scholarly journals International Market Entry Strategies: Relational, Digital, and Hybrid Approaches

2018 ◽  
Vol 26 (1) ◽  
pp. 30-60 ◽  
Author(s):  
George F. Watson ◽  
Scott Weaven ◽  
Helen Perkins ◽  
Deepak Sardana ◽  
Robert W. Palmatier
Keyword(s):  
Market Entry ◽  
New Technologies ◽  
International Market ◽  
Business Environment ◽  
Internet Technology ◽  
Global Business ◽  
The Past ◽  
Hybrid Approaches ◽  
Entry Strategies ◽  
Relational Strategies

The adoption of digital communications, facilitated by Internet technology, has been among the most significant international business developments of the past 25 years. This article investigates the effect of these new technologies and the changing global business environment to understand how relational approaches to international market entry (IME) are changing in light of macro developments. Despite substantial resources in business practice dedicated to combining relational strategies in digital settings, this analysis of extant literature reveals that fewer than 3% of peer-reviewed research articles in the international marketing domain examine digital contexts. To address this gap, the authors assess 25 years of literature to provide (1) a description of the evolution of IME research; (2) a review and synthesis of pertinent literature that adopts relational, digital, and hybrid approaches to IME; (3) a taxonomy of IME strategies; and (4) directions for further research.

scholarly journals ANALISIS PAKAR TERHADAP TINGKAT TURBULENSI LINGKUNGAN ORGANISASI BISNIS TELEKOMUNIKASI SELULAR DI INDONESIA

2017 ◽  
Vol 9 (2) ◽  
Author(s):  
Dwi Idawati ◽  
Arya Hadi Dharmawan ◽  
Sjafri Mangkuprawira
Keyword(s):  
New Technologies ◽  
Secondary Data ◽  
Business Environment ◽  
Telecommunication Industry ◽  
Success Factor ◽  
Mobile Telecommunication ◽  
Corporate Leadership ◽  
The Past ◽  
Turbulent Environments ◽  
The Future

The key challenge for the telecommunication business industry in the global world’s is “assuring competitiveness and profitability” for their companies in turbulent environments. Never in history has the pace of change in the business environment been as rapid as it is now. Recent developments such as the global marketplace, customers’ demands that are differentiated by different buying power and product preferences in this environment, technological leadership is one of the key success factor. New technologies and new industries develop rapidly and customers are prepared to pay for the most newest technology. The company’s strengths and successful strategies of the corporate leadership in the past are likely to remain relevant in the future. The research findings revealed that the turbulent environment level in the mobile telecommunication industry was in the discontinuous –strategic level, where the future is not extension of the past. This environment situation facing by Indonesia’s telecomunication industry need the corporate leadership to challenge the organisation survival. This research is based on the qualitative descriptive method by using data obtained from telecommunication industry experts and secondary data.

scholarly journals ENGINEERING SUSTAINABLE COMPLEX SYSTEMS

2013 ◽  
Vol 4 (4) ◽  
pp. 4-14 ◽  
Author(s):  
Tareq Z. Ahram
Keyword(s):  
Complex Systems ◽  
Systems Engineering ◽  
New Technologies ◽  
Business Environment ◽  
Sustainable Business ◽  
Global Business ◽  
Two Factors ◽  
Critical Requirement ◽  
And Performance ◽  
Industrial Solutions

Abstract Given the most competitive nature of global business environment, effective engineering innovation is a critical requirement for all levels of system lifecycle development. The society and community expectations have increased beyond environmental short term impacts to global long term sustainability approach. Sustainability and engineering competence skills are extremely important due to a general shortage of engineering talent and the need for mobility of highly trained professionals [1]. Engineering sustainable complex systems is extremely important in view of the general shortage of resources and talents. Engineers implement new technologies and processes to avoid the negative environmental, societal and economic impacts. Systems thinking help engineers and designers address sustainable development issues with a global focus using leadership and excellence. This paper introduces the Systems Engineering (SE) methodology for designing complex and more sustainable business and industrial solutions, with emphasis on engineering excellence and leadership as key drivers for business sustainability. The considerable advancements achieved in complex systems engineering indicate that the adaptation of sustainable SE to business needs can lead to highly sophisticated yet widely useable collaborative applications, which will ensure the sustainability of limited resources such as energy and clean water. The SE design approach proves critical in maintaining skills needed in future capable workforce. Two factors emerged to have the greatest impact on the competitiveness and sustainability of complex systems and these were: improving skills and performance in engineering and design, and adopting SE and human systems integration (HSI) methodology to support sustainability in systems development. Additionally, this paper provides a case study for the application of SE and HSI methodology for engineering sustainable and complex systems.

scholarly journals Change in Textile and Clothing Industry

2018 ◽  
Vol 69 (01) ◽  
pp. 37-43 ◽  
Author(s):  
TUDOR LIVIU
Keyword(s):  
Change Management ◽  
New Technologies ◽  
Consumer Preferences ◽  
Small And Medium Enterprises ◽  
Business Environment ◽  
Global Market ◽  
Clothing Industry ◽  
Labor Costs ◽  
Global Business ◽  
Efficient Manner

Traditionally, Textile and Clothing Industry has been known for its incremental changes but the current global business environment creates the premises of multiple organizational disruptive changes. Change Management helps people to transition structural change in a positive and efficient manner. Small and medium enterprises in Textile and Clothing Industry face a particular set of challenges – new technologies requiring high investments, relocation arbitrage on labor costs, regional industry protectionism, volatile consumer preferences, need for new managerial skills etc. – all these demanding a rebalance of managerial focus from operational excellence to strategic and change management excellence. A Change Management Model, with associated implementation discipline and attention to global market trends, represents a necessity for current managers active in Textile and Clothing Market.

scholarly journals Consumer Marketing Strategy and E-Commerce in the Last Decade: A Literature Review

2021 ◽  
Vol 16 (7) ◽  
pp. 3003-3024
Author(s):  
Albérico Rosário ◽  
Ricardo Raimundo
Keyword(s):  
Literature Review ◽  
Marketing Strategy ◽  
Information Quality ◽  
New Technologies ◽  
Product Information ◽  
Business Environment ◽  
Online Marketing ◽  
Human Interaction ◽  
Global Business ◽  
Consumer Marketing

E-commerce is deemed as the sale and purchase of goods and services through the internet in exchange for money and data transfer to complete the transactions. E-commerce is at the forefront of transforming marketing strategies, based on new technologies, and facilitates product information and improved decision-making. In this way, marketing strategy increasingly require large amounts of information to better understand client needs, which raises the question of choosing the right marketing strategy to better fit consumer expectations. This literature review aims to shed light on both the recent growth of e-commerce literature and its interplay with consumer marketing strategy. Extant research has examined this change in human interaction due to social network building, mostly through the themes of online marketing and social media marketing, also comprehending issues such as cost efficiency, information quality and trust development towards online shopping. Nevertheless, existing research has not shown in full all the research streams, how they interact with each other and its potential knowledge development. Thus, a literature review on consumer marketing strategy for e-commerce in the last decade is opportune. This paper aims to identify research trends in the field through a Systematic Bibliometric Literature Review (LRSB) of research on marketing strategy for e-commerce. The review includes 66 articles published in the Scopus® database, presenting up-to-date knowledge on the topic. The LRSB results were synthesized across current research subthemes. The following findings are presented: Amidst the current competitive global business environment, companies tend to respond with strategies for e-commerce and online businesses that resort to e-commerce platforms and social networking to better understand consumer needs, facilitate consumer marketing strategy and share innovative information. The originality of the paper relies on its LRSB method, together with extant review of articles that have not been categorized so far.

Internationalization Strategies of Chinese Pharmaceutical Firms

2013 ◽  
Vol 4 (4) ◽  
pp. 35-47
Author(s):  
Xiaohui Li ◽  
Yunshan Lian ◽  
Jingyuan Zhao
Keyword(s):  
Market Entry ◽  
Emerging Market ◽  
Market Value ◽  
International Market ◽  
Paper Sample ◽  
Effective Strategies ◽  
Pharmaceutical Firms ◽  
Entry Strategies ◽  
Internationalization Strategies ◽  
Internationalization Theory

Chinese pharmaceutical market value is about USD 110 billion in 2009, and it has become the world’s second largest market. Chinese pharmaceutical firms are becoming a growing player in global pharmaceutical chains. In this paper, sample firms are selected and surveyed with a focus on effective internationalization strategies and paths, through an empirical research, this paper summarizes the internationalization of Chinese pharmaceutical firms, and finds the effective strategies of international market entry are product upgrading along the industrial chains, international certification and cooperation, outsourcing and licensing, and other paths of overseas expansion. The implication for pharmaceutical firms in emerging market is to choose the suitable strategies based on own advantages, learn from the experience of other emerging market and domestic leading companies of internationalization, and gradually enter the standard market. This study not only provides international market entry strategies for the latecomers of Chinese pharmaceutical firms, but also enriches the internationalization theory of emerging market.

Can Global Environment Influence B2B Relationships?

2010 ◽  
pp. 54-69
Author(s):  
Irene Samanta ◽  
P. Kyriazopoulos
Keyword(s):  
Industrial Revolution ◽  
New Technologies ◽  
Business Environment ◽  
Global Business ◽  
Internal Factors ◽  
New Era ◽  
Innovation Culture ◽  
B2b Relationships ◽  
Old Economy ◽  
Future Direction

The research examines whether the changes that have taken place in the global business environment have modulated the way firms do business or whether it is simply transient details that have caused such excitement. Should firms be wary of any proclamations of ‘new’ ways of doing business? Or should they ignore changes of the business environment? Semi-structured in-depth interviews were conducted in three focus groups of managers from three major firms operating in Greece. The influence of globalization, the intense competition and new technologies in B2B e-commerce are external factors that raise problems and complexities in the future direction of Greek firms. There is also a gap caused by the lack of an innovation culture between top and lesser management. Businesses are required to modernise their practices to move from their present situation at the level of the 2nd industrial revolution of “old economy” to the 3rd industrial revolution of “new era economy”. The results of this research can be used to assist companies to move to e- business taking into consideration account the external and internal factors with regard to the ways in which e-relationships can be modulated.

scholarly journals INTERNATIONAL MARKET ENTRY STRATEGIES, ORGANIZATIONAL CHARACTERISTICS AND THE PERFORMANCE OF MANUFACTURING FIRMS IN KENYA

2017 ◽  
Vol 1 (2) ◽  
pp. 68
Author(s):  
Ken Sukali ◽  
DR R. Musyoka
Keyword(s):  
Multinational Corporations ◽  
Research Design ◽  
Market Entry ◽  
Manufacturing Sector ◽  
International Market ◽  
Unique Contribution ◽  
Sampling Frame ◽  
Entry Modes ◽  
Market Strategy ◽  
Entry Strategies

Purpose: The main purpose of this study was on the influence of international market entry strategies on the performance of manufacturing multinationals in Kenya. Methodology: The research design used in this study was descriptive research design. There are 213 Multinational Corporations in Kenya. Out of the 213 Multinational Corporations, 108 firms are in the manufacturing sector and are located in Nairobi.  The population of the study was  108 firms.  The sampling frame was retrieved from Mars Group Kenya. It is for this reason that the study considered 50% of the population. This yielded 54 firms.  The study used a questionnaire as the preferred data collection tool.  Descriptive statistics included frequencies and measures of central tendency mainly means and frequencies.  Inferential statistics included regression modeling, t-test and Analysis of Variance (ANOVA).Results: Results indicated that manufacturing multinationals used various international market strategies to venture into business. These strategies include licensing; further indicated that the firms used these market strategy entries to a large extent. Regression results indicated that market entry strategies had an influence on performance of the firm (ROA)Unique contribution to theory, practice and policy: The study recommends that the management to evaluate the factors to consider when choosing an entry strategy thoroughly so as to make sure they know the market very well and that the management to evaluate the factors influencing the choice of market entry modes. This is to ensure that they choose the best mode.

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