International market entry strategies and performance of United States catalog firms

1994 ◽  
Vol 8 (1) ◽  
pp. 59-70 ◽  
Author(s):  
Fernando Robles
Keyword(s):  
United States ◽  
Market Entry ◽  
International Market ◽  
Entry Strategies ◽  
And Performance

scholarly journals International Market Entry Strategies: Relational, Digital, and Hybrid Approaches

2018 ◽  
Vol 26 (1) ◽  
pp. 30-60 ◽  
Author(s):  
George F. Watson ◽  
Scott Weaven ◽  
Helen Perkins ◽  
Deepak Sardana ◽  
Robert W. Palmatier
Keyword(s):  
Market Entry ◽  
New Technologies ◽  
International Market ◽  
Business Environment ◽  
Internet Technology ◽  
Global Business ◽  
The Past ◽  
Hybrid Approaches ◽  
Entry Strategies ◽  
Relational Strategies

The adoption of digital communications, facilitated by Internet technology, has been among the most significant international business developments of the past 25 years. This article investigates the effect of these new technologies and the changing global business environment to understand how relational approaches to international market entry (IME) are changing in light of macro developments. Despite substantial resources in business practice dedicated to combining relational strategies in digital settings, this analysis of extant literature reveals that fewer than 3% of peer-reviewed research articles in the international marketing domain examine digital contexts. To address this gap, the authors assess 25 years of literature to provide (1) a description of the evolution of IME research; (2) a review and synthesis of pertinent literature that adopts relational, digital, and hybrid approaches to IME; (3) a taxonomy of IME strategies; and (4) directions for further research.

Internationalization Strategies of Chinese Pharmaceutical Firms

2013 ◽  
Vol 4 (4) ◽  
pp. 35-47
Author(s):  
Xiaohui Li ◽  
Yunshan Lian ◽  
Jingyuan Zhao
Keyword(s):  
Market Entry ◽  
Emerging Market ◽  
Market Value ◽  
International Market ◽  
Paper Sample ◽  
Effective Strategies ◽  
Pharmaceutical Firms ◽  
Entry Strategies ◽  
Internationalization Strategies ◽  
Internationalization Theory

Chinese pharmaceutical market value is about USD 110 billion in 2009, and it has become the world’s second largest market. Chinese pharmaceutical firms are becoming a growing player in global pharmaceutical chains. In this paper, sample firms are selected and surveyed with a focus on effective internationalization strategies and paths, through an empirical research, this paper summarizes the internationalization of Chinese pharmaceutical firms, and finds the effective strategies of international market entry are product upgrading along the industrial chains, international certification and cooperation, outsourcing and licensing, and other paths of overseas expansion. The implication for pharmaceutical firms in emerging market is to choose the suitable strategies based on own advantages, learn from the experience of other emerging market and domestic leading companies of internationalization, and gradually enter the standard market. This study not only provides international market entry strategies for the latecomers of Chinese pharmaceutical firms, but also enriches the internationalization theory of emerging market.

scholarly journals INTERNATIONAL MARKET ENTRY STRATEGIES, ORGANIZATIONAL CHARACTERISTICS AND THE PERFORMANCE OF MANUFACTURING FIRMS IN KENYA

2017 ◽  
Vol 1 (2) ◽  
pp. 68
Author(s):  
Ken Sukali ◽  
DR R. Musyoka
Keyword(s):  
Multinational Corporations ◽  
Research Design ◽  
Market Entry ◽  
Manufacturing Sector ◽  
International Market ◽  
Unique Contribution ◽  
Sampling Frame ◽  
Entry Modes ◽  
Market Strategy ◽  
Entry Strategies

Purpose: The main purpose of this study was on the influence of international market entry strategies on the performance of manufacturing multinationals in Kenya. Methodology: The research design used in this study was descriptive research design. There are 213 Multinational Corporations in Kenya. Out of the 213 Multinational Corporations, 108 firms are in the manufacturing sector and are located in Nairobi.  The population of the study was  108 firms.  The sampling frame was retrieved from Mars Group Kenya. It is for this reason that the study considered 50% of the population. This yielded 54 firms.  The study used a questionnaire as the preferred data collection tool.  Descriptive statistics included frequencies and measures of central tendency mainly means and frequencies.  Inferential statistics included regression modeling, t-test and Analysis of Variance (ANOVA).Results: Results indicated that manufacturing multinationals used various international market strategies to venture into business. These strategies include licensing; further indicated that the firms used these market strategy entries to a large extent. Regression results indicated that market entry strategies had an influence on performance of the firm (ROA)Unique contribution to theory, practice and policy: The study recommends that the management to evaluate the factors to consider when choosing an entry strategy thoroughly so as to make sure they know the market very well and that the management to evaluate the factors influencing the choice of market entry modes. This is to ensure that they choose the best mode.

International Market Entry Strategies of Emerging Market MNEs: A Case Study of Qatar Telecom

2010 ◽  
Vol 16 (2) ◽  
pp. 146-170 ◽  
Author(s):  
Mohammed Al-Kaabi ◽  
Mehmet Demirbag ◽  
Ekrem Tatoglu
Keyword(s):  
Market Entry ◽  
Emerging Market ◽  
International Market ◽  
Entry Strategies
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