scholarly journals Research on the Development and Implementation of an Innovative Dairy Product

2017 ◽  
Vol 9 (2) ◽  
pp. 59-61
Author(s):  
Mihaela Tiţa ◽  
Mark Shamtsyan
Keyword(s):  
Research And Development ◽  
Human Body ◽  
Swot Analysis ◽  
New Products ◽  
Dairy Product ◽  
Qualitative Character ◽  
Aromatic Plants ◽  
Bioactive Substances ◽  
Sensory Qualities ◽  
A Company

Abstract This research studies the perceptions of consumers regarding the consumption of products like cheese with flavored plants. The aromatic plants enrich the products with bioactive substances beneficial to the human body, or change their sensory qualities. We used the Swot analysis because it has a strong qualitative character for all functional domains within a company, especially in research and development of new products. The questionnaire has questions which collects the information necessary to achieve the objectives of the research

NEW PRODUCT DEVELOPMENT–INDUSTRY APPROACH1

1970 ◽  
Vol 33 (10) ◽  
pp. 464-480
Author(s):  
William F. Stoll
Keyword(s):  
Research And Development ◽  
New Product Development ◽  
New Technology ◽  
New Products ◽  
New Product ◽  
Market Place ◽  
Development Activity ◽  
A Company ◽  
Product Concepts ◽  
Changing Society

Vitality of our economy today stems in part from industry's activity in new products. Industries content to rest on past accomplishments have found themselves in an unfavorable competitive position. In our changing society we find changing needs. What is good for today would not have met the needs of an earlier time nor will it be sufficient for a future day. This is the philosophy which is necessary for corporate survival in our rapidly changing society. New product activity may be merely innovation of old product concepts but sufficiently new to warrant research and development activity and development expenditures. As new technology develops, new product concepts which were unfeasible become reality. Organization within a company, necessary for successful development of new products, is complex. Marketing, accounting, production, and research and development efforts must be coordinated to implement the introduction of a new product. New product activity is hazardous for there are many pitfalls. Failures are common in the market place; however, the rewards are great for the creator of a successful products.

scholarly journals PENENTUAN STRATEGI PEMASARAN DALAM MEMPERTAHANKAN EKSISTENSI DAN MENGADAPI PERSAINGAN (Studi Kasus Pada Gemilang Art Glass Di Modo)

2020 ◽  
Vol 19 (1) ◽  
pp. 59-70
Author(s):  
Zulkifli Lubis ◽  
Kemal Farouq Mauladi ◽  
Mohammad Rizal Nur Irawan
Keyword(s):  
Swot Analysis ◽  
New Products ◽  
Marketing Strategies ◽  
Internet Technology ◽  
Threat Score ◽  
The Difference ◽  
The Right ◽  
A Company

Appropriate marketing strategies are needed to increase sales and achieve the goals of a company. This research was conducted to determine marketing strategies using SWOT analysis so that a company is able to maintain its existence and face competition and what is the most appropriate strategy that can be applied to a company. The research was conducted at Gemilang Art Glass Company in Modo. From the results of the SWOT analysis showed that the strength (strength) 3.66, and weakness (weakness) 0.76, opportunity (opportunity) 2.86, and the threat (threatr) 1.28. From the SWOT diagram above can be seen from the difference in strength (strength) and weakness (weakness) score higher strength (strength) with a difference (+) 2.9, while the difference in the opportunity (opportunity) and threat (threat) score value is higher the opportunity (opportunity) with a difference (+) 1.58. So that it clearly shows that Gemilang Art Glass has been dealing with the right path by continuing to carry out aggressive strategies to increase sales. Based on the above results it can be concluded that an aggressive strategy that can be done is the S-O strategy. The strategy includes improving quality and service so that consumers feel satisfied and comfortable and attract new customers, increase company capacity by utilizing the ability of teamwork and company experience to reach potential markets, provide information about new products to consumers by using internet technology, and by treating employees well and establish a sense of brotherhood will make employees always professional and disciplined in carrying out the work.

Strategi Pemasaran Untuk Meningkatkan Jumlah Kunjungan Pada Obyek Wisata Kebun Raya Dan Kebun Binatang (KRKB) Gembira Loka Di Kota Yogyakarta

2017 ◽  
Vol 22 (1) ◽  
pp. 1-10
Author(s):  
Nur Wening ◽  
Muhammad Al Hasny ◽  
Ridha Fitryana
Keyword(s):  
Qualitative Research ◽  
Data Collection ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Internal Variable ◽  
External Variable ◽  
Collection Method ◽  
Data Collection Method ◽  
A Company

This research aims to formulate marketing strategy to increase visitors of Gembira Loka Garden and Zoo (KRKB Gembira Loka) in Yogyakarta. This research is qualitative research and uses interview, observation, and documentation as data collection method. The data is analyzed by using SWOT analysis with internal and external variable identification. The internal variable shows that location is the main strength of Gembira Loka KRKB with 0.17 by value and 5 by rating. From external variable, the result of EFAS table shows that Gembira Loka KRKB has good enough chance while the thread has less result than the chance. Gembira Loka KRKB is in quadrant 1, which is the position in which a company is considered to be in a beneficial situation due to its chance and strength. In such case, the company can utilize the chance by maximizing the strength. The following strategy to go through in this condition is supporting aggressive planning.

Perancangan Strategi Penjualan Menggunakan Dinamika Sistem Pada CV. Gajah Mungkur

2020 ◽  
Vol 5 (4) ◽  
pp. 215
Author(s):  
Maulana Hassan Syafrudin ◽  
Nunung Nurhasanah
Keyword(s):  
Swot Analysis ◽  
Online Marketing ◽  
Dynamics Simulation ◽  
Scenario Simulation ◽  
Dynamic Approach ◽  
Product Price ◽  
Output Analysis ◽  
Uncertainty Factors ◽  
The Right ◽  
A Company

<p><em>Abstrak</em> – <strong>CV. Gajah Mungkur adalah salah satu perusahaan yang bergerak di bidang bordir kain. Perusahaan ini mengalami pasang surut penjualan produknya selama dua tahun terakhir. Untuk itu dalam penelitian ini menggunakan strategi seperti analisis SWOT sebagai pendekatan perusahaan menghadapi persaingan bisnis penjualan serta pendekatan dinamika sistem dalam memberikan rekomendasi terhadap keputusan atau kebijakan perusahaan terkait nilai omset penjualan dan nilai profit perusahan yang dipengaruhi oleh faktor ketidakpastian (uncertainty). Berdasarkan hasil pengolahan ANP dengan software Super Decisions, didapatkan bahwa alternatif strategi yang tepat bagi perusahaan CV. Gajah Mungkur untuk melanjutkan proses bisnisnya yang lebih baik adalah dengan cara memberikan promo diskon dan melakukan pemasaran secara online. Berdasarkan analisis output hasil simulasi skenario, bahwa bila perusahaan menerapkan skenario diskon harga produk sebesar 5% perusahaan akan mendapatkan penambahan jumlah penjualan sebanyak 139.258 unit. Kemudian bila perusahaan menerapkan skenario diskon produk sebesar 10% perusahaan akan mendapatkan penambahan jumlah penjualan sebanyak 151.918 unit. Selanjutnya adalah bila perusahaan menerapkan skenario diskon produk sebesar 15% perusahaan akan mendapatkan penambahan jumlah penjualan sebanyak 164.577 unit. Selain itu bila perusahaan menerapkan pemasaran secara online, bila perusahaan menerapkan promosi online salah satunya di online shop shopee maka perusahaan akan mendapatkan penambahan jumlah penjualan sebanyak 174.533 unit.</strong></p><p><em>Abstract</em> - <strong>CV. Gajah Mungkur is one of the companies engaged in fabric embroidery. This company has experienced ups and downs in the sales of its products as per the data for the last two years. For this reason, this study uses strategies such as SWOT analysis as a company approach to dealing with sales business competition as well as a system dynamic approach in providing recommendations on company decisions or policies related to the value of sales turnover and the value of company profits which are influenced by uncertainty factors. The results of this study are based on the results of ANP processing with Super Decisions, it was found that the right alternative strategy for CV. Gajah Mungkur, to continue its better business process, is by providing discount promos and marketing online. Based on the output analysis scenario simulation results, that if the company applies a 5% discount on product price scenarios, the company will get an additional sales volume of 139,258 units. Then if the company applies a product discount scenario of 10%, the company will get an additional sales number of 151,918 units. Furthermore, if the company applies a product discount scenario of 15%, the company will get an additional sales number of 164,577 units. Besides, if the company implements online marketing, if the company implements online promotions, one of which is the online shopee, the company will get an additional sales number of 174,533 unit.</strong></p><p><strong><em>Keywords - </em></strong><em>SWOT, ANP, System Dynamics Simulation</em><em>.</em></p>

scholarly journals Rasgulla—the ethnic Indian sweetmeat delicacy and its evolutionary journey through contemporary research

2021 ◽  
Vol 8 (1) ◽  
Author(s):  
Tanmay Sarkar ◽  
Molla Salauddin ◽  
Runu Chakraborty
Keyword(s):  
West Bengal ◽  
Indian Subcontinent ◽  
Dairy Product ◽  
Spherical Shape ◽  
Overall Acceptability ◽  
Humid Condition ◽  
Sensory Qualities ◽  
Functional Features ◽  
Milk Casein ◽  
Animal Resources

AbstractWest Bengal and Odisha, two distinguished provinces of India, are consecrated with prosperous animal resources. Both territories have substantially affluent traditional dairy-based products. Rasgulla is one of such kind of traditional Indian dessert made from milk casein with attractive white colour having a spongy, porous structure and spherical shape, popular all over the world for its taste, flavour and unique texture. It is mainly originated in the West Bengal and Odisha, through a cascade of ethnic gastronomic phenomena. Both the traditional and cutting-edge practice of rasgulla preparation has its own impact on the sensory attributes of the product. Researchers’ approach to improve textural, colour and sensory qualities of this astonishing dairy product has an appulse on overall acceptability of the product. Different types of milk and coagulant have a tremendous effect on the final quality of the product in terms of nutritional, textural and palatability characteristics of rasgulla. To make this traditional sweetmeat more nutritious, fortification and enrichment of functional features have been studied. Anti-diabetic rasgulla has been prepared to conquer the diabetes mellitus through re-modulation in the extent of sugar used to process this sweetmeat. Shelf-life of casein based products is one of the main concerns for researchers, due to abundance of ample amount of nutrients for optimum growth of microorganisms, along with the warm and humid condition of Indian subcontinent which accelerates the microbial propagation. Though the product has immense nutritional and sensory idiosyncrasy as well as folk medicinal importance, it is yet to be explored in coetaneous medical sciences.

Equipment for thermal process

2020 ◽  
pp. 10-23
Author(s):  
D.V. Novikov
Keyword(s):  
Thermal Treatment ◽  
Research And Development ◽  
Thermal Process ◽  
New Products ◽  
Minimal Cost ◽  
Multiple Use ◽  
Thermal Equipment ◽  
Practical Research ◽  
The World ◽  
Vacuum Furnaces

The demand for efficient and qualitative thermal treatment makes certain requirements to the thermal equipment. The thermal equipment, that ideally corresponds to the assigned task of modern production facilities, is vacuum furnaces. The modern production requirements are the boundary conditions for the equipment manufacturers, focusing them on the need for all in one equipment capable of efficient wide production maneuvering, to ensure the possibility of developing and producing new products at minimal cost. As a result of practical research and development, focusing on the world experience and the real need for operation, the Sistem Teknik's article presents vacuum thermal equipment for multiple use – All in one. The equipment is controlled automatically, all parameters are regulated by the process master controller in compliance with the programmed cycle.

New Product Development in Malaysia: Does Organizational Background Really Matter?

2014 ◽  
Vol 68 (3) ◽  
Author(s):  
Tan Owee Kowang ◽  
Amran Rasli ◽  
Choi Sang Long
Keyword(s):  
Product Development ◽  
Research And Development ◽  
New Product Development ◽  
New Products ◽  
New Product ◽  
Multinational Companies ◽  
Product Performance ◽  
Survey Questionnaire ◽  
New Product Performance ◽  
Npd Performance

New Product Development (NPD) is vital in assisting Research and Development (R&D) based organizations to adapt to the changes in markets and technology for competitive advantage. Ensuring the success of new products and optimization of new product performance is critical and essential for Research and Development based organizations.  Hence, this study is carried out to explore does organizational background in term of company’s ownership (i.e. local or multinational companies) and operational scales (i.e. number of Research and Development staffs) affect NPD performance of Research and Development companies in Malaysia. In line with this, 8 New Product Development performance attributes were identified from literature review. These attributes were subsequently formulated into a survey questionnaire and responded by 186 respondents. Thereafter, the effect of organizational ownership and operational scale toward NPD performance are examined separately via Independent Sample t-test and Analysis of Variance (ANOVA). Finding from the study revealed that the level of NPD performance in multinational R&D companies is higher than local R&D companies. Findings from this research also implied that NPD performance can be further improved by increasing number of R&D staffs.  

scholarly journals Competitiveness of the Sugarcane Cluster in Goianesia-GO, Brazil

2016 ◽  
Vol 10 (11) ◽  
pp. 255
Author(s):  
Jhon Sebastian Castiblanco ◽  
Alcido Elenor Wander
Keyword(s):  
Research And Development ◽  
Competitive Advantage ◽  
Firm Strategy ◽  
Cane Sugar ◽  
Policy Makers ◽  
Adoption Of Technology ◽  
Physical Constraints ◽  
Key Factor ◽  
A Company

The present study aims to analyze the competitiveness of the chain of sugarcane cluster that is located in Goianesia (Goiás state, Brazil) and in nearby municipalities like Barro Alto, Santa Rita and Vila Propicio. It was used Michael Porter’s Diamond of Competitiveness, which lets to study the competitiveness of a company, cluster or country, by four factors: demand conditions, factor conditions, context for firm strategy and rivalry and related and supporting industries. To build the Diamond of Competitiveness was used secondary and primary information, where the latter was collected by interviewing the key actors inside and outside the Jalles Machado, central company of the cluster analyzed. In terms of results they were found several interesting aspects that affect (positively and negatively) competitiveness of the cluster. It was identified, for instance, how investment in research and development, as well as the adoption of technology, are key for the central company of the cluster to facing the physical constraints of the Goianesian soil, and how this contribute to the cluster competitiveness against other actors that are in better conditions. In addition, the cooperation between cluster’s stakeholders - which makes the central company and its partners identify together the cluster's weaknesses and work on a solution- was identified as a key factor in creating competitive advantage. The paper presents the factors that affect both positively and negatively the competitiveness of Goianésia’s cane sugar cluster, leaving available the necessary inputs for policy makers drawing strategies for improving the competitiveness of this cluster.

scholarly journals Talking about the Energy-saving Technical Measures in the Electrical Design of Buildings

1970 ◽  
Vol 1 (1) ◽  
Author(s):  
Zhang Mian
Keyword(s):  
Sustainable Development ◽  
Energy Consumption ◽  
Energy Conservation ◽  
Research And Development ◽  
Energy Saving ◽  
New Technologies ◽  
New Products ◽  
New Energy ◽  
Technical Measures

At present, people pay more attention to the energy consumption of building electrical design, the use of energy-saving design can maximize the energy conservation resources, and ultimately increase the pace of social sustainable development. Therefore, the energy-saving designers involved in the need to follow the economic rational, safe and feasible benchmark to select the appropriate energy-saving measures to increase research and development of new technologies, new products and new energy, the concept of sustainable development to be implemented. In view of this, this paper mainly analyzes the energy saving technical measures in the electrical design of thebuilding.

scholarly journals Projekty innowacyjne w przedsiębiorstwach jako potencjalne źródło ryzyka finansowego

2016 ◽  
pp. 49-64
Author(s):  
Michał Bacior
Keyword(s):  
Economic Efficiency ◽  
Financial Risk ◽  
New Products ◽  
Technological Environment ◽  
Risk Of Failure ◽  
Functional Areas ◽  
Market Strategies ◽  
A Company ◽  
Innovation Processes

Increase in the value of a company is related to implementation of innovative processes in all functional areas of business. As a result of implemented innovation, the company may offer new products or lower prices. In any case, this leads to improved economic efficiency of the company. The rise in innovation is coupled with an increase in the benefits but is also accompanied by an increase of the risk of failure. This constitutes background against which the article presents the course of innovation processes and possibilities of applying innovation in different market strategies. The article stresses relations between financial risk and the time of innovation. Sources of financial risk and methods of financing innovative investments are also discussed as is the need to take into account the technological environment and market context of innovation

Sign in / Sign up

Export Citation Format

Share Document