Figurative language in intercultural communication – a case study of German-Southern African international academic discourse

2017 ◽  
Vol 14 (4) ◽  
Author(s):  
Karsten Senkbeil

AbstractThis article analyzes intercultural academic discourse in an international research project involving German and Southern African scholars, with an eye on the use of figurative language in authentic communication. It combines intercultural pragmatics with a cognitive approach to figurative language as an expression of conceptual, cognitive patterns. This paper intends to show how international academics involved in intercultural communication actively and creatively apply metaphoric and other forms of figurative language to co-construct and conceptualize academic subject matter in transculturally understandable forms, and to forge a group identity in what has been called a “discursive interculture.” The quality and communicative success of figurative language for such purposes depends on various factors, for which both pragmatic and cognitive linguistic perspectives provide explanations, which is why an interdisciplinary integration of methods is advisable.

Author(s):  
Roy Tzohar

This, the conclusion of this book, draws out those features and themes that are common to the various accounts of metaphor presented in the preceding chapters and examines their possible applications. The text also briefly examines further ways in which these features may be applied to deepen and enrich our understanding of the Buddhist and more generally Indian philosophical engagement with figurative language. As a quick case study, the final part of the discussion explores how the Yogācāra theory of meaning sheds light on the concrete use of distinct figures, focusing on a list of similes prevalent in the school’s literature.


2021 ◽  
Vol 50 (1) ◽  
pp. 43-59
Author(s):  
Salvador Alarcón-Hermosilla

Abstract The aim of this paper is to take a close look at John McGahern’s mind style through the language of the heroine Elizabeth Reegan and other characters, in his 1963 novel The Barracks. Specifically, attention will be drawn to how the linguistic choices shape the figurative language to cast the author’s controversial views on the religion-pervaded puritan Irish society that he knew so well. This will be done from two different perspectives. One perspective is through the breast cancer afflicted heroine, who asserts herself as a free thinker and a woman of science, in a society where priests have a strong influence at all social levels, and most women settle for housekeeping. The other is also through Elizabeth, together with other minor characters, who dare question some of the basic well-established ideological assumptions, in a series of examples where the author skilfully raises two parallel dichotomies, namely, FAITH versus REASON, and DARKNESS versus LIGHT. At a linguistic level, the present analysis relies on precepts from Frame Semantics, Conceptual Metaphor Theory, and Cognitive Grammar. These insights prove a most useful method of approach to a narrative text while unearthing the author’s ideological world view.


Museum Worlds ◽  
2016 ◽  
Vol 4 (1) ◽  
pp. 126-137
Author(s):  
Niklas Ytterberg

ABSTRACTThis article emanates from studies and analyses of collections in cultural-historical museums in Sweden, Denmark, and Norway within the international research project CONTACT, concerning contacts between the aforementioned countries in southern Scandinavia during the Middle Neolithic (approximately 3000 BCE). This case study intends to raise questions related to research strategies at the museums holding the collections, in relation to the demand from research institutions using them. In what ways could these strategies coincide, and in what ways could they diverge? In what ways could we improve the research strategies for a better use of the collections?


Author(s):  
Ekaterina Savitskaya ◽  

In the field of cognitive linguistics it is accepted that, before developing its capacity for abstract and theoretical thought, the human mind went through the stage of reflecting reality through concrete images and thus has inherited old cognitive patterns. Even abstract notions of the modern civilization are based on traditional concrete images, and it is all fixed in natural language units. By way of illustration, the author analyzes the cognitive pattern “сleanness / dirtiness” as a constituent part of the English linguoculture, looking at the whole range of its verbal realization and demonstrating its influence on language-based thinking and modeling of reality. Comparing meanings of language units with their inner forms enabled the author to establish the connection between abstract notions and concrete images within cognitive patterns. Using the method of internal comparison and applying the results of etymological reconstruction of language units’ inner form made it possible to see how the world is viewed by representatives of the English linguoculture. Apparently, in the English linguoculture images of cleanness / dirtiness symbolize mainly two thematic areas: that of morality and that of renewal. Since every ethnic group has its own axiological dominants (key values) that determine the expressiveness of verbal invectives, one can draw the conclusion that people perceive and comprehend world fragments through the prism of mental stereo-types fixed in the inner form of language units. Sometimes, in relation to specific language units, a conflict arises between the inner form which retains traditional thinking and a meaning that reflects modern reality. Still, linguoculture is a constantly evolving entity, and its de-velopment entails breaking established stereotypes and creating new ones. Linguistically, the victory of the new over the old is manifested in the “dying out” of the verbal support for pre-vious cognitive patterns, which leads to “reprogramming” (“recoding”) of linguoculture rep-resentatives’ mentality.


2019 ◽  
Vol 3 (1) ◽  
pp. 33-44
Author(s):  
Anita Febiyana ◽  
Ade Tuti Turistiati

The purpose of this study was to analyze intercultural communication between Japanese and Indonesian employees at PT. Tokyu Land Indonesia. This research was also to analyze barriers which occurred in intercultural communication between them, and how to overcome these barriers. The method used in this study was a qualitative research method with a case study approach. Data collection was carried out by using an in-depth interview with 3 Japanese and 3 Indonesian employees, observation, and relevant previous research articles, and research-related documents. This research used the intercultural communication model of William B. Gudykunst and Young Yun Kim, intercultural communication concepts from Edward T. Hall, such as proxemics (the concept of distance), chronemics (the concept of time), high context and low context communication, individualism and collectivism, stereotypes. The results of the study showed that intercultural communication between Japanese and Indonesian employees at PT. Tokyu Land Indonesia is relatively good. Obstacles that occurred in intercultural communication are due to problems of differences and understanding of language, habits, respect for time (Japanese monochronic while Indonesia is polychronic), and the existence of stereotypes from each nation. To overcome these obstacles, they have to learn more about Japanese culture for Indonesian employees, and Indonesian culture for Japanese employees, openness to confirm understanding of the message delivered, mutual respect, and forgiveness each other if a misunderstanding occurs.


2014 ◽  
Vol 7 (26) ◽  
pp. 265-278
Author(s):  
Elena Pruvli ◽  
Ruth Alas

Abstract The goal of this paper is to study differences in communication between two cultures that are believed to belong to a low-context pole and represent “old“ and “new“ European. It is achieved in the context of the German-based MNE by investigation of the perceived differences between Estonian and Bavarian-based production units. An exploratory qualitative case study with ethnographic techniques proved that the reason for dysfunctional outcomes originated in how knowledge of norms was transferred and in differences in cultural orientations. It concludes that prior to organisational learning and development activities MNE managers should get training in intercultural communication


Author(s):  
Muhammad Nuryanto

The research aimed to examine (1) the anxiety experienced by Pattani Students when they first mingled with Kembangarum residents, (2) the anxiety management used by Pattani Students, (3) the model of intercultural communication between Pattani students and Kembangarum residents. The type of the research used in this study is a case study. While the approach was qualitative approach. Data collection techniques used were in-depth interviews and participatory observation. The subject of the study is Pattani students and Kembangarum residents. The findings showed there was a cultural shock experienced by Pattani students when they first lived in Kembangarum. The cultural shock resulted in anxiety and uncertainty when they communicate with the locals. To overcome this anxiety, Pattani students used Gudykunst’s three anxiety management, those are the self-concept, motivation and, reaction to the locals. The communication model used by Pattani students was intercultural approaches by prioritizing dialectics and interpretation of community behavior.


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