Cross–National Collaboration of Marketing Personnel within a Multinational: Leveraging Customer Participation for New Product Advantage
2016 ◽
Vol 24
(4)
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pp. 1-19
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Keyword(s):
2020 ◽
Vol 109
◽
pp. 246-259
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2011 ◽
Vol 5
(1)
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pp. 135-188
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