Does domain specific consumer innovativeness vary with consumers' individual cultural orientation?

2018 ◽  
Vol 20 (5/6) ◽  
pp. 709
Author(s):  
Bahtisen Kavak ◽  
Ayca Turhan ◽  
Canan Eryigit
Keyword(s):  
Cultural Orientation ◽  
Consumer Innovativeness ◽  
Domain Specific

Proposing an expanded theoretical framework of innovation adoption linking to consumer innovativeness and creativity and their driving factors

2012 ◽  
pp. 281-297
Author(s):  
Eric Shiu ◽  
Colin Cheng
Keyword(s):  
Exploratory Study ◽  
Environmental Variables ◽  
Innovation Adoption ◽  
Theoretical Framework ◽  
Modern Technology ◽  
Driving Factors ◽  
Consumer Innovativeness ◽  
Domain Specific

This exploratory study attempts to explore the relationships between innovation adoption and its potentially direct and indirect determinants including global innovativeness, domain specific innovativeness, creativity, and the two sets of potential determinants of creativity, i.e. modern technology hobbies and environmental variables. A series of tests have been conducted in order to lend support to our results and arguments. By integrating all the key results, we propose an expanded theoretical framework of innovation adoption including variables that hitherto have been omitted in previous studies.

The Dynamic Paradigm of Ethnic Culture: Variations Across Context, Time, and Meaning

2018 ◽  
Vol 46 (5) ◽  
pp. 549-575 ◽  
Author(s):  
Y. Joel Wong ◽  
Shu-Yi Wang ◽  
Sara B. Farmer
Keyword(s):  
Developmental Psychology ◽  
Cultural Influences ◽  
Cultural Orientation ◽  
Social Contexts ◽  
Three Dimensions ◽  
Ethnic Culture ◽  
Temporal Perspective ◽  
Domain Specific ◽  
Methodological Approaches ◽  
Interdisciplinary Scholarship

In this article, we argue that counseling psychology research on ethnic culture can be enhanced by drawing upon advancements in conceptual and methodological approaches from other fields. Accordingly, we present the dynamic paradigm of culture to provide counseling psychologists with a useful conceptualization of ethnic culture that serves as the impetus for developing novel research agendas. Grounded in interdisciplinary scholarship from social psychology, developmental psychology, political science, and sociology, this paradigm’s core concept is ethnic culture’s malleable nature; that is, ethnic culture varies across social contexts, across time, and in its meaning across individuals. These three dimensions of ethnic culture are elaborated within three perspectives: (a) the contextual perspective focuses on the situational and domain-specific nature of cultural influences, (b) the temporal perspective characterizes ethnic culture and individuals’ cultural orientation as continually evolving through time, and (c) the constructionist perspective emphasizes the fragmented, subjective, antiessentialist, and performative nature of ethnic culture.

scholarly journals Relation between Consumer Innovativeness Behavior and Purchasing Adoption Process: A Study with Electronics Sold Online

2017 ◽  
Vol 9 (3) ◽  
pp. 64 ◽  
Author(s):  
Anderson Neckel ◽  
Ricardo Boeing
Keyword(s):  
Online Survey ◽  
Explanatory Power ◽  
Adoption Process ◽  
Research Approach ◽  
Research Focus ◽  
Consumer Innovativeness ◽  
Electronic Products ◽  
Main Research ◽  
Domain Specific ◽  
Qualitative Phase

This paper aims at analyzing the influence of consumer innovativeness behavior on the purchasing adoption process of products sold on the internet. Through a theoretical framework, the Domain Specific Innovativeness (DSI) and New Involvement Profile (NIP) scales were used in the study. The research approach has a mixed methodology, having both qualitative and quantitative approaches. In the qualitative phase, two focus group were conducted, with the objective of aligning the scales with the main research focus, and in the quantitative phase, an online survey with 448 respondents was applied. Data processing was based on multiple linear regression and results shows that the construct of the consumer innovativeness behavior has an explanatory power (R²) of 59.8% relative to the purchasing adoption process by the consumer. The consumers with a stronger innovativeness behavior showed to have similar characteristics when it came to purchasing innovative electronic products, making it easier to lead them to consumption.

scholarly journals Young Chinese Consumers’ Choice between Product-Related and Sustainable Cues—The Effects of Gender Differences and Consumer Innovativeness

2020 ◽  
Vol 12 (9) ◽  
pp. 3818 ◽  
Author(s):  
Osmud Rahman ◽  
Benjamin C.M. Fung ◽  
Zhimin Chen
Keyword(s):  
Online Survey ◽  
Chinese Consumers ◽  
Consumer Innovativeness ◽  
Intrinsic Cues ◽  
Domain Specific ◽  
Female Consumers ◽  
Extrinsic Cues ◽  
The Social ◽  
Animal Skin ◽  
Fashion Designers

Sustainability has received widespread attention in both academia and industry, but there is still a paucity of research investigating the relationships between gender, consumer innovativeness, and clothing, as well as how they may influence sustainable practices. The overarching objective of this study is to investigate clothing expenditure, product cues (intrinsic, extrinsic and sustainable), gender (men and women) and consumer innovativeness (fashion innovators and non-innovators) in China, in order to find out how these factors may influence consumers’ choices. To address the research objective, 10 intrinsic cues, three extrinsic cues, and seven sustainable cues were used to investigate apparel consumers’ choices and preferences. A self-administered online survey consisted of eight items on sustainable commitment and behaviour, six items of fashion innovativeness adapted from the Domain-Specific Innovativeness scale, 20 items concerning product cues, and numerous demographic and behaviour-related questions. In total, 1819 usable data were collected in China, including 614 males and 1196 females. The results revealed that four out of eleven hypotheses were supported, another four were partially supported, while the remainders were not. For example, both female consumers and fashion innovators relied more on style and colour to evaluate an apparel product than fashion non-innovators and male consumers. However, men tended to rely more on the brand name and country of origin to guide their product selection and purchases than women. In terms of the influence of sustainable cues, Chinese consumers are more concerned about the social/ethical cues than environmental cues. Interestingly, women were more concerned about “no animal skin use” in evaluating apparel products than men. All in all, the results of this study can provide valuable information and meaningful insight for fashion designers, product developers, and marketers to develop effective communication strategies to guide potential customers in understanding a plethora of apparel values, including functionality, aesthetics, finances, altruism, and sustainability.

scholarly journals The Influence of Cognitive Innovativeness on the Behavior and Style of Consumer Adoption: Implications for Electronic-Banking Service Adoption

2016 ◽  
Vol 8 (5) ◽  
pp. 90
Author(s):  
Hossein Nasiri Zarandi ◽  
Fereshteh Lotfizadeh
Keyword(s):  
New Products ◽  
Data Gathering ◽  
Electronic Banking ◽  
Consumer Innovativeness ◽  
Statistical Population ◽  
Banking Services ◽  
Service Adoption ◽  
Domain Specific ◽  
Banking Service ◽  
Correct Understanding

<p class="Body">Cognitive Innovative consumers are an important market segment for marketers. Revenue from new products adopted by innovative consumers plays a pivotal role for many firms. Hence having a correct understanding from the behavior and style of their purchase helps the firms to create and implement effective marketing plans for the new products. The current study investigates the behavior and shopping style of cognitive innovative consumers in electronic banking services through a hierarchical perspective. This research is quantitative and is practical in terms of the purpose. Yet it is a field study in terms of data gathering. The statistical population of this research includes the students of Azad University of Qazvin in Iran and the sample size is 384 persons. The resulted findings from this research, verify the hierarchy perspective of consumer innovativeness, specially the fact that cognitive innovativeness and domain-specific innovativeness are the best combination of predicting the adoption of new product behavior. Moreover the adoption behavior of these consumers follows the quality consciousness style. Results show that banks should target the cognitive innovative customers in order to have a successful marketing in regards with attracting customers and increasing the revenues from selling the electronic banking services.</p>

Beyond Simple Innovativeness: A Hierarchical Continuum and Thinking and Feeling Processing Modes

2014 ◽  
Vol 42 (4) ◽  
pp. 597-613 ◽  
Author(s):  
Kyootai Lee ◽  
Haim Mano
Keyword(s):  
Personality Traits ◽  
Cellular Phones ◽  
Consumer Innovativeness ◽  
Domain Specific ◽  
Proposed Model ◽  
Innovative Products ◽  
Mp3 Players ◽  
Processing Modes

We tested a model of consumer innovativeness composed of two critical features. The first constituted a hierarchy ranging from cardinal personality traits to manifest behavioral innovativeness, and the second encompassed the distinction between the functional and experiential aspects of innovativeness. Cellular phones and MP3 players were the two innovative products we used to conduct a test of our proposed model. The results revealed that the hierarchy was manifested throughout the trait-behavior continuum but, was at least partially fractured in the link between marketplace traits and domain-specific innovativeness. The results supported a distinction between functional and experiential facets of innovativeness.

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