scholarly journals Cultural differences in motivation for consumers’ online brand-related activities on Facebook

2020 ◽  
Vol 45 (1) ◽  
pp. 53-73 ◽  
Author(s):  
Gauze Pitipon Kitirattarkarn ◽  
Theo Araujo ◽  
Peter Neijens
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
Sense Of Belonging ◽  
The United States ◽  
Cross Cultural ◽  
Intention To Purchase ◽  
Cultural Research ◽  
The Social ◽  
Cross Cultural Research ◽  
Depth Interviews

AbstractGiven the increased relevance of social networking sites (SNSs) for consumers around the globe, companies face the challenge of understanding motivations underlying consumers’ interactions with online brand-related content. Cross-cultural research on consumer motivations for online brand-related activities on SNSs, however, is limited. The present study explored, via in-depth interviews, reasons why Facebook users from individualistic (the Netherlands, the United States) and collectivistic (South Korea, Thailand) cultures engage with brand-related content. The findings provide in-depth insights, in particular, with regards to collectivistic consumers, to the varied interpretations of the motivations for COBRAs identified in previous literature. We also identified a new motivation specifically for collectivistic cultures: the desire to share an intention to purchase or try a product. Moreover, while collectivistic motivations were driven by the wish to express a sense of belonging to the social group, individualistic cultures appear to engage with brands mainly for obtaining advantages for themselves.

Using Instagram as a Preparation Tool for Study Abroad

2020 ◽  
Vol 13 (2) ◽  
pp. 20-37
Author(s):  
Simon Park
Keyword(s):  
Study Abroad ◽  
Social Networking ◽  
Social Networking Sites ◽  
The United States ◽  
Language Teachers ◽  
Study Abroad Programs ◽  
Daily Lives ◽  
English Classes ◽  
The Social ◽  
Group Members

This paper describes the usage of Instagram (the social networking platform) in sophomore English classes at a private Japanese university. Instagram was used to help students prepare for their study abroad semester. Students created private Instagram accounts and used this platform for group exercises with a mixed group of students and staff at potential study abroad sites in the United States of America. The participants posted images and video of their daily lives and routines at their schools, and created posts based on tasks set by the instructor. Group members were then encouraged to ask each other questions and communicate through Instagram. The study found that Instagram usage has the potential to help students prepare linguistically and culturally for study abroad semesters. The paper recommends follow-up studies that use Instagram and other social networking sites to help students prepare culturally and linguistically for study abroad semesters. This has implications for language teachers who are teaching prospective study abroad students or are interested in incorporating technology into their classes, as well as coordinators of study abroad programs interested in modernizing their study abroad orientation programs. この論文では、日本の私立大学の 2 年生の英語クラスでの Instagram（SNS）の使 用法について説明します。 Instagram は、学生が留学の準備をするのを助けるため に使用されました。学生はプライベート Instagram アカウントを作成し、このプラ ットフォームを使用して、米国の潜在的な留学サイトで学生とスタッフの混合グル ープとのグループ演習を行いました。参加者は、学校での日常生活の画像や動画を 投稿し、講師が設定したタスクに基づいて投稿を作成しました。その後、グループ のメンバーはお互いに質問し、Instagram を介してコミュニケーションすることが 奨励されました。調査では、Instagram の使用により、学生が留学学期に向けて言 語的および文化的に準備するのに役立つ可能性があることがわかりました。この論 文では、Instagram やその他の SNS を使用して、学生が留学に向けて文化的および 言語的に準備するのに役立つ追跡調査を推奨しています。これは、将来の留学学生 を教えている、またはクラスにテクノロジーを組み込むことに関心のある語学教 師、および留学オリエンテーションプログラムの近代化に関心のある留学プログラ ムのコーディネーターに影響を及ぼします。

scholarly journals Cross-Cultural Values: A Meta-Analysis of Major Quantitative Studies in the Last Decade (2010–2020)

Religions ◽  
2020 ◽  
Vol 11 (8) ◽  
pp. 396
Author(s):  
Jamie Lynn Goodwin ◽  
Andrew Lloyd Williams ◽  
Patricia Snell Herzog
Keyword(s):  
Cultural Values ◽  
Western Europe ◽  
Empirical Studies ◽  
The United States ◽  
Cross Cultural ◽  
Quantitative Studies ◽  
World Regions ◽  
Cultural Research ◽  
Cross Cultural Research ◽  
The U.S

Since 2010, scholars have made major contributions to cross-cultural research, especially regarding similarities and differences across world regions and countries in people’s values, beliefs, and morality. This paper accumulates and analyzes extant multi-national and quantitative studies of these facets of global culture. The paper begins with a summary of the modern history of cross-cultural research, then systematically reviews major empirical studies published since 2010, and next analyzes extant approaches to interpret how the constructs of belief, morality, and values have been theorized and operationalized. The analysis reveals that the field of cross-cultural studies remains dominated by Western approaches, especially studies developed and deployed from the United States and Western Europe. While numerous surveys have been translated and employed for data collection in countries beyond the U.S. and Western Europe, several countries remain under-studied, and the field lacks approaches that were developed within the countries of interest. The paper concludes by outlining future directions for the study of cross-cultural research. To progress from the colonialist past embedded within cross-cultural research, in which scholars from the U.S. and Western Europe export research tools to other world regions, the field needs to expand to include studies locally developed and deployed within more countries and world regions.

scholarly journals Navigating cross-cultural research: methodological and ethical considerations

2020 ◽  
Vol 287 (1935) ◽  
pp. 20201245
Author(s):  
Tanya Broesch ◽  
Alyssa N. Crittenden ◽  
Bret A. Beheim ◽  
Aaron D. Blackwell ◽  
John A. Bunce ◽  
...  
Keyword(s):  
Community Involvement ◽  
Cross Cultural ◽  
Research Approach ◽  
Ethical Challenges ◽  
Ethical Considerations ◽  
Social Scientists ◽  
Cultural Research ◽  
The Social ◽  
Cross Cultural Research ◽  
Increasing Demand

The intensifying pace of research based on cross-cultural studies in the social sciences necessitates a discussion of the unique challenges of multi-sited research. Given an increasing demand for social scientists to expand their data collection beyond WEIRD (Western, educated, industrialized, rich and democratic) populations, there is an urgent need for transdisciplinary conversations on the logistical, scientific and ethical considerations inherent to this type of scholarship. As a group of social scientists engaged in cross-cultural research in psychology and anthropology, we hope to guide prospective cross-cultural researchers through some of the complex scientific and ethical challenges involved in such work: (a) study site selection, (b) community involvement and (c) culturally appropriate research methods. We aim to shed light on some of the difficult ethical quandaries of this type of research. Our recommendation emphasizes a community-centred approach, in which the desires of the community regarding research approach and methodology, community involvement, results communication and distribution, and data sharing are held in the highest regard by the researchers. We argue that such considerations are central to scientific rigour and the foundation of the study of human behaviour.

scholarly journals Translation as an Ecological Tool for Instrument Development

2007 ◽  
Vol 6 (2) ◽  
pp. 40-58 ◽  
Author(s):  
Andrey Vinokurov ◽  
Daniel Geller ◽  
Tamara L. Martin
Keyword(s):  
Instrument Development ◽  
The United States ◽  
Cross Cultural ◽  
Short Term ◽  
Translation Process ◽  
Cultural Research ◽  
Cross Cultural Research ◽  
American Society ◽  
Theoretical Issues

In this paper the authors outline the translation process involved in Macro International's evaluation of the Department of State's International Visitor Leadership Program (IVLP) in Russia, Ukraine, Kazakhstan, and Georgia. IVLP is a long-running program in which professionals and prospective leaders from around the world participate in funded short-term visits to the United States to learn first-hand professional practices and values of American society and democracy. The authors highlight the importance of attending to the theoretical issues in, discuss contextual factors inherent in, and outline specific phases of the translation process, and present the modified decentering translation technique adapted for the project. They describe the types of translation equivalencies that were addressed and present findings that attest to the quality of the translation. They underscore the importance of the translation process as a qualitative tool for the instrument development that maps the contexts of people's lives, documents emic-etic aspects of cross-cultural research, and fosters collaborations with all stakeholders of the research project.

Who owns 'culture'?1

1996 ◽  
Vol 8 (2) ◽  
pp. 171-190 ◽  
Author(s):  
E. Thomas Lawson ◽  
Robert N. McCauley
Keyword(s):  
Social Sciences ◽  
Early Childhood Development ◽  
Cross Cultural ◽  
Childhood Development ◽  
Cross Cultural Study ◽  
Fieldwork Experience ◽  
Cultural Research ◽  
The Social ◽  
Cross Cultural Research ◽  
Insight Into

AbstractNo one owns the concept 'culture'. Anthropology's long-standing proprietary claim on the concept rests on three sorts of contentions - none of which are convincing. Anthropology's overwhelmingly interpretive approaches to cultural materials have led to a preoccupation with the details of cultural materials at the expense of formulating explanatory theories. This has, among other things, rendered fieldwork experience sufficient for professional credentials. However, if the details are all that matter, then comparative and cross-cultural research, as well as most of the social sciences, make no sense. Contrary to this view, it is proposed here that theories reveal which details matter. Cognitive accounts of the sort we advanced in Rethinking Religion (1990) offer a firm theoretical basis for cross-cultural study of religious materials. Other types of research concerning non-human primates, early childhood development, and various social and cognitive impairments also offer insight into culture (without relying on fieldwork studies).

scholarly journals Measurement of Family Management in Families of Individuals With Down Syndrome: A Cross-Cultural Investigation

2020 ◽  
pp. 107484072097516
Author(s):  
Marcia Van Riper ◽  
George J. Knafl ◽  
Maria do Céu Barbieri-Figueiredo ◽  
Maria Caples ◽  
Hyunkyung Choi ◽  
...  
Keyword(s):  
Down Syndrome ◽  
Internal Consistency ◽  
Internal Consistency Reliability ◽  
The United States ◽  
Cross Cultural ◽  
Family Management ◽  
Cultural Research ◽  
The Family ◽  
Cross Cultural Research ◽  
Management Measure

Down syndrome (DS) is the most common genetic cause of intellectual disability worldwide. The purpose of this analysis was to determine the internal consistency reliability of eight language versions of the Family Management Measure (FaMM) and compare family management of DS across cultures. A total of 2,740 parents of individuals with DS from 11 countries completed the FaMM. The analysis provided evidence of internal consistency reliability exceeding .70 for four of six FaMM scales for the entire sample. Across countries, there was a pattern of positive family management. Cross-cultural comparisons revealed parents from Brazil, Spain, and the United States had the most positive family management and respondents from Ireland, Italy, Japan, and Korea had the least positive. The rankings were mixed for the four remaining countries. These findings provide evidence of overall strong internal consistency reliability of the FaMM. More cross-cultural research is needed to understand how social determinants of health influence family management in families of individuals with DS.

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