◽  
Vol 2 ◽  
pp. 3-7
Author(s):  
Nellyn Lutur
Keyword(s):  
Quality Of Service ◽  
Local Government ◽  
Service Quality ◽  
Marketing Strategy ◽  
Local Governments ◽  
Tourism Industry ◽  
Systematic Search ◽  
Stable Conditions ◽  
The Right

The aim of the research is the systematic search of promotion and quality of service with interest to visit tourist objects. This article is a systematic search that collects data from relevant indexed journals in Indonesia. These findings are discussed in a theoretical study so as to produce a conclusion. This article draws the conclusion that in the current era, the use of the right marketing strategy is very important because many new attractions are emerging as competitors. Applying the right marketing strategy will bring tourists and make tourists who have visited have an interest to visit again. The interest in revisiting is the encouragement of someone to carry out a visit to the destination that was visited. The regional tourism industry pays attention to the duties and functions of the promotion department and service quality in planning and implementing strategies that optimize a tourist interest. The quality of service within these institutions and local governments in the field of tourism is very closely related and has a strong influence on the tourism industry. There are promotion factors and service quality, connected with the interest of the local government in tourists visiting directly or indirectly, thus affecting the development of industries in the region. The attitude of the local government directly influences the visit of domestic and foreign tourists, then indirectly the situation and stable conditions in political, economic and security developments. The contribution of this research is to study theories about promotion and service quality with an interest in visiting tourist objects.

scholarly journals Persepsi Wisatawan Eropa Terhadap Paket Wisata Pedesaan (Rural Activity) Pada D’karang Homestay, Bali

2020 ◽  
Vol 9 (1) ◽  
pp. 1-10
Author(s):  
Ni Putu Evi Wijayanti
Keyword(s):  
Rural Communities ◽  
Rural Areas ◽  
Tourism Industry ◽  
Living Standards ◽  
Rural Tourism ◽  
Tourism Sector ◽  
Tourism Studies ◽  
Local Residents ◽  
Tourist Village ◽  
Interview Questionnaire

Rural tourism is one tour package that is highly desirable for foreign tourists, especially European tourists. Rural tourism has an important role and provides many benefits in the tourism sector for rural communities. When tourists travel to rural areas, they indirectly help local communities in developing rural areas and living standards. Furthermore, homestay is one of the criteria for a tourist village. Homestay is a product of the tourism industry where tourists can meet directly with local residents. Tourists who stay at the homestay and given an offer of rural tour packages, can be an opportunity for the community to attract tourists to stay longer by enjoying a variety of natural and cultural activities in the tourist village. This study aimed to determine the perceptions of European tourists on rural tour packages at D’Karang Homestay. The benefit of this research is to add references in tourism studies especially about the perceptions of European tourists on rural tourism packages. The research methods used were observation, interview, questionnaire and documentation. This research revealed European tourist perceptions of the rural tour packages offered by D’Karang Homestay but there are still shortcomings that need to be corrected.

scholarly journals Rural development limitations at the transitional terms

2003 ◽  
Vol 44 (159) ◽  
pp. 159-171 ◽  
Author(s):  
Marija Nikolic ◽  
Marija Maksin-Micic
Keyword(s):  
Rural Development ◽  
Rural Areas ◽  
Leisure Activities ◽  
National Level ◽  
Social Changes ◽  
Rural Settlements ◽  
Mountain Areas ◽  
Integrated Rural Development ◽  
European Experience ◽  
Green Tourism

European countries have been reaffirtmating the role and the significance of agricultural multifunctionality for rural areas development. The transition countries have to make the assessment of their weaknesses and opportunities before facing the necessary significant investments in agriculture, rural settlements and deprived rural areas. Overall economic development should provide for further agriculture employment reduction, along with taking measures for the agriculture farms modernization and changes in the structure of agriculture production, within the process of integrated rural development. Declining population at mountain areas might be a prerequisite for intensified farm restructuring, namely through development reorientation, achieving more balanced agriculture economy, along with rediscovering comparative advantages in the development of new activities linked to social changes and changes in lifestyle - green tourism, leisure activities, health care, as well as to forestry, traditional crafts etc. Subsequent to European experience in maintenance of the necessary level of spatial development in sparsely populated and neglected rural areas, the development of priority mountain areas in Serbia should be defined at national level, and the new system of support should facilitate the preparation and the implementation of different projects for integrated rural development of this priority areas.

scholarly journals Development possibilities of rural tourism activities in the Almaj Valley area, Caras-Severin County

2018 ◽  
Vol 6 (1-2) ◽  
pp. 118-124
Author(s):  
Tabita Cornelia Adamov ◽  
Tiberiu Iancu ◽  
Luminița Pîrvulescu ◽  
Ioan Brad ◽  
Gabriela Popescu ◽  
...  
Keyword(s):  
Rural Communities ◽  
Rural Areas ◽  
Rural Tourism ◽  
The South ◽  
Tourist Infrastructure ◽  
Tourism Potential ◽  
Favorable Conditions ◽  
Cultural Monuments ◽  
Valley Area

Rural tourism and agrotourism have an extremely important contribution in rural area’s development, not only in financial terms but also in terms of increasing and improving the quality of life of residents from these areas. So, the development of these forms of tourism is required in the rural area, both economically and socially. Known as an important ethnographic area of the country, with traditional elements specific, Almaj Valley through natural and cultural potential available, it stands more and more lately by intensifying rural tourist and ecotourist activity. However, tourist infrastructure is very underdeveloped, to rural communities returning the mission to get more involved in this purpose, having in view, the national and international recognition of the high tourism potential of this area Romanian area still retains, quite well, the traditional, cultural, ethnographic and folklore valences specific to rural areas, providing favorable conditions for development of rural tourism and agrotourism. Romanian villages have a rich tourist potential, having diversified tourist resources: traditions, customs and folk values, cultural monuments, historical and art and an unpolluted natural environment with a rich natural tourism potential. Almajului Depression known as well as the Almaj Country, Almajului Valley or Bozovici Depression is situated in the South-East side of Banat Mountains, in the south of Caras-Severin county, near the Parallel 45°, being an intramountainous depression, of ellipsoidal form of NE-SW orientation, belonging to Nera basin.

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