The Sustainable Corporate Strategy in Industrial Goods Markets
Keyword(s):
Classical management thinking and traditional manufacturing processes will reach their limits soon. There is a great need for innovative sustainability-orientated business models. Has a market-oriented, sustainability-oriented corporate strategy the potential for successful marketing of industrial goods in a monopolistic market?
2021 ◽
2012 ◽
Vol 3
(2)
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pp. 53-61
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