scholarly journals A Study On The Determinants Of Marketing Effectiveness Of Mobile Marketing Communication On Social Media For Small And Medium Enterprises & Neighborhood Stores’ In USA

2018 ◽  
Vol 6 (6) ◽  
Author(s):  
Shajahan Shamsudeen ◽  
Nasser Khalufi
Keyword(s):  
Social Media ◽  
Small And Medium Enterprises ◽  
Mobile Marketing ◽  
Marketing Communication ◽  
Marketing Effectiveness ◽  
Medium Enterprises

scholarly journals Innovative Social Media Marketing Communication Application for Thai Hotel SMEs

2020 ◽  
Vol 14 (16) ◽  
pp. 150
Author(s):  
Torboon Puangmaha ◽  
Tatri Taiphapoon ◽  
Pakpachong Vadhanasindhu ◽  
Sukree Sinthupinyo
Keyword(s):  
Social Media ◽  
Design Thinking ◽  
Small And Medium Enterprises ◽  
Social Media Marketing ◽  
Design And Technology ◽  
Marketing Communication ◽  
Structured Interviews ◽  
Application Development ◽  
Medium Enterprises ◽  
Industry Professionals

<p class="0abstract">Social media marketing communication has been widely adopted in organizations due to its values of interactivity, integration of communication channels, information collection and immediacy.  Nevertheless, a majority of small and medium enterprises (SMEs) do not realize how to systematically and effectively implement social media marketing communication.  In addition, few studies on application development of social media marketing communication have demonstrated the support for Thai hotel SMEs. This study aims to understand the pain points and expectations of SMEs in the Thai hotel industry, to design and develop an innovative social media marketing communication application for business promotion. The research utilizes design thinking process for application development using semi-structured interviews with 10 industry professionals. Based on results from the data analysis and conceptual prototype design, validated by group of professionals in business, innovation design and technology, the proposed prototype is practical and suitable for developing an innovative application that promotes Thai hotel SMEs’ social media marketing communication.</p>

Factors Affecting Digital Visibility of Small and Medium Enterprises in India

2021 ◽  
pp. 097226292110605
Author(s):  
Mudita Sinha ◽  
Leena Fukey
Keyword(s):  
Social Media ◽  
Small And Medium Enterprises ◽  
Empirical Method ◽  
Customer Relationship ◽  
Marketing Communication ◽  
Integrated Marketing ◽  
Integrated Marketing Communication ◽  
Digital Platforms ◽  
Factors Affecting ◽  
Medium Enterprises

This study sketches the importance of social media, integrated marketing communication, social customer relationship management and its transformation in the small and medium enterprises (SME). These factors can increase interaction and communication of SMEs with its customers. This study incorporates empirical method to elaborate how SMEs can increase visibility and reachability by gaining value through the usage of social media. Findings of the study highlight the challenges faced by SMEs with respect to visibility, examines the usage of different digital platforms by Indian SMEs which can resolve these difficulties and its impact on the business for improved visibility of SMEs when competition is hitting hard on all businesses.

scholarly journals PENGEMBANGAN USAHA KATERING “REAL FOOD” KHUSUS BALITA BERBASIS ONLINE DI POSDAYA MANDIRI BEKASI

2019 ◽  
Vol 2 (01) ◽  
Author(s):  
Dhita Paranita Ningtyas ◽  
Hisworo Ramdani ◽  
Duana Fera Risina
Keyword(s):  
Social Media ◽  
Nutritional Value ◽  
Small And Medium Enterprises ◽  
Online Media ◽  
Market Area ◽  
Business Partners ◽  
Internet Users ◽  
Working Groups ◽  
Medium Enterprises ◽  
Business Technology

Bisnis kuliner saat ini menjadi salah satu bisnis paling menjanjikan untuk di jalankan, prospek usaha ini akan terus cemerlang mengingat kuliner atau makanan merupakan kebutuhan pokok bagi semua manusia. Salah satu bisnis bidang kuliner yang bisa dijalankan adalah bisnis katering. Selain itu  dengan semakin berkembangnya teknologi dan pemanfaatan teknologi bisnis di media online merupakan opsi yang menguntungkan bagi usaha kecil dan menengah. bisnis online memiliki lahan pasar yang cukup besar, diperkirakan angka pengguna internet di Indonesia lebih dari 88 juta orang. Katering misalnya, bisnis penyedia makanan yang awalnya jarang melakukan promosi, sekarang banyak ditemukan iklan katering di social media instagram. Namun kenyataanya masih banyak usaha katering yang belum menggunakan teknologi sebagai usaha promo katering yang mumpuni. Ini dapat dilihat dari usaha katering yang dijalankan oleh posdaya mandiri bekasi. Bisnis katering ini masih menggunakan promo secara manual untuk mengenalkan usaha katering mereka. Alhasil usaha katering yang dijalankan oleh posdaya mandiri bekasi tidak berjalan dengan maksimal. Solusinya kami tawarkan untuk menjawab permasalah di atas yaitu meningkatkan pelatihan dan praktek Pengelolaan Bisnis Katering Manual Menjadi Bisnis Katering Online. Mitra bisa memanfaatkan media online sebagai tempat untuk promosi katering serta penyebaran informasi secara luas dan gratis. Selain itu Pengembangan Menu Katering. Pengembangan katering selain masakan katering biasa, dibuat katering khusus balita dengan mengusung “real food” bahan alami untuk dibuat makanan dengan kemasan yang bagus dan nilai gizi yang tinggi, Karena sasaran pasar ini banyak tetapi belum ada usaha seperti ini. Serta Pengelolaan SDM Katering, pengelolaan katering dibuat lebih simple dengan dibuatkan kelompok kerja untuk anggota posdaya yang belum memiliki pekerjaan dan dikelola secara baik dengan sistem online.Kata kunci: Usaha Katering, Real Food, Berbasis OnlineThe culinary business is currently one of the most promising businesses to run, the prospect of this business will continue to be brilliant considering that culinary or food is a basic need for all humans. One of the culinary business that can be run is the catering business. In addition, with the development of technology and the use of business technology in online media, it is a profitable option for small and medium enterprises. Online businesses have a large market area, estimated that the number of internet users in Indonesia is more than 88 million people. Catering for example, business food providers who initially rarely do promotions, now found many ads catering on Instagram social media. But in fact there are still many catering businesses that have not used technology as a qualified catering promo business. This can be seen from the catering business run by posdaya mandiri bekasi. The catering business is still using promos manually to introduce their catering business. As a result, the catering business run by the Mandiri Bekasi Posdaya does not run optimally. The solution we offer to answer the above problems is to improve training and practice of Managing a Manual Catering Business into an Online Catering Business. Partners can use online media as a place to promote catering and disseminate information widely and free. Besides that, the Development of the Catering Menu. Catering development in addition to ordinary catering cuisine, catering specifically for toddlers is made by carrying "real food" natural ingredients to be made with good packaging and high nutritional value, because there are many target markets but there are no such businesses. As well as Managing HR Catering, catering management is made more simple by working groups for Posdaya members who do not have jobs and are well managed with online systems.Keywords: Catering Business, Real Food, Based Online

Social media as tool for facilitating knowledge creation and innovation in small and medium enterprises

2018 ◽  
Vol 13 (3) ◽  
pp. 329-344 ◽  
Author(s):  
Armando Papa ◽  
Gabriele Santoro ◽  
Lia Tirabeni ◽  
Filippo Monge
Keyword(s):  
Social Media ◽  
Knowledge Creation ◽  
Small And Medium Enterprises ◽  
Theoretical Perspective ◽  
Innovation Process ◽  
Digital Tool ◽  
Content Type ◽  
Media Usage ◽  
Medium Enterprises ◽  
The Impact

Purpose The purpose of this paper is to study the effects of social media usage on four knowledge creation processes, namely socialisation, externalisation, combination and internalisation, and innovation in small and medium enterprises (SMEs). Design/methodology/approach A sample of 96 SMEs has been used to gather data through a standardised questionnaire and test the hypotheses through OLS regression models. Findings The results indicate that social media influence positively three out of four knowledge creation processes and that they help to foster the innovation process. Originality/value From a theoretical perspective, the study contributes to literature considering a specific digital tool and its effect on knowledge creation and innovation. In fact, a few studies have considered the impact of social media usage on other variables, such as ROI and productivity, but never on knowledge creation and innovation through a quantitative study. From a managerial perspective, the research suggests managers to implement and involve social media within business and innovation processes.

SOSIALISASI PEMANFAATAN CORPORATE SOCIAL RESPONSIBILITY (CSR) DALAM MENORMALISASI KEMBALI IKLIM USAHA BAGI UMKM DI KARAWANG

Al-Khidmat ◽  
2021 ◽  
Vol 4 (1) ◽  
pp. 16-21
Author(s):  
Rani Apriani ◽  
Evi Selvi ◽  
Pamungkas Satya Putra
Keyword(s):  
Social Media ◽  
Community Service ◽  
Daily Living ◽  
Small And Medium Enterprises ◽  
Business Climate ◽  
Working Capital ◽  
Economic Shocks ◽  
Business Income ◽  
Medium Enterprises ◽  
Corporate Social

AbstrakPendapatan para UMKM saat pandemic ini menurun drastis, bahkan sejumlah UMKM kehabisan modal usaha sebab tidak sebanding antara modal usaha, pendapatan usaha dan kebutuhan hidup sehari-hari. UMKM saat ini harus berusaha agar usahanya tidak terkena dampak yang berat akibat covid-19. Usaha Mikro Kecil dan Menengah (UMKM) berada di garis depan guncangan ekonomi yang disebabkan oleh pandemi COVID-19. Dengan adanya CSR maka diharapkan UMKM dapat menormalkan kembali iklim usahanya. Salah satu cara edukasi kepada UMKM yaitu dengan media webinar. Tujuan pengabdian masyarakat ini dilakukan agar UMKM yang ada di Karawang  dapat memanfaatkan program CSR. Metode pelaksanaan pengabdian ini dilakukan dengan sarana media sosial, ini digunakan untuk pencarian data, sosialisasi, penyuluhan kepada mitra yaitu UMKM yang ada di Karawang diantaranya dengan membuat grup whatsapp dan Instagram. Pengabdian masyarakat yang difokuskan kepada UMKM dilakukan dengan cara sosialisasi melalui webinar. Secara umum pelaksanaan pengabdian masyarakat ini dikategorikan sukses dan berjalan dengan baik, hal ini dapat dilihat dari kemampuan peserta dalam memahami materi pemaparan. Persentase keikutsertaan UMKM saat webinar berlangsung yaitu 100 % mengikuti webinar dari awal hingga akhir sesi.  AbstractThe income of MSMEs during this pandemic has decreased drastically, even a number of MSMEs have run out of business capital because they are not comparable between working capital, business income, and daily living needs. MSMEs must currently make efforts so that their businesses are not severely affected by covid-19. Small and medium enterprises (MSMEs) are at the forefront of the economic shocks caused by the COVID-19 pandemic. With the existence of CSR, it is hoped that MSMEs can normalize their business climate again. One way to educate MSMEs is by means of webinars. The purpose of this community service is done so that MSMEs in Karawang can take advantage of CSR. The method of implementing this service is carried out by means of social media, this is used for data search, socialization, outreach to partners, namely MSMEs in Karawang, including by creating WhatsApp and Instagram groups. Community service that is focused on MSMEs is carried out by means of socialization through webinars. In general, the implementation of this community service is categorized as successful and running well, this can be seen from the ability of the participants to understand the presentation material. The percentage of MSME participation during the webinar was 100% following the webinar from the beginning to the end of the session. 

Keefektifan Peran Digital Marketing Melalui Media Sosial Dalam Proses Pemasaran Produk Galeri UMKM Ekawira, Kare Madiun

2021 ◽  
Vol 2 (1) ◽  
pp. 21-30
Author(s):  
Rizal Ula Ananta Fauzi ◽  
Dian Citaningtyas Ari Kadi ◽  
Galuh Kristyangga Setyo Ernanda ◽  
Permai Triwidya ◽  
Silvy Adhelia
Keyword(s):  
Social Media ◽  
Community Service ◽  
Small And Medium Enterprises ◽  
Sales Promotion ◽  
Digital Marketing ◽  
Service Activities ◽  
Medium Enterprises

Abstract This study aims to fulfill duties in community service activities in order to help the community in solving problems related to MSMEs (Micro, Small and Medium Enterprises). The place for community service activities is in the Ekawira UMKM Gallery which provides various regional souvenirs from Kare Village, Kare District, Madiun Regency, East Java. Ekawira UMKM Gallery is chaired by Mrs. Hesti Purwanti. One of the products produced at the Ekawira UMKM Gallery is typical curry pia. This product is neatly packaged and already has a brand, but the marketing is only sold in the area around the Kare area, not yet out of town or through existing social media. This is a problem faced by these MSMEs. Therefore, the purpose of holding this community service is to help the Ekawira UMKM Gallery in marketing its products, by providing several sales/promotion media solutions to make it easier in terms of marketing. The marketing solution provided is by doing digital marketing, how to promote it through social media such as Instagram, creating a page on Facebook and creating a product website for the Ekawira UMKM Gallery which aims to make this product known by many people and more consumers who buy it.Abstrak: Penelitian ini bertujuan untuk memenuhi tugas dalam kegiatan pengabdian kepada masyarakat agar bisa membantu masyarakat dalam memecahkan masalah-masalah yang berkaitan dengan UMKM (Usaha Mikro, Kecil dan Menengah). Tempat kegiatan pengabdian masyarakat ini berada di Galeri UMKM Ekawira yang menyediakan aneka oleh-oleh daerah khas Desa Kare, Kecamatan Kare, Kabupaten Madiun, Jawa Timur. Galeri UMKM Ekawira diketuai oleh ibu Hesti Purwanti. Salah satu produk yang di hasilkan di Galeri UMKM Ekawira adalah pia khas Kare. Produk ini sudah di kemas dengan rapi dan sudah memiliki merek, namun  pemasarannya hanya dijual di daerah sekitar daerah Kare saja, belum sampai keluar kota maupun melalui media sosial yang ada. Hal ini menjadi masalah yang dihadapi oleh UMKM tersebut. Karena itu, tujuan diadakan pengabdian masyarakat ini untuk membantu Galeri UMKM Ekawira dalam memasarkan produknya, dengan memberikan beberapa solusi media penjualan/promosi untuk mempermudah dalam hal pemasaran. Solusi pemasaran yang diberikan yaitu,dengan melakukan digital marketing caranya mempromosikan melalui media sosial seperti instagram, pembuatan laman pada facebook dan pembuatan laman web produk Galeri UMKM Ekawira yang bertujuan agar produk ini di ketahui oleh banyak orang  dan lebih banyak lagi konsumen yang membelinya.

From strategic orientation to social media orientation

2016 ◽  
Vol 23 (4) ◽  
pp. 1165-1190 ◽  
Author(s):  
Vincent Dutot ◽  
François Bergeron
Keyword(s):  
Social Media ◽  
Customer Orientation ◽  
Small And Medium Enterprises ◽  
Positive Influence ◽  
Strategic Orientation ◽  
Content Type ◽  
Media Performance ◽  
Future Direction ◽  
Medium Enterprises ◽  
Media Orientation

Purpose The purpose of this paper is to develop and test a framework of small and medium enterprises’ (SMEs) strategic orientation (SO) and its impact on social media performance. Moreover, it introduces a new concept, social media orientation (SMO) (composed of sales and business development (SBD) and visibility) to add in the model. Design/methodology/approach A quantitative approach was used and, based on a study of 257 SMEs, analyses were performed. A smartPLS analysis was judged appropriate regarding the sample size. Findings Results show that entrepreneurial orientation (EO) and customer orientation have a positive influence on SBD which in turn has a positive influence on social media performance. Visibility is positively influenced by EO and has an indirect effect on social media performance. Social media performance is therefore directly influenced by SBD and indirectly by visibility. Research limitations/implications The authors complete previous research that called for the introduction of different SO on a same study and go further as the author highlight the role of EO on visibility (and not only on business or performance). A second contribution lies in the conceptualization of SMO (defined here with SBD and visibility) and third in the measurement of social media performance through growth and attention. Practical implications SMEs first need to develop their visibility, and then link it to SBD. Originality/value This research is one of the first to explore SMEs’ SO on social media and proposes a new concept defined as SMO. It gives SMEs future direction on how to perform on these platforms.

scholarly journals Designing Online Marketplace To Resolve Marketing Problem For Small and Medium Enterprises (SMEs)

2017 ◽  
Vol 14 (01) ◽  
pp. 54
Author(s):  
Aditya Hermawan ◽  
Aniek Murniati
Keyword(s):  
Social Media ◽  
Small And Medium Enterprises ◽  
Market Design ◽  
Online Advertising ◽  
Customer Needs ◽  
Know How ◽  
Online Marketplace ◽  
The People ◽  
Medium Enterprises ◽  
Marketing Problems

The study aims to design an online marketplace to provide solutions to problems faced by Small and Medium Enterprises (SMEs), the difficulty to market their products online. One of the problems faced by SMEs is difficult to market their products online. One of the solutions that we provide is by designing an online marketplace to solve marketing problems effectively. We found that SMEs have attempted to market their products through social media such as facebook, twitter and others. In addition, some SMEs also have a website and advertise their products through online advertising. However, many of those who did not know how to market products online in order to increase sales. We designed an online marketplace for SMEs based on the concept of e-commerce to resolve the problems faced by SMEs, the effective marketing. The online market design is made taking into account the needs of SMEs as well as customer needs. Therefore, this study was conducted to SMEs in Malang, East Java, Indonesia  and the people who often make purchases online.With the existence of the online market, SMEs can increase sales lead to increased profits for SMEs.Keyword: Online market, E-Commerce, Maketing

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