Optimal allocation of promotional resource for multi-product in segmented market for dynamic potential adopter and repeat purchasing diffusion models

2011 ◽  
Vol 3 (3/4) ◽  
pp. 257 ◽  
Author(s):  
P.C. Jha ◽  
Remica Aggarwal ◽  
Anshu Gupta ◽  
P.K. Kapur
Keyword(s):  
Optimal Allocation ◽  
Diffusion Models ◽  
Potential Adopter ◽  
Dynamic Potential ◽  
Segmented Market ◽  
Repeat Purchasing

scholarly journals EFFECT OF REPEAT PURCHASE AND DYNAMIC MARKET SIZE ON DIFFUSION OF AN INNOVATIVE TECHNOLOGICAL CONSUMER PRODUCT IN A SEGMENTED MARKET

2014 ◽  
Vol 20 (1) ◽  
pp. 97-115 ◽  
Author(s):  
Sugandha Aggarwal ◽  
Anshu Gupta ◽  
Kannan Govindan ◽  
P. C. Jha ◽  
Ieva Meidutė
Keyword(s):  
Real Life ◽  
Consumer Products ◽  
Diffusion Models ◽  
Market Size ◽  
Promotion Strategy ◽  
Marketing Environment ◽  
Potential Market ◽  
Dynamic Potential ◽  
Segmented Market ◽  
Promotional Strategies

This study develops diffusion models for technological consumer products under the marketing environment when a product is marketed in a segmented market and observes two distinctive promotional strategies of mass and differentiated promotion; an under explored study area. Mass promotion strategy creates a spectrum effect in market with an aim to create wider product awareness and influence the market size. Whereas the differentiated promotion strategy plays major role in external influence component in the respective segment and target for adoption by the current potential segment. Previous studies on segmented diffusion models assumed only first time purchase and constant market size which may yield underestimated results and fail to give appropriate insight of the diffusion process. The study develops and validates generalized diffusion models for segmented market incorporating the repurchase behaviour of the adopter population and dynamic potential market size considerations. Performance of the proposed models is analysed on real life data for a new product marketed in four segments and compared with the previous study.

Innovation Diffusion in a Dynamic Potential Adopter Population

1978 ◽  
Vol 24 (15) ◽  
pp. 1589-1597 ◽  
Author(s):  
Vijay Mahajan ◽  
Robert A. Peterson
Keyword(s):  
Innovation Diffusion ◽  
Potential Adopter ◽  
Dynamic Potential

Revisiting Dynamic Potential Adopter Diffusion Models under the Influence of Irregular Fluctuations in Adoption Rate

2018 ◽  
pp. 499-519 ◽  
Author(s):  
Adarsh Anand ◽  
Shakshi Singhal ◽  
Ompal Singh
Keyword(s):  
Innovation Diffusion ◽  
Diffusion Model ◽  
Market Size ◽  
Closed Form Solutions ◽  
Potential Adopter ◽  
New Product Diffusion ◽  
Dynamic Potential ◽  
Consumer Durable ◽  
Durable Products ◽  
Ito Process

A pragmatic innovation diffusion model is proposed in the present chapter that interpolates stochasticity in the logistic formulation of the widely-acknowledged Bass model with dynamic market size. These irregular changes are caused due to uncertainty attached to the socioeconomic and political environment in which an innovation is positioned that affects the action of potential adopters leading to their non-uniform behavior. The aim of the current study is to find the analytical solution for the two dynamic market expansion structures, namely, linear and exponential under the influence of irregular fluctuations whose closed-form solutions were not possible in the existing literature. In addition to the changeable market size, the proposed innovation diffusion also incorporates the concept of repeat purchase. The anticipated stochastic differential equation based new product diffusion model is then expounded methodically using the Itô process and Itô's integral equation. Further, the model has been used to study the growth pattern of different consumer durable products.

scholarly journals Erratum to “Innovation Diffusion in a Dynamic Potential Adopter Population”

1982 ◽  
Vol 28 (9) ◽  
pp. 1087-1087 ◽  
Author(s):  
Vijay Mahajan ◽  
Robert A. Peterson
Keyword(s):  
Innovation Diffusion ◽  
Potential Adopter ◽  
Dynamic Potential
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