scholarly journals SUBTITLE FILMS AS A LINGUISTIC PROBLEM

2019 ◽  
pp. 107-117
Author(s):  
Nataliya Vasilievna Podmogilnaya ◽  
Marina Olegovna Trofimova

The object of study is the series, which were shown on various Ukrainian TV channels: “Merezhivo Doli” (“Inter” TV channel), “Boronene kokhannya” (“Inter” TV channel), “Forget & Zgadai” (“Ukraine” TV channel), “Slid” ( TV channel "Ukraine"), "Bezsmertnik" (TV channel "Ukraine"). Subject of research: lack of subtitling as a way of audiovisual translation, as well as analysis recorded in Ukrainian subtitles, made in the course of working with Russian-language TV shows. Objective: to prove the need for more thorough and competent editing of Ukrainian subtitles, received in text form on the air of the leading domestic TV channels based on specific examples from subtitled films. During the work the following methods were used: observation, descriptive, comparative, analysis and synthesis, as well as generalizations. As a result of the research, it was established that it is the poor quality work of the editor that leads to the fact that Russian-language TV shows are superimposed on low-quality Ukrainian subtitles, and this plays an important role in shaping the general literacy of Ukrainians. The analysis of errors requiring the response of the professional community and recipients has a social and cultural significance. Visual perception of incorrectly written words or unedited sentences and phrases is one of the ways to popularize illiteracy among the population of our country. Today, representatives of the media community, having the necessary arsenal of knowledge and relevant technical equipment, are sometimes disregarding the performance of their professional duties, and this indicates a low level of their skills and special training. Conclusions: working on subtitles for an audiovisual product, the editor or subtitle covers not only all textual material, but also draws attention to other aspects of media art (working with monologues, dialogues, sound effects, images, and the general atmosphere of the frame). Professionalism involves not only creating a high-quality text product for the viewer / reader, but also an appropriate and adequate connection between non-verbal and verbal elements of the original and the translation.

Author(s):  
N. Zykun ◽  
A. Bessarab ◽  
L. Ponomarenko

<p><em>The article, basing on the analysis of selected media texts with reference to narrative from the leading Ukrainian newspapers «Dzerkalo Tyzhnia» (Weekly Mirror), «Den» (Day), «Ukraina Moloda» (Young Ukraine) for 2016–2020, the semantic and content characteristics of the «narrative», «strategic narrative», «small narratives» nominations has established; the directions of the semantic realization of the meaning of the narrative and its possibilities in the process of international strategic communications aimed at both external and internal audience, are outlined. It is proved that the main task of a strategic, or national, narrative is a reasoned explanation to the state population and interested audiences of specific realities, intentions, plans; justification of certain directions of state activity aimed at partners, at opponents and those occupying a neutral position.</em></p><p><em>There are divided the spheres of use of different narratological nominations: in international communications and in scientific discourse, the conceptual foundations of state identity and international interaction are referred to as strategic narrative or grand narrative, in publicistic discourse the narrative nomination is used, more rarely – historical narrative, national narrative.</em></p><p><em>The scientific novelty of the research is that the focus is on the media aspect of the use of one of the key concepts of strategic communications and the role of the media in its implementation.</em></p><p><em>The main general scientific methods used in this article are descriptive and comparative ones, as well as analysis and synthesis. The following empirical methods were also used: solid selection method (solid selection method for allocation texts with the «narrative» lexeme; quantitative method of content analysis with elements of qualitative one – for characterizing the semantic of the «narrative» term).</em></p><p><em>The results of the study can be used in the complex research of the technology of international strategic communications and in the practical activity of specialists in international strategic communications, a new trend in Ukraine, which is currently under active institutionalization.</em></p><strong><em>Key words:</em></strong><em> international strategic communications, propaganda, narrative, strategic narrative, grand narrative, «small narratives».</em>


2020 ◽  
Vol 81 (3) ◽  
pp. 46-51
Author(s):  
I. V. Prishchepova

The article discusses mechanisms of various kinds of disorthography (conditioned by the underdevelopment of morphological, phonemic and graphical bases of orthographic activity) in schoolchildren with general speech underdevelopment. It offers basic methodology and techniques to correct disorthography conditioned by inadequate child acquisition of phonemic, traditional principles of orthography and principles of graphics. A systematic work on the development of psychological and language components of this type of learning activity coupled with oral speech disorder overcoming facilitates successful acquisition of program requirements by such children. The following methods were used: practical (exercises, modelling, construction, schematization, games), visual (observation, image study, image and practical activity results demonstration, stimulus material demonstration), verbal methods (conversation, narration, method of language analysis and synthesis, grammar and orthographic tasks solution). The article covers the results of many years of positive experience in the correction of various types of disorthography of primary schoolchildren with general speech underdevelopment. Formation of grammatical and orthographic activity, the basics of speech and language competences, Russian language academic performance increase are prerequisites of linguistic personality development and child self-development. The practical importance of the research lies in the development and testing of methods of disorthography correction of children with general speech underdevelopment. The given methodology helps to improve their spelling skills and allows to carry out a purposeful and controlled formation of spelling activity. The results can be used in the work of speech therapy centers and educational establishments which carry out inclusive students’ education.


2020 ◽  
pp. 12-24
Author(s):  
O. Ya. Gelikh ◽  
A. N. Levitskaya ◽  
N. N. Pokrovskaia

A sociological analysis of the factors of integration of young generations into active economic life is based on a study of the values of young people in relation to employment and professional growth. The information society has two key parameters that influence the construction of the trajectory of educational, professional, labor or entrepreneurial activity — the significant role of knowledge in creating value and the digital space as a source of information and the place for individuals to fulfill themselves in society and the social and professional community. A theoretical analysis of labor socialization allows researchers to move on to the results of empirical studies carried out with the participation of authors in 2017 and 2019-2020. The data obtained are evaluative in nature and allow authors to draw conclusions about the influence of the media space on young people entering working age taking decisions on choosing a profession and a form of economic activity, planning employment and career growth.


Humaniora ◽  
2013 ◽  
Vol 4 (1) ◽  
pp. 619
Author(s):  
Wira Respati

The television media have transformed into industry. Tight competition among TV stations demands the media people to provide programs based on the market taste. Therefore, mostly TV stations design and produce their programs based on share and rating numbers, instead of quality. On the other side, TV stations have important roles in constructing social and cultural development. Currently, TV programs are merely produced based on the business orientation so that the quality of the TV programs is often ignored. Audience must be wise and smart to protect themselves from poor-quality TV programs exposure. This can be achieved by improving their Media Literacy. In the end, Audience is no longer treated as passive object, but actively takes control on the content selection. 


Author(s):  
Lyubov Mikheyeva

The article substantiates relevance of study of the Russian language current state from the standpoint of linguo-culturology as complex and interdisciplinary science. Historical and regional language particularities, temporal cultural context of a linguistic situation are considered. The study is conducted within the framework of the contemporary linguistics: cognitive science, sociolinguistics, ethno-linguistics, psycholinguistics, etc. Linguo-cultural description of a situation as theoretical concept and as object of a linguo-cultural analysis contributes to the development of LCS-theory and poses a problem of practical study of specific linguo-cultural cases. Any radical changes in a language are historically and culturally dependent. Directly or indirectly, they reflect socio-political or ideological transformations in the life of a society, and are related to language consciousness and language worldview of native speakers. Hence, space-time circumstances have crucial influence on a particular linguo-cultural situation and require a comprehensive analysis. Youth discourse, being a rapidly changing and constantly updated issue, is affected by the time period and the cultural environment in which it develops. It gives grounds to choosing youth discourse as the main object of study in the description of the current linguo-cultural situation. The linguo-cultural approach to the analysis of youth language (particularly, that of students as large and socially active layer in the modern society) is aimed at enhancing the forecast of some development trends both in the language and in the linguo-cultural situation in the country. Besides, it helps to determine both general regularities of linguo-cultural development and features of LCS as one of key linguo-cultural concepts.


Author(s):  
Lyudmila Yegorova

The author proposes a new approach to studying regionology, an actively emerging area of research that examines laws of functioning of a region in terms of geographical, geopolitical, geo-economic, information and historical-cultural factors. This approach lies in coordinating the theory of regionality with real facts of a certain territory media history in its dynamic characteristics displayed in media texts. The author points out that active forming of the Crimean identity is a result of the ideas of the Russian world as a uniting factor. The identity features of those who live in the peninsula manifest themselves by the formula “We are Crimean” regardless of a person’s nationality. The identity features of the Crimean people are also determined by the role of the Russian language as an integrative field of communication for the living together representatives of different cultures. Regional mass media have a significant impact on shaping a regional worldview. Applying discourse analysis to the Crimean printed texts the author demonstrates peculiarities of media constructing of the Crimean identity involving geographical, historical, cultural and personal themes. The analysis carried out allows one to conclude that the Crimean (regional) identity corresponds to the professional identity of the journalists who work in the region. This is confirmed by the main regional themes being broadcast by the most popular regional mass media. The Crimean society is a specific regional polyethnic environment formed as the result of long-term and complex cultural and historical development. Characteristics of the key events representation in public space determine their collective comprehension. The regional mass media of the Republic of Crimea through the media texts draw the audience’s attention primarily to the attributes of the unified mentality. It is important that now when several years have passed after the Crimea joined Russia it is the time to interpret this historical event to build a complex hierarchically ordered system of the peninsula citizens’ self-identity.


2020 ◽  
pp. 127-142

Uzbekistan is one of the most active countries in the migration process. In this process, she participates as a donor country. The problem of migrants is directly related to economic and political factors. However, the media, especially online publications, play a special role in shaping attitudes towards him. Analytical articles of Uzbek researchers and foreign publications on this topic were chosen as a theoretical basis for the work. The article discusses topical articles of leading online publications such as Kun.uz, Daryo.uz, Qalampir.uz Analysis and synthesis of the general research methodology were used as methodological tools. The article examines the attitude of Internet publications to this process, the degree of disclosure of this topic, the role of Internet publications and modern technologies in the process and coverage of this process. In addition to labor migrants, the issue of “brain drain” was also covered in online publications. The problem of “refugees” was not ignored either, and it seems that it has not been widely disseminated in Uzbek Internet publications. The publications are dedicated to Russian labor migrants, and the materials are full of sympathy for them. It was studied how the situation of labor migrants in a pandemic is reflected in Internet publications. Migration is mainly covered in the news genre, followed by interviews and analytical articles. According to the results of the article, Uzbek Internet publications have made significant progress in this area in recent years (3 years). It has become clear that they are taking a broader and more open approach to the problem of migration and are listening to the plight of migrants. However, it was also noted that the role of bloggers is different from that of online publications. If the problem of refugees in the European media began to attract more serious attention after the tragic death of Aylan Kurdi, in the Uzbek media the situation intensified after the tragedy in Aktobe.


2021 ◽  
Vol 18 (5) ◽  
pp. 69-75
Author(s):  
A. N. Kondratyev ◽  
L. M. Tsentsiper ◽  
I. S. Terehov ◽  
E. A. Nechaeva ◽  
V. A. Koryachkin ◽  
...  

Medical vocabulary is a part of the Russian language used by the professional community. Most of the terms are borrowed from other languages and poorly understood by most native speakers. The development of medicine, in particular, anesthesiology and resuscitation, leads to the emergence of many new conditions, symptoms, syndromes and their defnitions. The latter often cause controversy among doctors. The article is devoted to some aspects of the appearance of controversial terms in anesthesiology and resuscitation to discuss them.


Author(s):  
Belén Puebla Martínez

ResumenPresentamos en esta investigación el análisis de un tema de actualidad a través de la realidad representada en la ficción y la realidad mediatizada en la información. Debido a la naturaleza del objeto de estudio – las telecomedias españolas –realizamos un estudio de caso de tal modo que podamos comparar el tratamiento que el tema propuesto en los medios de comunicación, concretamente en la prensa, frente a la manera de exponerlo en las tramas de los capítulos de las series. Para analizarlo hemos considerado conveniente realizar un análisis narrativo audiovisual cualitativo a un tema estrechamente relacionado con la actualidad del periodo que se plantea en este estudio y que está presente en las series analizadas: 7vidas y aquí no hay quien viva. El tema elegido es la implantación de la Ley Antitabaco 28/2005 de 26 de diciembre y que fue recogida por ambas telecomedias en el primer capítulo que emitieron en el mismo mes de la promulgación de la ley. Abstract We present in this study the analysis of a current issue through the reality represented in fiction and reality mediated in information. Due to the nature of the object of study - the Spanish sitcom- conducted a case study so that we can compare the treatment that the proposed topic in the media, particularly in the press, in front of the way to put in chapters of the series. To analyze this we considered advisable to conduct a qualitative visual narrative analysis a subject closely related to current period arising in this study and is present in the series analyzed: 7 vidas and Aquí no hay quien viva. The theme is the implementation of the anti-smoking law 28/2005 of December 26 and was picked up by two sitcoms in the first chapter that issued in the same month of the enactment of the law. Palabras claveRepresentación, series de televisión, prensa, análisis cualitativo, 7 vidas, Aquí no hay quien viva.KeysworksRepresentation, spanish television fiction, press, qualitative analysis, 7 vidas, Aquí no hay quien viva.


2020 ◽  
Vol 28 (4) ◽  
pp. 317-324
Author(s):  
Elena Zakirovna Kireeva ◽  

Review on «Dictionary of response remarks in Russian dialogical speech» by V. T. Bondarenko. The dictionary is based on a concept that is developed from the idea of dialogism of human consciousness. The object of study is response remarks, i.e. words and phraseological units whose illocutionary purpose is to respond to a word or phrase of another participant of the dialogue. They are characterized by stability in language and reproducibility in speech. Responses are defined as performative signs: they are used to express the psychological state (reaction) of the speaker, caused by an initiative phrase or ”hook”-word. The paper describes macro- and microstructure of the dictionary, characterizes the semantic and syntactic aspects of the response remarks, and enumerates their functions. The author of the review shows a number of ways to use the dictionary. Responses are linked to typical situations and everyday situations of communication (meeting, acquaintance, addressing, attracting attention, etc.), to conversation topics, and therefore, are of interest to researchers dealing with genres of oral speech. Since the responses are connected with the stereotypes of thinking, behavior and mental reactions of Russians, their research is important for ethnolinguists. The dictionary data can enrich linguistic and cultural studies of cultural concepts. Due to the playful (humorous) function inherent to responses, they may be of interest when studying the essence of the comic. The dictionary materials give a systematic idea of the expression of the comic in the Russian language. The open evaluability of response remarks makes them a unique research material for studying the categories of axiology, evaluability, and textual modality. The analysis of the context of responses, the system of marks and illustrations is valuable for researchers of speech culture and speech etiquette. It will be fruitful for psycholinguists developing a theory of reactivity. The dictionary has a wide range of response variations, so it is of great importance for phraseologists who study the variation of set phrases. Studying the response remarks will be useful to researchers of children’s speech as vocabulary, syntax, rhythm of response replicas, and images in them are organical for the child’s perception and can be easily reproduced. For gender studies of language, the research of these units is important because they allow you to get information about gender characteristics, and marks and illustrations – to compare the tactics of speech behavior of men and women. The dictionary has a great educational value for any person, because thanks to the non-standard and unusual material of the dictionary, everyone can enrich their speech.


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