Transmedia Storytelling As New Format In Modern Media Landscape

2018 ◽  
Author(s):  
Alevtina A. Kolosova
2021 ◽  
Vol 16 (1) ◽  
pp. 177-184
Author(s):  
Marfitsyna Arina R. ◽  

The topicality of the article is determined by the fact that it examines the specifics of modern digital content in the context of the transformation processes, which take place in modern media in the context of transmedia that influence the formation of digital etiquette. The rapid development of the technical and technological components of communication contributes to the constant transformation of digital etiquette and this is one of the problems of modern transmedia space, which actualizes the identification of the content features of digital content, the role of the axiological component of modern media materials, the definition of effective ways of their representation that corresponds with the needs of the modern digital audience. The aim of the research is to describe the key characteristics of digital content in modern media that promote the formation of digital etiquette. The novelty of the article is in the concept analysis of print media, television and radio broadcasting in the context of transmedia according to the approach of the general key characteristics of the current digital content that contribute to the formation of digital etiquette and have the prospect of further research. The methodological basis was the scientific works of media theorists in Russian and foreign scientific communities. During the work on the article in the field of researching the content of modern mass media and the transformation processes that take place in the media, the author used the methods of analysis and comparison, the synthesis method was applied in terms of discussing the research results, formulating conclusions. The results of the research show that today not only adaptation in the digital environment is required but also close integration with all processes of the digital development of society is necessary for the successful functioning of modern media. The typical key features for modern digital content, which are the environment for the formation of digital etiquette, were identified during the research. It includes the ability to consume content through various gadgets; creation of interactive materials that satisfy the demands of a certain audience and give the right to participate in the creation of content and to choose it; the creation of complex multi-component materials that are endowed with the features of the project and also the transmedia narrative pattern. The article represents the interest to practicing journalists, as well as to researchers in the sphere of development of digital journalism, transmedia storytelling, digital content features and digital etiquette. Keywords: journalism, digital content, mass media transformation, transmedia, storytelling, digital etiquette


2015 ◽  
pp. 40-45
Author(s):  
Stanislav V. Milovidov

The article analyzes some modern media communications and practice of user interaction where the “participatory discourse” appears, when the viewers can influence the process of creation of new films, series, and network projects. The users appropriate and transform different elements of the media content and collectively take part in creation of the “participatory discourse” as a form of social-productive relations which generate a special type of culture. This type bases on the concepts of “participatory culture” and “collective intelligence”.


2010 ◽  
Vol 3 (2-3) ◽  
pp. 201-222
Author(s):  
Richard G. Walsh

Various modern fictions, building upon the skeptical premises of biblical scholars, have claimed that the gospels covered up the real story about Jesus. Dan Brown’s The Da Vinci Code is one recent, popular example. While conspiracy theories may seem peculiar to modern media, the gospels have their own versions of hidden secrets. For Mark, e.g., Roman discourse about crucifixion obscures two secret plots in Jesus’ passion, which the gospel reveals: the religious leaders’ conspiracy to dispatch Jesus and the hidden divine program to sacrifice Jesus. Mark unveils these secret plots by minimizing the passion’s material details (the details of suffering would glorify Rome), substituting the Jewish leaders for the Romans as the important human actors, interpreting the whole as predicted by scripture and by Jesus, and bathing the whole in an irony that claims that the true reality is other than it seems. The resulting divine providence/conspiracy narrative dooms Jesus—and everyone else—before the story effectively begins. None of this would matter if secret plots and infinite books did not remain to make pawns or “phantoms of us all” (Borges). Thus, in Borges’ “The Gospel According to Mark,” an illiterate rancher family after hearing the gospel for the first time, read to them by a young medical student, crucifies the young man. Eco’s Foucault’s Pendulum is less biblical but equally enthralled by conspiracies that consume their obsessive believers. Borges and Eco differ from Mark, from some scholarship, and from recent popular fiction, in their insistence that such conspiracy tales are not “true” or “divine,” but rather humans’ own self-destructive fictions. Therein lies a different kind of hope than Mark’s, a very human, if very fragile, hope.


MedienJournal ◽  
2017 ◽  
Vol 36 (4) ◽  
pp. 51
Author(s):  
Renira Rampazzo Gambarato ◽  
Geane Carvalho Alzamora

This paper is presented in order to understand the evolution of media dynamics in Brazil and investigate its perspectives for the future. Brazil, among the BRICS states (Brazil, Russia, India, China and South Africa), will be our focus. From a mono-mediatic paradigm to a convergent one, Brazil is developing new practices in fictional and non-fictional media. Our hypothesis is that the transmedia storytelling strategy is both the reality – although still timid – and the most probable future scenario for media development in Brazil. We can assert that transmedia storytelling is a tendency. Therefore, we will explore examples of transmedia storytelling initiatives in Brazilian media mainly related to journalism, entertainment, branding and advertisement.


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