A Cross-National Comparative Study of New Product Development Processes: Japan and the United States

1997 ◽  
Vol 61 (2) ◽  
pp. 1 ◽  
Author(s):  
X. Michael Song ◽  
Mark E. Parry
Keyword(s):  
United States ◽  
Product Development ◽  
Comparative Study ◽  
New Product Development ◽  
New Product ◽  
The United States ◽  
Development Processes ◽  
Cross National ◽  
Product Development Processes

A Cross-National Comparative Study of New Product Development Processes: Japan and the United States

1997 ◽  
Vol 61 (2) ◽  
pp. 1-18 ◽  
Author(s):  
X. Michael Song ◽  
Mark E. Parry
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Management Practices ◽  
New Product ◽  
The United States ◽  
Commercial Success ◽  
Product Success ◽  
Development Processes ◽  
Using Data ◽  
Cross National

Drawing on the marketing and management literatures, the authors identify strategic, tactical, and environmental factors that influence the commercial success of new products. They test the resulting conceptual model using data collected on 788 Japanese and 612 American new product development projects. The results provide insights into the antecedents and correlates of new product success and failure in both Japanese and U.S. firms, as well as into successful and unsuccessful management practices.

Sign in / Sign up

Export Citation Format

Share Document